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Adjust was acquired by AppLovin (Jan 2021)— See the full lineage →
Adjust

Adjust

Mobile Measurement & Attributionadjust.com

Adjust is a mobile measurement and analytics company, now part of AppLovin (NASDAQ: APP), trusted by marketers worldwide to measure and grow apps across platforms ranging from mobile to CTV.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

History
Founded
2012
HQ
Berlin, Berlin, Germany
Parent
AppLovin
Connections
162

AI-drafted from public sources30 sources cited

At a glance

Employees
501-1000
Funding
~$227M (pre-acquisition)
Revenue
$100M–$200M (estimated pre-acquisition)
138integrations14competitors5corporate family1acquisitions
Attribution & AnalyticsAd Fraud PreventionMobile Marketing

About

One of the top two or three global mobile measurement partners (MMPs), with broad adoption across gaming, e-commerce, and app verticals worldwide

Adjust is a mobile measurement and analytics company, now part of AppLovin (NASDAQ: APP), trusted by marketers worldwide to measure and grow apps across platforms ranging from mobile to CTV. Its platform tracks user interactions across advertising channels and platforms by integrating a lightweight SDK into mobile apps to collect data on user behavior and ad interactions, which is then processed and analyzed to deliver actionable insights for app marketers. Adjust's core offerings include mobile attribution — connecting app installs and user actions to specific sources such as paid ads, organic campaigns, or other marketing channels — alongside ad fraud protection, cohort analysis, and user segmentation. It supports a wide range of advertising partners, including major platforms such as Facebook, Google, Twitter, and TikTok, enabling campaign tracking across multiple networks. Its analytics are also delivered to some of the world's largest advertising and media agencies, including Vivaki, Publicis, and GroupM. Source 1: ad-tech.com — Adjust - ad:tech New Delhi Source 2: statsig.com — What is Adjust? Source 3: piano.io — Adjust Source 4: mmaglobal.com — adjust GmbH (MEA)

Business model

SaaS

Target market

Enterprise

What they offer

  • Mobile Attribution

    Tracks and attributes app installs and in-app events to the correct marketing source across paid, organic, and owned channels.

  • Fraud Prevention Suite

    Detects and blocks mobile ad fraud in real time, including click injection, SDK spoofing, and fake installs.

  • Campaign Analytics

    Provides granular reporting and dashboards on campaign performance, user behavior, and ROI across all marketing channels.

  • Audience Builder

    Enables marketers to create and activate custom audience segments for retargeting and lookalike campaigns.

  • SKAdNetwork Support

    Offers privacy-compliant iOS measurement and reporting aligned with Apple's SKAdNetwork framework.

  • Datascape

    A unified analytics dashboard that consolidates spend, revenue, and performance data across all marketing sources.

  • CTV Attribution

    Extends measurement capabilities to Connected TV advertising, linking CTV exposures to mobile app installs and events.

Key features

Real-time mobile attribution across 2,000+ network integrationsAdvanced fraud prevention with probabilistic and deterministic detectionSKAdNetwork and privacy-first measurement for iOSCohort analysis and LTV reportingDeep linking and deferred deep linkingAutomated reporting and custom dashboardsCross-platform measurement including CTV and web

Use cases

Attributing mobile app installs to paid advertising campaignsDetecting and blocking fraudulent traffic before it impacts budgetsMeasuring in-app event performance and user lifetime valueBuilding retargeting audiences based on user behaviorReporting on iOS campaign performance under privacy constraintsUnifying marketing data across channels into a single analytics viewMeasuring the impact of Connected TV ads on mobile app installs

Customer segments

Mobile gaming companiesE-commerce and retail appsFintech and banking appsSubscription and streaming appsTravel and rideshare appsPerformance marketing agencies

Tech & specs

Technology stack

Mobile SDK (iOS and Android)REST APISKAdNetwork integration layerReal-time data pipelineCloud-based analytics infrastructureMachine learning for fraud detection

Security & compliance

GDPRCCPASOC 2ISO 27001Privacy Shield (historical)

Deployment

Cloud

API

Yes

Corporate history
  1. 2012 · Founded
  2. 2021Acquired by AppLovin
    Still operating as part of AppLovin
Connection details
View Adjust’s full portfolio (4) See alternatives to Adjust See integrations with Adjust (138)

Explore further

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