ironSource

Leading mobile app monetization and mediation platform, now part of Unity Technologies

ironSource was a comprehensive business platform for the app economy, providing mobile app developers with tools for app monetization, user acquisition, and analytics. Founded in 2010, the company became one of the leading players in mobile advertising technology, particularly known for its mediation platform that helped developers maximize ad revenue by managing multiple ad networks. The company's platform served over 1.5 billion monthly active users and worked with major game developers and app publishers worldwide. ironSource went public on the NYSE in June 2021 through a SPAC merger with Thoma Bravo Advantage, valuing the company at approximately $11.1 billion. The company's core offerings included the Aura platform for user acquisition, the ironSource Mediation platform for ad monetization, and Luna for creative management. In July 2022, Unity Technologies announced the acquisition of ironSource for $4.4 billion in an all-stock deal that closed in November 2022. Following the acquisition, ironSource was integrated into Unity's Create Solutions division, with its technology and platform continuing to operate as part of Unity's broader ecosystem for game developers and app creators. The ironSource brand and products remain active within Unity's portfolio, serving the mobile app monetization and user acquisition needs of developers worldwide.