All companies categorized as AdTech
123FormBuilder is a leading provider of survey and research solutions designed to help organizations collect, manage, and analyze data efficiently. The platform enables businesses, educational institutions, and individuals to create custom forms, surveys, and questionnaires without requiring technical expertise. With an intuitive drag-and-drop interface and robust feature set, 123FormBuilder serves as a comprehensive data collection tool that streamlines workflows and enhances decision-making processes. The company focuses on delivering flexible form-building capabilities that cater to diverse use cases including customer feedback collection, lead generation, event registration, order processing, and employee surveys. 123FormBuilder emphasizes ease of use while maintaining enterprise-grade security and compliance standards, making it suitable for organizations of all sizes. The platform's cloud-based architecture ensures accessibility across devices and locations, supporting modern distributed work environments. 123FormBuilder differentiates itself through its balance of simplicity and power, offering advanced features such as conditional logic, payment integrations, workflow automation, and extensive customization options. The company continues to evolve its product offerings to meet the growing demands of digital transformation, helping organizations transition from paper-based processes to efficient digital data collection systems.
Acme Corp is an advertising technology (AdTech) platform company that delivers comprehensive programmatic advertising solutions to businesses seeking to optimize their digital marketing efforts. The company specializes in providing end-to-end advertising technology infrastructure that enables advertisers, publishers, and agencies to efficiently manage, execute, and measure digital advertising campaigns across multiple channels and formats. As a technology-driven platform, Acme Corp likely focuses on leveraging data analytics, machine learning, and real-time bidding capabilities to help clients maximize their return on advertising spend (ROAS). The platform typically encompasses demand-side platform (DSP) capabilities, supply-side platform (SSP) functionalities, or a unified advertising management solution that bridges the gap between advertisers seeking audience reach and publishers monetizing their digital properties. Acme Corp operates in the rapidly evolving digital advertising ecosystem, addressing critical needs such as audience targeting precision, campaign performance optimization, fraud prevention, and cross-channel attribution. The company serves businesses looking to navigate the complexities of programmatic advertising while maintaining transparency, control, and measurable outcomes in their digital marketing investments.
AdAction is a performance-based mobile advertising platform that helps advertisers acquire new users and monetize existing ones through targeted, data-driven campaigns across mobile, web, and connected TV.
Adalytics is a research and analytics company focused on digital advertising measurement and verification. The company provides tools and research to help advertisers analyze ad delivery, performance, and potential fraud across digital platforms.
Adap.tv operates as a leading video advertising technology platform that bridges the gap between advertisers, agencies, and publishers in the digital video ecosystem. The company's comprehensive solution enables sophisticated programmatic video advertising across multiple screens and formats, including desktop, mobile, connected TV, and OTT platforms. By combining advanced targeting capabilities with real-time bidding infrastructure and unified campaign management tools, Adap.tv empowers brands to execute data-driven video advertising strategies at scale while providing publishers with robust monetization solutions for their video inventory. The platform's architecture supports both direct and programmatic buying workflows, accommodating various video ad formats such as pre-roll, mid-roll, post-roll, and outstream placements. Adap.tv's technology stack emphasizes cross-device reach, audience segmentation, and performance optimization through machine learning algorithms that continuously refine campaign delivery. The company serves as critical infrastructure in the rapidly expanding programmatic video advertising market, addressing the complexity of fragmented viewing environments and evolving consumer behavior patterns. With comprehensive analytics and reporting capabilities, Adap.tv provides transparency and actionable insights that enable advertisers to measure campaign effectiveness across the entire video advertising funnel.
Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.
Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.
Adblade is a digital advertising platform that provides programmatic advertising solutions, including native advertising, video advertising, and display advertising, to publishers and advertisers.
Adbrain was a programmatic advertising technology company specializing in cross-device identity mapping and mobile ad targeting. Its platform enabled advertisers to deliver more precise and effective campaigns across various user devices. The company was acquired by The Trade Desk.
AdBridge is a specialized digital advertising platform that serves as a critical infrastructure component for brands and advertising agencies managing complex, multi-channel creative operations. As part of the Extreme Reach ecosystem, AdBridge provides a centralized solution for creative asset management, workflow automation, and cross-channel content distribution. The platform addresses the operational challenges inherent in modern advertising campaigns by streamlining the journey of creative assets from initial concept through final delivery across multiple media channels and formats. The platform's core value proposition centers on eliminating friction in advertising workflows through automated processes, version control, and collaborative tools that connect creative teams, brand managers, media buyers, and external partners. AdBridge enables organizations to maintain brand consistency while ensuring compliance with channel-specific technical requirements, reducing manual handoffs and minimizing errors that commonly occur when managing creative assets across disparate systems. By providing approval workflows, automated format conversion, and centralized asset management, the platform significantly reduces time-to-market for advertising campaigns. AdBridge primarily serves enterprise-level brands and advertising agencies operating high-volume, multi-channel advertising campaigns that require sophisticated coordination across internal teams and external stakeholders. The platform's integration within the broader Extreme Reach advertising technology suite provides users with access to complementary solutions for creative production, media delivery, and campaign analytics, positioning AdBridge as an essential operational tool for organizations seeking to optimize their creative operations and reduce the overhead associated with contemporary advertising campaign management.
Adcash is a digital advertising technology company that provides comprehensive programmatic advertising and monetization solutions for publishers, advertisers, and media buyers globally. The platform specializes in connecting advertisers with quality traffic sources through advanced targeting capabilities, real-time bidding technology, and anti-fraud mechanisms. With a focus on performance-driven campaigns, Adcash enables publishers to maximize their ad revenue while providing advertisers with access to premium inventory across multiple channels and formats. The company operates as a full-service ad network and supply-side platform (SSP), offering solutions that span display advertising, native ads, pop-under formats, and mobile advertising. Adcash's technology infrastructure supports billions of ad impressions monthly, leveraging machine learning algorithms for optimization and sophisticated targeting options including geographic, demographic, and behavioral parameters. The platform emphasizes transparency, brand safety, and compliance with international advertising standards, positioning itself as a reliable partner in the evolving digital advertising ecosystem.
AdColony is a mobile advertising platform that provides in-app advertising services, including video ads, interstitials, and native ads, to publishers and advertisers.
Adello is a leading player in the AdTech ecosystem, providing innovative solutions that enable advertisers and publishers to optimize their digital marketing strategies. As a global technology company, Adello specializes in developing cutting-edge programmatic advertising platforms, leveraging data-driven insights to deliver highly targeted and personalized campaigns. At the core of Adello's offerings is its proprietary demand-side platform (DSP), which empowers advertisers to efficiently manage and optimize their digital ad spend across multiple channels, including display, video, and mobile. Adello's DSP integrates advanced algorithms and machine learning capabilities to analyze vast amounts of data, allowing advertisers to make informed decisions and maximize the impact of their campaigns. Additionally, Adello's supply-side platform (SSP) enables publishers to monetize their digital content effectively, offering seamless integration and real-time optimization tools to ensure optimal revenue generation. Adello's market significance stems from its ability to bridge the gap between advertisers and publishers, delivering innovative solutions that drive tangible results. With a global presence and a commitment to industry-leading standards, Adello has established itself as a trusted partner in the ever-evolving AdTech landscape, helping businesses of all sizes navigate the complexities of digital advertising and achieve their marketing objectives.
Adelphic is a leading self-service platform for buying mobile, video, and display advertising. They provide cross-device targeting, measurement, and optimization capabilities to help brands and agencies reach their target audiences effectively.
AdEx Network is a decentralized advertising platform that aims to address the transparency and trust issues plaguing the traditional digital advertising industry. As a blockchain-based solution, AdEx Network leverages smart contracts and decentralized technologies to create a more efficient, secure, and transparent advertising ecosystem. At the core of AdEx Network is its decentralized ad exchange, which connects advertisers and publishers directly, eliminating the need for intermediaries and the associated fees. This peer-to-peer approach ensures that a larger portion of advertising budgets reaches the intended publishers, while also providing advertisers with greater control over their campaigns and access to a diverse network of publishers. Additionally, AdEx Network's decentralized identity management system and advanced targeting capabilities enable advertisers to reach their target audience more effectively, while ensuring user privacy and consent. Beyond the ad exchange, AdEx Network offers a suite of complementary products and services, including a decentralized ad server, a real-time bidding (RTB) platform, and a range of analytics and reporting tools. These solutions collectively contribute to the platform's market significance, as they address the growing demand for more transparent, efficient, and privacy-focused advertising technologies within the evolving AdTech ecosystem.
Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.
AdFlight is a leading player in the AdTech ecosystem, providing innovative solutions for digital advertisers and publishers. As a programmatic advertising platform, AdFlight enables brands and agencies to efficiently plan, execute, and optimize their digital campaigns across a wide range of channels and formats. At the core of AdFlight's offering is its proprietary demand-side platform (DSP), which empowers advertisers to access premium inventory, leverage advanced targeting capabilities, and leverage real-time data insights to drive campaign performance. Additionally, AdFlight's supply-side platform (SSP) helps publishers maximize the value of their digital assets, enabling them to seamlessly connect with a diverse pool of advertisers and optimize their monetization strategies. AdFlight's market significance stems from its ability to bridge the gap between advertisers and publishers, offering a comprehensive suite of tools and services that cater to the evolving needs of the digital advertising industry. With a strong emphasis on data-driven decision-making, advanced analytics, and cutting-edge programmatic technology, AdFlight has established itself as a trusted partner for both brands and media owners, contributing to the growth and efficiency of the overall AdTech ecosystem.
Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.
AdGear was a Canadian ad technology company that developed programmatic advertising solutions, including demand-side platforms (DSP), supply-side platforms (SSP), and ad servers. It provided tools for advertisers and publishers to manage and optimize their digital ad campaigns across various channels.
AdGlare is a leading AdTech platform that plays a crucial role in the digital advertising ecosystem. The company's core focus is on providing advanced ad serving and monetization solutions to publishers, advertisers, and ad networks. AdGlare's ad serving technology delivers high-performance, scalable, and reliable ad delivery, ensuring optimal user experience and revenue generation for its clients. One of AdGlare's key products is its proprietary ad server, which offers a comprehensive suite of features, including real-time bidding (RTB) integration, advanced ad targeting, and detailed reporting and analytics. This powerful ad server enables publishers to maximize their advertising revenue by optimizing ad placements, improving fill rates, and implementing effective monetization strategies. Additionally, AdGlare's platform provides advertisers with the tools to effectively target and engage their desired audience, ensuring efficient and impactful ad campaigns. AdGlare's market significance lies in its ability to drive innovation and efficiency in the digital advertising industry. The company's commitment to developing cutting-edge ad technology, coupled with its focus on customer success, has earned it a reputation as a trusted partner for publishers, advertisers, and ad networks worldwide. As the AdTech landscape continues to evolve, AdGlare remains at the forefront, delivering solutions that empower its clients to navigate the complexities of the digital advertising ecosystem and achieve their business objectives.
Adgorithms is an AI-driven marketing technology platform that empowers digital advertisers and marketing professionals to optimize their advertising campaigns through sophisticated machine learning algorithms and predictive analytics. The company addresses the increasing complexity of digital advertising by automating optimization tasks that traditionally require extensive manual effort, data science expertise, and significant resources. By processing large volumes of campaign data in real-time, Adgorithms identifies performance patterns, predicts outcomes, and automatically adjusts campaign parameters to maximize return on advertising spend across multiple digital channels. The platform offers a comprehensive suite of advertising optimization tools including real-time bidding optimization, advanced audience segmentation, creative performance analysis, and cross-channel attribution modeling. Adgorithms serves a diverse client base spanning digital marketing agencies, e-commerce brands, and enterprise marketing teams who require sophisticated advertising intelligence without maintaining in-house data science teams. The company's technology stack processes millions of data points to deliver actionable insights and automated optimizations that improve campaign performance and advertising efficiency. Positioned at the convergence of artificial intelligence and digital advertising, Adgorithms aims to democratize access to enterprise-grade advertising optimization capabilities. The platform integrates seamlessly with major advertising networks and marketing technology platforms, enabling marketers to leverage advanced AI-driven optimization across their entire advertising ecosystem. By reducing the technical barriers to sophisticated advertising optimization, Adgorithms enables organizations of various sizes to compete more effectively in the increasingly data-driven digital advertising landscape.
AdGuard Pro is a specialized software company operating in the digital privacy and ad-blocking technology sector. The company develops comprehensive solutions designed to enhance user privacy, improve browsing experiences, and protect against online threats across multiple platforms including desktop, mobile, and browser environments. Their flagship products utilize advanced filtering technologies to block intrusive advertisements, prevent tracking scripts, and shield users from malicious websites and phishing attempts. The company's product suite emphasizes user control and customization, offering features such as DNS-level filtering, stealth mode for enhanced privacy, parental controls, and the ability to create custom filtering rules. AdGuard Pro serves both individual consumers seeking personal privacy protection and families requiring comprehensive device coverage. Their solutions are distinguished by cross-platform compatibility, regular filter updates, and a focus on performance optimization that minimizes impact on browsing speed while maintaining robust protection. AdGuard Pro operates in the rapidly growing privacy technology market, responding to increasing consumer awareness about data collection, targeted advertising, and online security threats. The company competes in a mature but evolving market where regulatory changes like GDPR and CCPA have heightened demand for privacy-focused solutions. Their business model combines direct-to-consumer sales with subscription-based licensing, positioning them as a premium alternative to free ad-blocking extensions with more comprehensive feature sets and dedicated support.
AdKernel is a white-label ad serving platform that provides programmatic advertising technology solutions for publishers, ad networks, and marketers. The company offers customizable ad serving infrastructure and real-time bidding capabilities that enable clients to build and operate their own advertising platforms.
Adlook is a leading player in the AdTech ecosystem, providing innovative solutions that cater to the unique needs of emerging markets. As an ad verification and fraud prevention platform, Adlook's core offerings include real-time bidding capabilities, advanced audience targeting, and sophisticated fraud detection algorithms optimized for mobile-first environments. The company's proprietary technology leverages artificial intelligence and machine learning to address challenges posed by variable internet connectivity and diverse device ecosystems, enabling advertisers and agencies to execute effective programmatic campaigns while empowering publishers to maximize their ad revenue. Adlook has established a strong market position, particularly in high-growth regions, by bridging the gap between traditional programmatic solutions and the evolving dynamics of emerging markets. Recently, the company has made strategic acquisitions and forged partnerships to expand its product portfolio and strengthen its presence, solidifying its role as a crucial player in the AdTech landscape.
Adlucent is a performance marketing agency that specializes in helping retailers and brands maximize their return on ad spend across various digital channels. They leverage data-driven strategies and proprietary technology to manage paid search, shopping, social, and display advertising campaigns. The company focuses on driving measurable results and optimizing performance for e-commerce businesses.
Admantx is a specialized technology company operating at the intersection of artificial intelligence and digital advertising, providing advanced semantic analysis and contextual intelligence solutions for the programmatic advertising ecosystem. The company's proprietary platform leverages natural language processing, machine learning, and semantic AI to analyze web content in real-time, enabling advertisers, publishers, and ad tech platforms to ensure brand-safe ad placements while delivering highly relevant contextual targeting without relying on third-party cookies or personal data tracking. This positions Admantx as a critical infrastructure provider in the privacy-first advertising landscape that is rapidly emerging in response to GDPR, CCPA, and the deprecation of third-party cookies across major browsers. The company's semantic AI technology transcends traditional keyword-based targeting by understanding the nuanced context, sentiment, tone, and meaning of digital content across multiple languages and content formats. This sophisticated analysis enables brands to align their advertisements with contextually appropriate content environments, avoid association with controversial, harmful, or brand-unsafe material, and significantly improve campaign performance through superior relevance matching. Admantx serves a diverse client base including digital publishers seeking to maximize inventory value, advertising agencies managing brand reputation, demand-side platforms (DSPs) and supply-side platforms (SSPs) requiring brand safety layers, and enterprise brand advertisers prioritizing brand integrity alongside performance optimization. As the digital advertising industry undergoes a fundamental transformation away from cookie-based behavioral tracking, Admantx's contextual intelligence solutions represent essential technology infrastructure for sustainable, privacy-compliant advertising. The company addresses multiple critical industry challenges simultaneously: brand safety concerns, ad fraud prevention, regulatory compliance, user privacy protection, and the need for effective targeting alternatives to third-party cookies. By delivering measurable improvements in campaign effectiveness, viewability, and return on advertising spend while maintaining privacy standards, Admantx has positioned itself as a forward-thinking solution provider for the next generation of digital advertising technology.
Admedo is a programmatic advertising platform that provides real-time bidding and campaign management tools. The company offers a self-serve demand-side platform (DSP) that enables advertisers and agencies to manage digital advertising campaigns across multiple channels.
Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.
Admitad is a global affiliate marketing and performance-based advertising network that connects advertisers with publishers. The company provides technology solutions for e-commerce, content monetization, and affiliate marketing, serving both advertisers and publishers worldwide.
Admix is a prominent player in the AdTech ecosystem, specializing in programmatic in-game advertising solutions. The company's core technology enables real-time bidding (RTB) and programmatic advertising within gaming environments, allowing advertisers to reach highly engaged audiences through native, non-disruptive ad placements. Admix's suite of products includes advanced targeting capabilities, real-time analytics, and brand safety measures designed specifically for gaming environments, making it a valuable partner for both game developers and brands. Admix's market position is significant, as it caters to the rapidly growing in-game advertising market, which is expected to see substantial growth in the coming years. The company's innovative approach to integrating non-intrusive ads into gaming experiences has made it a leader in the ad verification and fraud prevention space, ensuring that advertisers can reach their target audiences effectively while maintaining a positive player experience. Recently, Admix has made several strategic moves to strengthen its position in the AdTech ecosystem. The company has acquired complementary businesses, expanded its product offerings, and formed key partnerships with leading game developers and advertisers, further solidifying its role as a crucial intermediary between the gaming and advertising industries.
AdMixer is a prominent player in the AdTech ecosystem, providing a comprehensive platform that empowers publishers and app developers to optimize their advertising revenue and streamline digital advertising operations. The company's core offerings include programmatic advertising solutions, header bidding capabilities, and advanced analytics, enabling digital content creators to maximize the value of their ad inventory. As a unified platform, AdMixer connects publishers and app developers with a diverse range of demand sources, offering real-time bidding, direct deals, and programmatic guaranteed solutions. The company's technology stack incorporates sophisticated yield optimization algorithms and robust fraud prevention measures, ensuring high-quality advertising delivery and protecting the integrity of the digital advertising ecosystem. AdMixer's market position is bolstered by its continuous innovation and strategic partnerships. The company has recently expanded its product suite, introducing new features and tools to enhance publisher monetization and advertiser performance. Additionally, AdMixer has forged strategic collaborations with leading industry players, further strengthening its presence and capabilities within the dynamic AdTech landscape.
AdMob is a mobile advertising platform owned by Google that allows developers to monetize their mobile apps by displaying advertisements. It provides a range of advertising solutions, including banner ads, interstitial ads, and rewarded ads. [A Google Product]
Adnami is a prominent player in the AdTech ecosystem, specializing in delivering high-impact digital display advertising solutions. The company's sophisticated platform enables advertisers and publishers to create, deploy, and optimize premium advertising experiences, with a focus on innovative rich media and high-impact ad formats. Adnami's core technology aims to deliver non-intrusive yet highly engaging ad experiences that drive superior engagement and viewability metrics, helping brands stand out in the crowded digital advertising landscape. The platform's advanced targeting capabilities, real-time optimization tools, and comprehensive analytics empower advertisers to maximize their return on ad spend. Adnami has established a strong market position as a leading Data & Analytics Platform in the AdTech industry. The company's innovative approach to advertising has garnered significant attention, with its technology being particularly renowned for its ability to create immersive and impactful advertising experiences. Recently, Adnami has undergone notable developments, including strategic acquisitions and the introduction of new product offerings, further strengthening its position and expanding its capabilities within the AdTech ecosystem.
Adobe Advertising Cloud is a sophisticated demand-side platform (DSP) that enables advertisers and agencies to plan, buy, measure, and optimize digital advertising across multiple channels including display, video, search, and TV.
Adobe Audience Manager is a leading AdTech Platform that helps companies build unique audience profiles and target them across various digital channels.
Adobe Launch is a leading AdTech Platform that helps marketers and developers manage and deploy marketing tags, analytics, and other digital marketing solutions across their websites and mobile apps.
AdPlugg is a prominent player in the AdTech ecosystem, offering a comprehensive ad serving and management platform primarily catered to publishers and website owners. As a Supply Side Platform (SSP), the company's core focus is to help digital content creators effectively monetize their online properties. AdPlugg's flagship product is an advanced ad server that integrates seamlessly with a user-friendly ad management interface. This solution streamlines the digital advertising workflow, providing tools for ad placement, targeting, analytics, and revenue optimization. The platform's versatility allows it to cater to both small publishers and larger media organizations, making sophisticated ad management accessible to a wide range of clients. In recent years, AdPlugg has established a strong market position by continuously enhancing its platform and forging strategic partnerships. The company has expanded its product suite, introducing new features and capabilities to address the evolving needs of the digital advertising landscape. AdPlugg's commitment to innovation and user-centric design has solidified its reputation as a reliable and innovative player in the AdTech industry.
AdPolice is a digital advertising verification and brand safety platform that helps advertisers detect and prevent ad fraud, ensure brand safety, and optimize campaign performance. The company's AI-powered technology scans ad placements in real-time to protect brands from inappropriate content and fraudulent traffic.
AdProfy is a digital advertising technology platform that operates at the intersection of publisher monetization and performance marketing. The company specializes in push notification and in-page push advertising solutions, providing a dual-sided marketplace that connects publishers seeking alternative revenue streams with advertisers looking for high-engagement, non-intrusive ad formats. As traditional display advertising faces mounting challenges from ad blockers and declining user attention, AdProfy has positioned itself as a modern alternative that leverages permission-based notification channels to deliver advertiser messages directly to engaged audiences. The platform's self-serve infrastructure enables both publishers and advertisers to operate independently, reducing friction and operational overhead while maintaining campaign control. AdProfy's technology stack includes comprehensive real-time analytics dashboards, anti-fraud protection systems, and multi-format support spanning traditional push notifications and browser-agnostic in-page push formats. This versatility allows the platform to serve diverse use cases across desktop and mobile environments, addressing the fragmented nature of modern digital advertising. The company's focus on traffic quality and transparent performance metrics positions it as a trusted intermediary in an ecosystem often plagued by fraud and opacity.
AdRealm is an innovative blockchain-based digital advertising platform that addresses critical challenges in the programmatic advertising ecosystem, including transparency deficits, ad fraud, and inefficient intermediary costs. By leveraging distributed ledger technology and smart contracts, the platform creates a decentralized marketplace that directly connects advertisers with publishers, eliminating unnecessary middlemen while providing immutable, real-time verification of ad impressions, clicks, and conversions. This architecture ensures all stakeholders have access to transparent, tamper-proof transaction records that build trust and accountability across the advertising supply chain. The platform's core value proposition centers on solving endemic problems in digital advertising: fraudulent traffic, opaque supply chains, and excessive platform fees that erode advertiser ROI and publisher revenues. AdRealm's smart contract infrastructure automates payment settlements based on verified performance metrics, ensures contractual compliance, and delivers granular analytics to both demand and supply sides. Supporting multiple ad formats including display, video, native, and mobile advertising, the platform maintains a strong focus on user privacy through decentralized identity management, positioning itself as a privacy-first alternative to traditional ad networks. Targeting mid-to-large enterprises seeking accountable and cost-effective advertising solutions, AdRealm operates at the convergence of advertising technology (AdTech) and blockchain innovation. The platform's scalable architecture is designed for global deployment while preserving the security, transparency, and efficiency benefits inherent to blockchain technology, making it particularly compelling for brands concerned with ad spend optimization and publishers seeking fair, transparent compensation for their inventory.
AdReport is a Software-as-a-Service (SaaS) platform that specializes in automated advertising performance tracking and reporting solutions for digital marketers and advertising agencies. The platform addresses a critical operational challenge in modern digital marketing by consolidating data from multiple advertising networks into a unified, centralized interface. This eliminates the time-consuming process of manually collecting data and generating reports across disparate advertising platforms, allowing marketing professionals to focus on strategy and optimization rather than administrative tasks. At the core of AdReport's offering are customizable real-time analytics dashboards that provide immediate visibility into campaign performance across multiple channels. The platform's automated client reporting functionality enables agencies and in-house marketing teams to generate professional, white-labeled reports either on-demand or according to scheduled intervals. This significantly reduces the administrative burden associated with client communication and performance documentation while maintaining consistency and professionalism in reporting standards. By integrating with major advertising platforms including Google Ads, Facebook Ads, LinkedIn Ads, and other popular networks, AdReport provides actionable insights through intuitive data visualizations and comprehensive analytics. The platform positions itself as an essential tool for data-driven marketing teams seeking to optimize campaign performance, improve client communication, and streamline reporting workflows. AdReport's value proposition centers on time savings, data accuracy, and the ability to make faster, more informed decisions based on consolidated cross-platform performance data.
AdRiver is a Russian advertising technology company that provides digital advertising management and analytics solutions. The company offers a comprehensive ad serving platform that helps publishers, advertisers and agencies manage their online advertising campaigns with tools for targeting, optimization and reporting.
Adroll is an AdTech platform that provides retargeting and personalized advertising solutions to help businesses reach and engage their target audience across various digital channels.
AdScore is a specialized digital advertising technology company that delivers comprehensive measurement, verification, and fraud detection solutions designed to protect and optimize digital advertising investments. The company's platform provides real-time monitoring and scoring capabilities across multiple advertising channels, enabling brands, agencies, and publishers to combat ad fraud, verify viewability, ensure brand safety, and accurately measure campaign performance. By combining advanced analytics with machine learning algorithms, AdScore empowers clients to maintain transparency and accountability throughout the digital advertising supply chain. The company's technology addresses the most pressing challenges facing digital advertisers today, including sophisticated bot traffic, click fraud, impression fraud, and attribution manipulation. AdScore's solutions operate seamlessly across display, video, mobile, and programmatic advertising environments, delivering granular insights into traffic quality, user engagement patterns, and conversion attribution. Their intelligent scoring system enables advertisers to make data-driven decisions in real-time, automatically blocking fraudulent traffic sources and reallocating budgets to high-performing placements. This proactive approach to ad verification helps clients significantly reduce wasted advertising spend while improving overall campaign ROI and maintaining compliance with industry standards such as IAB guidelines and MRC accreditation requirements.
AdsDax plays a crucial role in the AdTech ecosystem by providing blockchain-based programmatic advertising solutions that address industry challenges around ad fraud, transparency, and payment reconciliation. The company's platform combines real-time bidding, smart contract integration, and advanced analytics to enable a decentralized advertising ecosystem with immutable transaction records and verified viewability metrics. As a leading provider of blockchain-powered advertising technologies, AdsDax empowers advertisers, publishers, and media buyers to participate in a more transparent and fraud-resistant digital advertising landscape. Recently, the company has expanded its market reach through strategic partnerships and the development of new products, further solidifying its position as a significant player in the evolving AdTech industry.
AdSecure is a specialized cybersecurity technology company that provides comprehensive ad security and quality assurance solutions for the digital advertising ecosystem. The company addresses the growing threat of malvertising, malware distribution, and policy violations within programmatic advertising by offering real-time scanning and threat detection capabilities. AdSecure's platform serves publishers, ad networks, advertising platforms, and demand-side platforms (DSPs) that require continuous protection against malicious actors exploiting vulnerabilities in the complex ad supply chain. The company's technology operates as an integrated layer within existing ad serving infrastructure, scanning advertising creatives and landing pages across desktop and mobile environments without disrupting legitimate advertising operations. Through advanced threat detection algorithms, AdSecure identifies and blocks various attack vectors including redirect attacks, cryptocurrency miners, phishing attempts, and non-compliant advertisements before they reach end users. The platform provides detailed threat intelligence reporting, customizable blocking rules, and automated protection mechanisms that enable clients to maintain brand safety, protect user experience, and ensure compliance with industry standards such as Coalition for Better Ads, IAB standards, and regional advertising regulations. By focusing exclusively on the advertising security vertical, AdSecure has positioned itself as a specialized solution provider in the intersection of cybersecurity and ad tech.
AdSecured is a cybersecurity and ad verification platform that helps publishers and ad networks detect and prevent malicious advertising. The company provides real-time scanning and protection against malvertising, ad quality issues, and digital security threats across desktop and mobile environments.
AdShield is a cybersecurity company focused on protecting digital advertising from fraud and malicious activity. Their technology helps publishers and advertisers detect and prevent ad fraud, malware, and invalid traffic in real-time.
Adslot is a programmatic advertising technology platform that serves as a critical infrastructure provider in the digital advertising ecosystem. The company specializes in automating and streamlining the complex processes involved in media trading between publishers, advertisers, and agencies. By bridging the gap between traditional direct sales channels and programmatic advertising, Adslot enables enterprise-level media organizations to manage their advertising inventory more efficiently while providing advertisers with transparent access to premium digital properties. The platform's core value proposition centers on workflow automation, campaign orchestration, and real-time optimization capabilities that reduce manual intervention and improve operational efficiency across the advertising value chain. Adslot's technology addresses the fundamental challenges facing modern media companies: the need to monetize digital inventory effectively while maintaining control over pricing, relationships, and brand safety. The platform provides comprehensive tools for proposal generation, campaign trafficking, yield optimization, and performance analytics, enabling publishers to manage both guaranteed and non-guaranteed inventory through a unified interface. For advertisers and agencies, Adslot offers streamlined access to premium inventory, simplified campaign management workflows, and enhanced transparency into media investments. The company's solutions are particularly valuable for large-scale media operations that require sophisticated trading capabilities, multi-market support, and integration with existing ad tech infrastructure including ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).
AdSober is a digital advertising verification platform that specializes in brand safety and ad fraud detection across the digital advertising ecosystem. The company provides real-time monitoring and verification services that protect advertisers from the growing threats of ad fraud, brand safety violations, and invalid traffic that collectively cost the digital advertising industry billions of dollars annually. By leveraging advanced artificial intelligence and machine learning technologies, AdSober delivers comprehensive protection for marketing teams, agencies, and brands operating across programmatic advertising, social media, display networks, and video platforms. The platform combines multiple sophisticated technologies including computer vision, natural language processing, and behavioral analysis to continuously scan ad placements and identify potential risks before they impact brand reputation or waste advertising budgets. AdSober's solution addresses critical pain points in the digital advertising supply chain, including viewability issues, contextual misalignment, fraudulent impressions, and bot traffic. The company positions itself as an essential infrastructure layer for advertisers seeking to maintain brand integrity and maximize return on advertising spend in an increasingly complex and fraud-prone digital landscape. AdSober serves a diverse client base ranging from enterprise brands with substantial digital advertising budgets to specialized marketing agencies managing campaigns across multiple clients and platforms. The platform's automated alert system and actionable analytics enable rapid response to emerging threats while providing the transparency and accountability that modern advertisers demand from their technology partners. As digital advertising continues to evolve with new formats, channels, and programmatic buying mechanisms, AdSober's adaptive technology infrastructure positions the company as a critical safeguard in the digital advertising value chain.
