Marketing Analytics

Adobe Analytics is an enterprise-focused platform, operating within Adobe Experience Cloud, that gathers and interprets customer data from digital touchpoints to support data-driven decision-making, audience personalization, and marketing ROI optimization.

Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies customer profiles in real time for activation across Adobe's marketing ecosystem and external destinations.

Comscore is an American-based global media measurement and analytics company that provides marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

Dentsu Inc., now operating as Dentsu Group Inc., was a Japanese international advertising and public relations company headquartered in Tokyo, which reorganized into a holding company structure effective January 1, 2020.

Google Analytics is a web analytics platform that measures and reports on website traffic, providing information about how people use a website — including its most popular content, time spent on each page, and the devices visitors use.

Google Optimize was a free web experimentation platform that helped marketers test different versions of page features and layouts in order to maximize conversion rates, but it ceased operation on September 30, 2023.

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams that automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI tools.

Nielsen Attribution is a cross-platform marketing measurement company whose core capability is unifying attribution across both digital channels and traditional media — including television, radio, and print — in a way that purely digital-focused platforms cannot replicate.

Omnicom Group is an American multinational holding company specializing in media, marketing, and corporate communications.

Accenture is a consulting-rooted firm whose marketing arm, Accenture Song, has grown into an operation comparable in scale to the largest advertising holding companies.

Adobe Mix Modeler is a unified marketing measurement platform that merges marketing mix modeling with multi-touch attribution to deliver comprehensive, incremental measurements across channels.

Adriel is an all-in-one digital marketing platform that enables marketers and agencies to connect, manage, and optimize digital advertising accounts across multiple channels from a central workspace.

Adverity is an enterprise-grade marketing data intelligence platform engineered to automate complex marketing data integration and provide a governed AI data foundation for modern analytics.

AdvertiseCast is a podcast network for buying and selling podcast advertising.

AgencyAnalytics is a reporting and dashboard platform built specifically for marketing agencies, offering client-facing reports and integrations across major marketing channels.

Brandwatch is a Cision company and global leader in social intelligence and social media management.

CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value of their digital spend.

Capgemini is a global technology leader that partners with companies to transform and manage their businesses, guided by a purpose of unleashing human energy through technology for an inclusive and sustainable future.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campaign analytics.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

Generative-engine optimization (GEO) product — helps brands optimize visibility across AI-powered chat services and browsers. GA October 14, 2025. Directly relevant to AdTech/SEO category as the discipline shifts from search to AI-answer surfaces.

B2B revenue attribution and marketing measurement platform. Originally launched as Bizible (acquired by Marketo 2018; passed to Adobe with Marketo acquisition). Officially rebranded from "Bizible" to "Adobe Marketo Measure" in March 2022.

Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Google in 2014.

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

AccuRanker is a SaaS platform providing fast, accurate SEO rank tracking and keyword monitoring for digital marketers and agencies.

Unified analytics platform — network APIs + attributions + ATT installs + SKAN + cohorts.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

Advanced Web Ranking is a SaaS platform providing SEO rank tracking and reporting tools for agencies, enterprises, and SEO professionals.

Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Adswerve is a digital marketing and analytics consultancy specializing in Google Marketing Platform, cloud data solutions, and marketing technology implementation.

US social media strategy agency (~32 employees, offices in Seattle, Austin, San Jose), acquired by PwC September 2012. Folded into PwC Digital Services. Sources: PR Newswire + GeekWire.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

Buffer is a social media management platform that helps businesses and individuals schedule, publish, and analyze their social media content across multiple platforms.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

Deloitte is a global professional services firm with over 180 years of history whose core purpose is to make an impact that matters for clients, people, and communities.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.

In-store visitation / foot-traffic analytics company (Montreal): hyper-accurate traffic counting and zone-visit metrics for venue owners, built on optical sensors. Acquired by Infillion in 2022.

Anaplan — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Authoritas is a UK-based SEO and search intelligence platform that helps brands and agencies optimize organic search performance through data-driven insights and automation.

Avoma is an AI-powered meeting assistant and conversation intelligence platform designed for customer-facing teams to record, transcribe, and analyze meetings.

Chorus.ai is a leading conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales calls and meetings to help revenue teams improve performance.

data.ai (formerly App Annie) is the world's leading mobile data and analytics platform, providing app market intelligence, performance benchmarks, and consumer insights to help businesses compete in the mobile economy.

DataRobot is an enterprise artificial intelligence platform company that specializes in agentic AI and automated machine learning (AutoML) solutions. The company's platform enables organizations to build, deploy, and manage AI agents at scale, democratizing data science through end-to-end automation of the machine learning lifecycle. DataRobot's mission centers on helping enterprises move beyond experimental AI pilots to production-ready solutions that deliver measurable business outcomes. T...

Global market research provider delivering strategic intelligence, data, and analytics on industries, economies, and consumers worldwide.

Evalueserve is a global professional services provider specializing in research, analytics, and data management solutions for enterprises across multiple industries. The company delivers marketing intelligence, competitive intelligence, investment research, and business analytics services that enable organizations to make data-driven strategic decisions. With a focus on combining domain expertise with advanced analytics capabilities, Evalueserve serves clients ranging from Fortune 500 compani...