Provides mobile app developers with an end-to-end platform to scale their apps into successful businesses through advanced monetization, user acquisition, and analytics tools, powered by industry-leading in-app bidding technology.
Last updated Feb 8, 2026
- Industry
- Mobile App Monetization and User Acquisition
- Business Model
- SaaS/Platform
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $200M+
- Revenue Range
- $500M-$700M
- Stock Symbol
- NYSE:IS
- Parent Company
- Unity Technologies
- API Available
- Yes
Market Position
Leading mobile monetization and marketing platform, now part of Unity Technologies
Overview
ironSource is a leading business platform for the app economy that was acquired by Unity Technologies in November 2022 for approximately $4.4 billion. The company provides a comprehensive software platform that helps mobile content creators prosper with the tools to grow and monetize their apps and games. ironSource's platform includes user acquisition tools, in-app bidding technology, analytics, and monetization solutions that enable developers to turn their apps into scalable businesses. The company pioneered the development of in-app bidding technology and became one of the largest mobile monetization and marketing platforms globally. As part of Unity Technologies, ironSource strengthens Unity's position in the mobile app economy by combining Unity's creation tools with ironSource's grow and monetize solutions. The platform serves thousands of mobile app developers and game studios worldwide, facilitating billions of ad impressions daily. ironSource's technology stack includes the ironSource Aura platform for user acquisition, the ironSource LevelPlay mediation platform, and various analytics and creative tools that provide end-to-end solutions for app lifecycle management.
Products & Features
LevelPlay
Advanced in-app bidding mediation platform that maximizes ad revenue through unified auctions and real-time competition among ad networks
Aura
User acquisition platform that helps developers grow their user base through data-driven campaigns and creative optimization
Sonic
Market research and intelligence platform providing insights into app performance, competitors, and market trends
Luna
Creative management platform for testing and optimizing ad creatives at scale
Tapjoy
Offerwall and rewarded advertising solution acquired by ironSource
Key Features
In-app bidding technologyReal-time mediationCross-promotion toolsA/B testing for ad placementsAdvanced analytics and reportingCreative optimizationOfferwall monetizationRewarded video adsPlayable adsUser-level revenue data
Use Cases
Mobile game monetizationUser acquisition for mobile appsAd revenue optimization through mediationCross-promotion between owned appsCreative testing and optimizationMarket intelligence and competitive analysisRewarded advertising implementationOfferwall monetization for free-to-play games
Customer Segments
Mobile game developersApp publishersIndie game studiosMid-size game companiesEnterprise mobile app developersHypercasual game developersFree-to-play game studios