Adsterra is a global advertising network and monetization platform that connects advertisers with publishers across multiple digital channels. The company specializes in performance-based advertising solutions, offering a comprehensive suite of ad formats including display banners, popunders, push notifications, native ads, and video advertising. With a focus on both direct advertisers and affiliate marketers, Adsterra facilitates billions of ad impressions monthly across a diverse publisher network spanning various verticals and geographic regions. The platform distinguishes itself through advanced traffic quality control mechanisms, real-time bidding technology, and sophisticated targeting capabilities that enable advertisers to reach specific audiences while maximizing publishers' revenue potential. Adsterra serves a global client base with particular strength in emerging markets, providing monetization solutions for websites, mobile applications, and browser extensions. The company operates on a performance-driven model with multiple payment options including CPM, CPA, and CPI, supported by proprietary anti-fraud technology and dedicated account management services. Adsterra's infrastructure is built to handle high-volume traffic with minimal latency, featuring automated optimization algorithms and detailed analytics dashboards that provide both advertisers and publishers with actionable insights. The platform has established itself as a viable alternative to traditional ad networks, particularly for publishers seeking higher fill rates and competitive eCPMs, while offering advertisers access to premium inventory across desktop and mobile environments with flexible budget controls and transparent reporting.
Adstream is a global technology platform specializing in digital asset management (DAM) and video advertising distribution solutions for the media and advertising industry. The company provides end-to-end workflow solutions that enable brands, agencies, and media companies to manage, distribute, and track advertising content across multiple channels and markets worldwide. With a focus on streamlining the complex processes of advertising delivery, Adstream facilitates the seamless transfer of creative assets from production through to broadcast and digital media outlets. The platform serves as a critical infrastructure component for the advertising ecosystem, handling the technical complexities of format conversion, quality control, compliance verification, and delivery logistics. Adstream's solutions address the challenges of managing high-volume advertising campaigns across diverse media channels, including television, digital video, cinema, and out-of-home advertising. The company has established itself as a trusted intermediary in the advertising supply chain, connecting creative agencies with media publishers and broadcasters globally. Adstream's technology infrastructure supports enterprise-level operations with robust security, scalability, and reliability requirements. The platform integrates with major advertising technology systems, media planning tools, and broadcast management systems, positioning itself as an essential component of modern advertising operations. Through continuous innovation in cloud-based delivery, automation, and analytics capabilities, Adstream helps clients reduce operational costs, accelerate time-to-market, and maintain brand consistency across global campaigns.
Adswerve is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.
Adthena is a global leader in competitive intelligence for search, providing brands and agencies with a comprehensive view of their paid and organic search landscape. Its AI-powered platform, Whole Market View, helps users identify opportunities, optimize performance, and protect their brand against competitors.
Adtheorent is a machine learning-powered advertising technology company that operates as both a demand-side platform (DSP) and data management platform (DMP). The company specializes in programmatic advertising solutions that leverage advanced predictive modeling and artificial intelligence to help advertisers identify and reach high-value audiences across digital channels. By combining proprietary machine learning algorithms with extensive data analytics capabilities, Adtheorent enables brands and agencies to execute data-driven advertising campaigns with improved targeting precision and measurable outcomes. The platform distinguishes itself through its focus on predictive advertising, utilizing custom machine learning models for each campaign to identify consumers most likely to take desired actions. Adtheorent's technology processes billions of data signals to build audience segments and optimize campaign performance in real-time across display, mobile, video, and connected TV environments. The company serves a diverse client base spanning multiple verticals including retail, automotive, healthcare, financial services, and consumer packaged goods, providing both self-service and managed service options to accommodate varying levels of advertiser sophistication and resource availability.
Adtonos is a specialized sell-side platform (SSP) dedicated exclusively to programmatic audio advertising, serving the rapidly growing digital audio ecosystem. The company provides publishers, podcasters, streaming audio services, and audio content creators with sophisticated technology infrastructure to monetize their audio inventory through automated, real-time bidding processes. By focusing exclusively on audio formats, Adtonos addresses the unique technical and commercial requirements that differentiate audio advertising from traditional display and video advertising, including dynamic ad insertion, server-side ad insertion, and compatibility with diverse audio streaming protocols. The platform enables audio inventory owners to connect seamlessly with demand-side platforms, agencies, and advertisers seeking to reach highly engaged audio audiences across podcasts, streaming music services, and digital radio. Adtonos provides publishers with advanced yield optimization tools, header bidding capabilities specifically engineered for audio, granular inventory control, floor pricing mechanisms, and sophisticated targeting capabilities while maintaining brand safety standards. The company's technology infrastructure is designed to handle the complexities of audio ad delivery while preserving listener experience and maximizing revenue for content creators. Positioned at the intersection of the booming podcast industry, streaming audio services, and the broader programmatic advertising automation trend, Adtonos serves a critical role in the maturation of the audio advertising marketplace. The platform likely integrates with major demand-side platforms, ad exchanges, data management platforms, and measurement providers to create a comprehensive programmatic audio ecosystem that delivers transparency, efficiency, and scalability for publishers ranging from independent podcasters to major streaming audio networks.
AdTrace is a mobile measurement and analytics platform that specializes in mobile app attribution and campaign performance tracking for the digital advertising ecosystem. The company provides comprehensive solutions enabling mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses understand which marketing channels and campaigns are driving the most valuable users to their mobile applications, providing critical insights for optimizing return on advertising spend (ROAS). The platform combines advanced attribution technology with fraud prevention capabilities to ensure accurate measurement of marketing performance in an increasingly complex mobile advertising landscape. AdTrace serves as a mobile measurement partner (MMP) for mobile app developers, digital marketing agencies, and brands seeking to navigate the challenges of multi-touch attribution, cross-device tracking, deep linking, and audience segmentation. The company's solutions are particularly valuable in addressing the evolving privacy landscape, helping marketers comply with data protection regulations and maintain accurate campaign measurement in a post-IDFA environment. AdTrace integrates with major advertising networks, ad exchanges, and marketing technology platforms to provide a unified view of mobile marketing performance across the entire customer journey. The platform's comprehensive approach to mobile attribution positions it as a critical infrastructure component for businesses investing in mobile user acquisition, enabling data-driven decision-making and marketing optimization in real-time.
Adventive is a digital advertising technology company that provides a creative management platform for building, trafficking and analyzing HTML5 rich media ads. Their platform enables advertisers and agencies to streamline ad production and deployment across multiple channels.
AdVerif.ai provides AI-powered content moderation and brand safety solutions for digital advertising. The platform helps advertisers and publishers detect misleading content, fake news, and inappropriate material before ads are placed.
AdvertiseCast is a specialized AdTech platform that operates at the intersection of podcast content creation and digital advertising, providing a comprehensive marketplace solution for podcast advertising campaigns. The company has positioned itself as a critical infrastructure provider in the rapidly expanding podcast advertising ecosystem, offering both podcasters and advertisers a streamlined platform to connect, transact, and optimize their advertising relationships. Through its technology-driven approach, AdvertiseCast addresses the fragmentation challenges inherent in podcast advertising by centralizing discovery, booking, and campaign management processes. The platform's core value proposition centers on democratizing access to podcast advertising for businesses of all sizes while simultaneously enabling podcast creators to maximize their monetization potential. AdvertiseCast's suite of tools includes sophisticated audience targeting capabilities, real-time performance analytics, automated ad insertion technology, and comprehensive campaign management dashboards. By leveraging data-driven insights and automation, the company reduces the traditional friction points associated with podcast advertising, such as manual negotiations, inconsistent pricing, and limited performance visibility. As the podcast advertising market continues its robust growth trajectory, AdvertiseCast has established itself as an essential intermediary, facilitating millions of dollars in advertising transactions and supporting the sustainable growth of the podcast creator economy.
Advertising.com was a pioneering online advertising network that emerged during the early digital advertising revolution. The company established itself as a leading provider of programmatic advertising solutions, connecting publishers with advertisers through sophisticated ad-serving technology and data-driven targeting capabilities. As an advertising network, the platform aggregated inventory from numerous web publishers and matched it with advertiser demand, optimizing campaign performance through real-time bidding and audience segmentation. The company specialized in multiple advertising formats including display banner ads, rich media, video advertising, and performance-based marketing solutions. Advertising.com developed proprietary technology platforms that enabled advertisers to reach targeted audiences across thousands of publisher websites, while providing publishers with monetization tools to maximize their advertising revenue. The platform leveraged behavioral targeting, contextual advertising, and advanced analytics to deliver measurable results for brand advertisers and direct-response marketers alike. As part of the digital advertising ecosystem, Advertising.com played a significant role in the evolution from traditional media buying to programmatic, data-driven advertising. The company was eventually acquired by AOL (America Online) in 2004 for approximately $435 million, reflecting the strategic value of advertising networks during the consolidation phase of the digital advertising industry. The platform continued to operate as part of AOL's advertising technology division, contributing to the broader ad tech infrastructure that would eventually evolve into modern demand-side and supply-side platforms.
AdvertServe occupies a crucial position in the AdTech ecosystem, serving as a specialized ad serving technology platform that empowers both publishers and advertisers. Its core offering includes a suite of solutions designed to streamline ad operations, enhance targeting capabilities, and maximize revenue potential for digital publishers and advertising agencies. The platform's ability to handle both direct-sold campaigns and programmatic advertising provides flexibility for various business models in the digital advertising landscape. AdvertServe's key products and services revolve around precise ad delivery across multiple formats, including display, video, and native advertising, supported by advanced analytics and reporting capabilities. This comprehensive suite of tools enables clients to effectively manage, deliver, and optimize their digital advertising campaigns, driving increased efficiency and revenue growth. As a market leader in ad serving technology, AdvertServe has established a significant presence in the industry, serving a diverse client base of publishers and advertisers. The company's continued investments in product innovation, strategic partnerships, and acquisitions have positioned it as a trusted and innovative player in the AdTech ecosystem, helping clients navigate the evolving digital advertising landscape.
AdWallet is a mobile app platform that pays users to watch advertisements and engage with brands. The company enables advertisers to reach verified consumers while ensuring users are compensated for their attention and data sharing.
AdWave is a cutting-edge ad technology company specializing in programmatic advertising solutions. It helps advertisers optimize their campaigns across various digital channels, leveraging AI-driven analytics for improved targeting and ROI.
Adwerx is a digital advertising technology platform specializing in automated local advertising solutions for businesses and professionals. The company provides programmatic advertising tools that enable users to create, launch, and manage targeted digital advertising campaigns across multiple channels including display, social media, and search platforms. By leveraging automation and data-driven targeting capabilities, Adwerx simplifies the complex process of digital advertising for small to medium-sized businesses and individual professionals who may lack extensive marketing expertise. The platform is particularly well-suited for industries where local market presence and geographic targeting are critical, such as real estate, insurance, financial services, and small business retail. Adwerx's technology automates campaign creation, audience targeting, bid management, and performance optimization, allowing users to maintain consistent advertising presence without requiring dedicated marketing teams. The company's approach democratizes access to sophisticated advertising technology that was traditionally available only to large enterprises with substantial marketing budgets. Adwerx operates on a software-as-a-service model, providing scalable advertising solutions that integrate with various data sources and marketing platforms. The platform emphasizes ease of use, rapid deployment, and measurable results, positioning itself as a bridge between complex programmatic advertising ecosystems and professionals who need effective local marketing solutions without the associated complexity and overhead.
Adyzen is an advertising technology company specializing in programmatic advertising solutions and data-driven marketing platforms designed to optimize digital advertising performance across multiple channels. The company provides a comprehensive suite of tools that enable advertisers, agencies, and publishers to automate and enhance their digital campaigns through sophisticated bidding algorithms, real-time analytics, and precision audience targeting capabilities. By leveraging machine learning and advanced data processing technologies, Adyzen empowers marketing teams to maximize their return on advertising spend across display, video, mobile, and connected TV channels. The platform serves as a strategic bridge between advertisers and their target audiences through intelligent data orchestration and campaign optimization. Adyzen's technology stack encompasses demand-side platform (DSP) capabilities for media buying, data management platform (DMP) functionalities for audience segmentation, and comprehensive analytics dashboards that deliver actionable insights for performance-driven marketing teams. Operating in the rapidly expanding programmatic advertising market, the company addresses the growing demand for automated, data-driven approaches that offer greater efficiency and measurability compared to traditional advertising methods. Positioning itself as a strategic technology partner rather than just a software vendor, Adyzen focuses on transparency, performance optimization, and cross-channel campaign management to deliver measurable results in an increasingly complex digital advertising ecosystem. The company's solutions are engineered to handle the technical complexities of programmatic advertisingβincluding real-time bidding, fraud prevention, and attribution modelingβwhile maintaining user-friendly interfaces accessible to marketing professionals without deep technical expertise. Adyzen primarily serves mid-market to enterprise clients seeking to modernize their digital advertising strategies and compete effectively in data-driven marketing environments.
Adzerk (now Kevel) is an API infrastructure platform that enables companies to build their own custom ad servers and promotional platforms. The company provides APIs and developer tools that allow businesses to create and monetize their own advertising and promotional experiences.
Affiliate Future is a UK-based affiliate marketing network that connects advertisers with publishers to drive online sales and leads. The platform provides tracking, reporting, and payment management tools to facilitate affiliate marketing partnerships.
Affise Reach is a performance marketing platform that connects advertisers with publishers and affiliate networks globally. The platform enables brands to scale their marketing campaigns through targeted partnerships and data-driven optimization.
AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for advertisers, affiliate networks, and digital marketing agencies seeking advanced tracking and analytics capabilities. The platform provides real-time monitoring of affiliate marketing campaigns with comprehensive visibility into campaign performance, conversion tracking, and return on investment metrics. By centralizing tracking data across multiple traffic sources and affiliate networks, AffTrack enables marketing professionals to optimize their campaigns and make data-driven decisions in increasingly competitive digital advertising environments. The platform distinguishes itself through robust fraud detection capabilities designed to protect advertisers from click fraud, bot traffic, and other forms of invalid activity that can significantly drain marketing budgets. AffTrack's reporting infrastructure delivers granular insights into campaign performance across multiple dimensions including traffic source, geographic location, device type, and conversion funnel stages. Built to handle high-volume tracking requirements, the solution maintains accuracy while delivering actionable intelligence to performance marketers who require precise attribution and comprehensive campaign visibility. AffTrack operates in the rapidly evolving performance marketing technology sector, where accurate tracking and fraud prevention are critical to campaign success. The platform serves marketing professionals who manage complex multi-channel affiliate programs and require enterprise-grade tracking capabilities combined with intuitive reporting interfaces. By focusing on the specific needs of performance marketers, AffTrack has positioned itself as a specialized solution for organizations that prioritize data accuracy, fraud prevention, and comprehensive campaign analytics in their affiliate marketing operations.
AfterShip is a leading provider of commerce infrastructure solutions specializing in post-purchase customer experience management. The company offers a comprehensive suite of tools that enable e-commerce businesses to track shipments, manage returns, and enhance customer communication throughout the delivery journey. With a focus on bridging the gap between online retailers and their customers during the critical post-purchase phase, AfterShip has established itself as an essential infrastructure provider for modern e-commerce operations. The platform integrates with hundreds of shipping carriers worldwide, providing unified tracking capabilities and automated notifications that keep customers informed about their order status. AfterShip's solutions are designed to reduce customer service inquiries, increase customer satisfaction, and drive repeat purchases through branded tracking experiences. The company serves businesses of all sizes, from small online retailers to enterprise-level e-commerce operations, processing millions of shipments across global markets.
Airbnb is an online marketplace for short-term vacation rentals, homestays, and experiences. It connects people who want to rent out their homes or spare rooms with people who are looking for accommodations.
Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliExpress, serving hundreds of millions of consumers and millions of merchants globally. In the AdTech domain, Alibaba Group has established itself as a dominant force, particularly in the Chinese market, through its sophisticated advertising platform Alimama and integrated advertising solutions across its e-commerce properties. The company leverages its unparalleled access to consumer data, transaction histories, and behavioral insights to deliver highly targeted and effective advertising campaigns. Alibaba's advertising technology stack incorporates artificial intelligence, machine learning, and big data analytics to optimize ad placement, bidding strategies, and campaign performance in real-time. Alibaba's strategic investments and acquisitions, including Youku Tudou (video streaming), UCWeb (mobile browser), and various data analytics companies, have significantly expanded its AdTech capabilities and market reach. The company's proprietary data management platform (DMP) and Unified ID system enable cross-platform tracking and attribution, providing advertisers with comprehensive insights into customer journeys. As Alibaba continues to expand internationally and invest in emerging technologies like AI-powered creative optimization and voice commerce advertising, it remains a formidable competitor to global AdTech giants while maintaining its leadership position in the world's largest digital advertising market.
Alkimi plays a crucial role in the AdTech ecosystem by addressing pressing industry challenges through its decentralized advertising exchange solutions built on blockchain technology. The company's core offering, a decentralized ad exchange, enables direct connections between advertisers and publishers, eliminating unnecessary intermediaries and reducing transaction costs. Alkimi's platform incorporates smart contracts and distributed consensus mechanisms to ensure transparent pricing, verified ad delivery, and automated settlement processes, thereby enhancing transparency and efficiency in digital advertising. Alkimi's innovative products and services are highly relevant to the advertising industry, as they aim to revolutionize the way digital ads are bought, sold, and delivered. By leveraging blockchain, the company's solutions tackle common pain points such as ad fraud, lack of transparency, and high intermediary costs, which have long plagued the traditional advertising ecosystem. Alkimi's market position is significant, as it is at the forefront of the blockchain-based advertising revolution. The company has garnered industry recognition for its innovative approach and has established strategic partnerships with leading players in the AdTech space. Recent developments include the launch of new product features and the expansion of the company's global footprint through strategic partnerships and collaborations.
Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.
Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Amazon A9 is the search engine and advertising technology subsidiary of Amazon.com, Inc. It develops and operates the search engine and advertising platform used on Amazon.com and other Amazon properties.
Amazon Ads is a suite of advertising solutions offered by Amazon, allowing businesses to reach and engage with Amazon's vast customer base across various channels, including Amazon.com, Fire TV, and third-party websites.
Amazon Demand-Side Platform (DSP) is a self-service advertising platform that enables advertisers to programmatically buy display, video, and audio ads across the Amazon ad network and web.
Amobee is a global digital advertising technology company that provides marketing solutions for brands, agencies, and publishers. Their platform enables data-driven, targeted advertising across all digital channels and formats. [A Tremor International Company]
Amtrak is the national passenger railroad service of the United States, providing intercity passenger rail transportation in the contiguous United States and to nine Canadian cities.
Anchor is a leading player in the audio & podcast advertising sector of the advertising technology ecosystem.
Anzu is a prominent player in the AdTech ecosystem, specializing in programmatic in-game advertising solutions. As a leading data and analytics platform, Anzu enables brands to seamlessly integrate their advertisements into gaming environments, providing a non-intrusive and engaging advertising experience for players. The company's advanced SDK integration and proprietary technology allow for the delivery of blended advertising experiences across mobile, PC, and console games, addressing the growing demand for brand-safe advertising environments. Anzu's key products and services revolve around its innovative in-game advertising platform, which offers real-time analytics and measurement capabilities to help advertisers and game developers optimize their campaigns and monetize their content effectively. The platform's unique approach to native advertising within gaming worlds has made it a valuable partner for both brands and game developers seeking to capitalize on the rapidly growing gaming audience. Anzu's market position is particularly significant, as the company is at the forefront of the rapidly evolving in-game advertising landscape. With its pioneering technology and strong industry partnerships, Anzu has established itself as a trusted and innovative player in the AdTech ecosystem. Recent developments include the company's expansion into new gaming platforms, as well as strategic partnerships with leading game developers and advertising agencies to further enhance its offerings and reach.
AOL (America Online) is a pioneering web services company that transformed from one of the early internet's most dominant online service providers into a modern digital media and advertising technology platform. Originally known for providing dial-up internet access and email services to millions of users during the 1990s and early 2000s, AOL has evolved into a comprehensive digital media company offering web portal services, content distribution, and sophisticated advertising technology solutions. The company maintains a significant user base through its legacy email services, news aggregation, and entertainment content platforms. Today, AOL operates as part of the broader digital advertising ecosystem, leveraging its substantial audience reach and first-party data to deliver programmatic advertising solutions to brands and agencies. The company's web portal continues to serve millions of daily visitors with curated content spanning news, entertainment, finance, and lifestyle categories. AOL's advertising platform provides marketers with access to premium inventory, audience targeting capabilities, and cross-channel campaign management tools, positioning the company as a significant player in the digital advertising technology landscape.
api.video plays a crucial role in the AdTech ecosystem by providing video infrastructure and tools that enable advertisers, publishers, and platforms to seamlessly integrate video capabilities into their digital advertising campaigns. As a specialized cloud platform, api.video offers a range of products and services that cater to the unique needs of the advertising industry. Key products and services relevant to advertising include video hosting, streaming, and delivery APIs that allow for the efficient and reliable distribution of video ads across multiple channels and devices. Additionally, api.video's real-time video processing capabilities enable advertisers to implement advanced features such as dynamic ad insertion, personalization, and analytics, which are essential for effective ad targeting and optimization. With its developer-focused approach and robust set of APIs, api.video has established itself as a significant player in the AdTech market, enabling businesses to enhance their video advertising capabilities without the need to build complex video infrastructure from the ground up. The company has continued to evolve, recently expanding its offerings with new features and partnerships to further streamline the integration of video technology into the advertising ecosystem.
Apollo Global Management is a major player in the AdTech ecosystem, having acquired two significant platforms in the digital advertising space. As a leading global alternative investment manager, Apollo has leveraged its capital and expertise to shape the AdTech landscape. Apollo's key products and services relevant to advertising include the former Verizon properties, Yahoo and AOL. These platforms offer a suite of advertising technology solutions, including demand-side platforms, supply-side platforms, and ad exchange capabilities. With the acquisition of these established players, Apollo has solidified its position as a dominant force in the AdTech industry, providing advertisers and publishers with a comprehensive set of tools to navigate the complex digital advertising ecosystem. In terms of market position and significance, Apollo's acquisition of Yahoo and AOL has positioned the firm as a major player in the AdTech industry. The combined assets offer a formidable presence, allowing Apollo to compete with industry giants and provide a viable alternative for advertisers and publishers seeking more diverse options. Recent developments, such as the integration of these platforms and the potential for further acquisitions or strategic partnerships, suggest that Apollo's influence in the AdTech ecosystem is likely to continue growing in the years ahead.
Apple is a leading technology company that has a significant presence in the mobile advertising space. They offer a range of advertising solutions and services to help brands and marketers reach their target audiences on Apple devices.
Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benefits from first-party data and exclusive inventory. Apple's advertising revenue, though small relative to its hardware business, is growing rapidly with expansion into Apple TV+, News, and Stocks. The company's privacy-centric approach has forced the entire industry toward first-party data strategies and contextual advertising, while Apple maintains privileged access to its ecosystem's data.
Apple Search Ads is a mobile advertising platform that allows advertisers to promote their apps within the App Store search results.
Apple TV is a company in the Mobile Advertising space, mentioned by 1 other companies as a competitor.
AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.
AppsFlyer is a leading mobile marketing attribution and analytics platform that helps brands and apps measure their advertising campaigns and optimize their marketing strategies.
Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.
AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Additionally, AT&T's ownership of WarnerMedia gave the company a significant content and media portfolio to monetize through advertising. While no longer owning WarnerMedia, AT&T continues to offer advertising solutions through its core telecommunications business, providing brands with data-driven targeting and analytics tools to optimize their digital advertising campaigns. The company's market position and significance in the AdTech space stems from its ability to leverage its vast customer data, media assets, and technology capabilities to deliver highly effective and measurable advertising solutions to its clients.
AT&T's Addressable Advertising is an AdTech Platform that enables targeted advertising across AT&T's various media properties and distribution channels.
Audacy is a leading multi-platform audio content and entertainment company operating one of the largest radio broadcasting networks in the United States. The company owns and operates a diverse portfolio of radio stations across major markets, complemented by a robust digital streaming platform and extensive podcast network. Audacy's stations span multiple formats including news, sports, music, and talk radio, reaching millions of listeners daily through both traditional broadcast and digital channels. The company has strategically positioned itself at the intersection of traditional broadcasting and digital audio innovation, investing heavily in streaming technology, podcast production, and on-demand content delivery. Through its digital platform, Audacy provides listeners with live radio streams, curated playlists, exclusive podcasts, and personalized audio experiences accessible via web and mobile applications. This multi-platform approach enables the company to maintain relevance in an evolving media landscape where consumers increasingly demand flexibility in how and when they consume audio content. Audacy generates revenue primarily through advertising sales across its broadcast and digital properties, leveraging its substantial audience reach and sophisticated targeting capabilities to deliver value to advertisers. The company also explores additional revenue streams including live events, sponsorships, and premium subscription offerings. As a publicly traded entity following its emergence from bankruptcy restructuring, Audacy continues to navigate the challenges of declining traditional radio listenership while capitalizing on growth opportunities in digital audio, podcasting, and programmatic advertising.
AudienceXpress is a programmatic TV advertising platform owned by Comcast Advertising, enabling advertisers to target and reach audiences across linear and connected TV.
AudioGO plays a significant role in the AdTech ecosystem as a specialized programmatic audio advertising platform. The company's core offering enables businesses to create, manage, and optimize digital audio advertising campaigns, providing self-serve capabilities to reach listeners across premium audio content networks, including streaming music, podcasts, and digital radio stations. AudioGO's integration with the extensive audio network of its parent company, SiriusXM, sets it apart, while also offering access to other major audio publishers and platforms. The platform's technology enables precise audience targeting, real-time campaign optimization, and detailed performance analytics, making digital audio advertising accessible to businesses with varying budget sizes. As a SiriusXM Media company, AudioGO has leveraged its parent's resources and expertise to establish a strong market position in the growing digital audio advertising space. Recent developments include continued expansion of its audio content partnerships and the introduction of new targeting and measurement capabilities to enhance the effectiveness of audio campaigns for its clients.
AvantLink is a leading affiliate marketing network that connects online retailers (merchants) with high-quality publishers (affiliates). It provides advanced tracking, reporting, and management tools, emphasizing data accuracy and performance-driven partnerships. The platform is known for its commitment to quality and technology in the affiliate marketing space.
AVID Ad Server is a prominent player in the AdTech ecosystem, offering a comprehensive suite of ad serving and management solutions. As a Supply Side Platform (SSP), the company's core focus is on enabling publishers, advertisers, and media companies to efficiently deliver, track, and optimize their digital advertising campaigns across multiple channels and formats. AVID's technology supports a wide range of ad formats, including display, video, native, and rich media, while providing advanced targeting capabilities and real-time analytics to help clients maximize the impact of their advertising efforts. The company's intuitive interface and robust backend infrastructure simplify the complex process of ad serving, making it a valuable partner for businesses navigating the increasingly dynamic digital advertising landscape. AVID's recent developments have included strategic partnerships and the expansion of its product offerings to stay ahead of industry trends and meet the evolving needs of its clients.
Baidu Ads is a digital advertising platform operated by Baidu, the leading search engine in China. It offers a range of advertising solutions, including search, display, and video ads, to help businesses reach their target audience in the Chinese market.
Baidu Inc. is China's leading internet search engine and a dominant force in the Chinese digital advertising technology ecosystem. Founded in 2000 and headquartered in Beijing, Baidu has evolved from a pure search engine into a comprehensive AI-powered technology conglomerate serving hundreds of millions of users daily. The company's core advertising platform leverages its massive search traffic to deliver targeted advertising solutions, including search ads, display advertising, video advertising through its iQiyi subsidiary, and mobile advertising across its ecosystem of apps and services. Baidu has strategically positioned itself at the intersection of advertising technology and artificial intelligence, investing heavily in machine learning, natural language processing, and data analytics capabilities. These technological investments enable the company to offer sophisticated programmatic advertising solutions, audience targeting, and campaign optimization tools that help advertisers effectively reach Chinese consumers. Beyond traditional AdTech, Baidu has expanded into autonomous driving (Apollo), smart devices (DuerOS), and cloud services, creating additional advertising inventory and data touchpoints. The company's deep integration of AI across its product suite has strengthened its competitive moat in the Chinese market, where it competes with tech giants like Alibaba and Tencent for advertising dollars.
Bain is an AI/ML platform that provides advanced analytics and machine learning solutions to help businesses optimize their marketing and advertising strategies.
Bannersnack is a cloud-based digital advertising design platform that specializes in empowering marketers, designers, and businesses to create professional banner advertisements without requiring extensive design expertise. The platform offers an intuitive drag-and-drop interface combined with an extensive library of pre-designed templates, enabling users to produce display ads optimized for various digital advertising networks including Google Ads, Facebook, Instagram, LinkedIn, and other major advertising platforms. By addressing the growing need for rapid, cost-effective ad creative production in an increasingly digital marketing landscape, Bannersnack has positioned itself as an essential tool for businesses seeking to scale their display advertising efforts. The company bridges the gap between professional design tools like Adobe Creative Suite and basic image editors by offering specialized features tailored specifically for digital advertising workflows. These include animated banner creation, multi-size ad generation from a single design, brand kit management for consistent visual identity, and direct publishing capabilities to major advertising networks. Bannersnack serves a diverse customer base including small to medium-sized businesses, digital marketing agencies, e-commerce companies, and in-house marketing teams who need to produce high volumes of display advertising creative efficiently. The platform's focus on standardized ad formats and platform-specific sizing requirements helps users ensure compliance with advertising network specifications while maintaining creative flexibility and brand consistency across campaigns.
Bannersnack Pro represents the premium tier of a sophisticated digital advertising design platform that empowers marketing professionals, creative agencies, and enterprise organizations to streamline their display advertising production workflows. The platform addresses a critical pain point in digital marketing: the need to rapidly create, customize, and deploy professional-quality banner advertisements across multiple formats, sizes, and advertising networks without requiring specialized design resources. By combining an intuitive drag-and-drop interface with advanced automation capabilities, Bannersnack Pro enables marketing teams to maintain brand consistency while scaling their display advertising efforts efficiently. The premium offering distinguishes itself through enterprise-grade features including advanced team collaboration tools, comprehensive brand asset management systems, extensive template libraries with thousands of professionally designed options, and priority customer support. Bannersnack Pro is particularly well-suited for organizations managing multiple brands, running concurrent campaigns across various channels, or requiring approval workflows and version control for creative assets. The platform's automation features allow users to generate hundreds of banner variations from a single master design, significantly reducing production time and costs while ensuring adherence to brand guidelines across all creative outputs. As part of the broader digital marketing technology ecosystem, Bannersnack Pro integrates with major advertising platforms, marketing automation systems, and digital asset management solutions, creating a seamless workflow from initial design concept through final ad deployment and performance tracking. The platform serves the growing demand for agile, in-house creative production capabilities as businesses seek to reduce dependency on external agencies and accelerate their time-to-market for digital advertising campaigns.
