Marketing Analytics

Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time, multichannel data insights to help businesses understand customer behavior and optimize marketing performance.

Adobe's enterprise customer data platform that unifies customer data in real-time to enable personalized experiences across channels.

comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.

Dentsu is one of the world's largest advertising and media agency groups, offering integrated marketing, media, creative, and data-driven solutions to global brands.

Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.

Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.

Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...

Interpublic Group (IPG) is one of the world's largest advertising and marketing services holding companies, housing a global network of creative, media, data, and PR agencies.

Nielsen Attribution is a multi-touch attribution and marketing measurement solution that helps advertisers understand the true impact of their media investments across channels.

Accenture is a global professional services company that provides a wide range of services, including digital marketing and advertising technology solutions, to help clients improve their marketing and advertising performance.

Productized Marketing Mix Modeling + Multi-Touch Attribution solution. Launched October 2023; Merkle named first agency partner Nov 2024. Built on AEP; consolidates MMM and MTA into a single platform.

Adriel is an AI-powered marketing intelligence platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams and agencies. The platform serves as a centralized hub that consolidates data from multiple disparate sources—including social media channels, paid advertising platforms, email marketing tools, and web analytics systems—into a unified, actionable dashboard. Through automated data collection and normalization processes, Adriel elimina...

Adverity is a leading enterprise-grade marketing intelligence and data integration platform that addresses the critical challenge of marketing data fragmentation across the advertising technology ecosystem. The company enables enterprises and agencies to consolidate, harmonize, and analyze data from multiple sources including advertising platforms, social media channels, and web analytics tools through automated data extraction and transformation capabilities. The platform empowers marketing ...

AdvertiseCast is a specialized AdTech platform that operates at the critical intersection of podcast content creation and digital advertising. The company functions as a comprehensive marketplace connecting podcast creators with advertisers seeking to reach highly engaged audio audiences. By centralizing discovery, booking, and campaign management processes into a unified, technology-driven solution, AdvertiseCast addresses the fragmentation challenges that have historically plagued the podca...

AgencyAnalytics is a comprehensive reporting and analytics platform specifically designed for digital marketing agencies operating within the AdTech ecosystem. The company provides an all-in-one solution that enables marketing agencies to aggregate data from multiple marketing channels, create customizable dashboards, automate client reporting, and deliver professional white-label reports to their clients. By centralizing data from various marketing platforms into a single unified interface, ...

Brandwatch is a leading social media intelligence and consumer research platform that helps brands monitor, analyze, and act on online conversations at scale.

CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertisers, and agencies managing digital marketing campaigns.

Global IT services and consulting giant offering end-to-end digital marketing transformation, data analytics, and AdTech implementation services to enterprise clients worldwide.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campaign analytics.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

Unified analytics platform — network APIs + attributions + ATT installs + SKAN + cohorts.

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

Generative-engine optimization (GEO) product — helps brands optimize visibility across AI-powered chat services and browsers. GA October 14, 2025. Directly relevant to AdTech/SEO category as the discipline shifts from search to AI-answer surfaces.

B2B revenue attribution and marketing measurement platform. Originally launched as Bizible (acquired by Marketo 2018; passed to Adobe with Marketo acquisition). Officially rebranded from "Bizible" to "Adobe Marketo Measure" in March 2022.

Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Google in 2014.

AccuRanker is a SaaS platform providing fast, accurate SEO rank tracking and keyword monitoring for digital marketers and agencies.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

Advanced Web Ranking is a SaaS platform providing SEO rank tracking and reporting tools for agencies, enterprises, and SEO professionals.

Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Ahrefs is a prominent software-as-a-service (SaaS) company specializing in search engine optimization (SEO) tools and digital marketing intelligence. Founded to help website owners, digital marketers, and SEO professionals improve their online visibility, Ahrefs has established itself as one of the most comprehensive SEO toolsets in the industry. The platform is built around one of the largest third-party databases of live backlinks, crawling billions of web pages daily to provide users with ...

Adswerve is a digital marketing and analytics consultancy specializing in Google Marketing Platform, cloud data solutions, and marketing technology implementation.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

Buffer is a social media management platform that helps businesses and individuals schedule, publish, and analyze their social media content across multiple platforms.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.

Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.

Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.

Alexa Internet was a pioneering web analytics and traffic measurement service that provided competitive intelligence and website ranking data before being shut down by Amazon in 2022.

Avoma is an AI-powered meeting assistant and conversation intelligence platform designed for customer-facing teams to record, transcribe, and analyze meetings.

Chorus.ai is a leading conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales calls and meetings to help revenue teams improve performance.

data.ai (formerly App Annie) is the world's leading mobile data and analytics platform, providing app market intelligence, performance benchmarks, and consumer insights to help businesses compete in the mobile economy.

DataRobot is an enterprise artificial intelligence platform company that specializes in agentic AI and automated machine learning (AutoML) solutions. The company's platform enables organizations to build, deploy, and manage AI agents at scale, democratizing data science through end-to-end automation of the machine learning lifecycle. DataRobot's mission centers on helping enterprises move beyond experimental AI pilots to production-ready solutions that deliver measurable business outcomes. T...

Decoded Advertising was a New York-based independent creative agency specializing in data-driven advertising, later rebranded as part of its evolution within the broader agency landscape.

Global market research provider delivering strategic intelligence, data, and analytics on industries, economies, and consumers worldwide.

Evalueserve is a global professional services provider specializing in research, analytics, and data management solutions for enterprises across multiple industries. The company delivers marketing intelligence, competitive intelligence, investment research, and business analytics services that enable organizations to make data-driven strategic decisions. With a focus on combining domain expertise with advanced analytics capabilities, Evalueserve serves clients ranging from Fortune 500 compani...

Fishtown Analytics, now rebranded as dbt Labs, pioneered the dbt (data build tool) framework that transformed how data analysts and engineers write, test, and document SQL-based data transformations.