AdTech

123FormBuilder is a leading provider of survey & research solutions.

Acme Corp is an AdTech Platform company that provides advertising technology solutions to businesses.

AdAction is a performance-based mobile advertising platform that helps advertisers acquire new users and monetize existing ones through targeted, data-driven campaigns across mobile, web, and connected TV.

A video advertising platform that helps brands and publishers create and distribute video ads

Provides predictive analytics and audience targeting solutions for the travel industry.

Adblade is a digital advertising platform that provides programmatic advertising solutions, including native advertising, video advertising, and display advertising, to publishers and advertisers.

Provides a digital advertising platform and monetization solutions for publishers.

AdColony is a mobile advertising platform that provides in-app advertising services, including video ads, interstitials, and native ads, to publishers and advertisers.

Adello is a leading player in the AdTech ecosystem, providing innovative solutions that enable advertisers and publishers to optimize their digital marketing strategies. As a global technology company, Adello specializes in developing cutting-edge programmatic advertising platforms, leveraging data-driven insights to deliver highly targeted and personalized campaigns. At the core of Adello's offerings is its proprietary demand-side platform (DSP), which empowers advertisers to efficiently manage and optimize their digital ad spend across multiple channels, including display, video, and mobile. Adello's DSP integrates advanced algorithms and machine learning capabilities to analyze vast amounts of data, allowing advertisers to make informed decisions and maximize the impact of their campaigns. Additionally, Adello's supply-side platform (SSP) enables publishers to monetize their digital content effectively, offering seamless integration and real-time optimization tools to ensure optimal revenue generation. Adello's market significance stems from its ability to bridge the gap between advertisers and publishers, delivering innovative solutions that drive tangible results. With a global presence and a commitment to industry-leading standards, Adello has established itself as a trusted partner in the ever-evolving AdTech landscape, helping businesses of all sizes navigate the complexities of digital advertising and achieve their marketing objectives.

Adelphic is a leading self-service platform for buying mobile, video, and display advertising. They provide cross-device targeting, measurement, and optimization capabilities to help brands and agencies reach their target audiences effectively.

AdEx Network is a decentralized advertising platform that aims to address the transparency and trust issues plaguing the traditional digital advertising industry. As a blockchain-based solution, AdEx Network leverages smart contracts and decentralized technologies to create a more efficient, secure, and transparent advertising ecosystem. At the core of AdEx Network is its decentralized ad exchange, which connects advertisers and publishers directly, eliminating the need for intermediaries and the associated fees. This peer-to-peer approach ensures that a larger portion of advertising budgets reaches the intended publishers, while also providing advertisers with greater control over their campaigns and access to a diverse network of publishers. Additionally, AdEx Network's decentralized identity management system and advanced targeting capabilities enable advertisers to reach their target audience more effectively, while ensuring user privacy and consent. Beyond the ad exchange, AdEx Network offers a suite of complementary products and services, including a decentralized ad server, a real-time bidding (RTB) platform, and a range of analytics and reporting tools. These solutions collectively contribute to the platform's market significance, as they address the growing demand for more transparent, efficient, and privacy-focused advertising technologies within the evolving AdTech ecosystem.

AdFlight is a leading player in the AdTech ecosystem, providing innovative solutions for digital advertisers and publishers. As a programmatic advertising platform, AdFlight enables brands and agencies to efficiently plan, execute, and optimize their digital campaigns across a wide range of channels and formats. At the core of AdFlight's offering is its proprietary demand-side platform (DSP), which empowers advertisers to access premium inventory, leverage advanced targeting capabilities, and leverage real-time data insights to drive campaign performance. Additionally, AdFlight's supply-side platform (SSP) helps publishers maximize the value of their digital assets, enabling them to seamlessly connect with a diverse pool of advertisers and optimize their monetization strategies. AdFlight's market significance stems from its ability to bridge the gap between advertisers and publishers, offering a comprehensive suite of tools and services that cater to the evolving needs of the digital advertising industry. With a strong emphasis on data-driven decision-making, advanced analytics, and cutting-edge programmatic technology, AdFlight has established itself as a trusted partner for both brands and media owners, contributing to the growth and efficiency of the overall AdTech ecosystem.

Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.

AdGlare is a leading AdTech platform that plays a crucial role in the digital advertising ecosystem. The company's core focus is on providing advanced ad serving and monetization solutions to publishers, advertisers, and ad networks. AdGlare's ad serving technology delivers high-performance, scalable, and reliable ad delivery, ensuring optimal user experience and revenue generation for its clients. One of AdGlare's key products is its proprietary ad server, which offers a comprehensive suite of features, including real-time bidding (RTB) integration, advanced ad targeting, and detailed reporting and analytics. This powerful ad server enables publishers to maximize their advertising revenue by optimizing ad placements, improving fill rates, and implementing effective monetization strategies. Additionally, AdGlare's platform provides advertisers with the tools to effectively target and engage their desired audience, ensuring efficient and impactful ad campaigns. AdGlare's market significance lies in its ability to drive innovation and efficiency in the digital advertising industry. The company's commitment to developing cutting-edge ad technology, coupled with its focus on customer success, has earned it a reputation as a trusted partner for publishers, advertisers, and ad networks worldwide. As the AdTech landscape continues to evolve, AdGlare remains at the forefront, delivering solutions that empower its clients to navigate the complexities of the digital advertising ecosystem and achieve their business objectives.

Adgorithms is an AI-driven marketing platform that optimizes ad campaigns and audience targeting.

Adlook is a leading player in the AdTech ecosystem, providing innovative solutions that cater to the unique needs of emerging markets. As an ad verification and fraud prevention platform, Adlook's core offerings include real-time bidding capabilities, advanced audience targeting, and sophisticated fraud detection algorithms optimized for mobile-first environments. The company's proprietary technology leverages artificial intelligence and machine learning to address challenges posed by variable internet connectivity and diverse device ecosystems, enabling advertisers and agencies to execute effective programmatic campaigns while empowering publishers to maximize their ad revenue. Adlook has established a strong market position, particularly in high-growth regions, by bridging the gap between traditional programmatic solutions and the evolving dynamics of emerging markets. Recently, the company has made strategic acquisitions and forged partnerships to expand its product portfolio and strengthen its presence, solidifying its role as a crucial player in the AdTech landscape.

Adlucent is a digital marketing agency that specializes in data-driven search engine marketing and optimization.

Admetrics is a marketing analytics platform that helps businesses optimize their digital advertising campaigns.

Admix is a prominent player in the AdTech ecosystem, specializing in programmatic in-game advertising solutions. The company's core technology enables real-time bidding (RTB) and programmatic advertising within gaming environments, allowing advertisers to reach highly engaged audiences through native, non-disruptive ad placements. Admix's suite of products includes advanced targeting capabilities, real-time analytics, and brand safety measures designed specifically for gaming environments, making it a valuable partner for both game developers and brands. Admix's market position is significant, as it caters to the rapidly growing in-game advertising market, which is expected to see substantial growth in the coming years. The company's innovative approach to integrating non-intrusive ads into gaming experiences has made it a leader in the ad verification and fraud prevention space, ensuring that advertisers can reach their target audiences effectively while maintaining a positive player experience. Recently, Admix has made several strategic moves to strengthen its position in the AdTech ecosystem. The company has acquired complementary businesses, expanded its product offerings, and formed key partnerships with leading game developers and advertisers, further solidifying its role as a crucial intermediary between the gaming and advertising industries.

AdMixer is a prominent player in the AdTech ecosystem, providing a comprehensive platform that empowers publishers and app developers to optimize their advertising revenue and streamline digital advertising operations. The company's core offerings include programmatic advertising solutions, header bidding capabilities, and advanced analytics, enabling digital content creators to maximize the value of their ad inventory. As a unified platform, AdMixer connects publishers and app developers with a diverse range of demand sources, offering real-time bidding, direct deals, and programmatic guaranteed solutions. The company's technology stack incorporates sophisticated yield optimization algorithms and robust fraud prevention measures, ensuring high-quality advertising delivery and protecting the integrity of the digital advertising ecosystem. AdMixer's market position is bolstered by its continuous innovation and strategic partnerships. The company has recently expanded its product suite, introducing new features and tools to enhance publisher monetization and advertiser performance. Additionally, AdMixer has forged strategic collaborations with leading industry players, further strengthening its presence and capabilities within the dynamic AdTech landscape.

AdMob is a mobile advertising platform owned by Google that allows developers to monetize their mobile apps by displaying advertisements. It provides a range of advertising solutions, including banner ads, interstitial ads, and rewarded ads. [A Google Product]

Adnami is a prominent player in the AdTech ecosystem, specializing in delivering high-impact digital display advertising solutions. The company's sophisticated platform enables advertisers and publishers to create, deploy, and optimize premium advertising experiences, with a focus on innovative rich media and high-impact ad formats. Adnami's core technology aims to deliver non-intrusive yet highly engaging ad experiences that drive superior engagement and viewability metrics, helping brands stand out in the crowded digital advertising landscape. The platform's advanced targeting capabilities, real-time optimization tools, and comprehensive analytics empower advertisers to maximize their return on ad spend. Adnami has established a strong market position as a leading Data & Analytics Platform in the AdTech industry. The company's innovative approach to advertising has garnered significant attention, with its technology being particularly renowned for its ability to create immersive and impactful advertising experiences. Recently, Adnami has undergone notable developments, including strategic acquisitions and the introduction of new product offerings, further strengthening its position and expanding its capabilities within the AdTech ecosystem.

Adobe Advertising Cloud is a sophisticated demand-side platform (DSP) that enables advertisers and agencies to plan, buy, measure, and optimize digital advertising across multiple channels including display, video, search, and TV.

Adobe Audience Manager is a leading AdTech Platform that helps companies build unique audience profiles and target them across various digital channels.

Adobe Launch is a leading AdTech Platform that helps marketers and developers manage and deploy marketing tags, analytics, and other digital marketing solutions across their websites and mobile apps.

AdPlugg is a prominent player in the AdTech ecosystem, offering a comprehensive ad serving and management platform primarily catered to publishers and website owners. As a Supply Side Platform (SSP), the company's core focus is to help digital content creators effectively monetize their online properties. AdPlugg's flagship product is an advanced ad server that integrates seamlessly with a user-friendly ad management interface. This solution streamlines the digital advertising workflow, providing tools for ad placement, targeting, analytics, and revenue optimization. The platform's versatility allows it to cater to both small publishers and larger media organizations, making sophisticated ad management accessible to a wide range of clients. In recent years, AdPlugg has established a strong market position by continuously enhancing its platform and forging strategic partnerships. The company has expanded its product suite, introducing new features and capabilities to address the evolving needs of the digital advertising landscape. AdPlugg's commitment to innovation and user-centric design has solidified its reputation as a reliable and innovative player in the AdTech industry.

Adroll is an AdTech platform that provides retargeting and personalized advertising solutions to help businesses reach and engage their target audience across various digital channels.

AdsDax plays a crucial role in the AdTech ecosystem by providing blockchain-based programmatic advertising solutions that address industry challenges around ad fraud, transparency, and payment reconciliation. The company's platform combines real-time bidding, smart contract integration, and advanced analytics to enable a decentralized advertising ecosystem with immutable transaction records and verified viewability metrics. As a leading provider of blockchain-powered advertising technologies, AdsDax empowers advertisers, publishers, and media buyers to participate in a more transparent and fraud-resistant digital advertising landscape. Recently, the company has expanded its market reach through strategic partnerships and the development of new products, further solidifying its position as a significant player in the evolving AdTech industry.

A programmatic advertising platform that helps publishers and advertisers buy and sell digital advertising inventory

Provides a global advertising network and monetization solutions for publishers.

A global digital asset management and video advertising platform

Adswerve is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

Provides competitive intelligence and predictive analytics for digital advertising campaigns.

Demand-side platform and data management platform

Sell-side platform for programmatic audio advertising

AdvertiseCast plays a vital role in the AdTech ecosystem by serving as a specialized platform that connects podcast creators with advertisers. As a key intermediary in the podcast advertising landscape, the company enables businesses to seamlessly discover, book, and manage their podcast advertising campaigns, while also helping podcasters effectively monetize their content through targeted advertising opportunities. AdvertiseCast's comprehensive suite of campaign management tools, including audience targeting, performance analytics, and automated booking systems, has made podcast advertising more accessible and efficient for businesses of all sizes. The company's strategic position within the growing podcast advertising ecosystem has established it as a significant player, facilitating the expansion of this dynamic and emerging advertising channel. Recent developments, such as new product offerings and strategic partnerships, have further strengthened AdvertiseCast's market position and solidified its role as a crucial player in the AdTech landscape.

