Adjust

Adjust is recognized as one of the top three mobile measurement partners globally, competing directly with AppsFlyer and Singular. The company holds significant market share in the gaming vertical and has strong presence in e-commerce and fintech sectors. As part of AppLovin, Adjust benefits from integration with a broader mobile app ecosystem while maintaining independence in serving non-AppLovin customers.

Adjust is a leading mobile measurement and fraud prevention company that provides comprehensive attribution, analytics, and security solutions for mobile app marketers and developers. Founded in 2012, the company has established itself as a critical infrastructure provider in the mobile app ecosystem, helping businesses measure marketing performance, prevent fraud, and optimize user acquisition strategies across iOS and Android platforms. Adjust's platform processes billions of data points daily, serving over 40,000 apps globally. In July 2021, Adjust was acquired by AppLovin Corporation for approximately $1 billion, marking one of the largest acquisitions in the mobile marketing technology space. The acquisition strategically positioned AppLovin to offer end-to-end solutions combining app monetization, marketing, and measurement capabilities. Post-acquisition, Adjust continues to operate as a distinct brand within the AppLovin ecosystem, maintaining its product suite and serving both AppLovin clients and independent customers. The company maintains offices across major global markets including Berlin (headquarters), San Francisco, New York, Tokyo, Seoul, and other key technology hubs, employing several hundred professionals worldwide.