Localytics

A leading mid-market to enterprise mobile engagement platform, recognized for combining behavioral analytics with multi-channel campaign automation in a unified solution.

Localytics was a Boston-based mobile analytics and engagement platform founded in 2009, built to help brands understand how users interacted with their mobile applications and deliver highly personalized in-app experiences at scale. The platform combined deep behavioral analytics with marketing automation capabilities, enabling product and marketing teams to segment audiences, trigger targeted push notifications, in-app messages, and email campaigns based on real-time user behavior. Localytics served hundreds of enterprise clients across media, retail, travel, and financial services, becoming a recognized leader in the mobile engagement space during the rapid growth of the app economy. At its peak, Localytics powered engagement for major brands including ESPN, The Weather Channel, and Condé Nast, processing billions of data points monthly to surface actionable insights. Its platform differentiated itself through the combination of analytics and activation in a single solution — allowing marketers to move seamlessly from understanding user behavior to acting on it without switching tools. The company raised approximately $70M in venture funding over its lifetime and grew to a team of several hundred employees before its acquisition. Upland Software acquired Localytics for approximately $67.7M, integrating its mobile analytics and engagement capabilities into Upland's broader suite of digital engagement products. Following the acquisition, the Localytics brand was gradually absorbed into Upland's portfolio, with its technology and customer relationships folded into Upland's enterprise software offerings. The Localytics brand no longer operates as a distinct standalone entity, representing the consolidation trend that reshaped the mobile marketing technology landscape in the late 2010s.