AdvertServe occupies a crucial position in the AdTech ecosystem, serving as a specialized ad serving technology platform that empowers both publishers and advertisers. Its core offering includes a suite of solutions designed to streamline ad operations, enhance targeting capabilities, and maximize revenue potential for digital publishers and advertising agencies. The platform's ability to handle both direct-sold campaigns and programmatic advertising provides flexibility for various business models in the digital advertising landscape. AdvertServe's key products and services revolve around precise ad delivery across multiple formats, including display, video, and native advertising, supported by advanced analytics and reporting capabilities. This comprehensive suite of tools enables clients to effectively manage, deliver, and optimize their digital advertising campaigns, driving increased efficiency and revenue growth. As a market leader in ad serving technology, AdvertServe has established a significant presence in the industry, serving a diverse client base of publishers and advertisers. The company's continued investments in product innovation, strategic partnerships, and acquisitions have positioned it as a trusted and innovative player in the AdTech ecosystem, helping clients navigate the evolving digital advertising landscape.

Automated local advertising platform

Advertising technology company that provides solutions for programmatic advertising and data-driven marketing.

AfterShip is a leading provider of commerce infrastructure solutions.

Airbnb is an online marketplace for short-term vacation rentals, homestays, and experiences. It connects people who want to rent out their homes or spare rooms with people who are looking for accommodations.

Alibaba Group is a dominant player in the AdTech ecosystem, leveraging its extensive e-commerce platforms and digital services to offer a comprehensive suite of advertising solutions. As one of the largest digital advertising platforms in China, Alibaba's key products include Alimama, its programmatic advertising platform, and Taobao Advertising, which enables targeted ads on its e-commerce sites. Alibaba's market position is unparalleled, with a vast user base and deep consumer insights that allow it to deliver highly effective advertising campaigns for brands. In recent years, Alibaba has further strengthened its AdTech capabilities through strategic acquisitions, such as its purchase of video platform Youku Tudou, and the development of innovative technologies like its proprietary data management platform and AI-powered ad optimization tools. Alibaba's significant influence in the Chinese digital advertising market, combined with its ongoing investments in AdTech innovation, make it a formidable force in the global AdTech ecosystem.

Alkimi plays a crucial role in the AdTech ecosystem by addressing pressing industry challenges through its decentralized advertising exchange solutions built on blockchain technology. The company's core offering, a decentralized ad exchange, enables direct connections between advertisers and publishers, eliminating unnecessary intermediaries and reducing transaction costs. Alkimi's platform incorporates smart contracts and distributed consensus mechanisms to ensure transparent pricing, verified ad delivery, and automated settlement processes, thereby enhancing transparency and efficiency in digital advertising. Alkimi's innovative products and services are highly relevant to the advertising industry, as they aim to revolutionize the way digital ads are bought, sold, and delivered. By leveraging blockchain, the company's solutions tackle common pain points such as ad fraud, lack of transparency, and high intermediary costs, which have long plagued the traditional advertising ecosystem. Alkimi's market position is significant, as it is at the forefront of the blockchain-based advertising revolution. The company has garnered industry recognition for its innovative approach and has established strategic partnerships with leading players in the AdTech space. Recent developments include the launch of new product features and the expansion of the company's global footprint through strategic partnerships and collaborations.

Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.

Parent company of Amazon Advertising and AWS

Amazon A9 is the search engine and advertising technology subsidiary of Amazon.com, Inc. It develops and operates the search engine and advertising platform used on Amazon.com and other Amazon properties.

Amazon Ads is a suite of advertising solutions offered by Amazon, allowing businesses to reach and engage with Amazon's vast customer base across various channels, including Amazon.com, Fire TV, and third-party websites.

Amazon Demand Side Platform (DSP) is an advertising platform that allows advertisers to programmatically purchase display, video, and audio ads across the Amazon ecosystem and the open web.

Amobee is a global digital advertising technology company that provides marketing solutions for brands, agencies, and publishers. Their platform enables data-driven, targeted advertising across all digital channels and formats. [A Tremor International Company]

Amtrak is the national passenger railroad service of the United States, providing intercity passenger rail transportation in the contiguous United States and to nine Canadian cities.

Anchor is a leading player in the audio & podcast advertising sector of the advertising technology ecosystem.

Anzu is a prominent player in the AdTech ecosystem, specializing in programmatic in-game advertising solutions. As a leading data and analytics platform, Anzu enables brands to seamlessly integrate their advertisements into gaming environments, providing a non-intrusive and engaging advertising experience for players. The company's advanced SDK integration and proprietary technology allow for the delivery of blended advertising experiences across mobile, PC, and console games, addressing the growing demand for brand-safe advertising environments. Anzu's key products and services revolve around its innovative in-game advertising platform, which offers real-time analytics and measurement capabilities to help advertisers and game developers optimize their campaigns and monetize their content effectively. The platform's unique approach to native advertising within gaming worlds has made it a valuable partner for both brands and game developers seeking to capitalize on the rapidly growing gaming audience. Anzu's market position is particularly significant, as the company is at the forefront of the rapidly evolving in-game advertising landscape. With its pioneering technology and strong industry partnerships, Anzu has established itself as a trusted and innovative player in the AdTech ecosystem. Recent developments include the company's expansion into new gaming platforms, as well as strategic partnerships with leading game developers and advertising agencies to further enhance its offerings and reach.

AOL (America Online) is a web portal and online service provider with digital advertising capabilities.

api.video plays a crucial role in the AdTech ecosystem by providing video infrastructure and tools that enable advertisers, publishers, and platforms to seamlessly integrate video capabilities into their digital advertising campaigns. As a specialized cloud platform, api.video offers a range of products and services that cater to the unique needs of the advertising industry. Key products and services relevant to advertising include video hosting, streaming, and delivery APIs that allow for the efficient and reliable distribution of video ads across multiple channels and devices. Additionally, api.video's real-time video processing capabilities enable advertisers to implement advanced features such as dynamic ad insertion, personalization, and analytics, which are essential for effective ad targeting and optimization. With its developer-focused approach and robust set of APIs, api.video has established itself as a significant player in the AdTech market, enabling businesses to enhance their video advertising capabilities without the need to build complex video infrastructure from the ground up. The company has continued to evolve, recently expanding its offerings with new features and partnerships to further streamline the integration of video technology into the advertising ecosystem.

Apollo Global Management is a major player in the AdTech ecosystem, having acquired two significant platforms in the digital advertising space. As a leading global alternative investment manager, Apollo has leveraged its capital and expertise to shape the AdTech landscape. Apollo's key products and services relevant to advertising include the former Verizon properties, Yahoo and AOL. These platforms offer a suite of advertising technology solutions, including demand-side platforms, supply-side platforms, and ad exchange capabilities. With the acquisition of these established players, Apollo has solidified its position as a dominant force in the AdTech industry, providing advertisers and publishers with a comprehensive set of tools to navigate the complex digital advertising ecosystem. In terms of market position and significance, Apollo's acquisition of Yahoo and AOL has positioned the firm as a major player in the AdTech industry. The combined assets offer a formidable presence, allowing Apollo to compete with industry giants and provide a viable alternative for advertisers and publishers seeking more diverse options. Recent developments, such as the integration of these platforms and the potential for further acquisitions or strategic partnerships, suggest that Apollo's influence in the AdTech ecosystem is likely to continue growing in the years ahead.

Apple is a leading technology company that has a significant presence in the mobile advertising space. They offer a range of advertising solutions and services to help brands and marketers reach their target audiences on Apple devices.

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benefits from first-party data and exclusive inventory. Apple's advertising revenue, though small relative to its hardware business, is growing rapidly with expansion into Apple TV+, News, and Stocks. The company's privacy-centric approach has forced the entire industry toward first-party data strategies and contextual advertising, while Apple maintains privileged access to its ecosystem's data.

Apple Search Ads is a mobile advertising platform that allows advertisers to promote their apps within the App Store search results.

Apple TV is a company in the Mobile Advertising space, mentioned by 1 other companies as a competitor.

AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.

AppsFlyer is a leading mobile marketing attribution and analytics platform that helps brands and apps measure their advertising campaigns and optimize their marketing strategies.

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Additionally, AT&T's ownership of WarnerMedia gave the company a significant content and media portfolio to monetize through advertising. While no longer owning WarnerMedia, AT&T continues to offer advertising solutions through its core telecommunications business, providing brands with data-driven targeting and analytics tools to optimize their digital advertising campaigns. The company's market position and significance in the AdTech space stems from its ability to leverage its vast customer data, media assets, and technology capabilities to deliver highly effective and measurable advertising solutions to its clients.

AT&T's Addressable Advertising is an AdTech Platform that enables targeted advertising across AT&T's various media properties and distribution channels.

Audacy is a media and entertainment company that owns and operates a portfolio of radio stations and podcasts across the United States. They leverage their reach to deliver advertising and content to a broad audience, competing in the increasingly digital audio landscape.

AudienceXpress is a programmatic TV advertising platform owned by Comcast Advertising, enabling advertisers to target and reach audiences across linear and connected TV.

AudioGO plays a significant role in the AdTech ecosystem as a specialized programmatic audio advertising platform. The company's core offering enables businesses to create, manage, and optimize digital audio advertising campaigns, providing self-serve capabilities to reach listeners across premium audio content networks, including streaming music, podcasts, and digital radio stations. AudioGO's integration with the extensive audio network of its parent company, SiriusXM, sets it apart, while also offering access to other major audio publishers and platforms. The platform's technology enables precise audience targeting, real-time campaign optimization, and detailed performance analytics, making digital audio advertising accessible to businesses with varying budget sizes. As a SiriusXM Media company, AudioGO has leveraged its parent's resources and expertise to establish a strong market position in the growing digital audio advertising space. Recent developments include continued expansion of its audio content partnerships and the introduction of new targeting and measurement capabilities to enhance the effectiveness of audio campaigns for its clients.

AVID Ad Server is a prominent player in the AdTech ecosystem, offering a comprehensive suite of ad serving and management solutions. As a Supply Side Platform (SSP), the company's core focus is on enabling publishers, advertisers, and media companies to efficiently deliver, track, and optimize their digital advertising campaigns across multiple channels and formats. AVID's technology supports a wide range of ad formats, including display, video, native, and rich media, while providing advanced targeting capabilities and real-time analytics to help clients maximize the impact of their advertising efforts. The company's intuitive interface and robust backend infrastructure simplify the complex process of ad serving, making it a valuable partner for businesses navigating the increasingly dynamic digital advertising landscape. AVID's recent developments have included strategic partnerships and the expansion of its product offerings to stay ahead of industry trends and meet the evolving needs of its clients.

Baidu Ads is a digital advertising platform operated by Baidu, the leading search engine in China. It offers a range of advertising solutions, including search, display, and video ads, to help businesses reach their target audience in the Chinese market.

Baidu is a prominent player in the Chinese AdTech ecosystem, leveraging its dominant position in the Chinese internet market. As the leading search engine in China, Baidu's core offering in the advertising space is its robust search advertising platform, which allows businesses to target users based on their search queries and behaviors. In addition, Baidu has developed a suite of digital advertising solutions, including display advertising, video advertising, and mobile advertising, enabling advertisers to reach their target audiences across various online channels. Baidu's market dominance and vast user base make it a crucial platform for advertisers seeking to tap into the Chinese market. The company's recent acquisitions and partnerships, such as the acquisition of video platform iQiyi and the integration of its AI-powered offerings, have further strengthened its position in the AdTech landscape. Baidu's continuous investment in technologies like artificial intelligence, machine learning, and data analytics has enabled it to offer more sophisticated and targeted advertising solutions, helping advertisers optimize their campaigns and reach their desired audiences more effectively. Overall, Baidu's strategic focus on the AdTech ecosystem, its extensive product offerings, and its strong market position in China make it a significant player in the global advertising technology landscape, particularly within the Chinese market.

Bain is an AI/ML platform that provides advanced analytics and machine learning solutions to help businesses optimize their marketing and advertising strategies.

An online banner ad creator that allows users to design and publish banner ads for various platforms.

Provides a premium version of the Bannersnack platform with additional tools and features for creating and managing digital banner ads.

Basis by Centro is an AdTech platform that provides a comprehensive solution for digital advertising management, optimization, and analytics.

BBDO is a global advertising agency network that is part of Omnicom Group. It is one of the largest advertising agency networks in the world, with over 15,000 employees across 289 offices in 81 countries.

Beeswax is a leading player in the AdTech ecosystem, providing a sophisticated Bidder-as-a-Service (BaaS) platform that enables advertisers, agencies, and media companies to build and operate their own customized programmatic advertising capabilities. The company's innovative solution offers enterprise-grade bidding infrastructure, flexible APIs, and extensive customization options, allowing clients to execute sophisticated programmatic buying strategies while maintaining full control over their data and algorithms. Beeswax's key products and services include its high-performance bidding platform, which can handle large-scale bidding operations, and its range of flexible APIs that allow for deep integration and customization. The company's platform stands out for its ability to provide the granular controls and transparency typically lacking in traditional demand-side platforms (DSPs), making it a preferred choice for advertisers and media companies seeking more control over their programmatic campaigns. In recent years, Beeswax has cemented its position as a significant player in the AdTech market, with a growing client base and several strategic partnerships. The company has continued to innovate, introducing new features and capabilities to its platform, and has also been active in the mergers and acquisitions space, expanding its reach and capabilities through strategic acquisitions.

BeReal is an AdTech Platform that provides a social media app that encourages users to share a photo of themselves once a day at a different time each day.