Basis by Centro is an AdTech platform that provides a comprehensive solution for digital advertising management, optimization, and analytics.
BBDO is a global advertising agency network that is part of Omnicom Group. It is one of the largest advertising agency networks in the world, with over 15,000 employees across 289 offices in 81 countries.
Beemray is a Finnish AdTech company providing privacy-first data solutions for advertisers and publishers. Their platform enables contextual and first-party data activation, helping clients navigate the cookieless future by offering effective targeting and personalization without relying on third-party cookies.
Beeswax is a leading player in the AdTech ecosystem, providing a sophisticated Bidder-as-a-Service (BaaS) platform that enables advertisers, agencies, and media companies to build and operate their own customized programmatic advertising capabilities. The company's innovative solution offers enterprise-grade bidding infrastructure, flexible APIs, and extensive customization options, allowing clients to execute sophisticated programmatic buying strategies while maintaining full control over their data and algorithms. Beeswax's key products and services include its high-performance bidding platform, which can handle large-scale bidding operations, and its range of flexible APIs that allow for deep integration and customization. The company's platform stands out for its ability to provide the granular controls and transparency typically lacking in traditional demand-side platforms (DSPs), making it a preferred choice for advertisers and media companies seeking more control over their programmatic campaigns. In recent years, Beeswax has cemented its position as a significant player in the AdTech market, with a growing client base and several strategic partnerships. The company has continued to innovate, introducing new features and capabilities to its platform, and has also been active in the mergers and acquisitions space, expanding its reach and capabilities through strategic acquisitions.
BeReal is an AdTech Platform that provides a social media app that encourages users to share a photo of themselves once a day at a different time each day.
Best Buy Ads is the retail media advertising division of Best Buy Co., Inc., one of North America's largest consumer electronics retailers. Leveraging Best Buy's extensive first-party customer data and massive digital footprint, the platform enables consumer electronics brands, technology manufacturers, and related advertisers to reach highly qualified shoppers with purchase intent. The platform provides access to millions of monthly visitors across Best Buy's digital properties, including its e-commerce website, mobile applications, and email marketing channels. As a retail media network, Best Buy Ads capitalizes on the growing trend of retailers monetizing their customer data and digital real estate. The platform offers sophisticated targeting capabilities based on shopping behavior, purchase history, product interests, and demographic information collected from Best Buy's loyalty program and transaction data. Advertisers can deploy various ad formats including sponsored product listings, display advertising, video ads, and email sponsorships to reach consumers at critical moments in their purchase journey. The platform competes in the rapidly expanding retail media space, which has become one of the fastest-growing segments in digital advertising as brands seek alternatives to traditional digital advertising channels and pursue commerce-driven marketing strategies.
Bidmath is a programmatic advertising technology platform that specializes in mathematical optimization and algorithmic bidding solutions for the digital advertising ecosystem. The company provides sophisticated tools that leverage advanced data analytics, machine learning, and predictive modeling to optimize real-time bidding strategies across programmatic advertising channels. By focusing on mathematical precision and data-driven decision-making, Bidmath enables advertisers to maximize their return on ad spend (ROAS) while helping publishers optimize inventory monetization through intelligent pricing and audience targeting mechanisms. The platform serves as a comprehensive solution for programmatic advertising optimization, offering real-time analytics, automated bidding strategies, and transparent reporting capabilities. Bidmath's technology processes vast amounts of auction data to identify patterns, predict performance outcomes, and automatically adjust bidding parameters to achieve optimal campaign results. The company's approach combines quantitative analysis with industry expertise to deliver actionable insights that drive measurable improvements in advertising efficiency and effectiveness. Operating within the competitive ad-tech landscape, Bidmath differentiates itself through its emphasis on mathematical rigor and algorithmic sophistication. The platform caters to performance-focused advertisers, agencies, and publishers who require granular control over their programmatic operations while benefiting from automation and intelligence. With the programmatic advertising market continuing to grow and evolve, Bidmath positions itself as a technology-first solution that addresses the increasing complexity of digital media buying and selling through advanced computational methods and data science.
Bidstack plays a pivotal role in the AdTech ecosystem by bridging the gap between the gaming industry and programmatic advertising. As a leading provider of in-game advertising solutions, the company offers a sophisticated platform that enables advertisers to seamlessly integrate non-intrusive, contextually relevant ads within video game environments. This not only provides game developers and publishers with a lucrative monetization avenue but also delivers measurable results for advertisers through advanced targeting capabilities and real-time performance metrics. Bidstack's key products and services include its proprietary technology platform, which supports both mobile and console gaming platforms, and facilitates real-time bidding and programmatic advertising delivery. The company's solutions ensure that advertisements are naturally integrated into the gaming experience, maintaining player immersion while adhering to major advertising standards. Bidstack has established a significant market position as a pioneer in the in-game advertising space, capitalizing on the growing trend of gaming monetization and the increasing importance of contextual advertising. The company has recently expanded its footprint through strategic acquisitions and partnerships, strengthening its technological capabilities and expanding its global reach within the gaming and advertising ecosystems.
BidX is a prominent player in the European AdTech ecosystem, offering a sophisticated programmatic advertising platform that specializes in real-time bidding (RTB) and automated media buying solutions. As a leading provider of advertising technology, BidX's role is to enable enterprises and media agencies to optimize their digital advertising campaigns across multiple channels. The company's key products and services include advanced tools for programmatic campaign management, optimization, and analytics. Leveraging artificial intelligence and machine learning, BidX's platform helps advertisers maximize their return on ad spend (ROAS) while maintaining brand safety and compliance with European privacy regulations. This makes BidX a valuable partner for businesses looking to navigate the complex and rapidly evolving programmatic advertising landscape. In terms of market position, BidX has firmly established itself as an innovative and influential player within the European AdTech sector. The company's continued growth and success can be attributed to its commitment to developing cutting-edge technology, as well as its ability to adapt to the changing needs of the industry. Recent developments include strategic partnerships and the introduction of new product features to further enhance the capabilities of its platform.
BigCommerce is a leading Software-as-a-Service (SaaS) e-commerce platform that empowers businesses of all sizes to build, innovate, and grow their online stores. Founded in 2009, the company provides a comprehensive suite of tools for merchants to create and manage digital storefronts, process transactions, manage inventory, and optimize their online presence. The platform is designed to serve a diverse range of businesses from small startups to enterprise-level organizations, offering scalable solutions that adapt to growing business needs. As a prominent player in the commerce media sector of the advertising technology ecosystem, BigCommerce has evolved beyond traditional e-commerce functionality to incorporate advanced marketing and advertising capabilities. The platform enables merchants to leverage their first-party commerce data to create targeted advertising campaigns, optimize product discovery, and enhance customer engagement across multiple channels. BigCommerce's open SaaS architecture allows for extensive customization and integration with leading marketing tools, payment gateways, and enterprise systems, positioning it as a flexible solution for businesses seeking to maximize their digital commerce potential. BigCommerce went public on the NASDAQ in August 2020 under the ticker symbol BIGC, marking a significant milestone in its growth trajectory. The company serves tens of thousands of merchants across 150 countries, processing billions of dollars in transactions annually. With headquarters in Austin, Texas, BigCommerce maintains a strong focus on innovation, regularly introducing new features that address evolving e-commerce trends including headless commerce, omnichannel retail, and AI-powered personalization.
Bing Ads is a pay-per-click (PPC) advertising platform owned and operated by Microsoft. It allows businesses to create and manage advertising campaigns that appear on the Bing and Yahoo search engines, as well as on Microsoft's network of partner websites.
Blis is a location-based advertising technology platform that specializes in delivering targeted mobile advertising campaigns using precise geolocation data and behavioral insights. The company provides advertisers and brands with sophisticated tools to reach consumers based on their real-world movements, visit patterns, and location history, enabling highly contextual and relevant advertising experiences. By leveraging advanced location intelligence and machine learning algorithms, Blis helps marketers understand consumer behavior, measure foot traffic attribution, and optimize campaign performance across mobile devices. The platform serves advertising agencies, brands, and media buyers seeking to enhance their programmatic advertising strategies with location-based targeting capabilities. Blis combines first-party location data with third-party data sources to create detailed audience segments, allowing advertisers to target users who have visited specific venues, competitors' locations, or exhibit particular behavioral patterns. The company's technology infrastructure processes billions of location signals to deliver actionable insights and measurable business outcomes, including store visits, brand awareness, and customer acquisition metrics.
Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.
Brainlabs is a global digital marketing agency specializing in performance marketing, data, and technology. They help businesses grow by optimizing their digital advertising spend across various channels, leveraging a data-driven approach and proprietary tools.
Brandnew IO is an AI-powered platform that automates and optimizes digital advertising campaigns across various channels. It helps businesses create high-performing ads quickly and efficiently using artificial intelligence and data-driven insights.
Brave Ads is a pioneering force within the AdTech ecosystem, offering a unique and privacy-centric approach to digital advertising. As an integral component of the Brave web browser, the platform leverages blockchain technology and anonymous data processing to create a transparent and user-empowering advertising model. Brave Ads enables advertisers to reach highly engaged users while respecting strict privacy standards, a significant value proposition in the current digital landscape. The platform's core product is its opt-in advertising model, where users can earn rewards in the form of Basic Attention Token (BAT) cryptocurrency for viewing privacy-respecting ads. This model not only benefits users but also provides advertisers with improved engagement rates and a more ethical alternative to traditional digital advertising practices. Brave Ads has continued to gain traction in the market, forging strategic partnerships and expanding its offerings to solidify its position as a disruptive and influential player in the AdTech industry.
BrightRoll is a programmatic video advertising technology platform that provides comprehensive solutions for digital video advertising across multiple devices and channels. The company specializes in connecting advertisers, agencies, and publishers through an advanced programmatic ecosystem that leverages real-time bidding, data-driven targeting, and sophisticated analytics. BrightRoll's platform enables brands to execute large-scale video advertising campaigns across connected TV, mobile, desktop, and emerging digital channels while maintaining brand safety and campaign transparency. The company's technology infrastructure is designed to handle the complexity of modern video advertising, offering tools for campaign planning, audience targeting, creative optimization, and performance measurement. BrightRoll serves enterprise advertisers and agencies seeking to maximize their video advertising ROI through programmatic buying methods, while simultaneously providing publishers with monetization solutions for their video inventory. The platform integrates data management capabilities, supply-side optimization, and demand-side purchasing tools to create a unified video advertising ecosystem. As a significant player in the digital advertising technology sector, BrightRoll operates within the rapidly expanding programmatic video advertising market, which has experienced substantial growth driven by increased video consumption across streaming platforms, social media, and connected devices. The company's solutions address critical advertiser needs including cross-device reach, audience precision, viewability standards, and attribution measurement, positioning it as a comprehensive video advertising partner for marketing organizations navigating the evolving digital media landscape.
Broadsign is a leading provider of digital out-of-home (DOOH) advertising technology, serving as a critical player in the AdTech ecosystem. The company's core offerings include its Broadsign Control platform, which enables media owners to manage, sell, and deliver DOOH campaigns across a variety of screens, from billboards to transit displays. Broadsign's technology powers a significant portion of the global DOOH market, connecting media owners, advertising agencies, and brands to deliver impactful and measurable campaigns. Beyond its flagship Broadsign Control solution, the company also provides a suite of complementary products, such as Broadsign Reach, a programmatic platform that facilitates the automated buying and selling of DOOH inventory, and Broadsign Ads, a creative management platform that streamlines the process of delivering and managing digital content. These solutions have made Broadsign a trusted partner for organizations seeking to leverage the growing DOOH industry, which is poised for continued growth as brands and advertisers recognize the unique benefits of reaching consumers in out-of-home environments. Broadsign's market significance is underscored by its global footprint, with a presence in over 60 countries and a network of more than 425,000 digital screens. The company's technology is used by some of the world's largest media owners, advertising agencies, and brands, solidifying its position as a leading player in the AdTech ecosystem and a driving force in the evolution of the DOOH advertising landscape.
Broadstreet Ads is a leading player in the AdTech ecosystem, providing a comprehensive ad management platform designed to serve the unique needs of local publishers and B2B organizations. As a specialized advertising technology company, Broadstreet Ads offers a suite of tools that streamline advertising operations, improve campaign performance, and maximize revenue potential for its clients. The company's platform provides advanced targeting capabilities, real-time analytics, and automated campaign optimization features, addressing the challenges faced by local publishers and B2B advertisers in managing multiple advertising campaigns and delivering targeted content to specific geographic areas. Broadstreet Ads has carved out a significant market position as a go-to solution for local and B2B-focused advertising, empowering its clients to effectively navigate the complexities of the digital advertising landscape. Recent developments at Broadstreet Ads include strategic acquisitions and partnerships that have expanded the company's product portfolio and strengthened its market presence. These initiatives have enabled Broadstreet Ads to continuously enhance its offerings and better serve the evolving needs of its growing client base within the AdTech ecosystem.
Bunny CDN is a performance-focused content delivery network and edge infrastructure provider that specializes in delivering fast, affordable, and developer-friendly CDN solutions to businesses worldwide. The company has established itself as a competitive alternative to traditional CDN providers by offering a simplified pricing structure, global edge network coverage, and a comprehensive suite of infrastructure services including video streaming, storage solutions, and DDoS protection. With a focus on transparency and cost-effectiveness, Bunny CDN serves a diverse clientele ranging from individual developers and small businesses to enterprise organizations requiring scalable content delivery solutions. The company's infrastructure spans multiple points of presence across six continents, enabling low-latency content delivery to end users globally. Bunny CDN has built its reputation on providing enterprise-grade performance at competitive price points, coupled with an intuitive management interface and robust API capabilities. The platform supports a wide range of use cases including website acceleration, video streaming, software distribution, and API acceleration, making it a versatile solution for modern web applications and digital content delivery needs.
ByteDance is a Chinese technology company that operates a range of content platforms, including the popular video-sharing app TikTok, which has become a global sensation.
CacheFly is a leading provider of content delivery network (CDN) and infrastructure solutions designed to accelerate digital content delivery across global networks. The company specializes in high-performance content distribution, offering enterprise-grade CDN services that enable businesses to deliver web content, streaming media, software downloads, and applications with minimal latency and maximum reliability. With a focus on speed and performance optimization, CacheFly serves organizations that require robust infrastructure to support their digital presence and content-heavy applications. As a specialized CDN provider, CacheFly operates a globally distributed network of edge servers strategically positioned to ensure optimal content delivery to end users regardless of geographic location. The company's infrastructure is built to handle high-traffic volumes and bandwidth-intensive applications, making it particularly attractive to media companies, software distributors, gaming platforms, and enterprises with global audiences. CacheFly's solutions emphasize simplicity in deployment while maintaining enterprise-level performance, security, and reliability standards that modern digital businesses demand.
Cadent is a leading provider of advanced TV advertising solutions, helping brands and agencies navigate the evolving media landscape and reach audiences across linear TV, CTV, and digital video.
Captify is a prominent player in the AdTech ecosystem, offering a search intelligence platform that leverages real-time search data to empower advertisers and marketers. As a leading Data & Analytics Platform, Captify's proprietary technology processes billions of search events across the open web, transforming raw data into actionable audience insights and intelligence. Captify's key products and services cater to the evolving needs of the advertising industry, spanning programmatic advertising, consumer behavior analysis, and predictive marketing capabilities. The company's innovative platform enables brands to understand their target audiences more effectively and reach them with greater precision, driving improved campaign performance and return on investment. Captify's market position is significant, as it continues to expand its global footprint and forge strategic partnerships to enhance its offerings. Recent developments include acquisitions that have strengthened the company's data capabilities and the launch of new products that further solidify its position as a trusted provider of search-powered audience intelligence solutions in the dynamic AdTech landscape.
Carbon Black is a leading provider of next-generation endpoint security and compliance solutions, specializing in cloud-native endpoint protection platforms (EPP) and endpoint detection and response (EDR) technologies. The company delivers advanced threat hunting, incident response, and behavioral analytics capabilities designed to protect organizations from sophisticated cyberattacks, malware, and ransomware threats. Carbon Black's security platform leverages continuous monitoring, behavioral analysis, and machine learning to provide real-time visibility into endpoint activities across enterprise environments. The company serves enterprise and mid-market organizations across various industries including financial services, healthcare, government, retail, and technology sectors. Carbon Black's solutions are designed to address the evolving threat landscape by providing security teams with comprehensive visibility, predictive prevention capabilities, and rapid response tools. Their platform architecture emphasizes lightweight agent deployment, cloud-scale data collection, and integration with existing security infrastructure to enable security operations centers (SOCs) to detect, investigate, and remediate threats efficiently. Carbon Black has established itself as a significant player in the endpoint security market through its focus on behavioral-based detection methodologies and threat intelligence integration. The company's approach combines prevention, detection, and response capabilities in a unified platform, enabling organizations to reduce their attack surface while maintaining operational efficiency. Carbon Black typically serves security-conscious enterprises seeking advanced protection beyond traditional antivirus solutions.
Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.
CDN77 is a leading provider of content delivery network (CDN) and infrastructure solutions designed to accelerate and optimize digital content distribution globally. The company specializes in delivering high-performance CDN services that enable businesses to reduce latency, improve website load times, and enhance user experience across multiple geographic regions. With a focus on providing enterprise-grade infrastructure at competitive pricing, CDN77 serves a diverse clientele ranging from small businesses to large enterprises requiring robust content delivery capabilities. The company operates a globally distributed network of Points of Presence (PoPs) strategically positioned across multiple continents to ensure optimal content delivery performance. CDN77's infrastructure is built to handle high-traffic volumes, streaming media, software distribution, and dynamic content acceleration. Their platform emphasizes ease of use, transparent pricing, and real-time analytics, making advanced CDN technology accessible to organizations of all sizes. The company has established itself as a competitive alternative to larger CDN providers by offering flexible, pay-as-you-go pricing models without long-term commitments.
Celtra is a leading advertising technology company that provides a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across multiple channels and devices.
Centro is a technology company that provides digital advertising software and services. Their platforms help advertising agencies and brands plan, buy, and optimize digital media campaigns.
Chartboost is a mobile advertising and monetization platform that helps mobile game developers grow their businesses through data-driven ad optimization and distribution. [A Zynga/Take-Two Company]
CHEQ is an AI-powered cybersecurity company that provides a suite of solutions to protect businesses from online fraud, account takeover, and other digital threats.
Choozle is a leading programmatic advertising platform that empowers digital marketers to plan, buy, and optimize digital ad campaigns across display, video, mobile, and social channels.
CitrusAd is a leading advertising technology platform that provides retailers and brands with a self-service, on-site advertising solution to increase customer engagement and sales. [A Publicis Company]
CJ Affiliate (formerly Commission Junction) is a global affiliate marketing network that connects advertisers with publishers. It provides a comprehensive platform for managing affiliate programs, tracking performance, and facilitating payments, enabling brands to expand their reach and drive sales through performance-based marketing.
Clarivoy is an automotive marketing intelligence company that helps dealerships optimize their advertising spend. They provide a multi-touch attribution platform that connects ad exposure to sales, enabling automotive retailers to improve their marketing ROI across various channels.
Click Guardian is a leading click fraud protection service designed to safeguard pay-per-click (PPC) advertising campaigns from invalid clicks. It employs advanced algorithms to identify and block fraudulent activity, ensuring that businesses maximize their ad spend and improve the return on investment for their digital marketing efforts.
ClickCease is a leading click fraud prevention software that protects online advertising campaigns from invalid clicks and bot traffic. It utilizes advanced algorithms and machine learning to identify and block fraudulent sources, ensuring advertisers only pay for legitimate engagement. This helps businesses improve their ad campaign ROI by preventing wasted ad spend across platforms like Google Ads and Facebook Ads.
A web analytics platform that helps companies track and analyze their website traffic.
Collectively is a leading player in the influencer marketing sector of the advertising technology ecosystem.
Complementics is a data-driven marketing solutions provider, specializing in audience segmentation, activation, and measurement. They empower businesses to optimize campaign performance and reach ideal customers across various digital channels.
Confection is a privacy-first data collection platform that enables businesses to gather valuable first-party data without relying on cookies. It helps companies adapt to a cookieless future by providing tools for analytics, personalization, and ad targeting while ensuring user privacy compliance.
Conversion Logic was a marketing analytics company that provided a cross-channel attribution platform for advertisers. Its SaaS solution helped marketers understand the true impact of their marketing spend across all digital and offline channels.
Convertro was a marketing attribution company that provided a SaaS platform to help marketers understand the true ROI of their advertising spend across various channels. It used advanced algorithms to analyze customer journeys and assign credit to each touchpoint, enabling data-driven optimization of marketing campaigns. The company was acquired by AOL in 2014.
CoSchedule is a leading player in the social media management sector of the advertising technology ecosystem.
Countable is a web analytics platform designed to help businesses track, measure, and analyze their website traffic and user behavior patterns. The company provides organizations with actionable insights into how visitors interact with their digital properties, enabling data-driven decision-making for marketing, product development, and user experience optimization. By offering comprehensive tracking capabilities, Countable empowers companies to understand their audience demographics, conversion funnels, page performance, and engagement metrics. The platform serves as a critical tool for businesses seeking to optimize their online presence and improve conversion rates. Countable's analytics solution likely competes in the crowded web analytics market by offering streamlined implementation, intuitive dashboards, and potentially privacy-focused or compliance-oriented features that address growing concerns around user data protection. The company's focus on behavioral analytics suggests a product designed for marketing teams, product managers, and business analysts who need to understand the customer journey and identify optimization opportunities across their digital touchpoints.
Countly is an open-source mobile and web analytics platform that provides comprehensive user behavior tracking and analysis capabilities for digital products. The platform enables companies to collect, analyze, and visualize user engagement data across mobile applications and web properties, offering both self-hosted and cloud-based deployment options. As an open-source solution, Countly differentiates itself by providing transparency, data ownership, and customization capabilities that appeal to privacy-conscious organizations and enterprises with specific compliance requirements. The platform serves a diverse customer base ranging from startups to enterprise organizations across various industries including e-commerce, gaming, media, and financial services. Countly's architecture supports real-time analytics, crash reporting, push notifications, and user segmentation, making it a comprehensive product analytics solution. The company operates on a hybrid business model, offering both a free community edition and commercial enterprise editions with advanced features, dedicated support, and managed cloud hosting options.
Creatopy is a leading visual content creation platform that empowers businesses and individuals to design high-quality visuals for their marketing and advertising needs.
Criteo is a global technology company that specializes in e-commerce advertising and retargeting solutions, helping businesses of all sizes connect with their customers and drive online sales.
Crosspixel is an AdTech company providing a full-stack programmatic advertising platform for advertisers and publishers. They specialize in data-driven solutions, offering Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Data Management Platforms (DMP) to optimize ad campaigns and enhance transparency across various digital channels.
CrowdStrike is a leading cybersecurity company that provides cloud-delivered endpoint protection, threat intelligence, and cyber attack response services to businesses and organizations worldwide.
CVS Media Exchange is a digital advertising platform that connects advertisers with publishers, enabling them to buy and sell ad inventory programmatically.
Cxense was a Norwegian technology company that provided a data management platform (DMP), content personalization, and advertising solutions for publishers and advertisers. It aimed to help clients understand their audience, deliver relevant experiences, and optimize digital revenue.
Cylance is a cybersecurity technology company specializing in artificial intelligence and machine learning-based threat prevention and detection solutions. The company has established itself as an innovative provider in the endpoint security market, leveraging predictive analytics and algorithmic science to identify and prevent advanced persistent threats, malware, and zero-day attacks before they can execute. Cylance's approach represents a paradigm shift from traditional signature-based antivirus solutions to proactive, AI-driven threat prevention. The company's flagship solutions focus on protecting enterprise endpoints, servers, and mobile devices through lightweight agents that utilize mathematical models trained on hundreds of millions of malware samples. This enables organizations to defend against both known and unknown threats without relying on cloud connectivity or signature updates. Cylance serves enterprises across multiple verticals including financial services, healthcare, government, manufacturing, and technology sectors, providing comprehensive security and compliance capabilities that address modern cybersecurity challenges. As a provider of security and compliance solutions, Cylance has positioned itself within the broader enterprise security ecosystem, offering products that integrate with existing security infrastructure while providing advanced threat intelligence and prevention capabilities. The company's solutions are designed to reduce the attack surface, minimize false positives, and provide security teams with actionable intelligence to respond to sophisticated cyber threats in real-time.
Darktrace is a leading cybersecurity company specializing in artificial intelligence-powered threat detection and response solutions. The company has established itself as a pioneer in autonomous cyber defense, utilizing machine learning algorithms to identify and respond to sophisticated cyber threats in real-time across enterprise networks, cloud environments, email systems, and industrial control systems. Darktrace's Self-Learning AI technology creates a dynamic understanding of normal behavior patterns within an organization, enabling it to detect subtle deviations that may indicate emerging cyber threats, zero-day attacks, or insider threats. The company serves a global client base spanning multiple industries including financial services, healthcare, manufacturing, energy, telecommunications, and government sectors. Darktrace's solutions are designed to address the evolving threat landscape where traditional signature-based security approaches prove insufficient against advanced persistent threats and novel attack vectors. With a strong emphasis on autonomous response capabilities, the platform can take targeted actions to neutralize threats without disrupting normal business operations, significantly reducing response times from hours to seconds.
DataGrail is a leading player in the privacy & compliance sector of the advertising technology ecosystem.
Decibel is a digital experience analytics platform that specializes in helping enterprises understand and optimize customer interactions across their digital properties. The company provides advanced behavioral analytics and session replay technology that enables businesses to identify friction points, understand user intent, and improve conversion rates through data-driven insights. By capturing and analyzing digital body languageβincluding micro-gestures, mouse movements, and engagement signalsβDecibel delivers actionable intelligence that goes beyond traditional web analytics. The platform serves enterprise clients across various industries including e-commerce, financial services, travel, and telecommunications, helping them transform their digital customer experience. Decibel's technology integrates seamlessly with existing marketing and analytics stacks, providing product managers, UX designers, and digital marketers with the tools needed to make informed decisions about website and application optimization. The company has established itself as a key player in the digital experience intelligence market, competing alongside other experience analytics and optimization platforms.
Deloitte is a global professional services network that provides audit, consulting, financial advisory, risk advisory, tax, and related services to public and private clients spanning multiple industries.
Demandbase is a leading Account-Based Marketing (ABM) and Sales platform that helps B2B companies identify, target and engage the accounts most likely to become their customers. Demandbase's AI-powered solutions provide account identification, account-based advertising, account-based marketing analytics, and more.
Dentsu International is a global advertising and public relations company that provides a wide range of marketing and communications services to clients worldwide. It is a subsidiary of the Dentsu Group, one of the largest advertising and media conglomerates in the world.
Digible is a prominent player in the AdTech ecosystem, specializing in digital marketing solutions for the multifamily housing and apartment industry. The company's core offerings include a comprehensive suite of digital advertising services, leveraging advanced targeting capabilities, such as geofencing technology, and sophisticated paid search and social media advertising tools. Digible's deep understanding of the apartment marketing landscape allows them to deliver highly targeted campaigns that reach potential renters at critical decision-making points, providing property managers with a tailored approach to tenant acquisition. Digible's market position is significant, as they serve as a crucial partner for apartment communities and property managers seeking to optimize their online presence and digital marketing strategies. The company's technology stack enables clients to execute precise, data-driven campaigns while providing detailed analytics and ROI tracking, which is particularly valuable in the multifamily industry. Recent developments at Digible include strategic partnerships and the continuous enhancement of their product offerings, ensuring that their clients stay ahead of the curve in the rapidly evolving AdTech landscape.
Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver seamless app distribution and advertising experiences across billions of mobile devices globally. Through its portfolio of brands, Digital Turbine provides a full-stack solution for the mobile advertising ecosystem. AdColony delivers high-definition video advertising and interactive ad experiences, Fyber operates a leading mobile advertising mediation and exchange platform, and Appreciate focuses on user engagement and retention solutions. The company's unique positioning at the device level, combined with its carrier and OEM partnerships, enables superior targeting capabilities and user acquisition efficiency that traditional mobile advertising platforms cannot match. Digital Turbine serves a diverse client base spanning mobile operators, device manufacturers, app publishers, and brand advertisers across global markets. The company's technology infrastructure processes billions of transactions monthly, facilitating app installations, in-app advertising, and content recommendations. With a focus on privacy-compliant solutions and first-party data strategies, Digital Turbine is well-positioned to navigate the evolving mobile advertising landscape as the industry transitions away from traditional tracking methodologies.
DigitalInnovations LLC operates as an advertising technology platform provider, delivering comprehensive solutions that enable businesses to optimize their digital advertising campaigns across multiple channels. The company specializes in programmatic advertising, real-time bidding infrastructure, and data-driven audience targeting capabilities that help advertisers maximize their return on ad spend while providing publishers with monetization tools to effectively manage their inventory. As an AdTech platform, DigitalInnovations LLC focuses on bridging the gap between advertisers seeking qualified audiences and publishers looking to maximize revenue from their digital properties. The company's technology stack likely incorporates machine learning algorithms for audience segmentation, predictive analytics for campaign optimization, and sophisticated reporting dashboards that provide actionable insights into campaign performance. Their solutions are designed to address the evolving challenges of digital advertising including ad fraud prevention, brand safety, privacy compliance, and cross-device attribution in an increasingly complex digital ecosystem.
Discord is a popular voice, video, and text communication platform primarily used by gamers and online communities. It offers features like voice and text channels, server management, and bot integration.
DiscoverOrg is an AdTech Platform that provides data and intelligence solutions to help businesses identify and engage with their target customers.
dJAX Adserver is a prominent Supply Side Platform (SSP) within the AdTech ecosystem. As an ad server, they empower publishers to effectively manage and monetize their digital ad inventory. dJAX's core product offerings include advanced ad serving capabilities, real-time bidding, and programmatic advertising tools that enable publishers to maximize revenue from their advertising placements. In the AdTech landscape, dJAX plays a crucial role in bridging the gap between publishers and advertisers. Their platform facilitates the seamless exchange of ad impressions, ensuring publishers can connect with a diverse pool of demand partners to secure the best possible rates for their inventory. With a Tier S classification, dJAX is recognized for its robust infrastructure, reliable performance, and innovation in the programmatic advertising space. Recently, dJAX has expanded its product suite, introducing new features to enhance publisher monetization and improve campaign optimization for advertisers. The company has also forged strategic partnerships with leading demand-side platforms (DSPs) and data management platforms (DMPs), solidifying its position as a comprehensive and integrated AdTech solution for the evolving digital advertising landscape.
DoorDash is a leading on-demand food delivery platform that connects customers with local and national restaurants. The company's platform allows users to order food for delivery or pickup from a wide selection of restaurants in their local area.
DoorDash is a leading food delivery platform that connects customers with local and national restaurants, providing a convenient and reliable way to order and receive meals. The company operates in the United States, Canada, and Australia.
Dosh is a financial technology company that offers a cash-back rewards platform, allowing users to earn cash back on purchases made at participating merchants.
