Adjust
Adjust gives mobile marketers accurate, fraud-free attribution and analytics across all channels, empowering them to optimize campaigns and maximize ROI with confidence.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 1, 2026
- Industry
- Mobile Measurement & Attribution
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- ~$227M (prior to AppLovin acquisition)
- Revenue Range
- $100M–$200M
- Parent Company
- AppLovin
- API Available
- Yes
One of the top three global mobile measurement partners (MMPs), known for strong fraud prevention and deep analytics capabilities
Adjust is a mobile measurement partner (MMP) and analytics platform founded in 2012 in Berlin, Germany. The company provides app marketers and developers with tools to attribute mobile app installs and in-app events to the correct marketing channels, enabling data-driven decisions about advertising spend. Adjust's platform covers the full mobile marketing lifecycle, from user acquisition attribution and retargeting measurement to fraud prevention and audience segmentation. It is widely regarded as one of the top two or three MMPs globally, competing closely with AppsFlyer and Branch. In 2021, AppLovin Corporation acquired Adjust for approximately $1 billion, integrating it into its broader marketing software and mobile gaming ecosystem. Despite the acquisition, Adjust continues to operate as a distinct brand and product suite, maintaining its own identity, customer relationships, and go-to-market presence. The platform serves thousands of apps across gaming, e-commerce, fintech, and other verticals, processing billions of data points daily to deliver accurate attribution and actionable insights. Adjust's significance in the AdTech ecosystem stems from its role as a neutral, trusted third-party measurement layer between advertisers and ad networks. As mobile privacy regulations and platform changes (such as Apple's ATT framework and SKAdNetwork) have reshaped the industry, Adjust has invested heavily in privacy-preserving measurement solutions, probabilistic attribution, and incrementality testing, keeping it relevant and competitive in a rapidly evolving landscape.
Attribution
Multi-touch mobile attribution that tracks and credits installs and in-app events to the correct marketing sources across paid, organic, and owned channels.
Fraud Prevention Suite
Real-time detection and filtering of fraudulent installs, clicks, and in-app events to protect advertising budgets.
Audience Builder
Segmentation tool that allows marketers to create and activate custom user audiences for retargeting and lookalike campaigns.
Datascape
Unified analytics dashboard that consolidates campaign performance data, cohort analysis, and revenue metrics in one interface.
SKAdNetwork Solution
Privacy-preserving attribution solution designed to work within Apple's SKAdNetwork framework for iOS 14+ measurement.
Adjust Automate
Campaign automation tool that enables rule-based bid adjustments and budget management across ad networks.
CTV Attribution
Attribution solution for Connected TV advertising, linking CTV ad exposures to mobile app installs and conversions.
Adjust Pulse
Alerting and anomaly detection system that notifies marketers of unusual changes in campaign or app performance metrics.