Best Buy Ads is Best Buy's advertising platform that allows brands to reach Best Buy's large customer base across various channels, including its website, mobile app, and email marketing. It offers targeted advertising solutions leveraging Best Buy's extensive first-party data to improve campaign performance and ROI.

Programmatic advertising platform that provides data-driven solutions for advertisers and publishers.

Bidstack plays a pivotal role in the AdTech ecosystem by bridging the gap between the gaming industry and programmatic advertising. As a leading provider of in-game advertising solutions, the company offers a sophisticated platform that enables advertisers to seamlessly integrate non-intrusive, contextually relevant ads within video game environments. This not only provides game developers and publishers with a lucrative monetization avenue but also delivers measurable results for advertisers through advanced targeting capabilities and real-time performance metrics. Bidstack's key products and services include its proprietary technology platform, which supports both mobile and console gaming platforms, and facilitates real-time bidding and programmatic advertising delivery. The company's solutions ensure that advertisements are naturally integrated into the gaming experience, maintaining player immersion while adhering to major advertising standards. Bidstack has established a significant market position as a pioneer in the in-game advertising space, capitalizing on the growing trend of gaming monetization and the increasing importance of contextual advertising. The company has recently expanded its footprint through strategic acquisitions and partnerships, strengthening its technological capabilities and expanding its global reach within the gaming and advertising ecosystems.

BidX is a prominent player in the European AdTech ecosystem, offering a sophisticated programmatic advertising platform that specializes in real-time bidding (RTB) and automated media buying solutions. As a leading provider of advertising technology, BidX's role is to enable enterprises and media agencies to optimize their digital advertising campaigns across multiple channels. The company's key products and services include advanced tools for programmatic campaign management, optimization, and analytics. Leveraging artificial intelligence and machine learning, BidX's platform helps advertisers maximize their return on ad spend (ROAS) while maintaining brand safety and compliance with European privacy regulations. This makes BidX a valuable partner for businesses looking to navigate the complex and rapidly evolving programmatic advertising landscape. In terms of market position, BidX has firmly established itself as an innovative and influential player within the European AdTech sector. The company's continued growth and success can be attributed to its commitment to developing cutting-edge technology, as well as its ability to adapt to the changing needs of the industry. Recent developments include strategic partnerships and the introduction of new product features to further enhance the capabilities of its platform.

BigCommerce is a leading player in the commerce media sector of the advertising technology ecosystem.

Bing Ads is a pay-per-click (PPC) advertising platform owned and operated by Microsoft. It allows businesses to create and manage advertising campaigns that appear on the Bing and Yahoo search engines, as well as on Microsoft's network of partner websites.

Location-based advertising platform

Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.

Brave Ads is a pioneering force within the AdTech ecosystem, offering a unique and privacy-centric approach to digital advertising. As an integral component of the Brave web browser, the platform leverages blockchain technology and anonymous data processing to create a transparent and user-empowering advertising model. Brave Ads enables advertisers to reach highly engaged users while respecting strict privacy standards, a significant value proposition in the current digital landscape. The platform's core product is its opt-in advertising model, where users can earn rewards in the form of Basic Attention Token (BAT) cryptocurrency for viewing privacy-respecting ads. This model not only benefits users but also provides advertisers with improved engagement rates and a more ethical alternative to traditional digital advertising practices. Brave Ads has continued to gain traction in the market, forging strategic partnerships and expanding its offerings to solidify its position as a disruptive and influential player in the AdTech industry.

Brave is a privacy-focused web browser that rewards users for viewing ads with its native cryptocurrency, Basic Attention Token (BAT).

Video advertising platform that offers solutions for programmatic, direct, and branded content.

Broadsign is a leading provider of digital out-of-home (DOOH) advertising technology, serving as a critical player in the AdTech ecosystem. The company's core offerings include its Broadsign Control platform, which enables media owners to manage, sell, and deliver DOOH campaigns across a variety of screens, from billboards to transit displays. Broadsign's technology powers a significant portion of the global DOOH market, connecting media owners, advertising agencies, and brands to deliver impactful and measurable campaigns. Beyond its flagship Broadsign Control solution, the company also provides a suite of complementary products, such as Broadsign Reach, a programmatic platform that facilitates the automated buying and selling of DOOH inventory, and Broadsign Ads, a creative management platform that streamlines the process of delivering and managing digital content. These solutions have made Broadsign a trusted partner for organizations seeking to leverage the growing DOOH industry, which is poised for continued growth as brands and advertisers recognize the unique benefits of reaching consumers in out-of-home environments. Broadsign's market significance is underscored by its global footprint, with a presence in over 60 countries and a network of more than 425,000 digital screens. The company's technology is used by some of the world's largest media owners, advertising agencies, and brands, solidifying its position as a leading player in the AdTech ecosystem and a driving force in the evolution of the DOOH advertising landscape.

Broadstreet Ads is a leading player in the AdTech ecosystem, providing a comprehensive ad management platform designed to serve the unique needs of local publishers and B2B organizations. As a specialized advertising technology company, Broadstreet Ads offers a suite of tools that streamline advertising operations, improve campaign performance, and maximize revenue potential for its clients. The company's platform provides advanced targeting capabilities, real-time analytics, and automated campaign optimization features, addressing the challenges faced by local publishers and B2B advertisers in managing multiple advertising campaigns and delivering targeted content to specific geographic areas. Broadstreet Ads has carved out a significant market position as a go-to solution for local and B2B-focused advertising, empowering its clients to effectively navigate the complexities of the digital advertising landscape. Recent developments at Broadstreet Ads include strategic acquisitions and partnerships that have expanded the company's product portfolio and strengthened its market presence. These initiatives have enabled Broadstreet Ads to continuously enhance its offerings and better serve the evolving needs of its growing client base within the AdTech ecosystem.

Bunny CDN is a leading provider of cdn & infrastructure solutions.

ByteDance is a leading global technology company that has revolutionized the advertising ecosystem through its innovative products and platforms. As the parent company of TikTok, one of the world's most popular social media apps, ByteDance has become a dominant player in the AdTech industry. ByteDance's key products and services relevant to advertising include TikTok, which has emerged as a powerful platform for brands to reach and engage with a vast and highly engaged audience. The company's proprietary advertising technologies, including its AI-powered algorithms, enable targeted and personalized advertising solutions that have proven highly effective for advertisers. Additionally, ByteDance's other platforms, such as Douyin (the Chinese version of TikTok) and Xigua Video, further expand the company's advertising capabilities and reach. With its vast user base, data-driven advertising solutions, and continuous product and service innovations, ByteDance has established itself as a market leader in the AdTech ecosystem. The company has recently made strategic acquisitions and partnerships to strengthen its position, such as the acquisition of the mobile marketing platform Moonton and the partnership with e-commerce giant Shopify to enhance its social commerce capabilities. These developments solidify ByteDance's position as a formidable force in the rapidly evolving digital advertising landscape.

CacheFly is a leading provider of cdn & infrastructure solutions.

Cadent is a leading provider of advanced TV advertising solutions, helping brands and agencies navigate the evolving media landscape and reach audiences across linear TV, CTV, and digital video.

Provides a premium version of the Canva design platform with additional features and functionality for professional users.

Captify is a prominent player in the AdTech ecosystem, offering a search intelligence platform that leverages real-time search data to empower advertisers and marketers. As a leading Data & Analytics Platform, Captify's proprietary technology processes billions of search events across the open web, transforming raw data into actionable audience insights and intelligence. Captify's key products and services cater to the evolving needs of the advertising industry, spanning programmatic advertising, consumer behavior analysis, and predictive marketing capabilities. The company's innovative platform enables brands to understand their target audiences more effectively and reach them with greater precision, driving improved campaign performance and return on investment. Captify's market position is significant, as it continues to expand its global footprint and forge strategic partnerships to enhance its offerings. Recent developments include acquisitions that have strengthened the company's data capabilities and the launch of new products that further solidify its position as a trusted provider of search-powered audience intelligence solutions in the dynamic AdTech landscape.

Carbon Black is a leading provider of security & compliance solutions.

Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.

CDN77 is a leading provider of cdn & infrastructure solutions.

Celtra is a leading advertising technology company that provides a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across multiple channels and devices.

Centro is a technology company that provides digital advertising software and services. Their platforms help advertising agencies and brands plan, buy, and optimize digital media campaigns.

Chartboost is a mobile advertising and monetization platform that helps mobile game developers grow their businesses through data-driven ad optimization and distribution. [A Zynga/Take-Two Company]

CHEQ is an AI-powered cybersecurity company that provides a suite of solutions to protect businesses from online fraud, account takeover, and other digital threats.

Choozle is a leading programmatic advertising platform that empowers digital marketers to plan, buy, and optimize digital ad campaigns across display, video, mobile, and social channels.

CitrusAd is a leading advertising technology platform that provides retailers and brands with a self-service, on-site advertising solution to increase customer engagement and sales. [A Publicis Company]

A web analytics platform that helps companies track and analyze their website traffic.

Collectively is a leading player in the influencer marketing sector of the advertising technology ecosystem.

CoSchedule is a leading player in the social media management sector of the advertising technology ecosystem.

A web analytics platform that helps companies track and analyze their website traffic and user behavior.

An open-source mobile and web analytics platform that helps companies track and analyze user behavior.

Open-source headless CMS for building content-driven digital experiences

A classified advertisements website that allows users to buy, sell, and trade a variety of goods and services.

Creatopy is a leading visual content creation platform that empowers businesses and individuals to design high-quality visuals for their marketing and advertising needs.

Criteo is a global technology company that specializes in e-commerce advertising and retargeting solutions, helping businesses of all sizes connect with their customers and drive online sales.

Crosspixel is an AI-powered marketing platform that helps businesses create and optimize personalized content and campaigns.

CrowdStrike is a leading provider of security & compliance solutions.

CVS Media Exchange is a digital advertising platform that connects advertisers with publishers, enabling them to buy and sell ad inventory programmatically.

Offers a personalization and optimization platform for digital content and advertising

Cylance is a leading provider of security & compliance solutions.

Darktrace is a leading provider of security & compliance solutions.

DataGrail is a leading player in the privacy & compliance sector of the advertising technology ecosystem.

Headless CMS and API for building content-rich digital experiences

Deloitte is a global professional services network that provides audit, consulting, financial advisory, risk advisory, tax, and related services to public and private clients spanning multiple industries.

Demandbase is a leading Account-Based Marketing (ABM) and Sales platform that helps B2B companies identify, target and engage the accounts most likely to become their customers. Demandbase's AI-powered solutions provide account identification, account-based advertising, account-based marketing analytics, and more.

Dentsu International is a global advertising and public relations company that provides a wide range of marketing and communications services to clients worldwide. It is a subsidiary of the Dentsu Group, one of the largest advertising and media conglomerates in the world.

Digible is a prominent player in the AdTech ecosystem, specializing in digital marketing solutions for the multifamily housing and apartment industry. The company's core offerings include a comprehensive suite of digital advertising services, leveraging advanced targeting capabilities, such as geofencing technology, and sophisticated paid search and social media advertising tools. Digible's deep understanding of the apartment marketing landscape allows them to deliver highly targeted campaigns that reach potential renters at critical decision-making points, providing property managers with a tailored approach to tenant acquisition. Digible's market position is significant, as they serve as a crucial partner for apartment communities and property managers seeking to optimize their online presence and digital marketing strategies. The company's technology stack enables clients to execute precise, data-driven campaigns while providing detailed analytics and ROI tracking, which is particularly valuable in the multifamily industry. Recent developments at Digible include strategic partnerships and the continuous enhancement of their product offerings, ensuring that their clients stay ahead of the curve in the rapidly evolving AdTech landscape.

Parent company of Fyber, AdColony, and Appreciate

DigitalInnovations LLC is an AdTech Platform company that provides advertising technology solutions to businesses.

Discord is a popular voice, video, and text communication platform primarily used by gamers and online communities. It offers features like voice and text channels, server management, and bot integration.

DiscoverOrg is an AdTech Platform that provides data and intelligence solutions to help businesses identify and engage with their target customers.

dJAX Adserver is a prominent Supply Side Platform (SSP) within the AdTech ecosystem. As an ad server, they empower publishers to effectively manage and monetize their digital ad inventory. dJAX's core product offerings include advanced ad serving capabilities, real-time bidding, and programmatic advertising tools that enable publishers to maximize revenue from their advertising placements. In the AdTech landscape, dJAX plays a crucial role in bridging the gap between publishers and advertisers. Their platform facilitates the seamless exchange of ad impressions, ensuring publishers can connect with a diverse pool of demand partners to secure the best possible rates for their inventory. With a Tier S classification, dJAX is recognized for its robust infrastructure, reliable performance, and innovation in the programmatic advertising space. Recently, dJAX has expanded its product suite, introducing new features to enhance publisher monetization and improve campaign optimization for advertisers. The company has also forged strategic partnerships with leading demand-side platforms (DSPs) and data management platforms (DMPs), solidifying its position as a comprehensive and integrated AdTech solution for the evolving digital advertising landscape.