DoubleClick was a pioneering digital advertising technology company founded in 1996 that revolutionized online advertising through its ad serving and management platforms. The company developed sophisticated technology for delivering, tracking, and reporting on digital advertisements, becoming the industry standard for publishers and advertisers seeking to optimize their online campaigns. In 2008, Google acquired DoubleClick for $3.1 billion, recognizing its strategic importance in the digital advertising ecosystem. Following the acquisition, DoubleClick's technology became the foundation for Google's enterprise advertising solutions, eventually evolving into what is now known as Google Marketing Platform and Google Ad Manager. The integration combined DoubleClick's robust ad serving capabilities with Google's analytics and programmatic advertising technologies, creating a comprehensive suite of tools for advertisers, agencies, and publishers. Today, DoubleClick's legacy lives on through these platforms, which serve billions of ad impressions daily and remain central to the digital advertising infrastructure that powers much of the modern internet economy. The DoubleClick brand represented a suite of products including DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), DoubleClick Campaign Manager, and DoubleClick Bid Manager, each serving specific needs within the advertising value chain. These products enabled sophisticated audience targeting, real-time bidding, cross-channel campaign management, and detailed performance analytics that transformed how digital advertising was bought, sold, and measured across the web.
DoubleVerify is a leading independent provider of marketing measurement software and analytics, driving quality and effectiveness for advertisers and publishers across the digital media landscape.
Drawbridge is a cross-device advertising platform that specializes in identity resolution and audience targeting across multiple devices and channels. The company provides sophisticated technology that enables advertisers and marketers to understand and reach consumers as they move between smartphones, tablets, desktop computers, and connected TV devices. By leveraging advanced machine learning algorithms and probabilistic matching techniques, Drawbridge creates unified user profiles that help brands deliver consistent, personalized advertising experiences throughout the customer journey. The platform addresses one of digital advertising's most significant challenges: fragmented user identities across devices. As consumers increasingly use multiple devices throughout their day, traditional cookie-based tracking methods have become insufficient. Drawbridge's technology bridges this gap by analyzing behavioral patterns, contextual signals, and device characteristics to connect disparate touchpoints to individual users while maintaining privacy standards. This capability enables advertisers to optimize campaign performance, reduce ad waste, eliminate frequency capping issues, and gain more accurate attribution insights across the entire conversion funnel.
Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.
DuckDuckGo is a privacy-focused search engine that does not track user data or personalize search results. It provides a simple and straightforward search experience that prioritizes user privacy.
Easyship is a leading provider of commerce infrastructure solutions specializing in cloud-based shipping and logistics management for e-commerce businesses. The platform enables online retailers, marketplaces, and direct-to-consumer brands to streamline their international and domestic shipping operations through a unified dashboard that connects multiple courier services, automates customs documentation, and provides transparent pricing across carriers. By simplifying the complexities of cross-border commerce, Easyship empowers businesses of all sizes to expand their global reach while reducing shipping costs and improving delivery experiences. The company's comprehensive solution addresses critical pain points in the e-commerce fulfillment ecosystem, including rate comparison, label generation, tracking management, and tax/duty calculation. Easyship's technology integrates seamlessly with major e-commerce platforms, marketplaces, and order management systems, positioning it as essential infrastructure for modern digital commerce operations. The platform serves a diverse customer base ranging from small online retailers to enterprise-level brands seeking to optimize their shipping workflows and provide competitive delivery options to their customers.
eBay is an e-commerce platform that provides an AdTech Platform for advertisers and publishers to buy and sell digital advertising inventory.
eBay Advertising is an AdTech Platform that provides advertising solutions for brands and agencies to reach consumers on eBay's marketplace.
eClincher is a leading player in the social media management sector of the advertising technology ecosystem.
Edgecast is a leading provider of content delivery network (CDN) and edge computing infrastructure solutions designed to accelerate and secure digital content delivery at global scale. The company specializes in delivering high-performance content distribution services that enable enterprises, media companies, and digital platforms to optimize their web and application performance while reducing latency and improving end-user experiences. Through its distributed network of edge servers strategically positioned across multiple continents, Edgecast provides robust caching, load balancing, and content optimization capabilities. As a key player in the CDN and edge infrastructure market, Edgecast serves a diverse clientele ranging from streaming media providers and e-commerce platforms to gaming companies and enterprise software vendors. The company's infrastructure is built to handle high-volume traffic spikes, deliver rich media content efficiently, and provide advanced security features including DDoS protection and web application firewalls. Edgecast's solutions are designed to integrate seamlessly with existing technology stacks, offering APIs and management tools that enable developers and operations teams to configure, monitor, and optimize content delivery in real-time.
Effectv is the local advertising sales division of Comcast Advertising, providing targeted advertising solutions to local businesses across the United States.
Elastic is a leading provider of search-powered analytics infrastructure solutions, best known for its flagship Elastic Stack (formerly ELK Stack) comprising Elasticsearch, Logstash, and Kibana. The company delivers enterprise-grade search, observability, and security solutions that enable organizations to extract actionable insights from massive volumes of structured and unstructured data in real-time. Elastic's distributed, RESTful search and analytics engine powers mission-critical applications across thousands of organizations worldwide, from e-commerce search experiences to security information and event management (SIEM) systems. Founded on the principles of open-source innovation, Elastic has built a robust ecosystem around its core search technology, expanding into adjacent markets including application performance monitoring (APM), log analytics, infrastructure monitoring, and security analytics. The company serves a diverse customer base spanning technology, financial services, healthcare, retail, and government sectors, providing both self-managed and fully-managed cloud solutions. Elastic's technology is designed to handle petabyte-scale data workloads with horizontal scalability, making it a preferred choice for organizations dealing with big data challenges. As a publicly-traded company, Elastic maintains a strong commitment to its open-source roots while offering commercial features and enterprise support through subscription-based licensing. The company's dual-licensing model balances community-driven innovation with sustainable business growth, positioning Elastic as a critical infrastructure provider in the modern data stack. With a global presence and a vibrant developer community, Elastic continues to innovate in areas such as machine learning-powered search, natural language processing, and cloud-native architectures.
Epldt operates as a specialized sell-side platform (SSP) within the programmatic advertising ecosystem, delivering advanced technology solutions that empower publishers and media owners to maximize the value of their digital advertising inventory. The platform facilitates automated, real-time bidding processes that connect publishers with a diverse array of demand sources, including ad exchanges, demand-side platforms (DSPs), and premium ad networks. Through sophisticated algorithmic optimization and machine learning capabilities, Epldt enables publishers to achieve superior yield management while maintaining granular control over inventory allocation, pricing floors, and brand safety parameters. The company's technology stack supports multiple advertising formats across display, video, mobile, and native advertising channels, providing publishers with a unified solution for managing their monetization strategies. Epldt distinguishes itself through its commitment to transparency and data-driven decision-making, offering comprehensive analytics dashboards, real-time reporting tools, and audience intelligence features that enable publishers to understand performance metrics, identify revenue opportunities, and optimize their advertising operations. As programmatic advertising continues to dominate digital media buying globally, Epldt positions itself as an essential technology partner for publishers navigating the increasingly complex and automated advertising landscape, helping them balance revenue maximization with user experience and brand integrity.
Epom is a prominent player in the AdTech ecosystem, offering a comprehensive advertising technology platform that caters to the needs of ad networks, publishers, and advertisers. The company's core focus is on delivering advanced programmatic advertising capabilities, enabling clients to manage, deliver, and track campaigns across multiple digital channels, including web, mobile, and connected TV. Epom's key products and services include real-time bidding (RTB) technology, cross-platform ad serving, and detailed analytics for campaign optimization. These solutions address the evolving complexities of the digital advertising landscape, providing clients with the tools and insights necessary to maximize the performance and efficiency of their advertising efforts. Epom has established a significant market position as a leading data and analytics platform in the AdTech industry. The company's focus on innovation and scalability has enabled it to stay ahead of industry trends, adapting to the changing needs of modern digital advertising operations. Recent developments include strategic partnerships and the expansion of its product offerings to meet the growing demand for advanced programmatic advertising solutions across various digital platforms.
Epsilon CORE ID is a leading provider of identity and customer data solutions for the advertising technology ecosystem, helping brands and marketers better understand and engage with their customers.
Equativ is a prominent player in the AdTech ecosystem, serving as a leading independent advertising technology platform. The company's core offering is its sophisticated Supply-Side Platform (SSP), which empowers publishers to optimize their advertising inventory and maximize revenue through automated, real-time bidding processes. Equativ's platform combines advanced programmatic capabilities with data analytics and machine learning, enabling enhanced targeting, optimization, and monetization solutions for its clients. Equativ's significance in the market stems from its commitment to transparency, brand safety, and privacy-compliant advertising solutions. The company has established itself as a trusted partner for both publishers and advertisers, providing comprehensive solutions that cater to their diverse needs. Equativ's recent developments include strategic acquisitions and partnerships that have strengthened its market position and expanded its product offerings, further solidifying its role as a prominent player in the dynamic AdTech landscape.
Equifax is a global data, analytics, and technology company that provides credit information and other insights to businesses and consumers.
Eskimi is a prominent player in the AdTech ecosystem, offering a robust demand-side platform (DSP) that caters to the evolving needs of advertisers and media buyers. As a leading programmatic advertising technology company, Eskimi's comprehensive DSP empowers clients to efficiently purchase digital advertising inventory across multiple channels through real-time bidding. The platform's advanced capabilities include sophisticated audience targeting, campaign optimization tools, and one of the industry's most advanced rich media builders, enabling advertisers to create, deploy, and optimize sophisticated rich media campaigns with exceptional efficiency and scale. Eskimi's unique selling point lies in its focus on rich media advertising capabilities and its robust platform architecture that supports both developed and emerging markets. The company has developed proprietary technology that sets it apart in the programmatic advertising landscape. Eskimi has further strengthened its market position through strategic acquisitions, the launch of new products, and the formation of key partnerships, positioning it as a significant and innovative force in the AdTech industry.
Everflow plays a crucial role in the AdTech ecosystem by providing a comprehensive partner marketing platform that helps businesses track, manage, and optimize their performance marketing campaigns and partnerships. The company's core technology focuses on delivering end-to-end visibility into marketing partnerships and affiliate programs, offering advanced attribution tracking, real-time analytics, and automated partner management tools. Everflow's platform is designed to handle complex tracking scenarios while maintaining scalability and reliability for high-volume campaigns, making it an attractive solution for advertisers, agencies, and networks. In terms of key products and services, Everflow's platform offers features such as fraud detection, smart linking, and advanced reporting capabilities, enabling its clients to gain deeper insights into their marketing efforts and effectively combat ad fraud. The company has built a reputation for providing enterprise-grade solutions with intuitive user interfaces, making it a significant player in the ad verification and fraud prevention space. Everflow's market position has been strengthened by recent developments, including strategic acquisitions and the introduction of new products. The company has expanded its capabilities through acquisitions, enhancing its offerings and solidifying its position as a leading partner marketing platform. Additionally, Everflow has continuously innovated its platform, introducing new features and solutions to address the evolving needs of its clients and the broader AdTech industry.
Evidon is a technology company that provides privacy and compliance solutions for businesses. They help organizations manage their digital advertising and marketing activities to ensure compliance with various privacy regulations.
ExAds is a prominent player in the AdTech ecosystem, providing a comprehensive advertising technology platform that caters to both publishers and advertisers. As a Supply Side Platform (SSP), ExAds enables publishers to manage, deliver, and optimize their digital advertising campaigns with full control and flexibility. The company's emphasis on customization sets it apart, allowing clients to tailor the ad serving infrastructure to their unique requirements. ExAds' key products and services include a highly customizable ad server, programmatic advertising capabilities, and advanced analytics and reporting tools. These solutions enable businesses to streamline their advertising operations, maintain ownership of their data, and execute their advertising strategy with precision. The platform's versatility has made it a popular choice among small-scale publishers and enterprise-level advertising operations alike. In recent years, ExAds has solidified its market position through strategic acquisitions and partnerships. The company has expanded its product suite by integrating complementary technologies, strengthening its ability to offer end-to-end advertising solutions. Furthermore, ExAds has forged partnerships with leading industry players, further enhancing its reach and capabilities within the AdTech landscape.
Expedia is a leading online travel booking platform that provides a range of advertising and marketing solutions for travel-related businesses.
Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.
Extreme Reach is a leading video advertising technology platform that serves as a comprehensive solution for brands, agencies, and media companies to manage the entire lifecycle of video advertising campaigns. The platform streamlines the complex process of video ad creation, trafficking, distribution, and measurement across multiple channels including linear TV, connected TV (CTV), digital, and social media. By providing end-to-end workflow automation and centralized campaign management, Extreme Reach enables advertisers to reduce production costs, accelerate time-to-market, and optimize campaign performance across fragmented media landscapes. The company operates at the intersection of advertising technology (AdTech) and marketing technology (MarTech), offering enterprise-grade solutions that address the growing complexity of multi-platform video advertising. Extreme Reach's platform facilitates collaboration between creative teams, media buyers, and publishers while providing real-time analytics and reporting capabilities. The solution is particularly valuable in an era where video content must be versioned, localized, and optimized for dozens of different platforms, formats, and specifications, making manual processes increasingly inefficient and error-prone.
Eyeota is a leading global data marketplace, providing audience data solutions to enable data-driven marketing and insights. The company partners with thousands of digital publishers to collect and distribute high-quality, privacy-compliant audience data across various industries.
Eyeview is a video advertising technology platform that specializes in personalized video ad creation and programmatic distribution for enterprise brands and advertising agencies. The company's core technology enables marketers to dynamically generate and deliver customized video content at scale by leveraging data-driven insights, audience segmentation, and creative automation. Through its platform, Eyeview addresses the dual challenges of rising video production costs and the increasing consumer demand for personalized advertising experiences across digital channels. The platform integrates advanced video personalization capabilities with programmatic advertising infrastructure, allowing brands to create thousands of video variations from a single creative template. By utilizing first-party data, behavioral signals, and contextual information, Eyeview's technology adapts video content in real-time to match viewer demographics, preferences, purchase history, and browsing behavior. This approach enables brands to maintain creative consistency while delivering highly relevant messaging across display, social media, connected TV, and other digital video channels. Eyeview serves marketing teams at enterprise-level organizations seeking to optimize their video advertising ROI through personalization at scale. The platform typically integrates with existing marketing technology ecosystems including customer data platforms, demand-side platforms, and analytics tools, enabling seamless workflow integration and data activation. As video continues to dominate digital advertising spend and consumers increasingly expect personalized experiences, Eyeview positions itself at the intersection of creative technology and programmatic advertising to help brands maximize engagement and conversion rates.
Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.
Facebook is a leading social media platform that provides advertising solutions for businesses to reach and engage with their target audience.
Facebook Ads is a leading social advertising platform that enables businesses to reach and engage with their target audience on the Facebook and Instagram platforms.
Facebook Audience Network is a social advertising platform that allows advertisers to extend their Facebook and Instagram campaigns to a network of partner mobile apps and websites.
Facebook Gaming is a company in the Social Advertising space, providing a platform for gamers to stream, watch, and interact with gaming content.
Falcon.io is a leading player in the social media management sector of the advertising technology ecosystem.
Fastly is a leading edge cloud platform provider specializing in content delivery network (CDN) services and edge computing infrastructure solutions. The company operates a globally distributed network designed to accelerate and secure content delivery, applications, and APIs for digital businesses. Fastly's platform enables developers and enterprises to deliver fast, secure, and scalable digital experiences by processing data and content closer to end users at the network edge. The company differentiates itself through its real-time configuration capabilities, programmable edge computing platform, and developer-friendly approach to CDN services. Fastly serves a diverse range of industries including media and entertainment, e-commerce, technology, and financial services, supporting organizations that require high-performance content delivery and edge computing capabilities. Their infrastructure is built on modern architecture principles, offering instant purging, real-time analytics, and advanced security features including DDoS protection and web application firewall capabilities. Fastly has established itself as a key player in the edge cloud platform market, competing with both traditional CDN providers and modern cloud infrastructure companies. The company's focus on developer experience, combined with enterprise-grade reliability and performance, has positioned it as a preferred choice for organizations undergoing digital transformation and requiring sophisticated edge computing capabilities to support their global operations.
Feedvisor is an AI-powered AdTech platform that helps brands and sellers optimize their advertising and pricing strategies on marketplaces like Amazon, Walmart, and eBay.
Finovate is a leading fintech conference and research platform that showcases the latest innovations in financial technology. It provides a platform for fintech companies to demonstrate their products and services to a global audience of financial industry professionals.
FireEye is a leading provider of security and compliance solutions specializing in advanced threat intelligence, incident response, and cybersecurity protection. The company focuses on helping organizations defend against sophisticated cyber attacks, including advanced persistent threats (APTs), malware, and ransomware. FireEye combines cutting-edge technology with expert security services to deliver comprehensive protection across network, email, endpoint, and cloud environments. As a prominent player in the cybersecurity industry, FireEye serves enterprise clients across multiple sectors including financial services, healthcare, government, energy, and technology. The company's approach integrates threat detection platforms with managed security services and professional incident response capabilities. FireEye's threat intelligence is derived from frontline experience responding to some of the world's most significant cyber breaches, providing clients with actionable insights to strengthen their security posture. FireEye's solutions are designed to address the full lifecycle of cyber threats, from prevention and detection to response and remediation. The company's platform leverages machine learning, behavioral analysis, and signature-based detection to identify both known and zero-day threats. With a global presence and a team of elite security researchers and incident responders, FireEye has established itself as a trusted partner for organizations seeking enterprise-grade cybersecurity protection.
Flashtalking is a leading global independent ad server and analytics technology company that empowers advertisers with intelligent and innovative solutions to optimize their digital marketing campaigns. [An Innovid Company]
FlexOffers is a leading affiliate marketing network that connects advertisers with a vast network of publishers. It provides a robust platform for publishers to monetize their content by promoting products and services, while enabling advertisers to expand their reach and drive sales through performance-based marketing. The company offers a wide array of affiliate programs across various verticals, supported by advanced tracking and optimization tools.
Flurry is a mobile analytics and advertising platform that specializes in providing data-driven insights and monetization solutions for mobile application developers and publishers. The platform enables app developers to understand user behavior, track engagement metrics, and optimize their mobile applications through comprehensive analytics tools. By combining robust analytics capabilities with advertising and monetization features, Flurry serves as an end-to-end solution for mobile app growth and revenue generation. The platform offers real-time analytics dashboards, user segmentation capabilities, and detailed reporting on key performance indicators such as user retention, session length, and conversion rates. Flurry's advertising solutions help developers monetize their applications through targeted ad placements while maintaining positive user experiences. The company has established itself as a significant player in the mobile analytics space, serving thousands of mobile applications across various categories including gaming, entertainment, lifestyle, and productivity. Flurry's technology infrastructure is designed to handle massive scale, processing billions of mobile events daily from applications deployed worldwide. The platform provides SDKs for major mobile operating systems, making integration straightforward for development teams. With the increasing importance of data privacy and user consent, Flurry has evolved its offerings to ensure compliance with global privacy regulations while still delivering actionable insights to app developers and marketers.
Fly.io is a modern cloud infrastructure platform specializing in edge computing and application deployment solutions. The company provides developers with a global application platform that runs user code close to end-users, leveraging a distributed infrastructure across multiple geographic regions. By focusing on reducing latency and improving application performance, Fly.io enables organizations to deploy full-stack applications and databases at the edge with minimal configuration. The platform is built around containerized workloads and utilizes a unique approach to infrastructure that combines the simplicity of platform-as-a-service (PaaS) with the flexibility of infrastructure-as-a-service (IaaS). Fly.io's architecture allows applications to run in multiple regions simultaneously, automatically routing traffic to the nearest available instance. This edge-first approach makes it particularly attractive for developers building latency-sensitive applications, real-time services, and globally distributed systems that require high availability and performance.
ForgeRock is a leading provider of digital identity and access management solutions, specializing in security and compliance for enterprise organizations. The company delivers comprehensive identity platform services that enable businesses to secure customer identities, manage workforce access, and ensure regulatory compliance across digital ecosystems. ForgeRock's solutions address the critical need for organizations to balance security requirements with seamless user experiences in an increasingly complex threat landscape. The company serves enterprise clients across multiple industries including financial services, healthcare, telecommunications, retail, and government sectors. ForgeRock's platform architecture supports both cloud-native and hybrid deployment models, providing flexibility for organizations at various stages of digital transformation. With a focus on identity governance, access management, and intelligent authentication, ForgeRock positions itself as a strategic partner for organizations seeking to modernize their identity infrastructure while maintaining robust security postures and meeting stringent compliance requirements.
Formstack is a workplace productivity and data collection platform that specializes in providing comprehensive form building, document generation, and electronic signature solutions for businesses. The company enables organizations to streamline their data collection processes, automate workflows, and eliminate manual paperwork through its suite of cloud-based tools. Formstack's platform is designed to help teams across various departmentsβincluding HR, IT, marketing, and operationsβdigitize their processes and improve operational efficiency. The company serves a diverse client base ranging from small businesses to enterprise organizations across multiple industries including healthcare, education, financial services, and government sectors. Formstack's solutions emphasize ease of use, security, and compliance, making it particularly attractive to organizations with strict regulatory requirements. With a focus on no-code/low-code functionality, Formstack empowers non-technical users to create sophisticated forms and automate complex workflows without requiring developer resources. The platform's flexibility and extensive integration ecosystem have positioned it as a comprehensive workplace productivity solution that extends beyond simple form creation to encompass end-to-end document workflow management.
Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.
Fortinet is a global cybersecurity leader specializing in integrated security solutions that protect networks, applications, and cloud environments. The company provides a comprehensive portfolio of security products including next-generation firewalls, secure SD-WAN, endpoint protection, intrusion prevention systems, and security management platforms. Through its Security Fabric architecture, Fortinet delivers broad, integrated, and automated protection across the entire digital attack surface. Fortinet serves organizations of all sizes across multiple industries including enterprise, government, service providers, and small-to-medium businesses. The company is recognized for its FortiGate firewall appliances and FortiOS operating system, which form the foundation of its security ecosystem. With a strong focus on threat intelligence through FortiGuard Labs, Fortinet provides real-time protection against emerging cyber threats while maintaining high performance and scalability. As a publicly-traded company, Fortinet has established itself as one of the most deployed cybersecurity platforms globally, with hundreds of thousands of customers worldwide. The company continues to innovate in areas such as AI-driven security, zero-trust network access, secure access service edge (SASE), and operational technology (OT) security, positioning itself at the forefront of the evolving cybersecurity landscape.
FraudScore is a leading ad fraud detection and prevention platform designed to protect advertisers, ad networks, and publishers from invalid traffic. It leverages advanced machine learning and big data analytics to identify and eliminate various types of ad fraud, ensuring marketing budgets are spent effectively on genuine user engagement. The platform provides detailed reports and real-time insights into traffic quality.
Freshmarketer is a customer data platform that helps businesses capture, unify, and activate customer data to deliver personalized experiences.
Google AdMob is a leading AdTech platform that provides mobile app developers with a comprehensive suite of monetization tools and services.
Google AdSense is an AdTech Platform that allows website publishers to display targeted ads on their sites and earn a share of the revenue.
Google DV360 is a leading AdTech platform that provides advertisers and agencies with a comprehensive suite of tools for programmatic advertising, including audience targeting, campaign management, and performance analytics.
GRIN is a leading player in the influencer marketing sector of the advertising technology ecosystem.
GroundTruth is a leading location-based marketing and advertising technology company. It leverages real-world consumer behavior data to help businesses reach their target audiences with relevant messages at the right time and place, driving measurable results for campaigns through its self-serve platform.
HasOffers (TUNE) is a prominent player in the AdTech ecosystem, offering a suite of partner marketing technologies that enable businesses to manage, track, and optimize their affiliate and influencer marketing programs. The platform serves as a crucial infrastructure for advertisers and publishers, providing them with robust tools to scale their partnership initiatives, measure performance metrics, and automate commission payments across multiple channels. As a leading provider of partner marketing technology, TUNE's solutions are highly relevant to the advertising industry, allowing companies to effectively manage and leverage their affiliate and influencer marketing strategies. The platform's comprehensive features, including tracking, analytics, and automation capabilities, help advertisers and publishers maximize the ROI of their partnership-driven campaigns. TUNE's market position is significant, with the company having established itself as a major player in the partner marketing technology sector. The platform's wide adoption by both advertisers and publishers is a testament to its ability to address the growing demand for efficient and data-driven partnership management solutions. In recent years, TUNE has continued to innovate, introducing new products and forging strategic partnerships to enhance its offerings and maintain its competitive edge in the dynamic AdTech landscape.
HasOffers by TUNE was a leading performance marketing platform that enabled businesses to track, manage, and optimize their affiliate and partner marketing programs. Originally founded as HasOffers, it was acquired by TUNE and became a core part of their marketing technology suite, providing robust tracking and analytics for advertisers and networks.
Healthgrades is a leading online resource for comprehensive information about physicians and hospitals. It provides patients with the tools and resources they need to make informed decisions about their healthcare.
Hivestack is a prominent player in the AdTech ecosystem, specializing in programmatic digital out-of-home (DOOH) advertising. As a leading supply-side platform (SSP), the company provides a comprehensive suite of solutions that enable media owners and advertisers to connect and execute targeted DOOH campaigns through programmatic channels. Hivestack's technology stack includes both supply-side and demand-side platforms, as well as a dedicated ad server designed specifically for DOOH advertising. This integrated solution allows for real-time bidding, advanced audience targeting, and robust measurement capabilities, bringing the efficiency and precision of programmatic advertising to the DOOH space. Hivestack's significance in the market stems from its ability to bridge the gap between traditional out-of-home advertising and the digital landscape. By leveraging real-time data and advanced targeting capabilities, the company empowers advertisers to reach their desired audience with greater precision and effectiveness. Recently, Hivestack has made strategic moves to strengthen its market position, including acquisitions and partnerships that have expanded its global reach and product offerings. These developments further solidify Hivestack's role as a leading player in the rapidly evolving DOOH advertising ecosystem.
HOQU is a decentralized affiliate marketing platform built on blockchain technology, aiming to create a transparent and fraud-free ecosystem. It connects advertisers, affiliates, and affiliate networks, enhancing efficiency and trust in performance marketing campaigns.
Humanz is an AI-powered influencer marketing platform that connects brands with creators for data-driven campaigns. It leverages advanced algorithms to identify suitable influencers, manage campaign logistics, and measure ROI, optimizing the entire influencer marketing process. The platform aims to make influencer marketing more efficient, transparent, and effective for businesses of all sizes.
Hybrid Theory is a pivotal player in the AdTech ecosystem, offering a comprehensive platform that seamlessly integrates influencer marketing with programmatic advertising. As a leading Data & Analytics Platform, Hybrid Theory's proprietary technology enables brands and agencies to achieve unparalleled campaign optimization and return on investment. The company's key products and services include advanced targeting capabilities, real-time campaign optimization, and comprehensive analytics tools, empowering marketers to make data-driven decisions and execute cross-channel campaigns with unmatched precision. Hybrid Theory's unique hybrid approach, combining influencer content with traditional digital advertising channels, positions the company as a trailblazer in addressing the evolving needs of the modern marketing landscape. Hybrid Theory has established a significant market presence, renowned for its ability to leverage artificial intelligence and machine learning to drive superior campaign performance. The company has experienced recent growth through strategic acquisitions and partnerships, further strengthening its position as a dominant force in the AdTech industry.
Hyros is an AI-powered ad tracking and attribution platform designed to help businesses accurately measure their return on ad spend (ROAS). It provides cross-channel data to identify which marketing efforts are truly driving sales, aiming to overcome the limitations of traditional tracking methods.
IAC Inc. (InterActiveCorp) is a diversified media and internet holding company that operates a portfolio of digital brands and platforms across multiple verticals. The company has established itself as a significant force in the digital advertising technology ecosystem through its ownership and operation of advertising-driven properties, content platforms, and programmatic advertising infrastructure. IAC's strategic approach focuses on building, acquiring, and scaling digital businesses that leverage technology to connect advertisers with engaged audiences across various content categories and platforms. The company's AdTech footprint encompasses several key assets including Dotdash Meredith, one of the largest digital and print publishers in America with premium content across lifestyle, entertainment, and informational verticals. Through its diverse portfolio, IAC serves multiple stakeholders in the advertising value chain: publishers seeking to monetize content, advertisers looking for quality inventory and audience reach, and consumers accessing free or freemium content experiences. IAC's business strategy emphasizes vertical integration, combining content creation, audience development, and advertising technology to create sustainable competitive advantages in the rapidly evolving digital media landscape. IAC has demonstrated consistent evolution through strategic spin-offs and acquisitions, including the successful public separation of companies like Match Group, Vimeo, and Angi. This approach allows individual businesses to pursue focused growth strategies while maintaining IAC's role as an incubator and operator of internet businesses. The company continues to invest in advertising technology capabilities, data-driven audience targeting, and premium content development to maintain relevance in an increasingly competitive digital advertising marketplace.
IAS (Integral Ad Science) is a leading global technology company that provides digital media quality solutions, helping advertisers and publishers optimize their digital advertising investments.
IAS is a leading provider of digital ad verification and optimization solutions, helping advertisers and publishers ensure brand safety, viewability, and ad fraud prevention across display, video, mobile, and social media campaigns.
iBillBoard plays a crucial role in the AdTech ecosystem as a leading provider of content monetization solutions for digital publishers. The company's comprehensive suite of tools enables website owners and content creators to optimize their advertising revenue through advanced programmatic advertising technology. iBillBoard's platform integrates with multiple ad networks and supports a variety of ad formats, including display, native, and video advertising. The core of iBillBoard's offering is its machine learning-powered technology that optimizes ad placement and bidding strategies, helping publishers maximize their revenue while maintaining a positive user experience. The company's solution includes real-time analytics, automated yield optimization, and robust fraud prevention mechanisms to ensure high-quality advertising delivery. iBillBoard is a significant player in the AdTech market, known for its innovative approach to content monetization. The company has recently expanded its product portfolio, introducing new features and partnerships to further enhance its offerings and solidify its position as a trusted partner for digital publishers. These developments have enabled iBillBoard to stay at the forefront of the rapidly evolving AdTech landscape and provide its clients with cutting-edge solutions to drive their advertising revenue and growth.
ID5 is a privacy-first identity platform that empowers the digital advertising ecosystem with privacy-compliant identity solutions, enabling addressability and measurement without relying on third-party cookies.
IMDb (Internet Movie Database) is the world's most authoritative and comprehensive source for movie, TV, and celebrity content, serving over 250 million monthly visitors globally. As an Amazon company since 1998, IMDb has evolved from a community-driven database into a multifaceted entertainment platform that combines extensive entertainment information with advertising solutions and e-commerce integration. The platform maintains detailed information on millions of titles, cast and crew members, plot summaries, ratings, reviews, and multimedia content, making it an essential resource for entertainment enthusiasts, industry professionals, and content creators worldwide. IMDb operates a diversified business model that includes advertising solutions for entertainment marketers (IMDbPro), subscription-based professional services for industry insiders, and seamless integration with Amazon's e-commerce ecosystem for physical and digital media purchases. The platform leverages user-generated content, professional data partnerships, and proprietary algorithms to maintain the most comprehensive entertainment database available. With its trusted ratings system, extensive metadata, and global reach, IMDb has become the de facto standard for entertainment discovery and research, serving both consumer and professional audiences across web and mobile platforms.
