Adjust
Adjust gives app marketers accurate, fraud-free attribution and analytics across every channel, enabling smarter spend decisions and sustainable app growth — now backed by AppLovin's advertising ecosystem.
Last updated Jul 5, 2026 by ATDb automated enrichment · Connections updated Jul 6, 2026
At a glance
- Employees
- 501-1000
- Funding
- ~$227M (pre-acquisition)
- Revenue
- $100M–$200M (estimated pre-acquisition)
About
One of the top two or three global mobile measurement partners (MMPs), with broad adoption across gaming, e-commerce, and app verticals worldwide
Adjust, now part of AppLovin, is one of the world's most widely used mobile measurement and analytics platforms, serving app marketers across gaming, e-commerce, fintech, and other verticals. Founded in 2012 in Berlin, Germany, Adjust provides mobile attribution, campaign analytics, fraud prevention, and audience segmentation tools that help marketers understand where their users come from and how to optimize spend across channels. The platform integrates with hundreds of ad networks, DSPs, and marketing tools, making it a central hub for mobile marketing intelligence. AppLovin acquired Adjust in 2021 for approximately $1 billion, combining Adjust's measurement capabilities with AppLovin's mobile advertising and monetization ecosystem. The acquisition positioned AppLovin to offer a more comprehensive end-to-end solution for mobile app growth, spanning user acquisition, monetization, and measurement. Adjust continues to operate as a distinct brand and product suite within the AppLovin portfolio, serving thousands of app developers and marketers globally. In the broader AdTech ecosystem, Adjust competes with AppsFlyer, Kochava, Singular, and Branch in the mobile measurement partner (MMP) space. Its competitive strengths include robust fraud prevention through its Fraud Prevention Suite, deep SKAdNetwork support for iOS privacy-compliant measurement, and a strong global partner network. Adjust's data infrastructure and SDK adoption across millions of apps give it significant scale and credibility as a trusted measurement standard in mobile marketing.
Business model
SaaS
Target market
Enterprise
What they offer
Mobile Attribution
Tracks and attributes app installs and in-app events to the correct marketing source across paid, organic, and owned channels.
Fraud Prevention Suite
Detects and blocks mobile ad fraud in real time, including click injection, SDK spoofing, and fake installs.
Campaign Analytics
Provides granular reporting and dashboards on campaign performance, user behavior, and ROI across all marketing channels.
Audience Builder
Enables marketers to create and activate custom audience segments for retargeting and lookalike campaigns.
SKAdNetwork Support
Offers privacy-compliant iOS measurement and reporting aligned with Apple's SKAdNetwork framework.
Datascape
A unified analytics dashboard that consolidates spend, revenue, and performance data across all marketing sources.
CTV Attribution
Extends measurement capabilities to Connected TV advertising, linking CTV exposures to mobile app installs and events.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2012 · Founded
- 2021Acquired by AppLovinStill operating as part of AppLovin