DoorDash is a leading on-demand food delivery platform that connects customers with local and national restaurants. The company's platform allows users to order food for delivery or pickup from a wide selection of restaurants in their local area.

DoorDash is a leading food delivery platform that connects customers with local and national restaurants, providing a convenient and reliable way to order and receive meals. The company operates in the United States, Canada, and Australia.

Dosh is a financial technology company that offers a cash-back rewards platform, allowing users to earn cash back on purchases made at participating merchants.

Pioneer ad serving company that became the foundation of Google's display advertising technology, now integrated into Google Marketing Platform and Google Ad Manager.

DoubleVerify is a leading independent provider of marketing measurement software and analytics, driving quality and effectiveness for advertisers and publishers across the digital media landscape.

Cross-device advertising platform

Provides predictive analytics and audience targeting solutions for digital advertising.

DuckDuckGo is a privacy-focused search engine that does not track user data or personalize search results. It provides a simple and straightforward search experience that prioritizes user privacy.

Easyship is a leading provider of commerce infrastructure solutions.

eBay is an e-commerce platform that provides an AdTech Platform for advertisers and publishers to buy and sell digital advertising inventory.

eBay Advertising is an AdTech Platform that provides advertising solutions for brands and agencies to reach consumers on eBay's marketplace.

eClincher is a leading player in the social media management sector of the advertising technology ecosystem.

Edgecast is a leading provider of cdn & infrastructure solutions.

Effectv is the local advertising sales division of Comcast Advertising, providing targeted advertising solutions to local businesses across the United States.

Elastic is a leading provider of analytics infrastructure solutions.

Headless CMS and API for building content-driven web and mobile applications

Sell-side platform for programmatic advertising

Epom is a prominent player in the AdTech ecosystem, offering a comprehensive advertising technology platform that caters to the needs of ad networks, publishers, and advertisers. The company's core focus is on delivering advanced programmatic advertising capabilities, enabling clients to manage, deliver, and track campaigns across multiple digital channels, including web, mobile, and connected TV. Epom's key products and services include real-time bidding (RTB) technology, cross-platform ad serving, and detailed analytics for campaign optimization. These solutions address the evolving complexities of the digital advertising landscape, providing clients with the tools and insights necessary to maximize the performance and efficiency of their advertising efforts. Epom has established a significant market position as a leading data and analytics platform in the AdTech industry. The company's focus on innovation and scalability has enabled it to stay ahead of industry trends, adapting to the changing needs of modern digital advertising operations. Recent developments include strategic partnerships and the expansion of its product offerings to meet the growing demand for advanced programmatic advertising solutions across various digital platforms.

Epsilon CORE ID is a leading provider of identity and customer data solutions for the advertising technology ecosystem, helping brands and marketers better understand and engage with their customers.

Equativ is a prominent player in the AdTech ecosystem, serving as a leading independent advertising technology platform. The company's core offering is its sophisticated Supply-Side Platform (SSP), which empowers publishers to optimize their advertising inventory and maximize revenue through automated, real-time bidding processes. Equativ's platform combines advanced programmatic capabilities with data analytics and machine learning, enabling enhanced targeting, optimization, and monetization solutions for its clients. Equativ's significance in the market stems from its commitment to transparency, brand safety, and privacy-compliant advertising solutions. The company has established itself as a trusted partner for both publishers and advertisers, providing comprehensive solutions that cater to their diverse needs. Equativ's recent developments include strategic acquisitions and partnerships that have strengthened its market position and expanded its product offerings, further solidifying its role as a prominent player in the dynamic AdTech landscape.

Equifax is a leading provider of data, analytics, and technology solutions for the AdTech industry, offering a range of products and services to help businesses make informed decisions.

Eskimi is a prominent player in the AdTech ecosystem, offering a robust demand-side platform (DSP) that caters to the evolving needs of advertisers and media buyers. As a leading programmatic advertising technology company, Eskimi's comprehensive DSP empowers clients to efficiently purchase digital advertising inventory across multiple channels through real-time bidding. The platform's advanced capabilities include sophisticated audience targeting, campaign optimization tools, and one of the industry's most advanced rich media builders, enabling advertisers to create, deploy, and optimize sophisticated rich media campaigns with exceptional efficiency and scale. Eskimi's unique selling point lies in its focus on rich media advertising capabilities and its robust platform architecture that supports both developed and emerging markets. The company has developed proprietary technology that sets it apart in the programmatic advertising landscape. Eskimi has further strengthened its market position through strategic acquisitions, the launch of new products, and the formation of key partnerships, positioning it as a significant and innovative force in the AdTech industry.

An online marketplace for handmade, vintage, and unique goods.

Everflow plays a crucial role in the AdTech ecosystem by providing a comprehensive partner marketing platform that helps businesses track, manage, and optimize their performance marketing campaigns and partnerships. The company's core technology focuses on delivering end-to-end visibility into marketing partnerships and affiliate programs, offering advanced attribution tracking, real-time analytics, and automated partner management tools. Everflow's platform is designed to handle complex tracking scenarios while maintaining scalability and reliability for high-volume campaigns, making it an attractive solution for advertisers, agencies, and networks. In terms of key products and services, Everflow's platform offers features such as fraud detection, smart linking, and advanced reporting capabilities, enabling its clients to gain deeper insights into their marketing efforts and effectively combat ad fraud. The company has built a reputation for providing enterprise-grade solutions with intuitive user interfaces, making it a significant player in the ad verification and fraud prevention space. Everflow's market position has been strengthened by recent developments, including strategic acquisitions and the introduction of new products. The company has expanded its capabilities through acquisitions, enhancing its offerings and solidifying its position as a leading partner marketing platform. Additionally, Everflow has continuously innovated its platform, introducing new features and solutions to address the evolving needs of its clients and the broader AdTech industry.

Evidon is a technology company that provides privacy and compliance solutions for businesses. They help organizations manage their digital advertising and marketing activities to ensure compliance with various privacy regulations.

ExAds is a prominent player in the AdTech ecosystem, providing a comprehensive advertising technology platform that caters to both publishers and advertisers. As a Supply Side Platform (SSP), ExAds enables publishers to manage, deliver, and optimize their digital advertising campaigns with full control and flexibility. The company's emphasis on customization sets it apart, allowing clients to tailor the ad serving infrastructure to their unique requirements. ExAds' key products and services include a highly customizable ad server, programmatic advertising capabilities, and advanced analytics and reporting tools. These solutions enable businesses to streamline their advertising operations, maintain ownership of their data, and execute their advertising strategy with precision. The platform's versatility has made it a popular choice among small-scale publishers and enterprise-level advertising operations alike. In recent years, ExAds has solidified its market position through strategic acquisitions and partnerships. The company has expanded its product suite by integrating complementary technologies, strengthening its ability to offer end-to-end advertising solutions. Furthermore, ExAds has forged partnerships with leading industry players, further enhancing its reach and capabilities within the AdTech landscape.

Expedia is a leading online travel booking platform that provides a range of advertising and marketing solutions for travel-related businesses.

Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.

A video advertising platform that helps brands and agencies create and distribute video ads

Eyeota is a leading global data marketplace, providing audience data solutions to enable data-driven marketing and insights. The company partners with thousands of digital publishers to collect and distribute high-quality, privacy-compliant audience data across various industries.

A video advertising platform that helps brands create and distribute personalized video ads

Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.

Facebook is a leading social media platform that provides advertising solutions for businesses to reach and engage with their target audience.

Facebook Ads is a leading social advertising platform that enables businesses to reach and engage with their target audience on the Facebook and Instagram platforms.

Facebook Audience Network is a social advertising platform that allows advertisers to extend their Facebook and Instagram campaigns to a network of partner mobile apps and websites.

Facebook Gaming is a company in the Social Advertising space, providing a platform for gamers to stream, watch, and interact with gaming content.

Falcon.io is a leading player in the social media management sector of the advertising technology ecosystem.

Faraday is an AI-powered marketing platform that helps businesses automate and optimize their digital marketing campaigns.

Fastly is a leading provider of cdn & infrastructure solutions.

Feedvisor is an AI-powered AdTech platform that helps brands and sellers optimize their advertising and pricing strategies on marketplaces like Amazon, Walmart, and eBay.

Finovate is a leading fintech conference and research platform that showcases the latest innovations in financial technology. It provides a platform for fintech companies to demonstrate their products and services to a global audience of financial industry professionals.

FireEye is a leading provider of security & compliance solutions.

Flashtalking is a leading global independent ad server and analytics technology company that empowers advertisers with intelligent and innovative solutions to optimize their digital marketing campaigns. [An Innovid Company]

Headless CMS and API for building content-driven digital experiences

Mobile analytics and advertising platform that provides data-driven insights and monetization solutions.

Fly.io is a leading provider of cdn & infrastructure solutions.

ForgeRock is a leading provider of security & compliance solutions.

Formstack is a leading provider of survey & research solutions.

Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.

Fortinet is a leading provider of security & compliance solutions.

Freshmarketer is a customer data platform that helps businesses capture, unify, and activate customer data to deliver personalized experiences.

Google AdMob is a leading AdTech platform that provides mobile app developers with a comprehensive suite of monetization tools and services.

Google AdSense is an AdTech Platform that allows website publishers to display targeted ads on their sites and earn a share of the revenue.

Google DV360 is a leading AdTech platform that provides advertisers and agencies with a comprehensive suite of tools for programmatic advertising, including audience targeting, campaign management, and performance analytics.

GRIN is a leading player in the influencer marketing sector of the advertising technology ecosystem.

A platform that allows creators to sell digital products, such as e-books, software, and online courses, directly to their audience.

HasOffers (TUNE) is a prominent player in the AdTech ecosystem, offering a suite of partner marketing technologies that enable businesses to manage, track, and optimize their affiliate and influencer marketing programs. The platform serves as a crucial infrastructure for advertisers and publishers, providing them with robust tools to scale their partnership initiatives, measure performance metrics, and automate commission payments across multiple channels. As a leading provider of partner marketing technology, TUNE's solutions are highly relevant to the advertising industry, allowing companies to effectively manage and leverage their affiliate and influencer marketing strategies. The platform's comprehensive features, including tracking, analytics, and automation capabilities, help advertisers and publishers maximize the ROI of their partnership-driven campaigns. TUNE's market position is significant, with the company having established itself as a major player in the partner marketing technology sector. The platform's wide adoption by both advertisers and publishers is a testament to its ability to address the growing demand for efficient and data-driven partnership management solutions. In recent years, TUNE has continued to innovate, introducing new products and forging strategic partnerships to enhance its offerings and maintain its competitive edge in the dynamic AdTech landscape.

Healthgrades is a leading online resource for comprehensive information about physicians and hospitals. It provides patients with the tools and resources they need to make informed decisions about their healthcare.

Hiro is an AI-powered marketing platform that helps businesses automate and optimize their digital advertising campaigns.

Hivestack is a prominent player in the AdTech ecosystem, specializing in programmatic digital out-of-home (DOOH) advertising. As a leading supply-side platform (SSP), the company provides a comprehensive suite of solutions that enable media owners and advertisers to connect and execute targeted DOOH campaigns through programmatic channels. Hivestack's technology stack includes both supply-side and demand-side platforms, as well as a dedicated ad server designed specifically for DOOH advertising. This integrated solution allows for real-time bidding, advanced audience targeting, and robust measurement capabilities, bringing the efficiency and precision of programmatic advertising to the DOOH space. Hivestack's significance in the market stems from its ability to bridge the gap between traditional out-of-home advertising and the digital landscape. By leveraging real-time data and advanced targeting capabilities, the company empowers advertisers to reach their desired audience with greater precision and effectiveness. Recently, Hivestack has made strategic moves to strengthen its market position, including acquisitions and partnerships that have expanded its global reach and product offerings. These developments further solidify Hivestack's role as a leading player in the rapidly evolving DOOH advertising ecosystem.

Hybrid Theory is a pivotal player in the AdTech ecosystem, offering a comprehensive platform that seamlessly integrates influencer marketing with programmatic advertising. As a leading Data & Analytics Platform, Hybrid Theory's proprietary technology enables brands and agencies to achieve unparalleled campaign optimization and return on investment. The company's key products and services include advanced targeting capabilities, real-time campaign optimization, and comprehensive analytics tools, empowering marketers to make data-driven decisions and execute cross-channel campaigns with unmatched precision. Hybrid Theory's unique hybrid approach, combining influencer content with traditional digital advertising channels, positions the company as a trailblazer in addressing the evolving needs of the modern marketing landscape. Hybrid Theory has established a significant market presence, renowned for its ability to leverage artificial intelligence and machine learning to drive superior campaign performance. The company has experienced recent growth through strategic acquisitions and partnerships, further strengthening its position as a dominant force in the AdTech industry.

IAC Inc. is a significant player in the AdTech ecosystem, owning a diverse portfolio of digital brands and platforms. As a media and internet company, IAC's key role is the development and operation of various advertising-driven properties. Their primary products and services relevant to the advertising industry include Vimeo, a leading video hosting and monetization platform, as well as the Dotdash portfolio of content-driven websites covering a wide range of verticals. Additionally, IAC owns digital advertising technology companies such as Magnite, a leading independent sell-side platform (SSP) for digital advertising. IAC holds a strong market position in the AdTech space, leveraging its diverse digital assets and technological capabilities to serve advertisers, publishers, and consumers. Recent developments include the spin-off of Vimeo as a standalone public company and the continued growth and expansion of IAC's Dotdash and Magnite businesses through strategic acquisitions and partnerships.

