Opera Ads

Niche leader in browser-native advertising with strong reach in emerging markets across Africa, Asia, and Latin America

Opera Ads is a Norway-based advertising and monetization platform operated by Opera, the Nasdaq-listed maker of several web browsers including Opera, Opera GX, Opera Mini, and Opera Neon.¹ The platform powers advertising through a comprehensive suite of products — including a DSP, SSP, and Premium Ad Solutions — enabling advertisers to reach approximately 90% of internet users across various channels within a brand-safe environment.² Opera Ads does not rely on third-party cookies for targeting; instead, it monetizes through signals such as search intent and context.³ Since its launch in 2019, Opera Ads has expanded to include a self-serve option, its own demand-side platform, and a supply-side platform called Opera Audience Solutions, which provides access to managed inventory across mobile, desktop, CTV, video, and audio.³ To serve performance-focused advertisers, the platform uses machine learning to evaluate campaign KPIs — such as conversion events or target cost-per-action — and identifies audiences through interest scoring that measures commercial intent based on user behavior, enabling reach both on and off Opera's owned-and-operated properties.³ In Q3 of the most recently reported year, Opera Ads generated $76.8 million in revenue, representing more than 60% of Opera's total revenue for that quarter.³ Source 1: apis.io — Opera | APIs.io Providers Source 2: verve.com — Opera Ads unlocks new revenue with interstitial ads - Verve Source 3: adexchanger.com — The Opera Browser Is Carving Out An Advertising Business ...