Localytics

Localytics is a mobile app marketing and analytics platform that empowers brands to deliver personalized customer experiences across mobile channels. The company provides a comprehensive suite of tools that combine mobile app analytics, marketing automation, and predictive AI to help businesses understand user behavior, segment audiences, and orchestrate targeted engagement campaigns. By unifying data collection, analysis, and activation in a single platform, Localytics enables mobile-first companies to optimize their customer lifecycle management and drive measurable improvements in user retention, conversion, and lifetime value. The platform serves enterprise and mid-market clients across various industries including retail, media and entertainment, travel and hospitality, and financial services. Localytics differentiates itself through its focus on mobile-specific engagement strategies, offering capabilities such as push notifications, in-app messaging, app inbox functionality, and location-based marketing. The company's analytics engine processes billions of data points to provide actionable insights into user journeys, funnel analysis, cohort behavior, and attribution modeling, enabling marketers to make data-driven decisions that enhance mobile app performance and user satisfaction.