IAS (Integral Ad Science) is a leading global technology company that provides digital media quality solutions, helping advertisers and publishers optimize their digital advertising investments.

IAS is a leading provider of digital ad verification and optimization solutions, helping advertisers and publishers ensure brand safety, viewability, and ad fraud prevention across display, video, mobile, and social media campaigns.

iBillBoard plays a crucial role in the AdTech ecosystem as a leading provider of content monetization solutions for digital publishers. The company's comprehensive suite of tools enables website owners and content creators to optimize their advertising revenue through advanced programmatic advertising technology. iBillBoard's platform integrates with multiple ad networks and supports a variety of ad formats, including display, native, and video advertising. The core of iBillBoard's offering is its machine learning-powered technology that optimizes ad placement and bidding strategies, helping publishers maximize their revenue while maintaining a positive user experience. The company's solution includes real-time analytics, automated yield optimization, and robust fraud prevention mechanisms to ensure high-quality advertising delivery. iBillBoard is a significant player in the AdTech market, known for its innovative approach to content monetization. The company has recently expanded its product portfolio, introducing new features and partnerships to further enhance its offerings and solidify its position as a trusted partner for digital publishers. These developments have enabled iBillBoard to stay at the forefront of the rapidly evolving AdTech landscape and provide its clients with cutting-edge solutions to drive their advertising revenue and growth.

ID5 is a privacy-first identity platform that empowers the digital advertising ecosystem with privacy-compliant identity solutions, enabling addressability and measurement without relying on third-party cookies.

World's most popular movie and TV database with 250 million monthly visitors, offering entertainment advertising and Amazon-integrated shopping features.

IMDB TV Ads is a platform that allows advertisers to place ads on the IMDB website and mobile app, reaching a large audience of entertainment enthusiasts.

iMessage is an AdTech Platform company that provides messaging and communication solutions for businesses.

Improve Digital is a leading provider of programmatic advertising solutions, helping publishers and advertisers optimize their digital advertising strategies.

Incapsula is a leading provider of cdn & infrastructure solutions.

inClick is a leading player in the AdTech ecosystem, providing a suite of advanced contextual advertising solutions to help advertisers and publishers navigate the evolving digital landscape. As a data and analytics platform, inClick's core technology leverages artificial intelligence and machine learning to analyze webpage content and user behavior, enabling precise ad targeting and placement without relying on personal data or cookies. This privacy-first approach is particularly relevant in the post-cookie era, where advertisers seek effective targeting methods that comply with evolving data protection regulations. inClick's key products and services include contextual targeting, content analysis, and campaign optimization tools, empowering advertisers to reach their target audiences more effectively while respecting user privacy. The company's market position is strengthened by its innovative technology and growing presence in the industry, having established partnerships with major publishers and advertisers. Recent developments include the expansion of its product suite, the integration of new data sources, and strategic collaborations aimed at further enhancing its contextual advertising capabilities and solidifying its role as a trusted partner in the AdTech ecosystem.

Indeed is an AdTech Platform that provides job search and recruitment services to both job seekers and employers.

Influencer is an AdTech Platform that connects brands with influential content creators to drive engagement and sales.

Influenster is an AdTech Platform that provides a community-driven product discovery and review platform for consumers to share their experiences with brands.

Infolinks is a digital advertising network that helps publishers and advertisers reach and engage their audience.

Innovid is a leading independent connected TV (CTV) and video advertising platform, empowering advertisers to create, deliver, and measure immersive campaigns across all devices.

inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.

Instacart is an on-demand grocery delivery and pick-up service that connects customers with personal shoppers to deliver groceries and other household items from local stores.

Photo and video sharing social network with over 2 billion users, offering sophisticated advertising capabilities including shopping ads, reels ads, and influencer marketing tools.

Instagram Stories is an AdTech Platform that allows businesses and creators to create and share short-form, ephemeral content on the Instagram platform.

Integral Ad Science (IAS) is a leading global digital advertising verification company that provides ad quality, brand safety, and campaign performance solutions to advertisers, publishers, and platforms.

Ipsos is a global market research and consulting firm that provides AdTech solutions to help clients better understand and engage their target audiences.

iStock is a leading player in the creative & content sector of the advertising technology ecosystem.

IZEA is a leading provider of influencer marketing technology, data, and services. The company connects brands with influential creators to develop and distribute content on behalf of advertisers.

Jampp is a global technology company that helps mobile apps and digital businesses acquire and retain high-value users through data-driven advertising solutions.

JD.com is a leading e-commerce platform in China, offering a wide range of products and services to consumers and businesses. It operates as an online marketplace, providing a platform for third-party sellers to reach customers across the country.

Jivox is a leading personalized digital marketing platform that enables brands to deliver highly targeted and customized advertising experiences to consumers across all digital channels.

JotForm is a leading provider of survey & research solutions.

Kaltura plays a significant role in the AdTech ecosystem as a leading provider of video-based solutions for digital advertising. The company's video platform enables publishers, broadcasters, and advertisers to effectively manage, deliver, and monetize video content at scale. Kaltura's key products relevant to advertising include its Video Player, which provides customizable video players for web and mobile applications, and its Video Publisher, which allows for seamless integration of video ads into content. Additionally, Kaltura's advanced analytics and reporting capabilities empower advertisers to measure the performance and impact of their video campaigns. Kaltura holds a strong market position in the AdTech space, serving a diverse client base that includes major media companies, publishers, and brands. The company's flexible and scalable video solutions have made it a preferred partner for organizations looking to leverage the power of video to drive audience engagement and revenue. Recently, Kaltura has expanded its offerings, acquiring AI-powered video personalization and recommendation technology to enhance the targeting and optimization of video advertising. Partnerships with leading AdTech platforms have also strengthened Kaltura's position as a comprehensive video solution provider in the evolving digital advertising landscape.

Kantar is a leading global data, insights and consulting company that helps clients understand people and inspire growth. They offer a range of AdTech solutions and services to help brands and agencies optimize their advertising campaigns.

Kargo is a leading mobile advertising technology company that connects brands with consumers through innovative, data-driven advertising solutions.

Kepler is an AI-powered marketing platform that helps businesses automate and optimize their digital advertising campaigns.

Keyhole is a social media analytics and monitoring platform that helps businesses and agencies track their social media campaigns, analyze their performance, and identify influencers and trends.

Kick is an AdTech Platform company that provides advertising technology solutions to help businesses reach and engage their target audience.

Headless CMS and API for building omnichannel digital experiences

Kristi Yamaguchi Ads is a leading player in the AdTech ecosystem, offering a comprehensive suite of advertising technology solutions. As an S-tier AdTech platform, the company plays a crucial role in the digital advertising landscape, providing innovative tools and services to help advertisers and publishers optimize their campaigns and maximize their return on investment. Kristi Yamaguchi Ads' key products and services include programmatic ad buying, data management, campaign analytics, and audience targeting capabilities. The company's advanced algorithms and data-driven insights enable clients to reach their target audiences with precision, delivering personalized and engaging ad experiences. Furthermore, the platform's robust analytics and reporting features provide valuable insights into campaign performance, allowing advertisers to make informed decisions and continuously improve their marketing strategies. Despite her self-deprecating comment, Kristi Yamaguchi Ads has established a strong market position, renowned for its industry-leading technology and exceptional customer service. The company has undergone significant growth and development in recent years, with strategic acquisitions and the introduction of new cutting-edge products that have solidified its position as a trusted partner for advertisers and publishers alike.

Provides a B2B lead generation and website visitor identification platform.

Leanplum is an AdTech Platform that provides mobile marketing and analytics solutions to help companies engage and retain their customers.

Lemonade is a digital insurance company that uses blockchain technology to provide transparent and efficient insurance services.

Letterboxd is an AdTech Platform that provides a social network and movie discovery platform for film enthusiasts.

LG Ads Solutions is a leading global provider of digital advertising and marketing solutions, enabling advertisers to reach and engage their target audiences across multiple platforms and devices.

Liftoff is a leading mobile app marketing and retargeting platform, helping app developers and brands drive installs, engagement, and revenue through data-driven strategies and proprietary technology.

Limelight Networks is a leading provider of cdn & infrastructure solutions.

Professional networking platform with over 900 million members, offering B2B advertising solutions including sponsored content, dynamic ads, and lead generation forms.

Social advertising platform

Lotame is a leading data management platform (DMP) that helps brands, agencies, and publishers collect, unify, and activate audience data to power digital marketing campaigns.

Lumenad is an AI-powered marketing platform that helps businesses unify and analyze their marketing data.

Advanced TV advertising platform

Madison Logic is a leading B2B marketing and sales intelligence platform that helps organizations generate more pipeline, convert more leads, and close more business.

Email Marketing and Automation Tool for Small Businesses

Email Marketing and Automation Tool for Small Businesses

Email Service Provider and Marketing Automation Tool

Email Marketing Plugin for WordPress

Email Marketing and SMS Platform for Businesses

Mangools is a suite of SEO tools that includes keyword research, rank tracking, site audits, and link analysis.

A leading provider of digital marketing software and programmatic advertising solutions.

An open-source marketing automation platform that helps businesses create and manage marketing campaigns.

Mention is a social media monitoring and analytics platform that helps businesses and individuals track their brand mentions, monitor their competitors, and analyze their social media performance.

Microsoft Advertising is a leading AdTech Platform that provides a comprehensive suite of advertising solutions for businesses of all sizes. It enables advertisers to reach their target audience across various digital channels, including search, display, and video.

Midroll Media, now part of Stitcher, was a podcast advertising network specializing in connecting advertisers with podcast listeners through mid-roll advertisements. They were known for their targeted ad placement and audience reach within the podcasting space.

Mobile advertising platform that connects advertisers with mobile audiences.

Mobile advertising platform that provides programmatic advertising solutions and data-driven insights.

MNTN is a digital marketing and advertising technology company that provides various software and services to help businesses drive growth and reach their target audience.

Moat is a SaaS analytics company that provides advertising intelligence and measurement solutions to businesses. [An Oracle Company]

Moat is a cloud-based analytics platform that helps advertisers and publishers measure and optimize their digital advertising campaigns. It provides insights into ad viewability, brand safety, and audience engagement.

Moat is a digital measurement and analytics company that provides solutions for advertisers, publishers, and platforms to measure and optimize their digital advertising campaigns. It was acquired by Oracle in 2017.

A mobile advertising platform that offers programmatic solutions for in-app advertising.

Global mobile advertising and marketing platform that offers a range of solutions for user acquisition and monetization.

Moloco is a leading mobile marketing platform that provides performance-driven advertising solutions for mobile app developers and brands.

A video creation and animation platform that enables users to produce professional-quality videos without advanced video editing skills.

MoPub was a mobile-first advertising exchange and monetization platform that helped mobile app publishers maximize their ad revenue. It connected mobile app publishers with a wide range of demand partners, enabling them to monetize their inventory effectively. [Note: MoPub was acquired by AppLovin in 2021 for $1.05 billion]

MoPub (now part of AppLovin) is a company in the Mobile Advertising space, providing a monetization platform for mobile app publishers.

Movable Ink is an AdTech Platform that enables personalized and dynamic email marketing campaigns.

Mux plays a significant role in the AdTech ecosystem by providing video infrastructure solutions that empower advertisers, publishers, and content creators to deliver high-quality video ads and content at scale. The company's flagship products, Mux Video and Mux Data, offer a comprehensive suite of video encoding, streaming, and analytics capabilities that enable seamless integration of video functionality into digital advertising campaigns and platforms. Mux's key products relevant to advertising include Mux Video, which provides live streaming, on-demand video hosting, and advanced video player capabilities, and Mux Data, which offers real-time video performance analytics and insights to optimize ad delivery and viewer engagement. These solutions are widely adopted by leading media companies, content publishers, and advertisers to enhance the video experience and measure the effectiveness of their video-based marketing efforts. As a prominent player in the video infrastructure space, Mux has established a strong market position, serving a diverse customer base across industries and continually expanding its capabilities through strategic partnerships and acquisitions. Recent developments include the company's acquisition of RTMP-based live streaming platform Viblast, further strengthening its live streaming capabilities, and the launch of Mux Custom, a solution that enables customers to build and host their own video players.

Nanigans is an AI-powered advertising automation platform that helps businesses optimize their digital advertising campaigns.

Nativo is an AdTech platform that helps brands and publishers create and distribute native advertising content across digital channels.

NBCUniversal is a leading AdTech Platform that provides advertising solutions and services to brands and media companies.

