Braze

A leading cloud-native customer engagement platform, recognized as a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs

Braze is a comprehensive customer engagement platform founded in 2011 and headquartered in New York, NY. The company enables brands to build meaningful, data-driven relationships with their customers by orchestrating highly personalized messaging across channels including email, push notifications, SMS, in-app messaging, and web. Braze's platform leverages AI and machine learning to help marketers deliver the right message at the right time, driving engagement, retention, and revenue growth. Braze serves a broad range of industries including retail, media, finance, travel, and technology, with a strong focus on enterprise and mid-market brands. Its platform is built around a real-time customer data layer that ingests behavioral signals and enables dynamic segmentation, journey orchestration, and multivariate testing. The company went public on the Nasdaq in November 2021 under the ticker BRZE, reflecting strong market confidence in its growth trajectory and platform differentiation. In the competitive customer engagement and marketing automation landscape, Braze stands out for its developer-friendly architecture, robust API ecosystem, and deep channel breadth. It competes with platforms like Salesforce Marketing Cloud, Adobe Campaign, Iterable, and Klaviyo, but differentiates itself through real-time data processing, ease of integration, and a modern cloud-native infrastructure. With a global presence spanning offices across North America, Europe, and Asia-Pacific, Braze has established itself as a go-to platform for brands prioritizing customer-centric marketing at scale.