Localytics

Localytics positioned itself as a leading mobile-first marketing and analytics platform before its acquisition by Upland Software. The company competed in the rapidly growing mobile engagement and analytics market, serving enterprise and mid-market clients seeking comprehensive solutions for understanding and engaging mobile app users. As part of Upland Software's portfolio, Localytics continues to serve as a specialized mobile engagement solution within the broader enterprise work management ecosystem.

Localytics is a mobile app marketing and analytics platform that specializes in helping brands deliver personalized customer experiences across mobile channels. The company provides an integrated suite of tools combining mobile app analytics, marketing automation, and predictive AI capabilities to enable businesses to understand user behavior, segment audiences effectively, and orchestrate targeted engagement campaigns. By unifying data collection, analysis, and activation within a single platform, Localytics empowers mobile-first companies to optimize their customer lifecycle management and drive measurable improvements in key metrics such as user retention, conversion rates, and lifetime value. The platform serves enterprise and mid-market clients across diverse industries including retail, media and entertainment, travel and hospitality, and financial services. Localytics differentiates itself through its mobile-specific engagement strategies, offering capabilities such as push notifications, in-app messaging, app inbox functionality, and location-based marketing. The company's analytics engine processes billions of data points to deliver actionable insights into user journeys, funnel analysis, cohort behavior, and attribution modeling, enabling marketers to make data-driven decisions that enhance mobile app performance and overall user satisfaction.