Netflix Inc. is a major player in the AdTech ecosystem, offering a unique advertising platform to reach audiences. As a leading streaming entertainment service, Netflix has recently launched an advertising-supported subscription tier, providing programmatic advertising opportunities to brands and agencies. This new ad-supported offering allows advertisers to target Netflix's vast user base, tapping into the platform's rich audience data and premium content inventory. Netflix's key advertising-related products and services include its demand-side platform (DSP), which enables advertisers to plan, buy, and measure campaigns across the Netflix ecosystem. The company also offers sophisticated audience targeting and measurement capabilities, leveraging its deep understanding of viewer preferences and behaviors. As a significant media property, Netflix commands a strong market position, with its ad-supported tier poised to disrupt traditional TV advertising models. Recent developments at Netflix include the acquisition of dynamic ad insertion platform Splash and partnerships with major agencies and technology providers to enhance its advertising capabilities. These initiatives underscore Netflix's strategic focus on building a robust advertising business that complements its core subscription offerings, positioning the company as a formidable player in the evolving AdTech landscape.

Netlify is a leading provider of cdn & infrastructure solutions.

New Relic is a leading provider of analytics infrastructure solutions.

Mobile advertising exchange that connects advertisers and publishers through real-time bidding.

Nextdoor is a hyperlocal social networking platform that connects neighbors and communities. It allows users to share information, recommendations, and updates about their local neighborhoods.

NPR Sponsorship is a leading player in the audio & podcast advertising sector of the advertising technology ecosystem.

Nymity is an AdTech Platform company that provides solutions for data privacy and compliance.

Ogilvy is a global advertising and public relations agency that was founded in 1948 by David Ogilvy. It is one of the largest marketing communications networks in the world, with offices in more than 100 countries.

OnAudience is a data management platform that provides audience data and targeting solutions for digital advertising and marketing.

OneLogin is a leading provider of security & compliance solutions.

Programmatic platform for converged TV advertising

Video platform and advertising technology

OpenRTB Consortium maintains the real-time bidding protocol that powers programmatic advertising globally.

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising. The company's platform analyzes and classifies online content to help brands and agencies ensure their ads are placed in brand-safe and suitable environments.

Opera Ads is a digital advertising platform that provides advertisers with a range of tools and solutions to reach their target audience across various devices and platforms.

Optimizely is a leading digital experience platform that empowers businesses to create and deliver personalized experiences across web, mobile, and connected devices. It enables companies to experiment, personalize, and optimize their digital experiences to drive better business outcomes.

Optmyzr is a leading provider of pay-per-click (PPC) management software solutions, playing a crucial role in the AdTech ecosystem by empowering digital marketing professionals to streamline their advertising operations. The company's comprehensive platform offers a suite of automation and optimization tools that span major advertising platforms, including Google Ads, Microsoft Advertising, and Amazon Ads. Optmyzr's advanced algorithms and machine learning capabilities enable advertisers and agencies to make data-driven decisions efficiently, with features such as bid management, campaign optimization, reporting, and performance monitoring. The company's solutions are designed to handle complex, multi-account advertising scenarios, catering to both in-house marketing teams and agencies. Optmyzr has established itself as a significant player in the digital advertising technology space, continuously innovating and expanding its product offerings to meet the evolving needs of its clients. The company has recently focused on developing new features and partnerships to further enhance its platform's capabilities, solidifying its position as a trusted partner for digital marketers seeking to optimize their PPC campaigns and maximize their advertising ROI.

Parent company of Oracle Advertising and BlueKai

Pacvue is a leading ecommerce advertising and analytics platform that helps brands and agencies scale their digital sales across major marketplaces like Amazon, Walmart, and more.

Palantir is a leading provider of analytics infrastructure solutions.

Palo Alto Networks is a leading provider of security & compliance solutions.

Pangle is a mobile advertising platform that helps advertisers and publishers monetize their apps and mobile web content through targeted advertising.

Paperform is a leading provider of survey & research solutions.

Pattern89 is a leading player in the creative & content sector of the advertising technology ecosystem.

Open-source headless CMS and API for building content-rich applications

Payoneer is a leading provider of commerce infrastructure solutions.

PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.

Peer39 is a leading provider of contextual intelligence and brand-safe solutions for digital advertisers and publishers, helping them to maximize the value of their digital media by delivering relevant and engaging content to their audiences.

Permutive is a leading data management and advertising technology platform that helps publishers and brands to better understand and engage their audiences across the open web.

Perpetua is a leading digital marketing platform that helps businesses of all sizes optimize their advertising campaigns across various channels, including search, social, and ecommerce.

Piktochart is an AdTech Platform that provides a visual communication tool for creating infographics, presentations, and other visual content.

Offers a premium version of the Piktochart platform with advanced features and functionality for creating and customizing visual content.

Ping Identity is an identity and access management company that provides solutions for secure authentication and authorization in the AdTech industry.

Pinterest Ads is a powerful advertising platform that allows businesses to reach and engage with their target audience on the popular visual discovery platform. It offers a range of ad formats, targeting options, and analytics tools to help advertisers achieve their marketing goals.

Pinterest Inc. is a social media platform that has carved out a unique niche in the digital advertising landscape. Primarily known as a visual discovery engine, Pinterest enables users to save, organize, and share visual content, known as "pins," across various categories such as fashion, home decor, and travel. This user-generated content has become a valuable asset for the company's advertising business, as it provides valuable insights into consumer preferences and interests. Pinterest's role in the AdTech ecosystem is significant, as it offers a range of advertising products and services to businesses of all sizes. These include Promoted Pins, which allow advertisers to display their products and services alongside organic content, and Conversion Optimization, which helps advertisers optimize their campaigns to drive specific actions, such as website visits or purchases. Additionally, Pinterest's rich user data and targeting capabilities make it an attractive platform for advertisers seeking to reach highly engaged, intent-driven audiences. With over 450 million monthly active users worldwide, Pinterest has become a powerful player in the digital advertising landscape. The platform's visual-first approach, combined with its ability to capture user interests and behaviors, has made it a valuable resource for businesses looking to effectively reach and engage their target audience. As the AdTech industry continues to evolve, Pinterest's unique position and innovative advertising solutions are expected to play an increasingly important role in the future of digital marketing.

A video advertising platform that helps brands and agencies optimize their video advertising campaigns

Pixalate is a global fraud protection, privacy, and compliance analytics platform that provides market-leading fraud detection and prevention solutions, as well as audience data, for display, mobile, video, and connected TV advertising.

Plista is a native advertising platform that helps brands create and distribute content across the web.

Pluto TV is a free, ad-supported streaming television service that offers a wide range of live and on-demand content, including news, sports, movies, and TV shows. It is owned by Paramount Global and operates as a subsidiary of the company.

Podcast One is a leading audio entertainment company that produces and distributes a variety of popular podcasts across various genres, including comedy, news, sports, and more.

Podcorn plays a crucial role in the AdTech ecosystem by bridging the gap between podcast creators and advertisers. As a technology-driven marketplace platform, Podcorn simplifies the podcast advertising process, providing tools for matchmaking, campaign management, and performance analytics. The platform enables direct relationships between podcasters and advertisers, handling payments, contracts, and campaign fulfillment. Podcorn's key products and services include their AI-powered audience matching capabilities, which leverage data analytics to connect advertisers with relevant podcast audiences based on demographics, content categories, and engagement metrics. The platform supports various advertising formats such as native integrations, sponsored segments, and host-read ads, ensuring authentic content delivery that resonates with listeners. Podcorn's market position is significant, as it provides a streamlined solution for the rapidly growing podcast advertising industry. The company has established partnerships with leading podcast networks and has been recognized for its innovative approach to podcast monetization. Recent developments include the expansion of their platform capabilities and the integration of new data sources to further enhance their audience matching and campaign optimization capabilities.

Podsights is a critical player in the AdTech ecosystem, providing specialized analytics and attribution solutions for the rapidly growing podcast advertising market. As part of Spotify's advertising technology suite, Podsights enables advertisers and publishers to measure, analyze, and optimize their podcast campaigns through advanced attribution modeling and cross-platform tracking. The company's core technology focuses on connecting podcast ad exposure to actual consumer actions, delivering detailed insights into campaign performance, audience behavior, and return on investment. Podsights' market position has been significantly strengthened by its acquisition by Spotify in 2022, allowing the company to leverage Spotify's extensive user data and advertising infrastructure. This has solidified Podsights' role as a leader in the podcast analytics space, providing advertisers with unparalleled visibility into the effectiveness of their podcast campaigns. The company's recent developments, including new product offerings and strategic partnerships, have further cemented its position as a vital tool for brands and agencies looking to maximize the impact of their podcast advertising investments.

Popcorn Metrics is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

Powtoon is a video creation and presentation platform that helps businesses create animated and explainer videos to engage their audience.

Premion is an advertising platform that helps advertisers reach audiences across connected TV, over-the-top (OTT), and digital video channels. They provide data-driven targeting and measurement solutions for campaign optimization.

Offers a headless CMS for building and managing content-rich websites and apps

PrivacyEngine is an AdTech Platform company that provides privacy-focused solutions for digital advertising and marketing.

Promo.com is a video creation and marketing platform that provides businesses with a library of customizable video templates and tools to create and share video content.

Quintly is a social media analytics and benchmarking platform that helps businesses and agencies track their social media performance, compare it to their competitors, and identify areas for improvement.

Quora Ads is a self-serve advertising platform that allows businesses to create and run targeted ads on the Quora platform. It enables advertisers to reach a highly engaged audience and drive traffic, leads, and conversions.

Raven Tools is an all-in-one SEO and digital marketing platform that provides tools for rank tracking, site audits, and reporting.

Reddit Ads is an advertising platform that allows businesses and individuals to create and manage targeted ad campaigns on the Reddit social media platform. It offers a range of ad formats, targeting options, and analytics tools to help advertisers reach their desired audience.

Retargeter is a technology company specializing in providing retargeting advertising solutions. Their platform helps businesses re-engage website visitors and improve conversion rates through personalized advertising campaigns across various digital channels.

Rev is an AdTech Platform that provides a suite of advertising and marketing tools to help businesses reach and engage their target audience.

Revive Adserver is a leading player in the AdTech ecosystem, providing an open-source ad server platform that enables publishers, advertisers, and ad networks to manage their digital advertising operations effectively. As a Supply Side Platform (SSP), the company's flagship product offers comprehensive ad management features, including campaign scheduling, advanced targeting options, and detailed reporting tools. Revive Adserver's significance in the market stems from its ability to provide a cost-effective and customizable alternative to commercial ad servers, particularly appealing to small and medium-sized publishers and organizations. The platform's open-source nature has fostered a strong community of developers and users, who contribute to its ongoing development and feature enhancements. Recently, Revive Adserver has continued to evolve, with the company acquiring and rebranding the platform in 2013. This move has allowed the company to maintain its commitment to the open-source community while expanding its product offerings and market reach. Revive Adserver's partnerships and integrations with other AdTech platforms have also strengthened its position as a versatile and reliable ad serving solution within the dynamic AdTech landscape.

Rocket Fuel was a leading demand-side platform (DSP) that specialized in programmatic advertising and marketing automation powered by artificial intelligence.

Streaming platform with advertising business

Roku is a leading TV streaming platform that provides users with a wide range of content, including movies, TV shows, and live TV. The company's products include Roku devices, smart TVs, and the Roku Channel, which offers free and premium content.

RollWorks is a B2B account-based marketing and sales platform that helps companies identify, engage, and convert their best-fit customers. It offers a suite of tools for account-based advertising, website personalization, and sales intelligence.

Roundel (Target) is a leading player in the retail media sector of the advertising technology ecosystem.

RTB House is a global company that specializes in providing advanced programmatic advertising solutions. As a leading player in the AdTech ecosystem, RTB House helps brands and advertisers efficiently reach and engage their target audiences through the use of cutting-edge technology and data-driven strategies. At the core of RTB House's offerings are its proprietary real-time bidding (RTB) algorithms, which enable the company to deliver personalized and highly targeted ads in real-time across various digital channels, including display, video, and mobile. Through its AI-powered solutions, RTB House empowers its clients to optimize their advertising campaigns, maximize their return on investment, and gain valuable insights into consumer behavior and preferences. With a presence in over 70 countries and a team of data scientists, engineers, and marketing experts, RTB House has established itself as a trusted partner for global brands and agencies seeking to capitalize on the growing opportunities in the programmatic advertising market. The company's innovative approach to ad technology, combined with its commitment to data privacy and transparency, has positioned RTB House as a significant player in the evolving AdTech landscape.

Salesforce Audience Studio is an enterprise-grade data management platform that enables organizations to collect, unify, and activate audience data across multiple marketing channels.

Samsung is a global technology company that produces a wide range of consumer electronics, including smartphones, televisions, home appliances, and more. They are known for their innovative products and cutting-edge technology.

Provides a headless CMS and content platform for building digital experiences

Headless CMS and API for building content-rich web and mobile applications

Securiti is a leading provider of privacy tech solutions.

Sellics is an AdTech platform that provides Amazon sellers with tools to optimize their advertising campaigns and improve their sales performance on the Amazon marketplace.

SentinelOne is a leading provider of security & compliance solutions.

SharedID is a technology company that provides identity resolution and customer data management solutions for the advertising and marketing industry.

Sharethrough is a leading native advertising platform that helps publishers and brands create and distribute authentic, engaging content at scale.

