Adjust TrueLink

Deep linking and user routing solution embedded within one of the top 3 global mobile measurement platforms

Adjust TrueLink is the deep linking product within Adjust's mobile measurement and analytics platform. It enables marketers and developers to create smart links that route users to the correct destination — whether that's a specific in-app screen, the app store for first-time installs, or a web fallback — based on the user's device type, install state, and platform. TrueLink is designed to eliminate broken user journeys and improve conversion rates across paid campaigns, email, social, and owned channels. As part of Adjust's broader suite, TrueLink integrates natively with Adjust's attribution and analytics infrastructure, allowing marketers to not only route users intelligently but also measure the downstream impact of those journeys. This tight integration differentiates TrueLink from standalone deep linking tools by connecting link performance directly to attribution data, cohort analysis, and campaign reporting. Adjust, the parent platform, is one of the leading mobile measurement partners (MMPs) in the AdTech ecosystem, competing with AppsFlyer, Branch, and Kochava. TrueLink strengthens Adjust's value proposition by addressing the full user acquisition funnel — from ad click to in-app engagement — making it particularly valuable for app-first businesses seeking to reduce friction and improve return on ad spend (ROAS).