Localytics

Mid-tier mobile engagement platform bridging analytics and marketing automation for enterprise mobile apps

Localytics was a Boston-based mobile analytics and engagement platform founded in 2009 that helped brands and app developers understand how users interacted with their mobile applications. The platform combined deep behavioral analytics with targeted messaging capabilities, enabling marketers to segment audiences, analyze funnels, and deliver personalized push notifications, in-app messages, and email campaigns based on real-time user data. Localytics served hundreds of enterprise customers across media, retail, travel, and financial services verticals. At its peak, Localytics was considered one of the leading independent mobile engagement platforms, competing directly with companies like Braze, Leanplum, and Mixpanel. The company raised approximately $35 million in venture funding and built a reputation for combining robust analytics with actionable marketing automation in a single unified platform. Its ability to close the loop between data insights and campaign execution made it a compelling choice for mobile-first brands. In 2018, Localytics was acquired by Upland Software, a cloud-based enterprise work management software company. Following the acquisition, Localytics was integrated into Upland's portfolio of customer engagement products. Over time, the distinct Localytics brand was gradually absorbed, and the platform's capabilities were folded into Upland's broader mobile messaging and engagement offerings, effectively ending Localytics as a standalone product identity.