ShipBob is a leading provider of commerce infrastructure solutions.

Shippo is a leading provider of commerce infrastructure solutions.

ShipStation is a leading provider of commerce infrastructure solutions.

Showpad is a sales enablement platform that helps sales teams create, share, and track content with customers.

Signal is an AdTech Platform that provides data-driven advertising solutions to help brands and agencies optimize their digital marketing campaigns.

Simpli.fi is a programmatic advertising and analytics platform that helps businesses of all sizes effectively reach and engage their target audience across multiple digital channels.

Siteliner is a website duplication and content analysis tool that helps users identify and address duplicate content issues.

Sizmek was a leading advertising technology company specializing in dynamic creative optimization (DCO), ad serving, and creative management solutions.

Skrill is a leading provider of commerce infrastructure solutions.

Smaato is a mobile advertising platform that offers a real-time advertising exchange and supply-side platform (SSP) for mobile publishers and app developers. The company provides programmatic advertising solutions connecting mobile publishers with advertisers globally.

Smart AdServer is a leading global ad technology platform that provides advanced programmatic advertising solutions for publishers, agencies, and advertisers.

Multimedia messaging app with 750 million monthly active users, pioneering AR advertising with sponsored lenses, filters, and Discover content.

Snapchat is a popular social media platform that allows users to share photos, videos, and messages that disappear after a set amount of time. Snapchat also offers an advertising platform for businesses to reach their target audience.

Snapseed is an AdTech Platform that provides image editing and enhancement tools for digital advertisers and marketers.

Social Native is a leading player in the influencer marketing sector of the advertising technology ecosystem.

Sojern is a leading provider of digital marketing solutions for the travel industry, offering data-driven advertising and marketing services to help hotels, airlines, and other travel businesses reach and engage their target audiences.

Sony Corporation is a Japanese multinational conglomerate corporation that is a leading manufacturer of consumer and professional electronic products, gaming, entertainment, and financial services.

Sounder is a key player in the AdTech ecosystem, providing innovative solutions for the growing podcast industry. As a creative and content platform, Sounder offers a suite of tools and services that empower podcasters and audio content creators to optimize their content, enhance audience engagement, and unlock monetization opportunities. Sounder's core products and services cater directly to the needs of the advertising industry, offering advanced audio transcription, SEO optimization, and detailed audience analytics. These capabilities enable advertisers to better understand podcast audiences, target their ads effectively, and measure the performance of their campaigns. Sounder's proprietary technology leverages AI and machine learning to deliver unparalleled insights, helping advertisers and creators alike capitalize on the rise of audio-based content consumption. Sounder has established itself as a significant player in the AdTech landscape, serving a rapidly expanding podcast industry that continues to attract significant advertising investment. The company's recent developments, such as strategic partnerships and the launch of new product features, demonstrate its commitment to staying at the forefront of the evolving audio content ecosystem and providing innovative solutions to its clients.

SourceForge is an AdTech platform that provides a marketplace for software downloads and distribution.

Sovrn is a technology company that provides a suite of advertising, monetization, and data solutions to help publishers and content creators grow and monetize their digital properties.

Splunk is a leading provider of analytics infrastructure solutions.

Sponsored Products by Walmart is an AdTech Platform that helps brands and sellers advertise their products on Walmart's e-commerce platform and drive sales.

Spotify Ad Studio is Spotify's self-service advertising platform that allows businesses to create and run audio and video ads on the Spotify platform.

Spotify Technology is a leading global audio streaming platform that has revolutionized the way people consume and engage with music and podcasts. As a significant player in the AdTech ecosystem, Spotify has leveraged its vast user base and data-driven insights to offer innovative advertising solutions to brands and marketers. Spotify's key products and services include its flagship music streaming service, which provides access to millions of songs and podcasts, as well as its Spotify Ad Studio, a self-serve advertising platform that enables businesses of all sizes to create and run targeted audio and video ads. Additionally, Spotify's Audience Network allows advertisers to reach Spotify's listeners across a variety of third-party audio publishers, further expanding the platform's advertising reach. With over 489 million monthly active users and a presence in more than 180 markets worldwide, Spotify has become a crucial component of the AdTech landscape. The company's deep understanding of user preferences, listening habits, and content consumption patterns allows advertisers to deliver highly personalized and engaging ads, ultimately driving increased brand awareness, engagement, and conversions for their clients.

SpotX was a leading global video advertising platform that enabled media owners and publishers to sell their video inventory programmatically to the world's top brands. [Note: SpotX was acquired by Magnite in 2021 for $1.17 billion]

SpringServe is a leading independent ad serving platform that plays a crucial role in the adtech ecosystem. The company's core focus is to provide publishers and media owners with a powerful and flexible ad serving solution, enabling them to effectively monetize their digital content and inventory. SpringServe's ad server technology offers advanced features such as real-time bidding, dynamic ad insertion, and advanced reporting, allowing publishers to optimize their ad revenue and gain valuable insights into their audience and performance. In addition to its ad serving capabilities, SpringServe also provides a suite of complementary products and services, including ad management tools, demand optimization, and supply-side platform (SSP) integrations. This comprehensive offering allows publishers to streamline their ad operations, improve efficiency, and maximize the value of their digital assets. SpringServe's market significance is evident in its partnerships with numerous prominent publishers, its integration with leading demand-side platforms (DSPs), and its reputation for delivering reliable and innovative solutions that cater to the evolving needs of the digital advertising industry. As a respected player in the adtech ecosystem, SpringServe continues to drive innovation and empower publishers to navigate the complex landscape of digital advertising, ensuring they can effectively monetize their content and thrive in an increasingly competitive market.

Sprout Social is a leading provider of social media management and analytics solutions, helping businesses of all sizes to efficiently manage their social media presence, engage with their audience, and measure the impact of their social media efforts.

Square is an AdTech Platform company that provides payment processing and other financial services to businesses of all sizes.

StackAdapt is a leading programmatic advertising platform that helps brands and agencies execute data-driven digital campaigns across various channels, including display, video, native, and social.

StackPath is a leading provider of cdn & infrastructure solutions.

Offers a headless CMS for building and managing content-rich websites and applications

Offers an open-source headless CMS for building API-driven websites and apps

Sumo Logic is a leading provider of analytics infrastructure solutions.

SurveyMonkey is a leading provider of survey & research solutions.

Content discovery and native advertising platform serving personalized content recommendations across a network of premium publishers including USA Today, NBC, and Bloomberg.

TikTok is a short-form video platform with one of the fastest-growing digital advertising businesses globally.

TikTok Ads Manager is a self-service advertising platform that allows businesses and creators to create, manage, and optimize their advertising campaigns on the TikTok platform. It provides tools for targeting, bidding, and analyzing the performance of ads.

Trackier plays a critical role in the AdTech ecosystem as a leading performance marketing technology provider. The company's core offerings focus on advanced tracking, analytics, and fraud prevention solutions that empower advertisers, affiliate networks, and digital marketers to optimize their campaigns and improve marketing ROI. Trackier's platform is particularly renowned for its ability to handle high-volume tracking requirements while maintaining accuracy and effectively detecting and preventing ad fraud. Trackier's key products and services include real-time campaign tracking, sophisticated attribution modeling, deep data analytics, and a suite of fraud prevention tools. These capabilities allow clients to gain granular visibility into their marketing performance, make data-driven decisions, and safeguard their campaigns from fraudulent activities. The company's integration flexibility and scalability cater to the needs of both established enterprises and growing digital marketing operations. Trackier has established itself as a significant player in the performance marketing space, trusted by a diverse client base across various industries. The company has continued to innovate and expand its offerings, recently announcing strategic partnerships and the launch of new products to enhance its market-leading position. Trackier's commitment to delivering advanced marketing technology solutions and its proven track record in fraud prevention have solidified its reputation as a trusted partner for businesses seeking to drive efficient and effective digital advertising campaigns.

A global B2B marketplace that connects buyers and sellers of a wide range of products and services.

TrafficGuard plays a crucial role in the AdTech ecosystem by providing advanced ad fraud prevention and traffic validation solutions. As a leading ad verification and fraud detection platform, TrafficGuard helps advertisers, agencies, and ad networks safeguard their digital advertising investments. The company's sophisticated machine learning algorithms and proprietary detection methodologies enable real-time identification and mitigation of invalid traffic, ad fraud, and other malicious activities across various advertising channels. TrafficGuard's platform offers comprehensive visibility into traffic quality, empowering organizations to optimize their ad spend and ensure the effectiveness of their campaigns. In addition to its core ad fraud prevention services, TrafficGuard offers a range of complementary products and services, including traffic quality analytics, bot detection, and ad viewability monitoring. These solutions enable clients to gain deeper insights into their advertising performance, make informed decisions, and enhance the overall efficiency of their digital marketing efforts. TrafficGuard has established a strong market presence as a trusted partner in the AdTech industry, serving a diverse client base that includes global brands, media agencies, and ad networks. The company's commitment to innovation and its ability to adapt to the evolving ad fraud landscape have contributed to its growing significance in the industry. Recent developments include strategic partnerships, the launch of new product features, and ongoing enhancements to its machine learning-powered detection capabilities, further strengthening TrafficGuard's position as a leading provider of ad fraud prevention solutions.

Transcend is a leading provider of data privacy and data security solutions, empowering organizations to protect sensitive information and ensure compliance with evolving data regulations.

Tribe Dynamics is an AdTech Platform company that helps brands and influencers measure and optimize their influencer marketing campaigns.

Triblio is an AdTech Platform that helps B2B marketers personalize their digital experiences and drive account-based marketing (ABM) programs.

TripAdvisor is a leading online travel platform that provides advertising solutions for travel-related businesses, enabling them to reach and engage with potential customers.

TripleLift is a leading programmatic advertising platform that specializes in native advertising, video, and digital out-of-home (DOOH) solutions, helping brands reach their target audiences across various digital channels.

Triton Digital is a leading provider of technology and services for the digital audio and podcast industry. The company offers a comprehensive suite of solutions for content distribution, advertising, and audience measurement.

TrustArc is a leading provider of privacy and data governance solutions, helping organizations comply with global privacy regulations, including the GDPR and CCPA.

A video advertising platform that helps brands and agencies optimize their video advertising campaigns

Tubi is a free, ad-supported streaming service that offers a wide range of movies, TV shows, and original content. It is owned by Fox Corporation and provides a platform for users to access a diverse library of entertainment options.

TV Guide is an AdTech Platform company that provides TV programming information and advertising solutions to media companies and advertisers.

tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.

Twitter is a leading social media platform that offers an AdTech Platform for advertisers to reach and engage with their target audience.

Twitter Ads is an AdTech platform that enables advertisers to run targeted campaigns on the Twitter social media platform.

Twitter MoPub is an AdTech Platform that provides a mobile-first monetization platform for publishers and app developers.

Uber Ads is the advertising platform offered by Uber, the popular ride-sharing and delivery company. It allows businesses to reach Uber's large user base with targeted ads displayed within the Uber app and on Uber's website.

Uber Technologies is a prominent player in the AdTech ecosystem, leveraging its vast user base and data insights to offer innovative advertising solutions. As a leading ride-sharing and delivery platform, Uber provides advertisers with access to a highly engaged audience through its Uber Ads program. The company's key advertising offerings include in-app banner ads, sponsored pickup locations, and data-driven targeted campaigns that allow businesses to reach Uber users at various touchpoints along their journey. Uber's market position is significant, with a global presence and a user base of millions, making it an attractive channel for advertisers seeking to connect with on-the-go consumers. Recent developments include the expansion of Uber Ads into new markets, the integration of advanced targeting and attribution capabilities, and strategic partnerships with leading AdTech platforms to enhance the platform's advertising capabilities and reach.

A digital advertising platform that helps brands create and distribute high-impact ad experiences

Unified ID 2.0 is an open-source, privacy-focused alternative to third-party cookies, developed by The Trade Desk, a leading advertising technology company. It aims to provide a more transparent and user-centric approach to digital advertising while maintaining the functionality of traditional cookie-based targeting.

Unity Ads is a leading in-app advertising platform, providing mobile app developers with a comprehensive solution to monetize their apps through a variety of ad formats, including video, interstitial, and native ads.

Parent company of Unity Ads and ironSource

Unreal Engine is a powerful game engine developed by Epic Games, a leading video game company. It is used to create a wide range of interactive experiences, including video games, virtual reality (VR) applications, architectural visualizations, and more.

Unruly is a leading video advertising technology platform that specializes in delivering emotionally-targeted video advertising solutions for brands and publishers.

Upfluence is an AdTech platform that helps brands and agencies discover, manage, and measure influencer marketing campaigns.

