Braze
Braze empowers brands to deliver real-time, personalized customer experiences across every channel, driving retention, loyalty, and revenue through data-driven engagement.
Last updated May 23, 2026 by ATDb automated enrichment · Connections updated May 25, 2026
- Industry
- Customer Engagement & Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $175M
- Revenue Range
- $400M-$500M
- Stock Symbol
- BRZE
- Parent Company
- Braze, Inc.
- API Available
- Yes
A top-tier customer engagement platform and recognized leader in mobile and cross-channel marketing automation, competing with Salesforce, Adobe, and Iterable
Braze is a cloud-based customer engagement platform designed to help brands build meaningful, data-driven relationships with their customers across email, push notifications, SMS, in-app messaging, web push, and more. Founded in 2011 and headquartered in New York City, Braze serves thousands of global brands by enabling real-time, highly personalized communication powered by AI and behavioral data. The platform's core strength lies in its ability to unify customer data and orchestrate multi-channel campaigns with precision and speed. Braze occupies a prominent position in the marketing technology ecosystem, competing directly with platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, and Iterable. Its platform is particularly well-regarded for mobile-first engagement capabilities, making it a preferred choice for consumer apps, e-commerce, media, and fintech companies. Braze went public on the Nasdaq in November 2021 under the ticker BRZE, reflecting strong market confidence in its growth trajectory. In the AdTech and MarTech landscape, Braze is significant for its developer-friendly APIs, robust segmentation engine, and Canvas Flow journey builder, which allow marketers and engineers to collaborate on sophisticated lifecycle marketing programs. The company has expanded its AI capabilities with features like Sage AI, enabling predictive analytics, intelligent channel selection, and content personalization. With a strong partner ecosystem and deep integrations across CDPs, analytics tools, and data warehouses, Braze is considered a cornerstone platform for modern customer engagement strategies.
Canvas Flow
Visual customer journey builder for orchestrating multi-step, multi-channel campaigns with branching logic and real-time triggers
Sage AI
AI-powered suite offering predictive analytics, intelligent channel selection, content personalization, and send-time optimization
Braze Data Platform
Unified customer data layer that ingests, stores, and activates behavioral and profile data for segmentation and personalization
Email Marketing
Full-featured email campaign creation, delivery, and analytics with dynamic content and A/B testing
Push Notifications
Mobile and web push notification capabilities with rich media, deep linking, and personalization
SMS & MMS
Two-way SMS and MMS messaging for transactional and promotional use cases
In-App Messaging
Contextual in-app messages triggered by user behavior within mobile and web applications
Content Cards
Persistent, feed-style content units embedded within apps for ongoing personalized content delivery
Braze Audience Sync
Syncs Braze audience segments to paid media platforms like Google, Facebook, and TikTok for coordinated advertising
Braze Currents
Real-time data streaming product that exports engagement event data to data warehouses and analytics tools