Braze
C · Marketing TechnologyBraze enables brands to build lasting customer relationships through real-time, personalized messaging across all channels, powered by a flexible data layer and AI-driven insights that help marketers optimize engagement at scale.
Last updated Feb 8, 2026
- Industry
- Customer Engagement Platform / Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $276M
- Revenue Range
- $400M-$500M
- Stock Symbol
- BRZE
- Parent Company
- Braze, Inc.
- API Available
- Yes
Market Position
Leading enterprise customer engagement platform competing with Salesforce Marketing Cloud, Adobe Campaign, and Iterable
Overview
Braze is a leading customer engagement platform that enables brands to orchestrate personalized, real-time messaging across multiple channels including email, push notifications, in-app messages, SMS, and web. Founded in 2011, the company has established itself as a major player in the marketing technology space, serving enterprise brands across industries like retail, media, entertainment, travel, and financial services. The platform combines data aggregation, segmentation, and AI-powered insights to help marketers create sophisticated customer journeys and campaigns. Braze went public on NASDAQ in November 2021 and has grown to serve thousands of customers globally, including major brands like Burger King, Domino's, HBO Max, and Urban Outfitters. The company differentiates itself through its real-time data processing capabilities, cross-channel orchestration, and developer-friendly architecture. As a customer engagement platform rather than a pure advertising technology solution, Braze sits at the intersection of MarTech and AdTech, focusing on owned channel communication and customer lifecycle marketing rather than paid media acquisition.
Products & Features
Cross-Channel Messaging
Unified platform for orchestrating email, push notifications, in-app messages, SMS, WhatsApp, and web messaging
Braze Canvas
Visual journey builder for creating sophisticated, multi-step customer engagement workflows
Braze Audience Paths
AI-powered feature that automatically segments users and determines optimal messaging paths
Braze Intelligence Suite
AI and machine learning tools including send time optimization, intelligent selection, and predictive analytics
Braze Currents
Real-time data streaming to send customer engagement data to data warehouses and analytics platforms
Content Cards
Persistent in-app content feed for delivering personalized content that users can access on-demand
Feature Flags
Tools for remotely controlling app features and conducting A/B tests without app store updates
Key Features
Real-time data processing and segmentationCross-channel campaign orchestrationAI-powered send time optimizationDrag-and-drop journey builder (Canvas)Liquid templating for personalizationA/B and multivariate testingPredictive analytics and churn predictionReal-time data streaming (Currents)SDK for mobile and web integrationAdvanced audience segmentationIn-app messaging and Content CardsFrequency capping and rate limiting
Use Cases
Onboarding new users with personalized welcome campaignsRe-engagement and win-back campaigns for dormant usersAbandoned cart recovery for e-commercePersonalized content recommendationsTransactional messaging and order updatesLoyalty program communicationsEvent-triggered messaging based on user behaviorCross-sell and upsell campaignsChurn prevention through predictive analyticsLocation-based messaging and geofencing
Customer Segments
E-commerce and retailMedia and entertainmentTravel and hospitalityFinancial servicesOn-demand servicesGamingQuick-service restaurantsHealthcare and fitnessEducation technology