UpRival is a prominent player in the AdTech ecosystem, providing a specialized software platform that empowers businesses to optimize their digital advertising campaigns across multiple channels. As a Category A company, UpRival occupies a significant position in the market, offering a suite of advanced automation tools and intuitive campaign management features to streamline advertising operations and improve ROI for marketing teams. UpRival's core product focuses on simplifying the complexities of modern digital advertising. The platform's key offerings include unified campaign management, automated bid optimization, and comprehensive analytics capabilities, with a particular emphasis on cross-channel performance tracking and AI-driven optimization strategies for paid social and search campaigns. These capabilities enable UpRival's clients to achieve greater efficiency, better targeting, and enhanced campaign performance across their digital advertising efforts. Recently, UpRival has made strategic moves to strengthen its market position, including the acquisition of a leading data management platform and the introduction of new products tailored to emerging advertising trends. Furthermore, the company has forged partnerships with prominent social media and search engine platforms, further solidifying its position as a go-to solution for businesses navigating the dynamic AdTech landscape.

Offers a no-code product adoption platform for SaaS

A mobile video advertising platform that helps brands and publishers create and distribute video ads

Venngage is an AdTech Platform that provides a visual content creation and marketing platform for businesses.

Verasity is a blockchain-based platform that aims to revolutionize the digital video industry by providing a decentralized ecosystem for content creators, viewers, and advertisers.

Vercel is a leading provider of cdn & infrastructure solutions.

Veritonic plays a crucial role in the AdTech ecosystem by providing advanced audio analytics and research solutions to brands, agencies, and publishers. As a leading creative and content platform, Veritonic's flagship product is its audio analytics platform, which leverages machine learning and audience panels to measure and optimize the effectiveness of audio content, including advertisements, sonic branding, and voice applications. The platform analyzes various audio elements to provide actionable insights on audience engagement and business outcomes, empowering clients to make data-driven decisions about their audio investments. Veritonic's key products and services are tailored to the needs of the advertising industry, enabling clients to measure the performance of their audio creatives, benchmark against competitors, and gain valuable insights to improve the impact of their audio-based marketing campaigns. The company's proprietary technology and comprehensive data sets make it a significant player in the growing field of audio analytics, helping to bridge the gap between creative execution and measurable business results. In recent years, Veritonic has expanded its market presence through strategic partnerships and new product offerings. The company has forged collaborations with leading industry players, enhancing its ability to deliver cutting-edge audio insights to a wider range of clients. Additionally, Veritonic has continued to innovate, introducing new features and capabilities to its platform to stay at the forefront of the rapidly evolving AdTech landscape.

Verizon Communications is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and vast customer base to offer a range of digital advertising products and services. As a parent company, Verizon's key role in AdTech lies in its ownership of platforms such as Verizon Media, which includes prominent brands like Yahoo and AOL. These platforms provide a vast inventory of digital advertising space, enabling advertisers to reach a wide audience across various channels, including display, video, and mobile. Verizon's key products and services relevant to advertising include programmatic advertising solutions, data-driven targeting capabilities, and cross-device audience measurement tools. The company's acquisition of companies like Millennial Media and Aol has further strengthened its AdTech capabilities, allowing it to offer integrated solutions for marketers and publishers. Verizon's market position and significance in the AdTech industry are significant, as it is one of the largest telecommunications providers in the United States with a large customer base and extensive data resources. The company's recent developments include the sale of its media assets to private equity firm Apollo Global Management, a move that has positioned Verizon to focus more on its core telecommunications business while still maintaining a presence in the AdTech ecosystem through partnerships and strategic investments.

Verizon Media is a leading AdTech Platform that provides a comprehensive suite of advertising and media solutions to help brands and publishers reach and engage their target audiences.

Verizon Media Platform is a leading provider of digital media and advertising solutions. The company offers a suite of tools and services that help publishers, brands, and marketers create, distribute, and monetize content across multiple platforms.

Mobile advertising platform that specializes in location-based advertising and data-driven marketing.

Viant is a global advertising technology company that provides a programmatic advertising platform for brands and agencies to plan, buy, and measure their digital media campaigns.

A people-based advertising technology company

A video advertising platform that helps brands and publishers create and distribute video ads

Vidify is a video creation and marketing platform that helps businesses create and optimize video content for social media and digital advertising.

Vidmizer is a video creation and optimization platform that helps businesses create and optimize video content for digital advertising.

Vidmob is a video creation and optimization platform that uses artificial intelligence to help businesses create and optimize video content for digital advertising.

A video advertising platform that helps brands and publishers create and distribute video ads

Offers a premium version of the Visme visual content creation platform with advanced features and functionality for professional users.

Vistar Media plays a pivotal role in the AdTech ecosystem as a leading programmatic advertising platform for the digital out-of-home (DOOH) industry. The company's technology stack enables advertisers to execute data-driven campaigns across a vast network of digital screens and outdoor advertising inventory. Vistar's platform integrates advanced targeting capabilities, real-time bidding infrastructure, and powerful analytics tools, allowing brands to deliver more relevant and impactful DOOH advertising experiences. As a pioneer in bringing programmatic capabilities to the DOOH space, Vistar Media has established itself as a significant player in the AdTech landscape. The company's comprehensive marketplace connects advertisers and media owners, facilitating the automated buying and selling of outdoor advertising inventory. This has empowered brands to leverage location data, audience analytics, and campaign optimization to enhance the effectiveness of their DOOH campaigns. Vistar Media has been at the forefront of industry developments, recently expanding its partnership ecosystem and unveiling new product offerings. The company's strategic acquisitions and collaborations have further strengthened its position as a leading DOOH programmatic platform, enabling advertisers to seamlessly integrate their campaigns across a diverse range of digital outdoor environments and engage with targeted audiences in innovative ways.

Vizio is a leading American electronics company that specializes in the design, manufacturing, and sale of televisions, soundbars, and other home entertainment products. The company is known for its affordable and high-quality display technologies.

Voluum is a leading player in the AdTech ecosystem, providing a comprehensive suite of tracking, analytics, and optimization solutions for performance marketers, media buyers, and advertising agencies. As an attribution and fraud prevention platform, Voluum plays a crucial role in the digital advertising landscape, enabling marketers to accurately measure the effectiveness of their campaigns and safeguard against fraudulent activities. Voluum's key products and services include real-time tracking, multi-touch attribution, advanced analytics, and automated optimization tools. These capabilities empower advertisers to make data-driven decisions, allocate budgets more effectively, and enhance the overall performance of their digital campaigns across various channels and traffic sources. The platform's robust infrastructure and scalability make it a suitable solution for businesses of all sizes, from small agencies to enterprise-level marketing operations. Voluum's market position is well-established, as it has become a trusted provider of attribution and tracking solutions in the performance marketing industry. The company has continuously expanded its product offerings and forged strategic partnerships to stay ahead of the curve, positioning itself as a valuable partner for advertisers and agencies seeking to maximize the return on their digital marketing investments.

Vudu is a video-on-demand service that allows users to rent or purchase digital movies and TV shows. It was acquired by Walmart in 2010 and operates as a subsidiary of the retail giant.

Vungle is a mobile performance marketing platform that helps developers acquire users and monetize their apps through innovative video advertisements.

Vyond (formerly GoAnimate) is a video creation platform that enables businesses to create animated videos for a variety of purposes, including marketing, training, and explainers.

Waze is a community-based navigation app that provides real-time traffic information and turn-by-turn directions to users. The app leverages crowdsourced data from its user base to provide accurate and up-to-date traffic information.

WebFX is a prominent player in the AdTech ecosystem, offering a range of digital marketing solutions and innovative advertising technology. Their flagship product, AdTechFX, provides advanced programmatic advertising capabilities that help businesses optimize their digital campaigns across multiple channels. With a focus on data-driven strategies, WebFX leverages artificial intelligence, machine learning, and human expertise to deliver superior campaign performance and measurable ROI for its clients. As a creative and content platform, WebFX's integrated approach combines traditional digital marketing services with cutting-edge technology solutions. Their comprehensive suite of products and services caters to the evolving needs of advertisers, empowering them to navigate the complex digital landscape effectively. WebFX has established itself as a significant force in the industry, renowned for its ability to drive impactful results through its data-driven marketing strategies. Recent developments at WebFX include strategic acquisitions and partnerships that have further strengthened its position in the AdTech market. The company continues to invest in research and development, introducing new products and enhancing its existing offerings to stay at the forefront of the industry's technological advancements. With a strong focus on innovation and customer success, WebFX is well-positioned to maintain its leadership role in the dynamic AdTech ecosystem.

Provides a headless CMS and serverless application framework for building and managing digital experiences

WebMD Medscape is a leading provider of medical news, information, and education for healthcare professionals. It offers a comprehensive suite of digital resources and tools to help clinicians stay up-to-date on the latest medical developments and improve patient care.

WeChat is a leading AdTech Platform that provides a comprehensive suite of advertising and marketing solutions for businesses of all sizes.

Whalar is an advertising technology company specializing in contextual advertising solutions. They leverage AI and machine learning to deliver highly relevant ads based on the meaning and context of website content, rather than solely relying on user data.

Encrypted messaging platform with over 2 billion users globally, introducing business messaging and payments features with advertising potential through WhatsApp Business API.

White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.

Wistia is a prominent player in the AdTech ecosystem, offering a range of video marketing and hosting solutions tailored for businesses. As a leading creative and content platform, Wistia's key products include video hosting, analytics, and marketing tools that enable organizations to create, manage, and optimize video content for advertising, sales, and internal communications. The company's emphasis on brand customization, detailed viewer analytics, and seamless integration with popular marketing platforms make it a preferred choice for companies seeking to leverage video content in their advertising and marketing strategies. Wistia has established itself as a premium alternative to consumer-focused video platforms, providing features such as lead generation tools, calls-to-action, and advanced security options specifically designed for B2B video marketing needs. Recently, Wistia has expanded its offerings through strategic partnerships and acquisitions, further solidifying its market position as a comprehensive video marketing solution provider in the AdTech space.

Wochit is an AdTech Platform that provides video creation and distribution solutions for publishers and brands.

Worldpay is a leading provider of commerce infrastructure solutions.

Wufoo is a leading provider of survey & research solutions.

Wunderman is an AdTech Platform company that provides digital marketing and advertising solutions to clients.

Wunderman Thompson is a leading global advertising and marketing agency that provides a range of AdTech Platform services, including digital advertising, data-driven marketing, and customer experience solutions.

X (formerly Twitter) is a prominent social media platform that has evolved beyond its roots as a microblogging service. While it continues to serve as a hub for real-time communication and public discourse, X has also established a significant presence in the advertising technology (AdTech) ecosystem. As a social media platform, X offers an expansive user base and a unique engagement model that attracts a diverse range of advertisers. The platform's advertising products, such as promoted tweets, audience targeting, and analytics, have become integral components of many digital marketing strategies. X's position in the AdTech ecosystem allows it to generate substantial revenue from its advertising offerings, which have become a critical part of its business model. Furthermore, X's role in the AdTech landscape extends beyond its own platform. The company's acquisition of MoPub, a leading mobile app monetization platform, has positioned it as a significant player in the broader mobile advertising market. This strategic move has enabled X to leverage its expertise in social media advertising and expand its reach into the increasingly important mobile advertising space.

Xandr is a programmatic advertising platform that provides data-driven solutions to advertisers, agencies, and publishers. It enables real-time buying and selling of digital advertising inventory through its advanced technology.

XYZ Labs is a technology company that develops innovative software solutions for the advertising and marketing industry. They offer a suite of products that help businesses optimize their digital advertising campaigns and improve their marketing performance.

Yahoo is a web services provider offering search, news, email, and digital advertising solutions.

Yahoo DSP is a demand-side platform (DSP) that enables advertisers to programmatically buy and optimize digital advertising campaigns across various channels, including display, video, mobile, and connected TV.

Yahoo Gemini is a native advertising platform that allows advertisers to create and manage their ad campaigns across Yahoo's network of properties, including Yahoo.com, Yahoo Finance, and Yahoo Sports.

Yandex.Direct is a leading online advertising platform in Russia, offering a range of advertising solutions for businesses of all sizes. It allows advertisers to create and manage targeted advertising campaigns across Yandex's search engine and partner websites.

Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad placement and performance across various digital channels, enabling publishers to better monetize their inventory while providing advertisers with access to premium placements with proven engagement metrics. In terms of key products and services, Yieldmo offers a suite of solutions that cater to the needs of both publishers and advertisers. Their platform includes ad placement optimization, audience targeting, and advanced analytics tools, all designed to enhance the effectiveness of digital advertising campaigns. Yieldmo's innovative approach to attention-based advertising has established the company as a significant player in the industry, with a focus on delivering high-quality, engaging ad experiences for consumers. Yieldmo's market position is that of a leading SSP, known for its technological advancements and commitment to driving better advertising outcomes. The company has recently expanded its reach through strategic acquisitions and partnerships, further solidifying its position in the AdTech landscape. These developments, coupled with Yieldmo's ongoing product innovation and commitment to delivering value to its clients, have contributed to the company's growing significance in the dynamic and rapidly evolving AdTech ecosystem.

World's largest video sharing platform with over 2 billion logged-in monthly users, offering comprehensive video advertising including TrueView, bumper ads, and YouTube TV advertising.

YouTube Shorts is a short-form video hosting and sharing platform owned by Google, designed to compete with TikTok and other similar platforms in the AdTech space.

Zoho Social is a leading player in the social media management sector of the advertising technology ecosystem.