Braze enables brands to build lasting customer relationships through real-time, personalized messaging across all channels, powered by a flexible data layer and AI-driven insights that help marketers optimize engagement at scale.
Last updated Feb 8, 2026
Leading enterprise customer engagement platform competing with Salesforce Marketing Cloud, Adobe Campaign, and Iterable
Braze is a leading customer engagement platform that enables brands to orchestrate personalized, real-time messaging across multiple channels including email, push notifications, in-app messages, SMS, and web. Founded in 2011, the company has established itself as a major player in the marketing technology space, serving enterprise brands across industries like retail, media, entertainment, travel, and financial services. The platform combines data aggregation, segmentation, and AI-powered insights to help marketers create sophisticated customer journeys and campaigns. Braze went public on NASDAQ in November 2021 and has grown to serve thousands of customers globally, including major brands like Burger King, Domino's, HBO Max, and Urban Outfitters. The company differentiates itself through its real-time data processing capabilities, cross-channel orchestration, and developer-friendly architecture. As a customer engagement platform rather than a pure advertising technology solution, Braze sits at the intersection of MarTech and AdTech, focusing on owned channel communication and customer lifecycle marketing rather than paid media acquisition.
Unified platform for orchestrating email, push notifications, in-app messages, SMS, WhatsApp, and web messaging
Visual journey builder for creating sophisticated, multi-step customer engagement workflows
AI-powered feature that automatically segments users and determines optimal messaging paths
AI and machine learning tools including send time optimization, intelligent selection, and predictive analytics
Real-time data streaming to send customer engagement data to data warehouses and analytics platforms
Persistent in-app content feed for delivering personalized content that users can access on-demand
Tools for remotely controlling app features and conducting A/B tests without app store updates