IMDB TV Ads is a platform that allows advertisers to place ads on the IMDB website and mobile app, reaching a large audience of entertainment enthusiasts.
iMessage operates as a specialized AdTech Platform company that bridges the gap between advertising technology and conversational commerce through messaging-based business solutions. The platform enables enterprises to leverage messaging channels as strategic touchpoints for customer engagement, marketing campaigns, and transactional communications. By combining sophisticated advertising technology with robust messaging infrastructure, iMessage empowers businesses to execute multi-channel messaging strategies while maintaining centralized campaign management, advanced analytics, and performance tracking capabilities. The company's platform is designed to address the growing shift toward conversational marketing and messaging as a primary customer communication channel. iMessage provides businesses with comprehensive tools for rich media messaging, automated customer interactions, intelligent chatbot integration, and real-time performance monitoring across multiple messaging applications. Their AdTech-focused approach enables advanced audience targeting, dynamic personalization, and conversion tracking specifically optimized for messaging-based advertising campaigns, allowing brands to measure ROI with advertising-grade precision. iMessage serves mid-market to enterprise-level businesses across retail, e-commerce, financial services, healthcare, and hospitality sectors that seek to capitalize on the conversational commerce trend. The platform's unified approach to messaging enables brands to create more personalized, interactive customer experiences while reducing friction in the customer journey. By providing businesses with the infrastructure to scale messaging operations alongside the analytics to optimize campaign performance, iMessage positions itself as a comprehensive solution for organizations transitioning from traditional advertising channels to conversational engagement strategies.
Improve Digital is a leading provider of programmatic advertising solutions, helping publishers and advertisers optimize their digital advertising strategies.
Incapsula is a leading provider of cloud-based content delivery network (CDN) and application delivery solutions designed to optimize website performance, enhance security, and ensure high availability for enterprises and digital businesses. The company specializes in protecting web applications from distributed denial-of-service (DDoS) attacks, bot traffic, and other cyber threats while simultaneously accelerating content delivery through a globally distributed network infrastructure. Incapsula's platform combines advanced security capabilities with performance optimization technologies to help organizations maintain fast, secure, and always-available online presence. The company serves a diverse range of industries including e-commerce, financial services, media and entertainment, gaming, and SaaS providers who require enterprise-grade protection and performance for their mission-critical web applications. Incapsula's solutions are built on a cloud-native architecture that leverages intelligent traffic routing, real-time threat intelligence, and adaptive security policies to defend against evolving cyber threats while maintaining optimal user experience. The platform is designed to scale automatically to handle traffic spikes and absorb large-scale attacks without impacting legitimate users.
inClick is a leading player in the AdTech ecosystem, providing a suite of advanced contextual advertising solutions to help advertisers and publishers navigate the evolving digital landscape. As a data and analytics platform, inClick's core technology leverages artificial intelligence and machine learning to analyze webpage content and user behavior, enabling precise ad targeting and placement without relying on personal data or cookies. This privacy-first approach is particularly relevant in the post-cookie era, where advertisers seek effective targeting methods that comply with evolving data protection regulations. inClick's key products and services include contextual targeting, content analysis, and campaign optimization tools, empowering advertisers to reach their target audiences more effectively while respecting user privacy. The company's market position is strengthened by its innovative technology and growing presence in the industry, having established partnerships with major publishers and advertisers. Recent developments include the expansion of its product suite, the integration of new data sources, and strategic collaborations aimed at further enhancing its contextual advertising capabilities and solidifying its role as a trusted partner in the AdTech ecosystem.
Indeed is an AdTech Platform that provides job search and recruitment services to both job seekers and employers.
Influencer is an AdTech Platform that connects brands with influential content creators to drive engagement and sales.
Influenster is an AdTech Platform that provides a community-driven product discovery and review platform for consumers to share their experiences with brands.
Infolinks is a digital advertising technology company that specializes in intent-driven advertising solutions for publishers and advertisers. The platform utilizes innovative ad formats that integrate seamlessly into website content, enabling publishers to monetize their digital properties while providing advertisers with targeted reach to engaged audiences. Infolinks differentiates itself through its non-intrusive advertising approach, offering in-text ads, overlay ads, and other contextual advertising formats that analyze user intent and content relevance. The company serves a global network of publishers ranging from small bloggers to large media organizations, providing them with multiple revenue streams through various ad unit placements. By leveraging proprietary algorithms and real-time bidding technology, Infolinks matches advertiser campaigns with relevant publisher inventory, optimizing for both user experience and monetization efficiency. The platform operates on a performance-based model, aligning incentives between all stakeholders in the digital advertising ecosystem. Infolinks has established itself as an alternative monetization solution in the competitive ad tech landscape, particularly appealing to publishers seeking to complement traditional display advertising with more integrated, content-aware ad formats. The company's technology stack emphasizes real-time analysis, contextual targeting, and seamless integration capabilities that require minimal technical implementation from publishers.
InMarket is a leading provider of privacy-forward, real-time location intelligence and digital advertising solutions. They empower brands and agencies to understand consumer behavior and activate highly targeted campaigns across various channels, leveraging their proprietary location-based SDK network and advanced analytics.
Innovid is a leading independent connected TV (CTV) and video advertising platform, empowering advertisers to create, deliver, and measure immersive campaigns across all devices.
inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.
Instacart is an on-demand grocery delivery and pick-up service that connects customers with personal shoppers to deliver groceries and other household items from local stores.
Instagram is a leading photo and video sharing social networking platform that has revolutionized visual communication and digital marketing since its inception. With over 2 billion active users worldwide, Instagram has evolved from a simple photo-filtering app into a comprehensive social commerce and content creation ecosystem. The platform enables users to share photos, videos, stories, and reels while connecting with friends, family, brands, and creators globally. As a Meta Platforms subsidiary, Instagram has become an essential marketing channel for businesses of all sizes, offering sophisticated advertising capabilities including shopping ads, story ads, reels ads, and carousel formats. The platform's algorithm-driven feed, explore page, and reels feature have made it a primary destination for content discovery and entertainment. Instagram's influencer marketing ecosystem has created new economic opportunities, with brands leveraging creator partnerships to reach targeted audiences authentically. Instagram continues to innovate with features like Instagram Shopping, which transforms the platform into a full-funnel commerce solution, allowing users to discover, browse, and purchase products without leaving the app. The platform's emphasis on visual storytelling, combined with robust analytics tools for business accounts, has positioned it as an indispensable tool for brand building, customer engagement, and direct-to-consumer sales in the modern digital landscape.
Instagram Stories is an AdTech Platform that allows businesses and creators to create and share short-form, ephemeral content on the Instagram platform.
Instapage is a leading landing page platform designed for marketing teams and agencies to create, personalize, and optimize post-click experiences. It helps businesses improve advertising conversion rates by providing tools for page building, A/B testing, heatmaps, and dynamic ad-to-page personalization.
Integral Ad Science (IAS) is a leading global digital advertising verification company that provides ad quality, brand safety, and campaign performance solutions to advertisers, publishers, and platforms.
Intellifluence is an influencer marketing platform that connects brands with a diverse network of influencers to facilitate authentic content creation and promotion. It offers tools for campaign management, influencer discovery, and performance tracking, simplifying the process of running successful influencer campaigns.
Intentwise is an AI-powered retail media platform that helps brands and agencies optimize their advertising performance across e-commerce channels like Amazon, Walmart, and Instacart. It provides advanced analytics, automation, and bid management tools to maximize ROI and drive sales.
Interceptd is a mobile ad fraud prevention platform designed to protect advertisers' budgets from various forms of fraudulent activities like click injection, bot traffic, and fake installs. Utilizing machine learning and real-time analysis, it identifies and blocks fraudulent interactions, ensuring marketing spend drives genuine user acquisition and engagement.
Ipsos is a global market research and consulting firm that provides AdTech solutions to help clients better understand and engage their target audiences.
iStock is a leading player in the creative & content sector of the advertising technology ecosystem.
IZEA is a leading provider of influencer marketing technology, data, and services. The company connects brands with influential creators to develop and distribute content on behalf of advertisers.
Jampp is a global technology company that helps mobile apps and digital businesses acquire and retain high-value users through data-driven advertising solutions.
JD.com is a leading e-commerce platform in China, offering a wide range of products and services to consumers and businesses. It operates as an online marketplace, providing a platform for third-party sellers to reach customers across the country.
Jivox is a leading personalized digital marketing platform that enables brands to deliver highly targeted and customized advertising experiences to consumers across all digital channels.
JotForm is a comprehensive online form builder and survey platform that enables businesses, organizations, and individuals to create custom forms, surveys, and questionnaires without requiring coding knowledge. Founded as a SaaS solution, the company has evolved into one of the leading form management platforms globally, serving millions of users across various industries including education, healthcare, non-profits, and enterprise organizations. The platform's drag-and-drop interface and extensive template library make it accessible to users of all technical skill levels. The company has built a robust ecosystem around form creation and data collection, offering advanced features such as conditional logic, payment processing integration, electronic signatures, and workflow automation. JotForm's platform supports over 10,000 integrations with popular business tools and services, enabling seamless data flow between applications. With a strong focus on user experience and continuous innovation, JotForm has positioned itself as a versatile solution that bridges the gap between simple form builders and complex enterprise survey platforms, catering to both individual users and large organizations with sophisticated data collection needs.
Kaltura plays a significant role in the AdTech ecosystem as a leading provider of video-based solutions for digital advertising. The company's video platform enables publishers, broadcasters, and advertisers to effectively manage, deliver, and monetize video content at scale. Kaltura's key products relevant to advertising include its Video Player, which provides customizable video players for web and mobile applications, and its Video Publisher, which allows for seamless integration of video ads into content. Additionally, Kaltura's advanced analytics and reporting capabilities empower advertisers to measure the performance and impact of their video campaigns. Kaltura holds a strong market position in the AdTech space, serving a diverse client base that includes major media companies, publishers, and brands. The company's flexible and scalable video solutions have made it a preferred partner for organizations looking to leverage the power of video to drive audience engagement and revenue. Recently, Kaltura has expanded its offerings, acquiring AI-powered video personalization and recommendation technology to enhance the targeting and optimization of video advertising. Partnerships with leading AdTech platforms have also strengthened Kaltura's position as a comprehensive video solution provider in the evolving digital advertising landscape.
Kantar is a leading global data, insights and consulting company that helps clients understand people and inspire growth. They offer a range of AdTech solutions and services to help brands and agencies optimize their advertising campaigns.
Kargo is a leading mobile advertising technology company that connects brands with consumers through innovative, data-driven advertising solutions.
Kepler is an AI-powered marketing platform designed to streamline and optimize digital advertising operations across multiple channels. The platform addresses the growing complexity of modern digital marketing by leveraging advanced machine learning algorithms and predictive analytics to automate campaign management, bidding optimization, and audience targeting across search, social media, display, and programmatic advertising channels. By consolidating multi-channel campaign management into a unified interface, Kepler eliminates the operational friction associated with managing disparate advertising platforms while delivering data-driven performance improvements. The platform's intelligent automation engine continuously analyzes campaign performance data, audience behavior patterns, and market dynamics to make real-time optimization decisions that maximize return on advertising spend. Kepler's core value proposition centers on enabling marketing teams to scale their advertising efforts efficiently while reducing manual workload and improving key performance metrics such as conversion rates, cost-per-acquisition, and overall campaign ROI. The solution serves businesses ranging from mid-market companies to enterprise organizations seeking to enhance their digital advertising effectiveness through AI-driven automation and actionable analytics.
Keyhole is a social media analytics and monitoring platform that helps businesses and agencies track their social media campaigns, analyze their performance, and identify influencers and trends.
Kick is an AdTech Platform company that provides advertising technology solutions to help businesses reach and engage their target audience.
Knorex is a leading AdTech company that provides a unified programmatic advertising platform called XPO. It empowers marketers to manage, optimize, and measure their digital campaigns across various channels and formats, leveraging AI to deliver relevant and effective ad experiences.
Leadfeeder is a B2B software-as-a-service company that specializes in website visitor identification and lead generation solutions for sales and marketing teams. The platform transforms anonymous website traffic into actionable business intelligence by identifying companies visiting a website, tracking their browsing behavior, and providing detailed insights into prospect intent. By leveraging IP tracking technology combined with comprehensive business databases, Leadfeeder enables organizations to understand which companies are researching their products or services before any direct contact is made, effectively turning website analytics into a proactive sales tool. The company serves B2B organizations ranging from small businesses to enterprise-level corporations across various industries including technology, professional services, manufacturing, and SaaS. Leadfeeder's solution addresses a fundamental challenge in digital marketing: the vast majority of website visitors leave without filling out contact forms or identifying themselves. By revealing these anonymous visitors and integrating seamlessly with popular CRM and sales engagement platforms, Leadfeeder creates an efficient workflow for lead qualification, prioritization, and nurturing. The platform provides detailed information including company name, industry, employee count, visit frequency, pages viewed, and time spent on site, enabling sales teams to reach out with context and timing advantages. With a strong emphasis on GDPR compliance and data privacy standards, Leadfeeder has established itself as a trusted solution in the competitive website intelligence and account-based marketing technology landscape.
Leanplum is an AdTech Platform that provides mobile marketing and analytics solutions to help companies engage and retain their customers.
Letterboxd is an AdTech Platform that provides a social network and movie discovery platform for film enthusiasts.
LG Ads Solutions is a leading global provider of digital advertising and marketing solutions, enabling advertisers to reach and engage their target audiences across multiple platforms and devices.
Liftoff is a leading mobile app marketing and retargeting platform, helping app developers and brands drive installs, engagement, and revenue through data-driven strategies and proprietary technology.
Limelight Networks is a leading provider of content delivery network (CDN) and edge computing infrastructure solutions, serving enterprises and digital businesses worldwide. The company specializes in delivering high-performance content distribution, video streaming, application acceleration, and edge security services that enable organizations to provide fast, reliable, and secure digital experiences to their global audiences. With a robust global network infrastructure spanning multiple continents, Limelight Networks helps businesses optimize content delivery, reduce latency, and improve user engagement across web, mobile, and connected device platforms. As an established player in the CDN and edge infrastructure market, Limelight Networks serves a diverse client base including media and entertainment companies, gaming publishers, software distributors, and enterprise organizations requiring high-bandwidth content delivery capabilities. The company's platform combines advanced caching technologies, intelligent traffic management, and real-time analytics to ensure optimal performance for mission-critical applications and content distribution workflows. Limelight Networks competes in a dynamic market alongside other CDN providers by focusing on performance optimization, scalability, and specialized solutions for video delivery and software distribution use cases.
LinkedIn is the world's largest professional networking platform, connecting over 900 million professionals across more than 200 countries and territories worldwide. Founded as a platform to facilitate professional connections and career development, LinkedIn has evolved into a comprehensive ecosystem that serves professionals, businesses, recruiters, and marketers. The platform enables users to build professional profiles, connect with colleagues and industry peers, share content, and discover career opportunities. As a B2B and B2C hybrid platform, LinkedIn generates revenue through multiple streams including premium subscriptions (LinkedIn Premium, Sales Navigator, Recruiter), advertising solutions (Sponsored Content, Dynamic Ads, InMail), and talent solutions for enterprise recruitment. The company has established itself as an essential tool for professional brand building, thought leadership, B2B marketing, and talent acquisition. LinkedIn's advertising platform offers sophisticated targeting capabilities based on professional attributes such as job title, company, industry, skills, and seniority, making it particularly valuable for B2B marketers seeking to reach decision-makers. LinkedIn operates as a subsidiary of Microsoft Corporation, which acquired the company in 2016. The platform continues to innovate with features including LinkedIn Learning for professional development, LinkedIn Live for video broadcasting, Creator Mode for content creators, and advanced AI-powered recommendations for jobs, content, and connections. With its unique position as the dominant professional networking platform, LinkedIn serves as critical infrastructure for modern business networking, recruitment, and B2B marketing.
Locately was a mobile advertising and analytics platform that provided location-based insights into consumer behavior. It helped brands understand real-world movements and measure the effectiveness of their mobile ad campaigns.
LockerDome operates as a specialized social advertising technology platform designed to bridge the gap between brands, publishers, and mobile-first audiences. The company's core technology focuses on creating interactive, mobile-optimized content experiences that seamlessly integrate native advertising into social media environments. By prioritizing user engagement and authentic content delivery, LockerDome enables marketers to deploy campaigns that resonate with increasingly discerning social media audiences while maintaining the organic feel that drives genuine interaction and conversion. The platform serves a dual-market approach, providing monetization solutions for digital publishers while simultaneously offering enterprise brands sophisticated tools for audience targeting, campaign deployment, and performance analytics. LockerDome's technology infrastructure emphasizes mobile-first design principles, recognizing the fundamental shift in how consumers interact with social media content. Through advanced targeting capabilities and data-driven optimization tools, the platform enables clients to navigate the complex social advertising landscape while balancing promotional objectives with authentic user experiences. The company's solution addresses critical pain points in digital marketing, including ad fatigue, declining organic reach, and the challenge of measuring true engagement in crowded social media environments.
Lotame is a leading data management platform (DMP) that helps brands, agencies, and publishers collect, unify, and activate audience data to power digital marketing campaigns.
Lumenad is a programmatic advertising platform that empowers agencies and brands to manage, optimize, and analyze their digital ad campaigns across multiple channels. It aims to simplify complex ad buying processes, providing tools for real-time performance tracking and automated optimization to maximize return on ad spend.
Machine Advertising is a programmatic advertising platform that leverages artificial intelligence to optimize ad campaigns across various digital channels. It provides brands and agencies with data-driven insights and automation tools to deliver highly targeted and efficient advertising solutions. The company aims to maximize return on investment through its advanced AI-powered platform.
Madhive is an advanced television advertising technology platform that specializes in programmatic advertising solutions for the connected TV (CTV) and over-the-top (OTT) streaming ecosystem. The company provides a comprehensive suite of tools that enable advertisers, agencies, and media companies to plan, execute, and measure data-driven TV advertising campaigns across traditional linear and streaming television environments. By leveraging sophisticated audience targeting, real-time bidding capabilities, and advanced analytics, Madhive bridges the gap between traditional broadcast television and digital advertising methodologies. The platform serves as an infrastructure layer for the modern TV advertising ecosystem, offering both demand-side and supply-side capabilities that facilitate programmatic transactions in the television space. Madhive's technology enables advertisers to reach specific audience segments with precision while providing publishers and broadcasters with tools to monetize their inventory more effectively. The company's solutions are designed to address the fragmentation challenges in the evolving television landscape, where viewers increasingly consume content across multiple devices and platforms. Madhive positions itself at the intersection of traditional television advertising and digital innovation, providing enterprise-grade solutions that support the industry's transition toward addressable, data-driven advertising. The platform emphasizes transparency, brand safety, and measurement capabilities that meet the rigorous standards of television advertisers while incorporating the targeting precision and efficiency of digital advertising technologies.
Madison Logic is a leading B2B marketing and sales intelligence platform that helps organizations generate more pipeline, convert more leads, and close more business.
Mailchipper is an email marketing and automation platform specifically designed to meet the needs of small businesses and entrepreneurs. The company focuses on providing an accessible, user-friendly solution that enables businesses with limited marketing resources to create, send, and track professional email campaigns. By emphasizing simplicity without sacrificing functionality, Mailchipper aims to democratize email marketing for organizations that may find enterprise-level platforms overly complex or cost-prohibitive. The platform offers core email marketing capabilities including drag-and-drop email builders, contact list management, automated workflow creation, and performance analytics. Mailchipper differentiates itself through its small business-centric approach, offering streamlined features that address the most common use cases without overwhelming users with unnecessary complexity. The solution is designed to help small businesses build customer relationships, drive engagement, and increase revenue through targeted email communications. As a cloud-based SaaS platform, Mailchipper serves businesses across various industries including retail, professional services, hospitality, and e-commerce. The company's mission centers on empowering small business owners to compete effectively in digital marketing by providing enterprise-quality email marketing tools at a scale and price point appropriate for their operations.
Email Marketing and Automation Tool for Small Businesses
Mailjet is a cloud-based email service provider (ESP) specializing in transactional and marketing email solutions for businesses of all sizes. The platform combines powerful email delivery infrastructure with marketing automation capabilities, enabling companies to send, track, and optimize their email communications at scale. Mailjet's core offering includes advanced email API services for transactional messaging, drag-and-drop campaign builders for marketing teams, and real-time analytics for performance monitoring. As a European-based email technology provider, Mailjet has positioned itself as a GDPR-compliant alternative in the competitive email marketing landscape. The platform serves developers, marketers, and enterprises with a collaborative email creation environment that bridges technical and creative teams. Mailjet's infrastructure is designed to ensure high deliverability rates, with dedicated IP options, ISP monitoring, and sophisticated anti-spam measures that help businesses maintain sender reputation and inbox placement. Mailjet was acquired by Mailgun Technologies (owned by Sinch AB) in 2019, continuing to operate as a distinct brand within the broader email communications portfolio. The platform maintains its focus on providing accessible, developer-friendly email solutions while benefiting from the expanded resources and global infrastructure of its parent organization. Mailjet serves thousands of customers across e-commerce, SaaS, media, and enterprise sectors worldwide.
Email Marketing Plugin for WordPress
Email Marketing and SMS Platform for Businesses
Mangools is a suite of SEO tools that includes keyword research, rank tracking, site audits, and link analysis.
A leading provider of digital marketing software and programmatic advertising solutions.
An open-source marketing automation platform that helps businesses create and manage marketing campaigns.
Mediasmart is a leading mobile programmatic advertising platform that provides a self-serve Demand-Side Platform (DSP). It enables advertisers to manage, optimize, and scale their mobile ad campaigns, focusing on user acquisition and re-engagement through advanced targeting and real-time bidding.
Mention is a social media monitoring and analytics platform that helps businesses and individuals track their brand mentions, monitor their competitors, and analyze their social media performance.
MFilterIt is a global Ad-Fraud detection and prevention company that leverages AI and machine learning to help advertisers and brands optimize their digital ad spend. It specializes in identifying and eliminating various forms of ad fraud across web and mobile campaigns, ensuring genuine engagement and improved ROI for its clients.
Microsoft Advertising is a leading AdTech Platform that provides a comprehensive suite of advertising solutions for businesses of all sizes. It enables advertisers to reach their target audience across various digital channels, including search, display, and video.
Midroll Media was a pioneering podcast advertising network that revolutionized the way brands connected with podcast audiences through strategic mid-roll ad placements. Founded during the podcast industry's growth phase, the company established itself as a premium marketplace connecting advertisers with highly engaged podcast listeners across diverse content categories. Midroll Media's platform leveraged sophisticated audience analytics and targeting capabilities to deliver measurable results for advertisers while maintaining authentic integration within podcast content. The company was subsequently acquired by and integrated into Stitcher, a leading podcast listening platform and content network owned by SiriusXM. This integration allowed Midroll Media's advertising technology and sales expertise to combine with Stitcher's extensive podcast catalog and listener base, creating a comprehensive podcast ecosystem. Prior to integration, Midroll Media represented some of the most popular podcasts in the industry and facilitated millions of dollars in advertising transactions, establishing best practices for podcast monetization that continue to influence the industry today. As part of the Stitcher family, Midroll Media's legacy continues through advanced programmatic advertising capabilities, dynamic ad insertion technology, and sophisticated attribution modeling that helps advertisers understand the true impact of podcast advertising campaigns. The platform serves both direct-to-consumer brands and enterprise advertisers seeking to reach engaged, loyal audiences in the rapidly growing podcast medium.
Millennial Media operates as a leading mobile advertising technology platform that specializes in programmatic advertising solutions for smartphones and tablets. The company serves as a critical intermediary in the mobile advertising ecosystem, connecting brands and agencies with highly engaged mobile audiences through sophisticated targeting capabilities and real-time bidding infrastructure. By leveraging advanced data analytics, machine learning algorithms, and comprehensive audience segmentation tools, Millennial Media enables advertisers to execute precision-targeted campaigns that deliver measurable results across diverse industry verticals. The platform's dual-sided marketplace architecture incorporates both demand-side platform (DSP) and supply-side platform (SSP) functionalities, facilitating efficient programmatic transactions between advertisers seeking quality mobile inventory and publishers looking to maximize monetization of their mobile applications. Millennial Media's technology stack emphasizes real-time data processing, cross-device user tracking, and dynamic creative optimization to enhance campaign performance and maximize return on advertising spend. The company maintains strict brand safety protocols and user experience standards while delivering innovative ad formats that balance advertiser objectives with publisher revenue goals and end-user engagement. As a mobile-first advertising platform, Millennial Media has positioned itself at the intersection of mobile technology and digital advertising, capitalizing on the continued growth of mobile device usage and app-based consumer behavior. The platform provides comprehensive analytics and reporting tools that offer advertisers granular insights into campaign performance, audience behavior, and conversion metrics, enabling data-driven optimization and strategic decision-making throughout the campaign lifecycle.
Mintegral is a mobile advertising technology platform specializing in programmatic advertising solutions for mobile app developers, publishers, and advertisers. The company leverages advanced machine learning algorithms and data-driven insights to optimize ad performance, user acquisition, and monetization strategies across global mobile ecosystems. With a focus on performance marketing, Mintegral provides end-to-end advertising solutions that span user acquisition, creative optimization, and audience targeting. The platform serves as a bridge between mobile app publishers seeking to monetize their inventory and advertisers looking to acquire high-quality users at scale. Mintegral's technology stack incorporates real-time bidding (RTB), dynamic creative optimization (DCO), and predictive analytics to maximize campaign ROI and eCPM for publishers. The company operates within the rapidly growing mobile advertising ecosystem, which has become increasingly sophisticated with the evolution of privacy regulations and the deprecation of traditional tracking methods. Mintegral differentiates itself through its proprietary algorithms that analyze user behavior patterns, optimize ad placements, and deliver personalized advertising experiences. The platform supports multiple ad formats including playable ads, video ads, native ads, and interactive end cards, enabling advertisers to engage users through immersive creative experiences. With a global reach spanning multiple markets, Mintegral has established itself as a significant player in the mobile programmatic advertising space, serving clients across gaming, e-commerce, fintech, and entertainment verticals.
MNTN is a digital marketing and advertising technology company that provides various software and services to help businesses drive growth and reach their target audience.
Moat is a SaaS analytics company that provides advertising intelligence and measurement solutions to businesses. [An Oracle Company]
Moat is a cloud-based analytics platform that helps advertisers and publishers measure and optimize their digital advertising campaigns. It provides insights into ad viewability, brand safety, and audience engagement.
Moat is a digital measurement and analytics company that provides solutions for advertisers, publishers, and platforms to measure and optimize their digital advertising campaigns. It was acquired by Oracle in 2017.
Mobfox is a mobile advertising technology platform specializing in programmatic advertising solutions for in-app environments. The company provides publishers, app developers, and advertisers with tools to monetize mobile applications through real-time bidding (RTB) and programmatic ad serving. Mobfox operates as a supply-side platform (SSP) and ad exchange, connecting mobile inventory with demand-side platforms and direct advertisers to optimize ad revenue and campaign performance. The platform offers a comprehensive suite of mobile advertising solutions including SDK integration for iOS and Android applications, header bidding capabilities, and advanced targeting options. Mobfox serves the mobile advertising ecosystem by facilitating transactions between app publishers seeking to monetize their user base and advertisers looking to reach mobile audiences at scale. The company's technology stack supports various ad formats including banner ads, interstitials, native advertising, and video ads, with a focus on maximizing fill rates and eCPM for publishers while delivering quality user acquisition for advertisers.
Moburst is a global mobile marketing agency that helps companies grow their mobile business by maximizing their app's performance. They offer a comprehensive suite of services, including app store optimization (ASO), user acquisition, and mobile analytics. Moburst partners with both startups and Fortune 500 companies to drive mobile growth and achieve measurable results.
Mobvista is a global mobile advertising and marketing technology platform that specializes in providing comprehensive solutions for mobile app user acquisition, monetization, and programmatic advertising. The company operates as a full-stack mobile marketing platform, leveraging advanced machine learning algorithms and big data analytics to connect advertisers with high-quality users across global markets. With a focus on performance-based advertising, Mobvista enables app developers and brands to scale their mobile presence through data-driven campaigns and intelligent optimization. The platform offers an integrated ecosystem that spans the entire mobile marketing value chain, from demand-side platform (DSP) capabilities to supply-side platform (SSP) functionalities, along with creative automation tools and analytics dashboards. Mobvista serves a diverse client base including mobile game developers, e-commerce applications, fintech companies, and enterprise brands seeking to expand their mobile user base. The company's technology infrastructure processes billions of ad requests daily, utilizing real-time bidding (RTB) and programmatic direct buying to maximize campaign performance and return on ad spend (ROAS) for advertisers while optimizing revenue for publishers.
Moloco is a leading mobile marketing platform that provides performance-driven advertising solutions for mobile app developers and brands.
MoPub was a mobile-first advertising exchange and monetization platform that helped mobile app publishers maximize their ad revenue. It connected mobile app publishers with a wide range of demand partners, enabling them to monetize their inventory effectively. [Note: MoPub was acquired by AppLovin in 2021 for $1.05 billion]
MoPub (now part of AppLovin) is a company in the Mobile Advertising space, providing a monetization platform for mobile app publishers.
Movable Ink is an AdTech Platform that enables personalized and dynamic email marketing campaigns.
Mux plays a significant role in the AdTech ecosystem by providing video infrastructure solutions that empower advertisers, publishers, and content creators to deliver high-quality video ads and content at scale. The company's flagship products, Mux Video and Mux Data, offer a comprehensive suite of video encoding, streaming, and analytics capabilities that enable seamless integration of video functionality into digital advertising campaigns and platforms. Mux's key products relevant to advertising include Mux Video, which provides live streaming, on-demand video hosting, and advanced video player capabilities, and Mux Data, which offers real-time video performance analytics and insights to optimize ad delivery and viewer engagement. These solutions are widely adopted by leading media companies, content publishers, and advertisers to enhance the video experience and measure the effectiveness of their video-based marketing efforts. As a prominent player in the video infrastructure space, Mux has established a strong market position, serving a diverse customer base across industries and continually expanding its capabilities through strategic partnerships and acquisitions. Recent developments include the company's acquisition of RTMP-based live streaming platform Viblast, further strengthening its live streaming capabilities, and the launch of Mux Custom, a solution that enables customers to build and host their own video players.
Nanigans was an advertising technology company that provided a performance marketing platform for social and mobile advertising, primarily focusing on Facebook. Their software enabled advertisers to manage, optimize, and scale their campaigns to drive measurable results.
Nativo is an AdTech platform that helps brands and publishers create and distribute native advertising content across digital channels.
NBCUniversal is a leading AdTech Platform that provides advertising solutions and services to brands and media companies.
