Pluto

Pluto is a specialized multi-touch attribution platform designed to solve the complex marketing measurement challenges faced by modern eCommerce businesses operating in an increasingly fragmented digital landscape. The platform employs advanced tracking methodologies and machine learning algorithms to reconstruct complete customer journeys across multiple channels including paid advertising, organic search, email campaigns, social media, and direct traffic. This comprehensive approach enables online retailers to accurately identify which marketing efforts genuinely drive conversions and revenue across multiple devices, channels, and touchpoints, moving beyond simplistic last-click attribution models that fail to capture the full complexity of contemporary customer behavior. