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Braze

Braze

Customer Engagement & Marketing Automationbraze.com

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

In the news
Founded
2011
HQ
New York, New York, United States
Connections
125

AI-drafted from public sources8 sources cited

At a glance

Employees
1001-5000
Funding
$175M+
Revenue
$400M-$500M
Stock
BRZE
92integrations24competitors
Marketing CloudMarketing AutomationCustomer Engagement

About

A leading cloud-native customer engagement platform, recognized as a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing. Those channels span both in-product touchpoints — including in-app messages, Content Cards, and Banners — and out-of-product delivery via email, push, SMS, MMS, RCS, WhatsApp, LINE, and webhooks. Campaign orchestration is handled through a campaigns tool for single messages and Canvas for multi-step customer journeys, where welcome series, cart abandonment flows, and post-purchase sequences are built. In 2023, Braze updated its artificial intelligence capabilities and rebranded them as Sage AI by Braze. Braze became a publicly traded company in November 2021 on Nasdaq under the ticker BRZE, and by 2023 had surpassed $500 million in CARR while earning recognition as a leader in the Forrester Wave, Gartner Magic Quadrant, and IDC MarketScapes for cross-channel marketing. Source 1: wikipedia.org — Braze, Inc. Source 2: relationshipone.com — Understanding the Braze Customer Experience Platform Source 3: braze.com — About Braze | Our Company, History, Leadership Team

Business model

SaaS

Target market

Enterprise and Mid-Market

What they offer

  • Canvas Flow

    Visual customer journey builder for orchestrating multi-step, cross-channel messaging campaigns with branching logic and real-time triggers

  • Braze Email

    Full-featured email marketing tool with drag-and-drop editor, dynamic personalization, and deliverability optimization

  • Push Notifications

    Mobile and web push notification delivery with rich media support, A/B testing, and intelligent timing

  • SMS & MMS

    Two-way SMS and MMS messaging capabilities with compliance tools and global carrier support

  • In-App Messaging

    Contextual in-app messages triggered by real-time user behavior within mobile and web applications

  • Content Cards

    Persistent, feed-style content placements within apps and websites that can be updated without a new app release

  • Braze Audience Sync

    Syncs Braze audience segments to paid media platforms like Google, Facebook, and TikTok for coordinated cross-channel campaigns

  • Braze Intelligence Suite

    AI-powered features including Intelligent Timing, Intelligent Channel, and Intelligent Selection to optimize send times, channels, and content

  • Braze Data Platform

    Real-time customer data ingestion, segmentation, and profile management layer powering personalization across all channels

  • Predictive Suite

    Machine learning tools for predicting churn likelihood and event probability to enable proactive engagement

Key features

Real-time customer data ingestion and segmentationAI-powered send time and channel optimizationCross-channel journey orchestration via Canvas FlowDynamic content personalization with Liquid templatingMultivariate and A/B testingRobust REST and SDK APIsBuilt-in analytics and reporting dashboardsGlobal compliance and data privacy controlsDrag-and-drop campaign and journey buildersAudience sync to paid media platforms

Use cases

Customer onboarding and activation campaignsChurn prevention and win-back programsPersonalized product recommendationsLoyalty and rewards program communicationsReal-time transactional and triggered messagingCross-channel lifecycle marketingApp re-engagement campaignsE-commerce cart abandonment recoveryMedia and content consumption nudgesFinancial services account engagement

Customer segments

Retail and e-commerce brandsMedia and entertainment companiesFinancial services and fintechTravel and hospitalityGaming companiesHealthcare and wellness appsTechnology and SaaS companies

Tech & specs

Technology stack

Cloud-native infrastructure (AWS)RESTful APIsNative mobile SDKs (iOS, Android)Web SDK (JavaScript)Liquid templating language for personalizationMachine learning and AI modelsKafka for real-time data streamingWebhooks for third-party integrations

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (available)Privacy Shield

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
Connection details
See alternatives to Braze See integrations with Braze (92)

Explore further

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