Netflix Inc. has evolved from a pure-play streaming entertainment service into a significant player in the digital advertising technology ecosystem. With the launch of its ad-supported subscription tier in late 2022, Netflix entered the programmatic advertising space, leveraging its massive global subscriber base of over 230 million users and premium content library. The company's advertising platform provides brands and agencies with unprecedented access to highly engaged audiences across original series, films, and licensed content, combining Netflix's sophisticated viewer data with advanced targeting capabilities. Netflix's advertising business is built on a foundation of first-party data, enabling precise audience segmentation based on viewing behaviors, content preferences, and engagement patterns. The company has developed a comprehensive demand-side platform (DSP) that allows advertisers to plan, execute, and measure campaigns within the Netflix ecosystem. Strategic acquisitions, including dynamic ad insertion technology, and partnerships with major measurement providers and ad tech vendors have accelerated Netflix's capabilities in this space. As traditional linear TV viewership continues to decline, Netflix's ad-supported tier represents a paradigm shift in how premium video advertising is bought and sold, positioning the company to capture significant market share from traditional television advertising budgets estimated at over $60 billion annually in the U.S. alone.
Netlify is a modern web development platform that specializes in providing cloud-based infrastructure and content delivery network (CDN) solutions for developers and businesses building web applications. The company has established itself as a pioneer in the Jamstack architecture movement, offering an all-in-one platform that automates the deployment, hosting, and management of static websites and dynamic web applications. Netlify's platform integrates seamlessly with popular development workflows, enabling continuous deployment from Git repositories and providing edge computing capabilities that ensure fast, secure, and scalable web experiences. The company serves a diverse customer base ranging from individual developers and startups to enterprise organizations seeking to modernize their web infrastructure. Netlify's platform abstracts away the complexity of traditional web hosting and infrastructure management, allowing development teams to focus on building features rather than managing servers. With features including automated builds, instant rollbacks, serverless functions, and global CDN distribution, Netlify has positioned itself as a critical infrastructure provider in the modern web development ecosystem. Netlify's business model centers on providing a developer-first platform with a generous free tier that attracts individual developers and small teams, while offering enterprise-grade features, support, and service level agreements for larger organizations. The company has built a strong community around its platform and actively contributes to open-source projects and web standards, reinforcing its position as a thought leader in modern web development practices and the Jamstack ecosystem.
New Relic is a leading provider of observability and analytics infrastructure solutions designed to help organizations monitor, debug, and optimize their entire technology stack. The company offers a comprehensive platform that enables developers, DevOps teams, and IT operations to gain real-time insights into application performance, infrastructure health, and user experience across cloud-native and hybrid environments. Through its unified observability platform, New Relic empowers businesses to instrument, analyze, troubleshoot, and optimize their software and infrastructure with unprecedented visibility. As a pioneer in the Application Performance Monitoring (APM) space, New Relic has evolved into a full-stack observability platform that consolidates telemetry data from applications, infrastructure, logs, and digital experiences into a single pane of glass. The platform leverages advanced analytics, artificial intelligence, and machine learning to help organizations proactively identify issues, reduce mean time to resolution (MTTR), and improve overall system reliability. New Relic serves enterprises across various industries including financial services, healthcare, retail, media, and technology, supporting their digital transformation initiatives and ensuring optimal performance of mission-critical applications.
Nexage operates as a mobile advertising exchange platform that facilitates programmatic advertising transactions between advertisers and publishers through real-time bidding (RTB) technology. The company specializes in enabling mobile app developers and publishers to monetize their inventory while providing advertisers with access to premium mobile advertising placements across a wide range of applications and mobile properties. By leveraging sophisticated algorithmic bidding mechanisms, Nexage creates an efficient marketplace that optimizes ad delivery and maximizes revenue for both supply and demand sides of the mobile advertising ecosystem. As a mobile-first advertising technology provider, Nexage focuses on delivering targeted, high-performance advertising solutions that capitalize on the growing shift toward mobile consumption. The platform processes millions of ad requests daily, utilizing advanced data analytics and machine learning algorithms to match advertiser demand with publisher supply in milliseconds. The company's technology infrastructure supports various mobile ad formats including display, video, native, and rich media advertisements, enabling brands to reach their target audiences across diverse mobile environments while maintaining user experience quality and ad relevance.
Nextdoor is a hyperlocal social networking platform that connects neighbors and communities. It allows users to share information, recommendations, and updates about their local neighborhoods.
NPR Sponsorship operates as a specialized advertising technology platform focused on connecting brands with audiences through National Public Radio's extensive audio and podcast network. The company serves as a bridge between advertisers seeking to reach NPR's highly engaged, educated, and affluent listener base and the diverse programming opportunities available across NPR's broadcast and digital audio properties. With the podcast advertising market experiencing significant growth, NPR Sponsorship leverages NPR's trusted brand reputation and premium content environment to deliver authentic, contextually relevant advertising experiences. The platform provides advertisers with access to NPR's national programming, member station inventory, and an expanding portfolio of original podcasts that reach millions of listeners weekly. NPR Sponsorship differentiates itself through its association with public media's editorial integrity and audience trust, offering brands an opportunity to align with quality journalism and storytelling. The company manages campaign planning, creative development, trafficking, and performance measurement across NPR's audio ecosystem, serving agencies and direct advertisers across multiple industry verticals including automotive, financial services, technology, healthcare, and consumer goods.
Nymity is an AdTech Platform company that provides solutions for data privacy and compliance.
Offer18 is a leading performance marketing software designed for affiliate networks, advertisers, and agencies. It provides a robust platform for tracking, managing, and optimizing affiliate campaigns, offers, and publishers with advanced features like anti-fraud protection and smart targeting.
Ogilvy is a global advertising and public relations agency that was founded in 1948 by David Ogilvy. It is one of the largest marketing communications networks in the world, with offices in more than 100 countries.
OnAudience is a data management platform that provides audience data and targeting solutions for digital advertising and marketing.
OneLogin is a leading provider of cloud-based identity and access management (IAM) solutions, specializing in unified access management, single sign-on (SSO), and multi-factor authentication (MFA) services. The company enables organizations to secure their workforce, customer, and partner identities across cloud and on-premise applications through a comprehensive identity platform. OneLogin's solutions are designed to simplify user authentication while strengthening security posture, helping businesses reduce the risk of data breaches and ensure compliance with industry regulations. As an enterprise-focused IAM provider, OneLogin serves organizations across various industries including healthcare, financial services, education, technology, and retail. The platform integrates with thousands of pre-built application connectors, enabling seamless access management across an organization's entire technology ecosystem. OneLogin's approach combines user-friendly experiences with robust security controls, including adaptive authentication, directory integration, and privileged access management capabilities that address the evolving needs of modern digital workplaces.
OneView is a programmatic advertising technology platform that specializes in converged TV advertising solutions, serving as a critical infrastructure provider in the evolving television advertising ecosystem. The company bridges the gap between traditional linear television and modern digital streaming environments by offering advertisers, agencies, and media buyers unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. This converged approach addresses the fundamental challenge facing today's television advertisers: the fragmentation of audiences across cable, satellite, over-the-air broadcast, and multiple streaming services. The platform's technology stack integrates seamlessly with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) to enable sophisticated audience targeting, real-time bidding capabilities, and comprehensive cross-screen campaign management. OneView serves mid-market to enterprise-level advertisers who are transitioning from traditional upfront buying models to more flexible, data-driven programmatic strategies. By consolidating linear TV, addressable TV, and connected TV campaign management into unified workflows, the platform provides advertisers with consolidated reporting, cross-channel attribution, and optimization capabilities that were previously impossible in siloed television buying environments. As the television industry undergoes digital transformation, OneView positions itself as an essential enabler of audience-based buying strategies that leverage programmatic technology to deliver more efficient and effective television advertising campaigns. The platform's value proposition centers on reducing complexity, improving targeting precision, and providing transparency across the entire television advertising spectrum, ultimately helping advertisers optimize their television investments in an increasingly fragmented media landscape.
Ooyala is a video platform and solutions provider that helps media companies and brands deliver personalized video experiences to their audiences across multiple devices.
OpenInfluence is a global influencer marketing company that connects brands with relevant creators to execute data-driven campaigns. They leverage proprietary technology and a vast network of influencers to deliver measurable results across various social media platforms, helping brands achieve their marketing objectives.
The OpenRTB Consortium is a standards organization that develops and maintains the OpenRTB (Real-Time Bidding) protocol, which serves as the foundational technical specification for programmatic advertising transactions worldwide. The consortium brings together leading advertising technology companies, demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and publishers to collaboratively evolve the protocol that enables billions of real-time ad auctions daily. By establishing common technical standards, the consortium facilitates interoperability across the digital advertising ecosystem, reducing integration complexity and enabling efficient programmatic transactions at scale. As a non-profit industry organization, the OpenRTB Consortium operates through a collaborative governance model where member companies contribute to protocol development, propose enhancements, and vote on specification updates. The consortium's work extends beyond the core RTB protocol to include related specifications such as AdCOM (Advertising Common Object Model) and OpenMedia, which standardize data structures and communication protocols across various advertising channels including display, video, native, audio, and connected TV. The organization plays a critical role in addressing emerging industry challenges such as privacy compliance, supply chain transparency, and the evolution of identity solutions in a post-cookie environment. The consortium's influence extends globally, with the OpenRTB protocol adopted by virtually all major programmatic advertising platforms and serving as the de facto standard for automated media buying and selling. Through regular specification updates, technical working groups, and industry collaboration, the OpenRTB Consortium continues to shape the future of digital advertising infrastructure, ensuring that the programmatic ecosystem can adapt to technological changes, regulatory requirements, and evolving market needs while maintaining efficiency and scale.
OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising. The company's platform analyzes and classifies online content to help brands and agencies ensure their ads are placed in brand-safe and suitable environments.
Opera Ads is a digital advertising platform that provides advertisers with a range of tools and solutions to reach their target audience across various devices and platforms.
Optimizely is a leading digital experience platform that empowers businesses to create and deliver personalized experiences across web, mobile, and connected devices. It enables companies to experiment, personalize, and optimize their digital experiences to drive better business outcomes.
Optmyzr is a leading provider of pay-per-click (PPC) management software solutions, playing a crucial role in the AdTech ecosystem by empowering digital marketing professionals to streamline their advertising operations. The company's comprehensive platform offers a suite of automation and optimization tools that span major advertising platforms, including Google Ads, Microsoft Advertising, and Amazon Ads. Optmyzr's advanced algorithms and machine learning capabilities enable advertisers and agencies to make data-driven decisions efficiently, with features such as bid management, campaign optimization, reporting, and performance monitoring. The company's solutions are designed to handle complex, multi-account advertising scenarios, catering to both in-house marketing teams and agencies. Optmyzr has established itself as a significant player in the digital advertising technology space, continuously innovating and expanding its product offerings to meet the evolving needs of its clients. The company has recently focused on developing new features and partnerships to further enhance its platform's capabilities, solidifying its position as a trusted partner for digital marketers seeking to optimize their PPC campaigns and maximize their advertising ROI.
Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applications and platform services across infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) models. As the parent company of Oracle Advertising and BlueKai, Oracle has established a significant presence in the digital marketing and data management platform space. Through strategic acquisitions and organic development, Oracle has built an extensive portfolio that spans enterprise resource planning (ERP), human capital management (HCM), customer experience (CX), supply chain management, and marketing automation. The company serves a diverse global customer base ranging from small businesses to Fortune 500 enterprises across virtually every industry vertical, including financial services, healthcare, retail, manufacturing, and telecommunications. Oracle's business strategy centers on providing integrated cloud solutions that enable digital transformation for enterprises worldwide. The company has made substantial investments in cloud infrastructure, autonomous database technology, and artificial intelligence capabilities to compete with other major cloud providers. With a comprehensive ecosystem of products, services, and partnerships, Oracle maintains its position as a critical technology provider for mission-critical enterprise applications and data management solutions.
Pacvue is a leading ecommerce advertising and analytics platform that helps brands and agencies scale their digital sales across major marketplaces like Amazon, Walmart, and more.
Palantir is a leading enterprise software company specializing in big data analytics and artificial intelligence platforms. The company provides sophisticated analytics infrastructure solutions that enable organizations to integrate, visualize, and analyze massive datasets from disparate sources. Palantir's platforms are designed to help government agencies, financial institutions, healthcare organizations, and commercial enterprises make data-driven decisions by transforming complex data into actionable intelligence. The company operates through two primary software platforms: Palantir Gotham, which serves government and defense clients for counterterrorism, intelligence, and defense operations, and Palantir Foundry, which provides data integration and analytics capabilities for commercial enterprises. Palantir has established itself as a critical infrastructure provider for organizations dealing with complex operational challenges, offering end-to-end solutions that span data integration, analysis, and operational decision-making. With a reputation for handling sensitive and mission-critical data, Palantir has built strong relationships with government agencies and Fortune 500 companies. The company's technology emphasizes privacy protection, security, and civil liberties while delivering powerful analytical capabilities. Palantir's business model focuses on long-term enterprise contracts and deep integration with client operations, positioning itself as a strategic partner rather than a simple software vendor.
Palo Alto Networks is a global cybersecurity leader specializing in next-generation firewall technology, cloud security, and advanced threat prevention solutions. Founded in the heart of Silicon Valley, the company has established itself as a pioneer in enterprise security, delivering comprehensive platforms that protect organizations against sophisticated cyber threats across networks, clouds, and endpoints. The company's approach integrates artificial intelligence and machine learning to provide automated threat detection and response capabilities. With a strong presence in the enterprise security market, Palo Alto Networks serves thousands of organizations worldwide, ranging from Fortune 500 companies to government agencies and service providers. The company has evolved from its firewall roots into a comprehensive cybersecurity platform provider, offering solutions that span network security, cloud security, security operations, and threat intelligence. Through continuous innovation and strategic acquisitions, Palo Alto Networks has built an extensive portfolio of security products and services designed to address the complex security challenges of modern digital enterprises. Palo Alto Networks operates on a subscription-based business model, delivering both hardware appliances and software-as-a-service solutions. The company's commitment to research and development has positioned it as a thought leader in cybersecurity, regularly publishing threat intelligence reports and contributing to industry security standards. Their customer-centric approach combines cutting-edge technology with professional services, training, and support to help organizations build robust security postures in an increasingly threat-laden digital landscape.
Pangle is a mobile advertising platform that helps advertisers and publishers monetize their apps and mobile web content through targeted advertising.
Paperform is a versatile digital form builder and survey platform that enables businesses and individuals to create sophisticated online forms, surveys, and landing pages without requiring technical expertise. The platform distinguishes itself through its document-like editing interface that allows users to design forms as naturally as writing a document, while maintaining powerful functionality including payment processing, conditional logic, and advanced customization options. Founded as a solution to simplify the form creation process, Paperform has evolved into a comprehensive data collection and customer engagement tool serving diverse industries from education and healthcare to e-commerce and professional services. The company positions itself in the growing no-code/low-code software market, empowering users to build everything from simple contact forms to complex registration systems, booking platforms, and product order forms. Paperform's approach combines aesthetic flexibility with robust backend capabilities, allowing organizations to maintain brand consistency while collecting critical data. The platform has gained traction among small to medium-sized businesses, freelancers, and enterprise teams seeking an intuitive alternative to traditional form builders that often sacrifice design quality for functionality.
Pattern89 is a leading player in the creative & content sector of the advertising technology ecosystem.
Payoneer is a global financial technology company that provides cross-border payment solutions and commerce infrastructure for businesses, marketplaces, and professionals worldwide. The platform enables users to send and receive payments internationally, manage multiple currencies, and access working capital solutions. With a focus on empowering small and medium-sized businesses to participate in the global economy, Payoneer has established itself as a critical infrastructure provider connecting businesses across more than 190 countries. The company serves a diverse customer base including freelancers, e-commerce sellers, digital marketers, and enterprises that require efficient cross-border payment capabilities. Payoneer's platform integrates with major marketplaces, payment service providers, and financial institutions to facilitate seamless international transactions. The company's solutions address key pain points in global commerce including currency conversion, payment collection from international clients, and access to funds across borders with competitive foreign exchange rates and transparent fee structures.
PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.
Peer39 is a leading provider of contextual intelligence and brand-safe solutions for digital advertisers and publishers, helping them to maximize the value of their digital media by delivering relevant and engaging content to their audiences.
Permutive is a leading data management and advertising technology platform that helps publishers and brands to better understand and engage their audiences across the open web.
Perpetua is a leading digital marketing platform that helps businesses of all sizes optimize their advertising campaigns across various channels, including search, social, and ecommerce.
Piktochart is an AdTech Platform that provides a visual communication tool for creating infographics, presentations, and other visual content.
Ping Identity is an identity and access management company that provides solutions for secure authentication and authorization in the AdTech industry.
Pinterest Ads is a powerful advertising platform that allows businesses to reach and engage with their target audience on the popular visual discovery platform. It offers a range of ad formats, targeting options, and analytics tools to help advertisers achieve their marketing goals.
Pinterest is a visual discovery engine that allows users to save, share, and discover ideas through images and videos. The platform enables users to find inspiration for various aspects of their lives, from home decor to fashion and recipes.
Pixability is a specialized video advertising technology platform that delivers sophisticated programmatic solutions for brands and agencies navigating the complex digital video ecosystem. The company's platform combines advanced machine learning algorithms with comprehensive analytics capabilities to optimize video ad placements across major digital channels, with particular emphasis on YouTube and connected TV environments. By addressing critical challenges such as brand safety, viewability, and contextual relevance, Pixability enables enterprise marketers to execute data-driven video campaigns that maximize reach and ROI while maintaining granular control over ad placements and performance metrics. The platform's core value proposition centers on transforming video advertising from a broad-reach medium into a precision-targeted channel through contextual intelligence and behavioral analysis. Pixability's technology analyzes video content at scale, identifying optimal placement opportunities that align with brand messaging and audience intent. This approach allows advertisers to move beyond traditional demographic targeting to engage audiences based on content consumption patterns, viewing behavior, and contextual signals. The company serves enterprise brands, media agencies, and performance marketers who require enterprise-grade video advertising capabilities, transparent reporting, and the ability to manage substantial video budgets across multiple platforms and campaigns simultaneously.
Pixalate is a global fraud protection, privacy, and compliance analytics platform that provides market-leading fraud detection and prevention solutions, as well as audience data, for display, mobile, video, and connected TV advertising.
PlaceIQ is a pioneer in location intelligence, transforming raw location data into actionable insights for businesses. They provide a platform that helps brands, agencies, and publishers understand consumer behavior, measure campaign effectiveness, and make data-driven decisions based on real-world movement patterns. Their technology focuses on privacy-safe data to deliver precise audience targeting and attribution.
Plista is a native advertising technology platform that specializes in content discovery and distribution solutions for publishers and advertisers across digital channels. The company provides programmatic advertising infrastructure that enables brands to seamlessly integrate sponsored content within editorial environments, maintaining user experience while delivering measurable marketing outcomes. Through its proprietary recommendation engine and real-time bidding capabilities, Plista connects premium publishers with advertisers seeking to reach engaged audiences through contextually relevant native ad placements. The platform leverages machine learning algorithms and behavioral data analysis to optimize content recommendations and ad placements across a network of publisher sites. Plista's technology focuses on delivering personalized content experiences that align with user interests while providing advertisers with performance-driven campaign management tools, detailed analytics, and audience targeting capabilities. The company serves both the supply side (publishers seeking to monetize content) and demand side (advertisers and agencies looking to distribute branded content) of the digital advertising ecosystem. As a player in the competitive native advertising space, Plista differentiates itself through its European market presence and focus on privacy-compliant advertising solutions. The platform emphasizes transparency, brand safety, and quality inventory, positioning itself as a trusted partner for publishers looking to maintain editorial integrity while generating advertising revenue, and for brands seeking authentic engagement opportunities beyond traditional display advertising formats.
Pluto TV is a free, ad-supported streaming television service that offers a wide range of live and on-demand content, including news, sports, movies, and TV shows. It is owned by Paramount Global and operates as a subsidiary of the company.
Podcast One is a leading audio entertainment company that produces and distributes a variety of popular podcasts across various genres, including comedy, news, sports, and more.
Podcorn plays a crucial role in the AdTech ecosystem by bridging the gap between podcast creators and advertisers. As a technology-driven marketplace platform, Podcorn simplifies the podcast advertising process, providing tools for matchmaking, campaign management, and performance analytics. The platform enables direct relationships between podcasters and advertisers, handling payments, contracts, and campaign fulfillment. Podcorn's key products and services include their AI-powered audience matching capabilities, which leverage data analytics to connect advertisers with relevant podcast audiences based on demographics, content categories, and engagement metrics. The platform supports various advertising formats such as native integrations, sponsored segments, and host-read ads, ensuring authentic content delivery that resonates with listeners. Podcorn's market position is significant, as it provides a streamlined solution for the rapidly growing podcast advertising industry. The company has established partnerships with leading podcast networks and has been recognized for its innovative approach to podcast monetization. Recent developments include the expansion of their platform capabilities and the integration of new data sources to further enhance their audience matching and campaign optimization capabilities.
Podsights is a critical player in the AdTech ecosystem, providing specialized analytics and attribution solutions for the rapidly growing podcast advertising market. As part of Spotify's advertising technology suite, Podsights enables advertisers and publishers to measure, analyze, and optimize their podcast campaigns through advanced attribution modeling and cross-platform tracking. The company's core technology focuses on connecting podcast ad exposure to actual consumer actions, delivering detailed insights into campaign performance, audience behavior, and return on investment. Podsights' market position has been significantly strengthened by its acquisition by Spotify in 2022, allowing the company to leverage Spotify's extensive user data and advertising infrastructure. This has solidified Podsights' role as a leader in the podcast analytics space, providing advertisers with unparalleled visibility into the effectiveness of their podcast campaigns. The company's recent developments, including new product offerings and strategic partnerships, have further cemented its position as a vital tool for brands and agencies looking to maximize the impact of their podcast advertising investments.
Popcorn Metrics is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.
Poplar Studio is an AI-powered creative platform that enables brands to generate high-performing ad creatives at scale. It leverages generative AI to produce diverse variations of ad content, including images and videos, for various marketing channels and campaigns.
Powtoon is a video creation and presentation platform that helps businesses create animated and explainer videos to engage their audience.
PPC Shield is an advanced ad fraud prevention platform designed to protect pay-per-click campaigns from invalid clicks and bot traffic. It utilizes real-time detection and blocking mechanisms to ensure advertisers' budgets are spent on legitimate leads and genuine engagement, maximizing ROI for digital advertising efforts.
Predicio is a French AdTech company specializing in privacy-compliant data activation and audience segmentation. They empower brands and agencies to leverage mobile data for highly targeted advertising campaigns, focusing on ethical data usage and performance.
Premion is an advertising platform that helps advertisers reach audiences across connected TV, over-the-top (OTT), and digital video channels. They provide data-driven targeting and measurement solutions for campaign optimization.
Prismic is a headless Content Management System (CMS) provider that enables developers and content teams to build and manage content-rich websites and applications with enhanced flexibility and performance. As a headless CMS solution, Prismic decouples the content repository from the presentation layer, allowing organizations to deliver content across multiple channels and platforms through API-driven architecture. The platform emphasizes developer experience with modern tooling, SDKs for popular frameworks, and a visual content modeling interface that bridges the gap between technical and non-technical team members. The company serves a diverse range of clients from startups to enterprise organizations seeking to modernize their content infrastructure and implement JAMstack architectures. Prismic's solution addresses the growing demand for omnichannel content delivery, enabling businesses to manage content once and distribute it seamlessly across websites, mobile applications, IoT devices, and other digital touchpoints. With features like content scheduling, localization support, and real-time collaboration tools, Prismic positions itself as a comprehensive solution for organizations transitioning from traditional monolithic CMS platforms to more flexible, API-first content management approaches.
PrivacyEngine is a specialized AdTech infrastructure platform designed to address the critical challenge of delivering effective digital advertising in an increasingly privacy-regulated environment. The company provides enterprise-grade technology solutions that enable advertisers, publishers, and marketing agencies to execute targeted advertising campaigns while maintaining full compliance with global data protection regulations including GDPR, CCPA, LGPD, and emerging privacy frameworks. As the digital advertising industry transitions away from third-party cookies and traditional tracking mechanisms, PrivacyEngine positions itself as essential infrastructure for organizations seeking to maintain advertising effectiveness without compromising user privacy. The platform leverages advanced privacy-preserving technologies including differential privacy, federated learning, contextual targeting, and secure multi-party computation to deliver advertising outcomes that respect consumer privacy preferences. PrivacyEngine's solutions likely encompass consent management platforms (CMP), privacy-safe audience segmentation, data clean room technology, privacy-compliant attribution modeling, and cookieless identity resolution. By serving as a bridge between traditional programmatic advertising ecosystems and the emerging privacy-first digital landscape, the company enables businesses to future-proof their advertising technology infrastructure while navigating complex regulatory requirements. As regulatory pressure intensifies and consumer privacy expectations evolve, PrivacyEngine addresses a critical market need for organizations facing the dual challenge of maintaining advertising ROI while demonstrating privacy compliance. The company's technology stack likely integrates with existing marketing technology ecosystems, providing seamless privacy layers that enhance rather than disrupt current workflows. PrivacyEngine serves enterprise advertisers, digital publishers, advertising agencies, and marketing technology platforms seeking to transition to sustainable, privacy-compliant advertising practices.
Promo.com is a video creation and marketing platform that provides businesses with a library of customizable video templates and tools to create and share video content.
Quintly is a social media analytics and benchmarking platform that helps businesses and agencies track their social media performance, compare it to their competitors, and identify areas for improvement.
Quora Ads is a self-serve advertising platform that allows businesses to create and run targeted ads on the Quora platform. It enables advertisers to reach a highly engaged audience and drive traffic, leads, and conversions.
Raven Tools is an established all-in-one SEO and digital marketing platform designed to streamline digital marketing workflows for agencies, consultants, and in-house marketing teams. The platform consolidates essential SEO tools including rank tracking, comprehensive site audits, backlink analysis, competitor research, and white-label reporting capabilities into a unified dashboard. By integrating data from multiple marketing channels and platforms, Raven Tools enables marketing professionals to monitor campaign performance, identify optimization opportunities, and deliver client-ready reports efficiently. The company has positioned itself as a comprehensive solution for digital marketing agencies seeking to manage multiple client accounts from a centralized platform. Raven Tools distinguishes itself through its focus on reporting automation and data aggregation, pulling metrics from various sources including Google Analytics, Google Search Console, social media platforms, and paid advertising channels. This integration-focused approach allows marketing teams to reduce time spent on manual data collection and focus on strategic analysis and client communication. The platform's white-label reporting capabilities have made it particularly popular among agencies that need to present branded reports to their clients while maintaining professional presentation standards.
Reddit Ads is an advertising platform that allows businesses and individuals to create and manage targeted ad campaigns on the Reddit social media platform. It offers a range of ad formats, targeting options, and analytics tools to help advertisers reach their desired audience.
RedTrack.io is an advanced ad tracking and analytics platform designed for affiliates, media buyers, and agencies. It enables users to track, manage, and optimize their ad campaigns across various traffic sources, providing detailed insights into performance and ROI.
Retargeter is a specialized digital advertising technology company focused on retargeting and remarketing solutions for businesses seeking to maximize their online marketing ROI. The platform enables companies to re-engage website visitors who have shown interest in their products or services but left without converting, using sophisticated tracking pixels and cookie-based technology to serve personalized advertisements across multiple digital channels including display networks, social media platforms, and programmatic advertising exchanges. The company's core value proposition centers on helping businesses reduce customer acquisition costs and improve conversion rates by targeting warm leads who have already demonstrated purchase intent. Through advanced audience segmentation, dynamic creative optimization, and cross-device tracking capabilities, Retargeter provides marketers with tools to create highly targeted campaigns that follow potential customers throughout their online journey. The platform typically serves mid-market to enterprise clients across e-commerce, SaaS, financial services, and other digital-first industries where customer lifetime value justifies sophisticated remarketing investments.
Rev is an AdTech Platform that provides a suite of advertising and marketing tools to help businesses reach and engage their target audience.
Revive Adserver is a leading player in the AdTech ecosystem, providing an open-source ad server platform that enables publishers, advertisers, and ad networks to manage their digital advertising operations effectively. As a Supply Side Platform (SSP), the company's flagship product offers comprehensive ad management features, including campaign scheduling, advanced targeting options, and detailed reporting tools. Revive Adserver's significance in the market stems from its ability to provide a cost-effective and customizable alternative to commercial ad servers, particularly appealing to small and medium-sized publishers and organizations. The platform's open-source nature has fostered a strong community of developers and users, who contribute to its ongoing development and feature enhancements. Recently, Revive Adserver has continued to evolve, with the company acquiring and rebranding the platform in 2013. This move has allowed the company to maintain its commitment to the open-source community while expanding its product offerings and market reach. Revive Adserver's partnerships and integrations with other AdTech platforms have also strengthened its position as a versatile and reliable ad serving solution within the dynamic AdTech landscape.
Rocket Fuel was a leading demand-side platform (DSP) that specialized in programmatic advertising and marketing automation powered by artificial intelligence.
Roku is a leading streaming platform provider that has transformed how consumers access digital entertainment content. The company operates a dual-revenue business model, combining hardware sales of streaming devices and smart TVs with a robust advertising and content distribution platform. Roku's operating system powers millions of connected TV devices worldwide, creating one of the largest streaming ecosystems in the market. The company's platform serves as an aggregator for streaming services, allowing users to access content from Netflix, Hulu, Disney+, HBO Max, and thousands of other channels through a unified interface. Beyond hardware, Roku has developed a significant advertising business, leveraging its vast user base and viewing data to offer targeted advertising solutions to brands and content publishers. The Roku Channel, the company's own ad-supported streaming service, has become a major component of its content strategy, offering free movies, TV shows, and live programming. Roku's business strategy focuses on platform growth, user engagement, and monetization through advertising and revenue-sharing agreements with content partners. The company has positioned itself as a neutral platform in the streaming wars, maintaining relationships with competing streaming services while building its own advertising technology infrastructure. This approach has enabled Roku to capture significant market share in the connected TV space and establish itself as a critical gateway between content providers and consumers.
Roku is a leading TV streaming platform that provides users with a wide range of content, including movies, TV shows, and live TV. The company's products include Roku devices, smart TVs, and the Roku Channel, which offers free and premium content.
RollWorks is a B2B account-based marketing and sales platform that helps companies identify, engage, and convert their best-fit customers. It offers a suite of tools for account-based advertising, website personalization, and sales intelligence.
Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.
Roundel (Target) is a leading player in the retail media sector of the advertising technology ecosystem.
RTB House is a global company that specializes in providing advanced programmatic advertising solutions. As a leading player in the AdTech ecosystem, RTB House helps brands and advertisers efficiently reach and engage their target audiences through the use of cutting-edge technology and data-driven strategies. At the core of RTB House's offerings are its proprietary real-time bidding (RTB) algorithms, which enable the company to deliver personalized and highly targeted ads in real-time across various digital channels, including display, video, and mobile. Through its AI-powered solutions, RTB House empowers its clients to optimize their advertising campaigns, maximize their return on investment, and gain valuable insights into consumer behavior and preferences. With a presence in over 70 countries and a team of data scientists, engineers, and marketing experts, RTB House has established itself as a trusted partner for global brands and agencies seeking to capitalize on the growing opportunities in the programmatic advertising market. The company's innovative approach to ad technology, combined with its commitment to data privacy and transparency, has positioned RTB House as a significant player in the evolving AdTech landscape.
