ironSource
ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources15 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- $750M
- Revenue
- $500M–$1B (pre-acquisition estimates)
- Stock
- NYSE:IS
About
One of the top mobile monetization and mediation platforms globally, now integrated within Unity Technologies
ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy. Unity's decision to shut down the ironSource ad network marked the end of ironSource as an active advertising platform, with the ironSource Ad Network closing on April 30 and the divestiture of its casual game publishing arm, Supersonic, also underway. In the years following the merger, Unity prioritized its own advertising infrastructure over ironSource's network, ultimately transforming its legacy platform into an AI-based system rebranded as Unity Vector. Source 1: wikipedia.org — ironSource Source 2: calcalistech.com — Unity shuts down ironSource ad network, selling Supersonic ...
Business model
Marketplace / Platform (Revenue Share + Performance-based)
Target market
Mobile app developers, publishers, and advertisers — primarily in gaming
What they offer
LevelPlay (Mediation)
In-app mediation and in-app bidding platform that helps publishers maximize ad revenue by connecting to multiple demand sources simultaneously.
ironSource Ads (User Acquisition)
Performance-based user acquisition platform enabling advertisers to run campaigns across ironSource's publisher network.
Supersonic Studios
Mobile game publishing arm that partners with indie developers to publish and scale hyper-casual and casual games.
Luna (Creative Intelligence)
Creative testing and optimization platform for mobile ad creatives, helping UA teams improve campaign performance.
Aura
On-device app discovery and distribution platform that partners with device manufacturers and carriers to promote apps at the point of device setup.
ironSource Exchange
Programmatic advertising exchange connecting mobile publishers with a broad range of demand-side buyers.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2010 · Founded
- 2022Acquired by Unity TechnologiesStill operating as part of Unity Technologies