Salesforce Audience Studio is an enterprise-grade data management platform that enables organizations to collect, unify, and activate audience data across multiple marketing channels.
Samsung is a global technology company that produces a wide range of consumer electronics, including smartphones, televisions, home appliances, and more. They are known for their innovative products and cutting-edge technology.
Scaleo is a comprehensive affiliate marketing software platform designed for advertisers, networks, and agencies. It offers robust tools for tracking, managing, and optimizing affiliate campaigns, featuring real-time analytics, fraud prevention, and smart targeting capabilities.
Scrivito is a specialized software company operating in the content management system (CMS) space, offering a modern headless CMS solution designed for developers and enterprises building content-rich digital experiences. The platform provides a decoupled architecture that separates content management from content presentation, enabling organizations to deliver consistent content across multiple channels including web applications, mobile apps, and IoT devices through robust API connectivity. Scrivito's approach emphasizes developer experience with modern JavaScript frameworks while providing content editors with intuitive in-page editing capabilities. The company positions itself within the growing headless CMS market, which has emerged as a response to the limitations of traditional monolithic CMS platforms. By offering API-first architecture, Scrivito enables development teams to build faster, more scalable applications using their preferred front-end technologies while maintaining enterprise-grade content management capabilities. The platform appears to target mid-market to enterprise organizations that require sophisticated content delivery across multiple digital touchpoints, particularly those with development teams experienced in modern web technologies. Scrivito's solution addresses the increasing demand for omnichannel content delivery in an era where businesses must maintain presence across websites, mobile applications, progressive web apps, and emerging platforms. The company's focus on developer-friendly APIs combined with marketer-friendly editing interfaces positions it to serve organizations seeking to modernize their digital infrastructure without sacrificing content team productivity.
Securiti is a leading provider of privacy technology solutions designed to help enterprises navigate the complex landscape of data privacy, security, and governance. The company specializes in delivering comprehensive platforms that enable organizations to automate privacy compliance, manage data subject rights, and maintain regulatory adherence across multiple jurisdictions including GDPR, CCPA, LGPD, and other global privacy frameworks. With a focus on AI-powered automation and intelligent data discovery, Securiti serves enterprise clients across various industries including financial services, healthcare, technology, and retail. The company's platform combines privacy management, data governance, and security capabilities into a unified solution that addresses the growing challenges of managing sensitive data at scale. Securiti's technology leverages machine learning and artificial intelligence to automatically discover, classify, and map personal data across cloud environments, on-premise systems, and hybrid infrastructures. As organizations face increasing regulatory scrutiny and consumer demands for data transparency, Securiti positions itself as a critical partner in building trust through privacy-first operations and comprehensive compliance automation.
Sellics is an AdTech platform that provides Amazon sellers with tools to optimize their advertising campaigns and improve their sales performance on the Amazon marketplace.
SentinelOne is a leading cybersecurity company specializing in autonomous endpoint protection, detection, and response solutions. The company provides AI-powered security platforms that protect enterprises against ransomware, malware, and advanced cyber threats across endpoints, cloud workloads, and IoT devices. SentinelOne's flagship Singularity platform leverages machine learning and behavioral AI to deliver real-time threat prevention, detection, and automated response capabilities without relying on traditional signature-based approaches. As a prominent player in the endpoint security market, SentinelOne serves organizations across various industries including financial services, healthcare, retail, manufacturing, and government sectors. The company's technology is designed to replace legacy antivirus solutions with next-generation endpoint protection (EPP) and endpoint detection and response (EDR) capabilities. SentinelOne's autonomous approach reduces the burden on security teams by automating threat hunting, investigation, and remediation processes, enabling organizations to respond to security incidents at machine speed. SentinelOne has established itself as a key competitor in the cybersecurity landscape, competing with established vendors while driving innovation in AI-driven security operations. The company's platform architecture supports diverse deployment models and integrates with existing security infrastructure, making it suitable for organizations of all sizes from mid-market enterprises to large global corporations seeking comprehensive endpoint security solutions.
SharedID is a technology company that provides identity resolution and customer data management solutions for the advertising and marketing industry.
ShareThis provides social sharing tools for websites, enabling users to easily share content across various social media platforms. The company also leverages its vast network to collect anonymized behavioral data, which it then uses to offer audience insights and targeting solutions for publishers and advertisers.
Sharethrough is a leading native advertising platform that helps publishers and brands create and distribute authentic, engaging content at scale.
ShipBob is a leading provider of commerce infrastructure solutions specializing in end-to-end fulfillment services for e-commerce businesses. The company operates a distributed network of fulfillment centers strategically positioned across key markets, enabling merchants to store inventory closer to their customers and reduce shipping times and costs. ShipBob's technology platform integrates seamlessly with major e-commerce platforms, marketplaces, and shopping carts to automate order routing, inventory management, and shipping logistics. The company serves direct-to-consumer brands and online retailers by providing a comprehensive suite of fulfillment services including warehousing, pick-and-pack operations, shipping, returns management, and inventory tracking. ShipBob's cloud-based software provides real-time visibility into inventory levels, order status, and fulfillment analytics, empowering merchants to make data-driven decisions about their supply chain operations. By combining physical fulfillment infrastructure with sophisticated software, ShipBob enables growing e-commerce businesses to scale their operations without the capital investment and complexity of building their own fulfillment capabilities. ShipBob's value proposition centers on providing enterprise-grade fulfillment capabilities to small and mid-sized e-commerce businesses, democratizing access to distributed inventory networks and advanced logistics technology previously available only to large retailers. The platform's distributed fulfillment model, combined with negotiated carrier rates and intelligent order routing algorithms, helps merchants improve delivery speeds while reducing shipping costs and cart abandonment rates.
Shippo is a leading provider of commerce infrastructure solutions specializing in shipping and logistics technology for e-commerce businesses. The company offers a comprehensive multi-carrier shipping platform that enables online retailers, marketplaces, and platforms to access discounted shipping rates, print labels, track packages, and manage their entire shipping workflow through a unified API and dashboard interface. By abstracting the complexity of integrating with multiple shipping carriers, Shippo empowers businesses of all sizes to provide seamless shipping experiences to their customers. The platform serves as a critical infrastructure layer for modern commerce, connecting merchants with major carriers including USPS, UPS, FedEx, DHL, and numerous regional and international shipping providers. Shippo's technology stack is designed to handle high-volume shipping operations while maintaining flexibility for small businesses just starting their e-commerce journey. The company has positioned itself as an essential partner in the logistics technology ecosystem, offering not just shipping label generation but comprehensive solutions including address validation, customs documentation, returns management, and shipping insurance.
ShipStation is a leading cloud-based shipping and order fulfillment platform designed to streamline e-commerce logistics for online retailers and merchants. The platform serves as a centralized hub that integrates with multiple sales channels, marketplaces, and shopping carts, enabling businesses to manage, process, and ship orders efficiently from a single interface. ShipStation provides comprehensive shipping solutions including label printing, rate comparison across multiple carriers, inventory management, and automated shipping workflows. As a commerce infrastructure provider, ShipStation addresses the critical operational needs of e-commerce businesses by simplifying the complex shipping process. The platform supports integration with major carriers including USPS, UPS, FedEx, DHL, and numerous regional carriers, allowing merchants to compare rates in real-time and select the most cost-effective shipping options. With features such as batch label printing, branded tracking pages, and customizable automation rules, ShipStation helps businesses scale their shipping operations while reducing manual effort and shipping costs. The company serves a diverse customer base ranging from small online sellers to high-volume enterprise retailers across various industries. ShipStation's robust API and extensive marketplace of integrations make it a versatile solution for businesses operating across multiple sales channels including Amazon, eBay, Shopify, WooCommerce, and many others. The platform's focus on automation, efficiency, and carrier flexibility has positioned it as a critical infrastructure component for modern e-commerce operations.
Signal is an AdTech Platform that provides data-driven advertising solutions to help brands and agencies optimize their digital marketing campaigns.
Simpli.fi is a leading programmatic advertising platform that enables advertisers to execute localized campaigns across various digital channels. It specializes in unstructured data and provides solutions for local, national, and multi-location brands to target audiences with precision with its demand-side platform (DSP).
Simpli.fi is a programmatic advertising and analytics platform that helps businesses of all sizes effectively reach and engage their target audience across multiple digital channels.
Siteliner is a website duplication and content analysis tool that helps users identify and address duplicate content issues.
Sizmek is a leading independent buy-side advertising platform that delivers impressions and executes campaigns across programmatic, mobile, video, and social channels.
Skai (formerly Kenshoo) is a leading marketing technology platform that empowers brands and agencies to manage, measure, and optimize their advertising and marketing campaigns across a wide range of digital channels. Leveraging AI and data-driven insights, Skai provides solutions for paid search, social media, retail media, and app marketing, helping clients maximize their return on ad spend and achieve their business objectives.
Skrill is a globally recognized digital payments and commerce infrastructure provider that enables individuals and businesses to send, receive, and manage money online. As part of the broader fintech ecosystem, Skrill offers a comprehensive suite of payment solutions including digital wallet services, cross-border money transfers, cryptocurrency transactions, and merchant payment processing. The platform serves millions of users worldwide, facilitating seamless financial transactions across multiple currencies and payment methods. With a strong presence in the online gaming, forex trading, and e-commerce sectors, Skrill has established itself as a trusted payment partner for both consumers and businesses. The company's infrastructure supports high-volume transaction processing with emphasis on security, speed, and cost-effectiveness. Skrill's digital wallet solution allows users to store funds, make instant payments, and access their money through various channels including prepaid cards and direct bank transfers. The platform's multi-currency capabilities and competitive foreign exchange rates make it particularly attractive for international transactions and cross-border commerce.
Smaato is a mobile advertising platform that offers a real-time advertising exchange and supply-side platform (SSP) for mobile publishers and app developers. The company provides programmatic advertising solutions connecting mobile publishers with advertisers globally.
Smart AdServer is a leading global ad technology platform that provides advanced programmatic advertising solutions for publishers, agencies, and advertisers.
Snapchat is a popular social media platform that allows users to share photos, videos, and messages that disappear after a set amount of time. The company has grown to become a leader in the ephemeral content space.
Snapchat is a popular social media platform that allows users to share photos, videos, and messages that disappear after a set amount of time. Snapchat also offers an advertising platform for businesses to reach their target audience.
Snapseed is an AdTech platform specializing in image editing and enhancement solutions designed specifically for digital advertisers and marketers. The company bridges the gap between creative content production and advertising campaign execution by providing sophisticated yet accessible tools that enable marketing teams to optimize visual assets at scale. By combining advanced image processing technology with advertising-specific workflows, Snapseed empowers brands and agencies to create, edit, and deploy high-quality visual content that drives engagement and conversion across digital channels. The platform addresses a critical need in the digital advertising ecosystem where visual content quality directly impacts campaign performance. Snapseed's technology enables advertisers to maintain brand consistency, adapt creative assets for multiple platforms and formats, and rapidly iterate on visual content without requiring extensive design resources. The solution integrates seamlessly into existing marketing technology stacks, allowing teams to streamline their creative workflows while maintaining the agility needed in today's fast-paced digital advertising environment.
Social Native is a leading player in the influencer marketing sector of the advertising technology ecosystem.
Sojern is a leading provider of digital marketing solutions for the travel industry, offering data-driven advertising and marketing services to help hotels, airlines, and other travel businesses reach and engage their target audiences.
Sonobi is an independent advertising technology company that provides a sophisticated, data-driven platform for publishers and advertisers. Their platform focuses on improving the efficiency and effectiveness of programmatic advertising through advanced analytics, audience segmentation, and direct deal execution. They aim to connect buyers and sellers of digital advertising inventory more directly and transparently.
Sony Corporation is a Japanese multinational conglomerate corporation that is a leading manufacturer of consumer and professional electronic products, gaming, entertainment, and financial services.
Sounder is a key player in the AdTech ecosystem, providing innovative solutions for the growing podcast industry. As a creative and content platform, Sounder offers a suite of tools and services that empower podcasters and audio content creators to optimize their content, enhance audience engagement, and unlock monetization opportunities. Sounder's core products and services cater directly to the needs of the advertising industry, offering advanced audio transcription, SEO optimization, and detailed audience analytics. These capabilities enable advertisers to better understand podcast audiences, target their ads effectively, and measure the performance of their campaigns. Sounder's proprietary technology leverages AI and machine learning to deliver unparalleled insights, helping advertisers and creators alike capitalize on the rise of audio-based content consumption. Sounder has established itself as a significant player in the AdTech landscape, serving a rapidly expanding podcast industry that continues to attract significant advertising investment. The company's recent developments, such as strategic partnerships and the launch of new product features, demonstrate its commitment to staying at the forefront of the evolving audio content ecosystem and providing innovative solutions to its clients.
SourceForge is an AdTech platform that provides a marketplace for software downloads and distribution.
Sovrn is a technology company that provides a suite of advertising, monetization, and data solutions to help publishers and content creators grow and monetize their digital properties.
Spider Labs is a Japanese AdTech company specializing in ad fraud prevention and brand safety solutions. They develop and provide "SpiderAF," an AI-powered platform that detects and blocks fraudulent ad impressions and clicks, ensuring the effectiveness and transparency of digital advertising campaigns. Their mission is to create a healthy and safe advertising ecosystem for advertisers and publishers.
SplitMetrics is an app growth company that provides an ecosystem of tools for mobile app marketing and optimization. They offer solutions for A/B testing, app store optimization (ASO), and ad campaign management, helping app developers and marketers acquire users and maximize their app's performance.
Splunk is a leading provider of analytics infrastructure solutions specializing in operational intelligence, security information and event management (SIEM), and observability platforms. The company's core technology enables organizations to collect, index, and analyze machine-generated data from various sources including applications, servers, network devices, and IoT sensors in real-time. Splunk's platform transforms this data into actionable insights, helping businesses monitor their IT infrastructure, detect security threats, investigate incidents, and make data-driven decisions. As a pioneer in the machine data analytics space, Splunk serves enterprises across multiple industries including financial services, healthcare, retail, telecommunications, and government sectors. The company has evolved from its traditional on-premise software roots to offer cloud-native solutions, addressing the growing demand for scalable, flexible analytics platforms. Splunk's solutions are particularly valued by IT operations teams, security operations centers (SOCs), DevOps engineers, and business analysts who require comprehensive visibility into their technology ecosystems. Splunk has established itself as a critical component of modern enterprise technology stacks, with its platform supporting use cases ranging from application performance monitoring and log management to advanced threat detection and compliance reporting. The company continues to expand its capabilities through strategic acquisitions and product innovations, focusing on artificial intelligence and machine learning to enhance predictive analytics and automated incident response capabilities.
Sponsored Products by Walmart is an AdTech Platform that helps brands and sellers advertise their products on Walmart's e-commerce platform and drive sales.
Spotify Ad Studio is Spotify's self-service advertising platform that allows businesses to create and run audio and video ads on the Spotify platform.
Spotify Technology is a leading global audio streaming platform that has revolutionized the way people consume and engage with music and podcasts. As a significant player in the AdTech ecosystem, Spotify has leveraged its vast user base and data-driven insights to offer innovative advertising solutions to brands and marketers. Spotify's key products and services include its flagship music streaming service, which provides access to millions of songs and podcasts, as well as its Spotify Ad Studio, a self-serve advertising platform that enables businesses of all sizes to create and run targeted audio and video ads. Additionally, Spotify's Audience Network allows advertisers to reach Spotify's listeners across a variety of third-party audio publishers, further expanding the platform's advertising reach. With over 489 million monthly active users and a presence in more than 180 markets worldwide, Spotify has become a crucial component of the AdTech landscape. The company's deep understanding of user preferences, listening habits, and content consumption patterns allows advertisers to deliver highly personalized and engaging ads, ultimately driving increased brand awareness, engagement, and conversions for their clients.
SpotX was a leading global video advertising platform that enabled media owners and publishers to sell their video inventory programmatically to the world's top brands. [Note: SpotX was acquired by Magnite in 2021 for $1.17 billion]
SpringServe is a leading independent ad serving platform that plays a crucial role in the adtech ecosystem. The company's core focus is to provide publishers and media owners with a powerful and flexible ad serving solution, enabling them to effectively monetize their digital content and inventory. SpringServe's ad server technology offers advanced features such as real-time bidding, dynamic ad insertion, and advanced reporting, allowing publishers to optimize their ad revenue and gain valuable insights into their audience and performance. In addition to its ad serving capabilities, SpringServe also provides a suite of complementary products and services, including ad management tools, demand optimization, and supply-side platform (SSP) integrations. This comprehensive offering allows publishers to streamline their ad operations, improve efficiency, and maximize the value of their digital assets. SpringServe's market significance is evident in its partnerships with numerous prominent publishers, its integration with leading demand-side platforms (DSPs), and its reputation for delivering reliable and innovative solutions that cater to the evolving needs of the digital advertising industry. As a respected player in the adtech ecosystem, SpringServe continues to drive innovation and empower publishers to navigate the complex landscape of digital advertising, ensuring they can effectively monetize their content and thrive in an increasingly competitive market.
Sprout Social is a leading provider of social media management and analytics solutions, helping businesses of all sizes to efficiently manage their social media presence, engage with their audience, and measure the impact of their social media efforts.
Square is an AdTech Platform company that provides payment processing and other financial services to businesses of all sizes.
StackAdapt is a leading programmatic advertising platform that helps brands and agencies execute data-driven digital campaigns across various channels, including display, video, native, and social.
StackPath is a leading edge computing platform provider specializing in content delivery network (CDN) services and secure cloud infrastructure solutions. The company delivers a comprehensive suite of edge services designed to accelerate, secure, and optimize digital content and applications for businesses worldwide. By leveraging a globally distributed network of edge locations, StackPath enables organizations to deliver low-latency experiences while protecting against DDoS attacks, web application threats, and other security vulnerabilities. StackPath's platform combines CDN capabilities with edge computing, WAF (Web Application Firewall), and serverless scripting to provide an integrated solution for modern web infrastructure needs. The company serves a diverse client base ranging from small businesses to enterprise organizations across e-commerce, media, gaming, and SaaS industries. With a focus on developer-friendly tools and robust security features, StackPath positions itself as a comprehensive alternative to traditional CDN providers, offering both performance optimization and security protection in a unified platform.
Sumo Logic is a leading cloud-native machine data analytics platform that enables organizations to derive actionable insights from their application, infrastructure, and security data. The company specializes in providing real-time continuous intelligence solutions that help enterprises accelerate digital transformation, improve operational efficiency, and enhance security posture. By leveraging advanced machine learning and analytics capabilities, Sumo Logic processes massive volumes of structured and unstructured data to deliver comprehensive visibility across modern application architectures. As a pioneer in the log management and analytics space, Sumo Logic serves enterprises across various industries including financial services, healthcare, retail, technology, and media. The platform is designed to support DevOps, SecOps, and IT operations teams by providing unified visibility into complex, distributed systems. With its cloud-native architecture, Sumo Logic eliminates the need for on-premise infrastructure management, allowing organizations to scale their analytics capabilities seamlessly as their data volumes grow. The company's commitment to innovation and customer success has positioned it as a trusted partner for organizations navigating the complexities of modern cloud environments and digital operations.
SurveyMonkey is a leading cloud-based survey and feedback management platform that enables organizations and individuals to create, distribute, and analyze surveys and questionnaires. Founded as one of the pioneers in online survey software, the company has evolved into a comprehensive experience management solution serving millions of users worldwide. The platform democratizes data collection by providing intuitive tools that require no technical expertise, making professional-grade survey research accessible to businesses of all sizes, educators, researchers, and individual users. The company's platform combines powerful survey design capabilities with advanced analytics and reporting features, enabling users to gather actionable insights from customers, employees, and target audiences. SurveyMonkey has expanded beyond basic survey functionality to offer specialized solutions for market research, customer satisfaction measurement, employee engagement, and event feedback. With a robust ecosystem of integrations and API capabilities, the platform seamlessly connects with popular business tools, allowing organizations to incorporate feedback collection into their existing workflows. The company serves a diverse customer base ranging from Fortune 500 enterprises to small businesses, non-profits, academic institutions, and individual professionals across virtually every industry vertical.
Content discovery and native advertising platform serving personalized content recommendations across a network of premium publishers including USA Today, NBC, and Bloomberg.
Tagtoo is an AdTech company based in Taiwan, specializing in AI-powered advertising solutions for e-commerce businesses and brands. They help clients optimize digital ad campaigns, focusing on dynamic retargeting, audience segmentation, and performance marketing to maximize ROI.
TikTok is a leading global short-form video platform that has revolutionized social media consumption and content creation since its international launch. The platform enables users to create, share, and discover entertaining video content ranging from 15 seconds to 10 minutes, featuring an advanced recommendation algorithm that personalizes content feeds based on user preferences and engagement patterns. With its highly engaging format and viral content ecosystem, TikTok has become one of the most downloaded applications worldwide, particularly popular among Gen Z and millennial demographics. Beyond its consumer-facing platform, TikTok has developed one of the fastest-growing digital advertising businesses globally, offering brands sophisticated marketing solutions including in-feed ads, branded hashtag challenges, branded effects, and TopView advertisements. The platform's advertising infrastructure leverages machine learning and extensive user data to deliver highly targeted campaigns with measurable ROI. TikTok has expanded its ecosystem to include TikTok Shop for social commerce, TikTok for Business for advertisers, and creator monetization programs that support its vibrant content creator community. The company continues to invest heavily in content moderation, safety features, and localized content strategies to maintain its position as a dominant force in the social media landscape.
TikTok Ads Manager is a self-service advertising platform that allows businesses and creators to create, manage, and optimize their advertising campaigns on the TikTok platform. It provides tools for targeting, bidding, and analyzing the performance of ads.
Trackier plays a critical role in the AdTech ecosystem as a leading performance marketing technology provider. The company's core offerings focus on advanced tracking, analytics, and fraud prevention solutions that empower advertisers, affiliate networks, and digital marketers to optimize their campaigns and improve marketing ROI. Trackier's platform is particularly renowned for its ability to handle high-volume tracking requirements while maintaining accuracy and effectively detecting and preventing ad fraud. Trackier's key products and services include real-time campaign tracking, sophisticated attribution modeling, deep data analytics, and a suite of fraud prevention tools. These capabilities allow clients to gain granular visibility into their marketing performance, make data-driven decisions, and safeguard their campaigns from fraudulent activities. The company's integration flexibility and scalability cater to the needs of both established enterprises and growing digital marketing operations. Trackier has established itself as a significant player in the performance marketing space, trusted by a diverse client base across various industries. The company has continued to innovate and expand its offerings, recently announcing strategic partnerships and the launch of new products to enhance its market-leading position. Trackier's commitment to delivering advanced marketing technology solutions and its proven track record in fraud prevention have solidified its reputation as a trusted partner for businesses seeking to drive efficient and effective digital advertising campaigns.
Tradedoubler is an international performance marketing company that specializes in affiliate marketing and technology solutions. They connect advertisers with publishers to drive sales and leads through their platform, offering services like affiliate network management, lead generation, and data-driven insights. The company operates globally, providing a comprehensive suite of tools for optimizing digital marketing campaigns.
TrafficGuard plays a crucial role in the AdTech ecosystem by providing advanced ad fraud prevention and traffic validation solutions. As a leading ad verification and fraud detection platform, TrafficGuard helps advertisers, agencies, and ad networks safeguard their digital advertising investments. The company's sophisticated machine learning algorithms and proprietary detection methodologies enable real-time identification and mitigation of invalid traffic, ad fraud, and other malicious activities across various advertising channels. TrafficGuard's platform offers comprehensive visibility into traffic quality, empowering organizations to optimize their ad spend and ensure the effectiveness of their campaigns. In addition to its core ad fraud prevention services, TrafficGuard offers a range of complementary products and services, including traffic quality analytics, bot detection, and ad viewability monitoring. These solutions enable clients to gain deeper insights into their advertising performance, make informed decisions, and enhance the overall efficiency of their digital marketing efforts. TrafficGuard has established a strong market presence as a trusted partner in the AdTech industry, serving a diverse client base that includes global brands, media agencies, and ad networks. The company's commitment to innovation and its ability to adapt to the evolving ad fraud landscape have contributed to its growing significance in the industry. Recent developments include strategic partnerships, the launch of new product features, and ongoing enhancements to its machine learning-powered detection capabilities, further strengthening TrafficGuard's position as a leading provider of ad fraud prevention solutions.
Transcend is a leading provider of data privacy and data security solutions, empowering organizations to protect sensitive information and ensure compliance with evolving data regulations.
Tribe Dynamics is a specialized AdTech and marketing analytics platform that focuses on influencer marketing measurement and optimization. The company provides brands with sophisticated tools to track, analyze, and maximize the return on investment of their influencer marketing campaigns through proprietary metrics and data-driven insights. By bridging the gap between brands and content creators, Tribe Dynamics enables marketing teams to identify high-performing influencers, measure earned media value, and understand the true impact of influencer partnerships across social media platforms. The platform serves as a comprehensive solution for brands seeking to navigate the complex landscape of influencer marketing, offering real-time analytics, competitive benchmarking, and campaign performance tracking. Tribe Dynamics differentiates itself through its focus on earned media measurement, helping brands understand not just paid influencer partnerships but also organic brand advocacy and community engagement. The company's technology aggregates data from multiple social media channels to provide a holistic view of brand presence and influencer effectiveness in the digital ecosystem. Tribe Dynamics primarily serves enterprise brands and agencies in beauty, fashion, lifestyle, and consumer goods sectors where influencer marketing plays a critical role in brand awareness and customer acquisition. The platform's analytics capabilities enable marketing executives to make data-informed decisions about influencer partnerships, budget allocation, and campaign strategy, ultimately driving more efficient and effective influencer marketing programs.
Triblio is an AdTech Platform that helps B2B marketers personalize their digital experiences and drive account-based marketing (ABM) programs.
TripAdvisor is a leading online travel platform that provides advertising solutions for travel-related businesses, enabling them to reach and engage with potential customers.
TripleLift is a leading programmatic advertising platform that specializes in native advertising, video, and digital out-of-home (DOOH) solutions, helping brands reach their target audiences across various digital channels.
Triton Digital is a leading provider of technology and services for the digital audio and podcast industry. The company offers a comprehensive suite of solutions for content distribution, advertising, and audience measurement.
TrustArc is a leading provider of privacy and data governance solutions, helping organizations comply with global privacy regulations, including the GDPR and CCPA.
Truthset is a data intelligence company that provides a platform to measure and improve the accuracy of consumer data. It offers a universal "Truthscore" to verify the quality of audience data, helping advertisers, publishers, and data providers enhance targeting, reduce waste, and improve campaign performance.
TubeGogul is a video advertising technology platform designed to empower brands and advertising agencies with sophisticated tools for planning, buying, and optimizing video advertising campaigns across multiple channels. The platform provides a unified interface for managing video ad spend across connected TV, mobile, desktop, and social media environments, enabling marketers to reach their target audiences with precision and efficiency. By leveraging programmatic advertising technology and real-time bidding capabilities, TubeGogul helps advertisers maximize their return on ad spend while gaining comprehensive insights into campaign performance. The company operates in the rapidly evolving digital video advertising ecosystem, offering solutions that address the increasing complexity of multi-screen video consumption. TubeGogul's platform typically integrates demand-side platform (DSP) functionality with advanced analytics and attribution modeling, allowing marketing professionals to make data-driven decisions about their video advertising investments. The solution serves enterprise brands and agency holding companies seeking to consolidate their video advertising operations and gain transparency into their programmatic buying activities across fragmented digital video inventory sources.
Tubi is a free, ad-supported streaming service that offers a wide range of movies, TV shows, and original content. It is owned by Fox Corporation and provides a platform for users to access a diverse library of entertainment options.
TV Guide is an AdTech Platform company that provides TV programming information and advertising solutions to media companies and advertisers.
tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.
Twitter is a leading social media platform that offers an AdTech Platform for advertisers to reach and engage with their target audience.
Twitter Ads is an AdTech platform that enables advertisers to run targeted campaigns on the Twitter social media platform.
Twitter MoPub is an AdTech Platform that provides a mobile-first monetization platform for publishers and app developers.
Uber Ads is the advertising platform offered by Uber, the popular ride-sharing and delivery company. It allows businesses to reach Uber's large user base with targeted ads displayed within the Uber app and on Uber's website.
Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent user base to deliver contextually relevant advertising experiences. Uber Ads represents a significant growth vertical for the company, offering advertisers unique access to consumers during critical decision-making moments. The platform enables brands to reach users through in-app placements, sponsored locations, and journey-based targeting across both the Uber and Uber Eats applications. With sophisticated audience segmentation capabilities derived from real-world behavioral data, Uber provides advertisers with powerful tools to drive foot traffic, increase brand awareness, and measure offline conversions. The company's advertising business has seen substantial expansion, with enhanced attribution models, self-serve ad platforms, and partnerships with major demand-side platforms (DSPs) and measurement providers to create a comprehensive advertising ecosystem that bridges digital engagement with physical world actions.
Ubimo was a location intelligence and programmatic advertising platform that provided marketers with insights into consumer behavior and enabled targeted ad campaigns. It specialized in bridging the gap between online and offline data to optimize ad performance and drive real-world results.
Undertone is a digital advertising technology platform specializing in high-impact, brand-focused advertising solutions for premium publishers and major advertisers. The company focuses on delivering engaging ad experiences that balance brand storytelling with user experience, utilizing proprietary ad formats and advanced targeting capabilities. Undertone's platform enables advertisers to create visually compelling campaigns across desktop, mobile, and tablet devices while providing publishers with monetization solutions that maintain site aesthetics and user engagement. The company operates within the programmatic advertising and ad tech ecosystem, serving as a bridge between premium brands seeking quality placements and publishers looking to maximize ad revenue without compromising user experience. Undertone differentiates itself through its emphasis on viewability, brand safety, and creative innovation, offering custom ad units that go beyond standard display advertising. The platform combines proprietary technology with creative services to help brands achieve measurable results across awareness, consideration, and conversion objectives. Undertone serves a diverse client base including Fortune 500 companies, advertising agencies, and premium digital publishers across various verticals including retail, automotive, financial services, entertainment, and consumer packaged goods. The company's solutions are designed to address the evolving challenges of digital advertising, including ad blocking, viewability concerns, and the need for more engaging brand experiences in an increasingly crowded digital landscape.
Unified ID 2.0 is an open-source, privacy-focused alternative to third-party cookies, developed by The Trade Desk, a leading advertising technology company. It aims to provide a more transparent and user-centric approach to digital advertising while maintaining the functionality of traditional cookie-based targeting.
Unity Ads is a leading in-app advertising platform, providing mobile app developers with a comprehensive solution to monetize their apps through a variety of ad formats, including video, interstitial, and native ads.
Unity Technologies is a leading global platform provider for creating and operating interactive, real-time 3D content across multiple industries. Best known for its Unity game engine, the company has evolved into a comprehensive ecosystem serving game developers, automotive designers, architects, filmmakers, and other creators. Through strategic acquisitions including ironSource, Unity has expanded its capabilities to include advertising monetization, user acquisition, and analytics solutions, positioning itself as an end-to-end platform for content creation, distribution, and monetization. The company serves a diverse customer base ranging from independent developers to Fortune 500 enterprises, with its technology powering experiences across mobile, PC, console, AR/VR, and emerging platforms. Unity's business model combines software licensing for its development tools with revenue-sharing arrangements through Unity Ads and performance-based monetization solutions. As a publicly-traded company, Unity has established itself as a critical infrastructure provider in the creator economy, with its runtime installed on billions of devices worldwide and supporting thousands of applications across gaming, automotive, architecture, engineering, construction, and film industries.
Unreal Engine is a powerful game engine developed by Epic Games, a leading video game company. It is used to create a wide range of interactive experiences, including video games, virtual reality (VR) applications, architectural visualizations, and more.
Unruly is a leading video advertising technology platform that specializes in delivering emotionally-targeted video advertising solutions for brands and publishers.
Upfluence is an AdTech platform that helps brands and agencies discover, manage, and measure influencer marketing campaigns.
UpRival is a prominent player in the AdTech ecosystem, providing a specialized software platform that empowers businesses to optimize their digital advertising campaigns across multiple channels. As a Category A company, UpRival occupies a significant position in the market, offering a suite of advanced automation tools and intuitive campaign management features to streamline advertising operations and improve ROI for marketing teams. UpRival's core product focuses on simplifying the complexities of modern digital advertising. The platform's key offerings include unified campaign management, automated bid optimization, and comprehensive analytics capabilities, with a particular emphasis on cross-channel performance tracking and AI-driven optimization strategies for paid social and search campaigns. These capabilities enable UpRival's clients to achieve greater efficiency, better targeting, and enhanced campaign performance across their digital advertising efforts. Recently, UpRival has made strategic moves to strengthen its market position, including the acquisition of a leading data management platform and the introduction of new products tailored to emerging advertising trends. Furthermore, the company has forged partnerships with prominent social media and search engine platforms, further solidifying its position as a go-to solution for businesses navigating the dynamic AdTech landscape.
Varos is an AI-powered marketing analytics platform designed to help businesses understand and optimize their return on ad spend (ROAS). It integrates with various ad platforms and analytics tools to provide a unified view of marketing performance, identify trends, and offer actionable insights for campaign optimization.
Vdopia is a mobile-first video advertising technology platform that operates at the intersection of programmatic advertising and mobile video consumption. The company has established itself as a specialized provider of end-to-end video advertising solutions, serving brands, agencies, and publishers seeking to capitalize on the rapidly growing mobile video advertising market. Through its proprietary technology stack, Vdopia enables advertisers to create, distribute, and optimize video campaigns across mobile applications and mobile web environments while simultaneously providing publishers with sophisticated monetization tools for their mobile inventory. The platform leverages advanced programmatic capabilities including real-time bidding (RTB), machine learning algorithms, and dynamic creative optimization to deliver targeted video advertising experiences that maximize performance and ROI. Vdopia's technology addresses critical industry needs such as viewability measurement, brand safety, audience targeting, and cross-device campaign management. The company serves a diverse global client base spanning multiple verticals including gaming, entertainment, e-commerce, finance, and lifestyle brands, positioning itself as a comprehensive solution provider in the competitive mobile advertising technology ecosystem. Vdopia differentiates itself through its video-specific focus and mobile-native approach, emphasizing high-quality inventory, transparent performance analytics, and support for multiple video ad formats including in-stream, out-stream, rewarded video, and interactive video advertisements. This specialization allows the company to deliver tailored solutions that address the unique challenges of mobile video advertising while maintaining the flexibility to serve both demand-side and supply-side partners within the digital advertising value chain.
Venngage is an AdTech Platform that provides a visual content creation and marketing platform for businesses.
Verasity is a blockchain-based platform that aims to revolutionize the digital video industry by providing a decentralized ecosystem for content creators, viewers, and advertisers.
Vercel is a cloud platform company specializing in frontend development infrastructure and content delivery network (CDN) solutions. The company provides developers and enterprises with a comprehensive platform for deploying, scaling, and managing modern web applications with a focus on performance, reliability, and developer experience. Vercel's infrastructure is optimized for frameworks like Next.js and other JavaScript-based applications, offering edge computing capabilities and global content distribution. As a leading provider in the frontend cloud infrastructure space, Vercel enables teams to build and deploy web applications with zero-configuration deployments, automatic scaling, and built-in performance optimization. The platform integrates seamlessly with popular development workflows, offering Git-based deployments, preview environments for every commit, and real-time collaboration features. Vercel serves a diverse customer base ranging from individual developers and startups to Fortune 500 companies seeking enterprise-grade infrastructure for their web applications.
Veritonic plays a crucial role in the AdTech ecosystem by providing advanced audio analytics and research solutions to brands, agencies, and publishers. As a leading creative and content platform, Veritonic's flagship product is its audio analytics platform, which leverages machine learning and audience panels to measure and optimize the effectiveness of audio content, including advertisements, sonic branding, and voice applications. The platform analyzes various audio elements to provide actionable insights on audience engagement and business outcomes, empowering clients to make data-driven decisions about their audio investments. Veritonic's key products and services are tailored to the needs of the advertising industry, enabling clients to measure the performance of their audio creatives, benchmark against competitors, and gain valuable insights to improve the impact of their audio-based marketing campaigns. The company's proprietary technology and comprehensive data sets make it a significant player in the growing field of audio analytics, helping to bridge the gap between creative execution and measurable business results. In recent years, Veritonic has expanded its market presence through strategic partnerships and new product offerings. The company has forged collaborations with leading industry players, enhancing its ability to deliver cutting-edge audio insights to a wider range of clients. Additionally, Veritonic has continued to innovate, introducing new features and capabilities to its platform to stay at the forefront of the rapidly evolving AdTech landscape.
Verizon Communications is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and vast customer base to offer a range of digital advertising products and services. As a parent company, Verizon's key role in AdTech lies in its ownership of platforms such as Verizon Media, which includes prominent brands like Yahoo and AOL. These platforms provide a vast inventory of digital advertising space, enabling advertisers to reach a wide audience across various channels, including display, video, and mobile. Verizon's key products and services relevant to advertising include programmatic advertising solutions, data-driven targeting capabilities, and cross-device audience measurement tools. The company's acquisition of companies like Millennial Media and Aol has further strengthened its AdTech capabilities, allowing it to offer integrated solutions for marketers and publishers. Verizon's market position and significance in the AdTech industry are significant, as it is one of the largest telecommunications providers in the United States with a large customer base and extensive data resources. The company's recent developments include the sale of its media assets to private equity firm Apollo Global Management, a move that has positioned Verizon to focus more on its core telecommunications business while still maintaining a presence in the AdTech ecosystem through partnerships and strategic investments.
Verizon Media is a leading AdTech Platform that provides a comprehensive suite of advertising and media solutions to help brands and publishers reach and engage their target audiences.
Verizon Media Platform is a leading provider of digital media and advertising solutions. The company offers a suite of tools and services that help publishers, brands, and marketers create, distribute, and monetize content across multiple platforms.
Verve is a mobile advertising technology platform that specializes in location-based advertising solutions and programmatic marketing campaigns. The company provides advertisers, agencies, and brands with sophisticated geolocation targeting capabilities that enable them to connect with consumers based on real-world behaviors and movement patterns. By leveraging advanced location intelligence combined with behavioral data insights, Verve helps marketers deliver contextually relevant advertisements to mobile audiences at optimal times and locations. The platform supports comprehensive campaign management across mobile applications and mobile web environments, offering real-time analytics and performance optimization tools. Verve's technology stack processes location data at scale to create detailed audience segments, enabling precise targeting strategies that drive measurable business outcomes. The company's solutions address the growing demand for mobile-first advertising strategies in an increasingly location-aware digital ecosystem. Verve serves the digital advertising industry by bridging the gap between online marketing efforts and offline consumer behavior. Through its programmatic advertising infrastructure, the platform enables automated ad buying and selling while maintaining sophisticated targeting parameters. The company's focus on location intelligence positions it as a specialized player in the mobile advertising technology sector, helping clients maximize return on advertising spend through data-driven campaign optimization and actionable insights into consumer movement and engagement patterns.
Viant is a global advertising technology company that provides a programmatic advertising platform for brands and agencies to plan, buy, and measure their digital media campaigns.
Viant Technology is a people-based advertising technology company that specializes in delivering omnichannel digital advertising solutions powered by deterministic data. The company operates an advanced demand-side platform (DSP) that enables advertisers and agencies to plan, execute, and measure digital advertising campaigns across connected TV, linear TV, mobile, desktop, and digital out-of-home channels. By leveraging people-based identification rather than cookie-based tracking, Viant provides advertisers with more accurate audience targeting and measurement capabilities in an increasingly privacy-conscious digital ecosystem. The company's technology platform is built on a foundation of proprietary identity resolution capabilities, allowing marketers to reach specific audiences at scale while maintaining compliance with evolving privacy regulations. Viant's solutions cater primarily to enterprise advertisers, advertising agencies, and brands seeking sophisticated programmatic advertising capabilities with enhanced measurement and attribution. The platform integrates first-party data, third-party data sources, and deterministic identity graphs to deliver personalized advertising experiences across multiple touchpoints throughout the consumer journey. As a player in the advertising technology sector, Viant Technology positions itself at the intersection of data science, identity resolution, and programmatic media buying. The company serves clients across various verticals including retail, automotive, financial services, consumer packaged goods, and entertainment, providing them with tools to optimize advertising spend, improve campaign performance, and demonstrate clear return on advertising investment in an increasingly fragmented media landscape.
Videology operates as a comprehensive video advertising platform designed to bridge the gap between brands, agencies, and publishers in the digital video ecosystem. The platform provides end-to-end solutions for planning, buying, and measuring video advertising campaigns across multiple screens and channels. By leveraging data-driven insights and programmatic technology, Videology enables advertisers to reach targeted audiences at scale while providing publishers with tools to maximize video inventory monetization. The company's platform integrates demand-side and supply-side capabilities, offering a unified solution for video advertising workflow management. Videology's technology supports various video ad formats including in-stream, out-stream, and connected TV advertising, allowing clients to execute omnichannel video strategies. The platform emphasizes audience targeting, real-time bidding, and comprehensive analytics to optimize campaign performance and deliver measurable ROI for advertisers while helping publishers increase yield from their video content. As a player in the programmatic advertising space, Videology positions itself as a bridge between traditional television advertising and digital video, enabling advertisers to plan and execute campaigns across linear TV, connected TV, and digital video properties from a single platform. The company's focus on data-driven decision-making and cross-screen measurement capabilities addresses the growing complexity of video advertising in an increasingly fragmented media landscape.
Vidify is a comprehensive video creation and marketing platform that empowers businesses to produce professional-quality video content optimized for social media and digital advertising channels. The platform addresses the critical need for scalable video-first marketing strategies by providing intuitive tools that streamline the entire production workflow, from conceptualization through distribution. By combining automated editing capabilities, extensive template libraries, and robust performance analytics, Vidify enables marketing teams to dramatically increase their video output without requiring specialized technical expertise or substantial production budgets. The platform distinguishes itself through its intelligent integration of artificial intelligence and machine learning technologies that automate traditionally time-consuming tasks such as captioning, scene detection, multi-platform format optimization, and performance prediction. This technological foundation allows Vidify to serve as both a creative production tool and a marketing intelligence platform, providing users with actionable insights into video performance across multiple distribution channels. The company targets the growing market of digital marketers, social media managers, and content creators who recognize video as an essential component of modern marketing strategies but face resource constraints in traditional video production. Vidify positions itself at the convergence of creative software and marketing technology (MarTech), offering a solution that not only facilitates rapid content creation but also drives data-informed optimization decisions. The platform's end-to-end approachβspanning ideation, production, distribution, and analyticsβaddresses the complete video marketing lifecycle, making it particularly valuable for small to medium-sized businesses and marketing agencies seeking to compete in an increasingly video-centric digital landscape without maintaining in-house production teams or expensive equipment.
Vidmizer is a video creation and optimization platform that helps businesses create and optimize video content for digital advertising.
Vidmob is a video creation and optimization platform that uses artificial intelligence to help businesses create and optimize video content for digital advertising.
Virool is a programmatic video advertising technology platform that serves as a comprehensive solution for brands, agencies, and publishers seeking to execute data-driven video marketing campaigns across multiple digital channels. The platform distinguishes itself through its combination of sophisticated targeting algorithms, creative optimization tools, and transparent performance analytics that enable marketers to move beyond traditional vanity metrics toward measurable engagement and ROI. By democratizing access to enterprise-grade video advertising capabilities through a self-service interface, Virool addresses the needs of performance-oriented advertisers who require granular control over campaign parameters, budget allocation, and real-time optimization. Operating within the competitive digital video advertising ecosystem, Virool positions itself as a bridge between video content creation and multi-channel distribution, integrating with premium publisher networks and social media platforms to amplify video content across display, social, and mobile environments. The platform's emphasis on viewability standards, authentic engagement metrics, and programmatic buying efficiency reflects the industry's shift toward accountable, performance-driven advertising solutions. Virool's technology stack supports continuous campaign optimization throughout the lifecycle, enabling marketers to adjust strategies based on actual engagement data rather than impressions alone, thereby addressing the challenges of fragmented digital media landscapes and the growing demand for transparent, measurable video advertising outcomes.
Visme Pro represents the premium subscription tier of Visme, a leading cloud-based visual content creation platform that empowers businesses and professionals to design compelling presentations, infographics, reports, and interactive visual content without requiring extensive design expertise. The platform combines an intuitive drag-and-drop interface with professional-grade design capabilities, offering users access to thousands of templates, data visualization tools, animation features, and brand management systems. Visme Pro specifically targets marketing teams, corporate communications departments, educational institutions, and enterprise organizations that require advanced collaboration features, enhanced analytics, and comprehensive brand control across their visual content ecosystem. As a premium offering in the rapidly growing visual communication software market, Visme Pro differentiates itself through its focus on data-driven storytelling and interactive content creation. The platform enables teams to transform complex information into engaging visual narratives while maintaining brand consistency across all deliverables. With features including team workspaces, advanced privacy controls, custom fonts and brand kits, content analytics, and priority customer support, Visme Pro serves organizations that have outgrown basic presentation tools but seek a more accessible alternative to professional design software like Adobe Creative Suite. Visme Pro operates within the broader Software-as-a-Service (SaaS) ecosystem, competing in the intersection of presentation software, graphic design tools, and marketing technology platforms. The platform's emphasis on collaboration, template-driven design, and multi-format content creation positions it as a comprehensive visual communication solution for modern businesses navigating an increasingly visual-first digital landscape. By democratizing professional design capabilities while offering enterprise-grade features, Visme Pro addresses the growing demand for high-quality visual content across marketing campaigns, internal communications, sales enablement, and educational materials.
Vistar Media plays a pivotal role in the AdTech ecosystem as a leading programmatic advertising platform for the digital out-of-home (DOOH) industry. The company's technology stack enables advertisers to execute data-driven campaigns across a vast network of digital screens and outdoor advertising inventory. Vistar's platform integrates advanced targeting capabilities, real-time bidding infrastructure, and powerful analytics tools, allowing brands to deliver more relevant and impactful DOOH advertising experiences. As a pioneer in bringing programmatic capabilities to the DOOH space, Vistar Media has established itself as a significant player in the AdTech landscape. The company's comprehensive marketplace connects advertisers and media owners, facilitating the automated buying and selling of outdoor advertising inventory. This has empowered brands to leverage location data, audience analytics, and campaign optimization to enhance the effectiveness of their DOOH campaigns. Vistar Media has been at the forefront of industry developments, recently expanding its partnership ecosystem and unveiling new product offerings. The company's strategic acquisitions and collaborations have further strengthened its position as a leading DOOH programmatic platform, enabling advertisers to seamlessly integrate their campaigns across a diverse range of digital outdoor environments and engage with targeted audiences in innovative ways.
Visual IQ was a marketing intelligence company that provided a unified view of marketing performance across all channels. Their platform utilized algorithmic multi-touch attribution to help marketers optimize their spend and improve return on investment (ROI). The company was a leader in cross-channel marketing attribution solutions.
Vizio is a leading American electronics company that specializes in the design, manufacturing, and sale of televisions, soundbars, and other home entertainment products. The company is known for its affordable and high-quality display technologies.
Voluum is a leading player in the AdTech ecosystem, providing a comprehensive suite of tracking, analytics, and optimization solutions for performance marketers, media buyers, and advertising agencies. As an attribution and fraud prevention platform, Voluum plays a crucial role in the digital advertising landscape, enabling marketers to accurately measure the effectiveness of their campaigns and safeguard against fraudulent activities. Voluum's key products and services include real-time tracking, multi-touch attribution, advanced analytics, and automated optimization tools. These capabilities empower advertisers to make data-driven decisions, allocate budgets more effectively, and enhance the overall performance of their digital campaigns across various channels and traffic sources. The platform's robust infrastructure and scalability make it a suitable solution for businesses of all sizes, from small agencies to enterprise-level marketing operations. Voluum's market position is well-established, as it has become a trusted provider of attribution and tracking solutions in the performance marketing industry. The company has continuously expanded its product offerings and forged strategic partnerships to stay ahead of the curve, positioning itself as a valuable partner for advertisers and agencies seeking to maximize the return on their digital marketing investments.
Vudu is a video-on-demand service that allows users to rent or purchase digital movies and TV shows. It was acquired by Walmart in 2010 and operates as a subsidiary of the retail giant.
Vungle is a mobile performance marketing platform that helps developers acquire users and monetize their apps through innovative video advertisements.
Vyond (formerly GoAnimate) is a video creation platform that enables businesses to create animated videos for a variety of purposes, including marketing, training, and explainers.
Waze is a community-based navigation app that provides real-time traffic information and turn-by-turn directions to users. The app leverages crowdsourced data from its user base to provide accurate and up-to-date traffic information.
WebFX is a prominent player in the AdTech ecosystem, offering a range of digital marketing solutions and innovative advertising technology. Their flagship product, AdTechFX, provides advanced programmatic advertising capabilities that help businesses optimize their digital campaigns across multiple channels. With a focus on data-driven strategies, WebFX leverages artificial intelligence, machine learning, and human expertise to deliver superior campaign performance and measurable ROI for its clients. As a creative and content platform, WebFX's integrated approach combines traditional digital marketing services with cutting-edge technology solutions. Their comprehensive suite of products and services caters to the evolving needs of advertisers, empowering them to navigate the complex digital landscape effectively. WebFX has established itself as a significant force in the industry, renowned for its ability to drive impactful results through its data-driven marketing strategies. Recent developments at WebFX include strategic acquisitions and partnerships that have further strengthened its position in the AdTech market. The company continues to invest in research and development, introducing new products and enhancing its existing offerings to stay at the forefront of the industry's technological advancements. With a strong focus on innovation and customer success, WebFX is well-positioned to maintain its leadership role in the dynamic AdTech ecosystem.
Webgains is a leading global affiliate marketing network that connects advertisers with publishers to drive performance-based sales and leads. It provides a comprehensive platform for managing, tracking, and optimizing affiliate programs across various industries worldwide.
WebMD Medscape is a leading provider of medical news, information, and education for healthcare professionals. It offers a comprehensive suite of digital resources and tools to help clinicians stay up-to-date on the latest medical developments and improve patient care.
WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent, a leading Chinese technology company. It has become one of the most widely used apps in China, with a vast user base and a wide range of features.
Whalar is an advertising technology company specializing in contextual advertising solutions that enable brands to connect with audiences in a privacy-first digital environment. The company's platform leverages advanced artificial intelligence, machine learning, natural language processing, and computer vision technologies to analyze website content and deliver highly targeted advertisements based on contextual relevance rather than user tracking or third-party cookies. This approach positions Whalar as a forward-thinking solution provider in the evolving digital advertising landscape as the industry transitions away from traditional behavioral targeting methods. Whalar's contextual intelligence platform serves advertisers, agencies, publishers, and media companies seeking to maintain advertising effectiveness while respecting user privacy and complying with data protection regulations such as GDPR and CCPA. By analyzing semantic content, sentiment, and contextual signals in real-time, the platform ensures advertisements appear alongside relevant content, improving engagement rates and campaign performance. The company's technology combines multiple AI-driven capabilities to create a comprehensive solution that addresses the challenges of cookieless advertising while maximizing return on investment for clients. As privacy concerns and regulatory changes reshape the digital advertising industry, Whalar's contextual advertising approach represents a sustainable alternative to invasive tracking methods. The company's solutions help brands build consumer trust through transparent, privacy-compliant advertising practices while delivering the precision targeting that modern marketing campaigns require. Whalar serves a diverse client base across multiple industries, providing the tools and intelligence needed to thrive in the post-cookie advertising ecosystem.
WhatsApp is a globally dominant encrypted messaging platform that has revolutionized personal and business communication since its inception. With over 2 billion active users worldwide, the platform provides end-to-end encrypted messaging, voice and video calling, and multimedia sharing capabilities across mobile and web platforms. As a subsidiary of Meta Platforms (formerly Facebook), WhatsApp has maintained its commitment to privacy while expanding its service offerings to include business communication solutions. The company has strategically evolved beyond personal messaging to capture the business communication market through WhatsApp Business and WhatsApp Business API. These enterprise solutions enable businesses of all sizes to engage with customers through verified business profiles, automated messaging, catalog showcasing, and payment integration. The platform's massive user base and high engagement rates position it as a critical channel for customer service, marketing, and commerce, particularly in emerging markets where WhatsApp serves as a primary communication tool. WhatsApp's monetization strategy centers on its Business API, which charges businesses for customer conversations beyond free-tier limits, and its emerging payments infrastructure that facilitates peer-to-peer and business transactions. The platform's advertising potential remains largely untapped, with Meta exploring non-intrusive monetization methods that preserve user experience while generating revenue from business interactions. This approach positions WhatsApp as a key component of Meta's broader ecosystem strategy, bridging social networking, messaging, and commerce.
White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.
Wisemetrics is an AI-powered platform designed to help e-commerce businesses optimize their advertising spend and maximize return on ad spend (ROAS). It leverages predictive analytics and automation to manage and improve performance for campaigns, particularly on platforms like Google Shopping. The company aims to provide a competitive edge for online retailers through intelligent ad management.
Wistia is a prominent player in the AdTech ecosystem, offering a range of video marketing and hosting solutions tailored for businesses. As a leading creative and content platform, Wistia's key products include video hosting, analytics, and marketing tools that enable organizations to create, manage, and optimize video content for advertising, sales, and internal communications. The company's emphasis on brand customization, detailed viewer analytics, and seamless integration with popular marketing platforms make it a preferred choice for companies seeking to leverage video content in their advertising and marketing strategies. Wistia has established itself as a premium alternative to consumer-focused video platforms, providing features such as lead generation tools, calls-to-action, and advanced security options specifically designed for B2B video marketing needs. Recently, Wistia has expanded its offerings through strategic partnerships and acquisitions, further solidifying its market position as a comprehensive video marketing solution provider in the AdTech space.
Wizaly is a marketing attribution platform that provides businesses with a unified, data-driven view of their customer journeys. It helps optimize marketing spend across all channels by accurately measuring the true impact of each investment, thereby improving overall marketing ROI.
Wochit is an AdTech Platform that provides video creation and distribution solutions for publishers and brands.
Worldpay is a global leader in payment processing and commerce infrastructure solutions, enabling businesses of all sizes to accept and process electronic payments across multiple channels and geographies. The company provides comprehensive payment gateway services, merchant acquiring, point-of-sale solutions, and omnichannel payment technologies that facilitate secure transactions for millions of merchants worldwide. With a robust infrastructure supporting card-present, card-not-present, and digital wallet transactions, Worldpay serves as a critical intermediary between merchants, financial institutions, and card networks. As a major player in the financial technology sector, Worldpay offers end-to-end payment processing capabilities that span authorization, clearing, settlement, and fraud prevention. The company's platform is designed to handle high transaction volumes with enterprise-grade reliability, supporting businesses across retail, e-commerce, hospitality, healthcare, and numerous other verticals. Through continuous innovation in payment technologies and strategic partnerships with major card networks and financial institutions, Worldpay maintains its position as one of the world's largest payment processors, handling billions of transactions annually across more than 140 countries and supporting over 120 currencies.
Wufoo is a web-based form builder and survey solution provider that enables organizations to create custom online forms, surveys, and data collection tools without requiring programming knowledge. The platform specializes in providing intuitive drag-and-drop functionality that allows users to design professional forms, collect responses, and analyze data through built-in reporting tools. Wufoo serves a diverse customer base ranging from small businesses and nonprofits to educational institutions and enterprise organizations seeking streamlined data collection and management solutions. The company has established itself as a user-friendly alternative in the online form and survey market, emphasizing ease of use, aesthetic customization options, and seamless integration capabilities with popular business applications. Wufoo's platform supports various use cases including event registration, customer feedback collection, payment processing, lead generation, and internal workflow automation. The solution is designed to reduce the technical barriers associated with online data collection while maintaining robust functionality for power users. Wufoo operates on a software-as-a-service (SaaS) model, delivering its form-building platform entirely through web browsers without requiring software installation. The company focuses on providing reliable uptime, data security, and responsive customer support to maintain its position in the competitive online forms and survey software market. Wufoo's approach combines simplicity with powerful features, making it accessible to non-technical users while offering advanced customization options for developers through API access and embed capabilities.
Wunderman is an AdTech Platform company that provides digital marketing and advertising solutions to clients.
Wunderman Thompson is a leading global advertising and marketing agency that provides a range of AdTech Platform services, including digital advertising, data-driven marketing, and customer experience solutions.
X (formerly Twitter) is a prominent social media platform that has evolved beyond its roots as a microblogging service. While it continues to serve as a hub for real-time communication and public discourse, X has also established a significant presence in the advertising technology (AdTech) ecosystem. As a social media platform, X offers an expansive user base and a unique engagement model that attracts a diverse range of advertisers. The platform's advertising products, such as promoted tweets, audience targeting, and analytics, have become integral components of many digital marketing strategies. X's position in the AdTech ecosystem allows it to generate substantial revenue from its advertising offerings, which have become a critical part of its business model. Furthermore, X's role in the AdTech landscape extends beyond its own platform. The company's acquisition of MoPub, a leading mobile app monetization platform, has positioned it as a significant player in the broader mobile advertising market. This strategic move has enabled X to leverage its expertise in social media advertising and expand its reach into the increasingly important mobile advertising space.
Xandr is a programmatic advertising platform that provides data-driven solutions to advertisers, agencies, and publishers. It enables real-time buying and selling of digital advertising inventory through its advanced technology.
XYZ Labs is a technology company that develops innovative software solutions for the advertising and marketing industry. They offer a suite of products that help businesses optimize their digital advertising campaigns and improve their marketing performance.
Yahoo is a pioneering internet services company that has evolved from one of the world's first web portals into a diversified digital media and technology organization. The company provides a comprehensive suite of web-based services including search functionality, email communications, news aggregation, financial information, sports coverage, and digital advertising solutions. With a global reach spanning millions of users across multiple continents, Yahoo maintains a significant presence in the digital media landscape through its portfolio of consumer-facing properties and advertising technology platforms. As a mature technology company, Yahoo operates primarily in the B2C space while maintaining substantial B2B operations through its advertising network and data services. The company's business model centers on monetizing its large user base through targeted advertising, sponsored content, and premium subscription services. Yahoo's extensive content network includes original and syndicated news, entertainment coverage, lifestyle content, and specialized verticals such as Yahoo Finance and Yahoo Sports, which have become destination sites for millions of users seeking real-time information and analysis.
Yahoo DSP is a demand-side platform (DSP) that enables advertisers to programmatically buy and optimize digital advertising campaigns across various channels, including display, video, mobile, and connected TV.
Yahoo Gemini is a native advertising platform that allows advertisers to create and manage their ad campaigns across Yahoo's network of properties, including Yahoo.com, Yahoo Finance, and Yahoo Sports.
Yandex.Direct is a leading online advertising platform in Russia, offering a range of advertising solutions for businesses of all sizes. It allows advertisers to create and manage targeted advertising campaigns across Yandex's search engine and partner websites.
Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad placement and performance across various digital channels, enabling publishers to better monetize their inventory while providing advertisers with access to premium placements with proven engagement metrics. In terms of key products and services, Yieldmo offers a suite of solutions that cater to the needs of both publishers and advertisers. Their platform includes ad placement optimization, audience targeting, and advanced analytics tools, all designed to enhance the effectiveness of digital advertising campaigns. Yieldmo's innovative approach to attention-based advertising has established the company as a significant player in the industry, with a focus on delivering high-quality, engaging ad experiences for consumers. Yieldmo's market position is that of a leading SSP, known for its technological advancements and commitment to driving better advertising outcomes. The company has recently expanded its reach through strategic acquisitions and partnerships, further solidifying its position in the AdTech landscape. These developments, coupled with Yieldmo's ongoing product innovation and commitment to delivering value to its clients, have contributed to the company's growing significance in the dynamic and rapidly evolving AdTech ecosystem.
Yieldr was an AdTech company that provided a programmatic advertising platform designed to help publishers optimize their ad inventory and maximize revenue. It offered tools for yield management, ad serving, and real-time bidding, aiming to simplify complex advertising operations for publishers.
YouTube is the world's premier video-sharing platform and the second most visited website globally, serving over 2 billion logged-in monthly users across 100+ countries. As a subsidiary of Google LLC (Alphabet Inc.), YouTube has revolutionized digital media consumption and content creation, enabling anyone to upload, share, and monetize video content. The platform processes over 500 hours of video uploads every minute and generates billions of daily video views, making it an indispensable channel for entertainment, education, news, and marketing. YouTube's business model centers on advertising revenue, with sophisticated ad products including TrueView skippable ads, non-skippable ads, bumper ads, overlay ads, and sponsored cards. The platform also generates revenue through YouTube Premium subscriptions, YouTube TV live streaming service, Super Chat, channel memberships, and the YouTube Partner Program which shares ad revenue with content creators. YouTube's advanced targeting capabilities, extensive reach, and engagement metrics make it a critical component of digital marketing strategies for brands worldwide. The platform has evolved into a comprehensive ecosystem supporting diverse stakeholders including individual creators, media companies, advertisers, and viewers. With investments in AI-driven content recommendations, live streaming capabilities, Shorts (short-form video), YouTube Music, and YouTube Studio analytics tools, the company continues to innovate while addressing challenges around content moderation, creator monetization, and competition from emerging video platforms.
YouTube Shorts is a short-form video hosting and sharing platform owned by Google, designed to compete with TikTok and other similar platforms in the AdTech space.
Zoho Social is a leading player in the social media management sector of the advertising technology ecosystem.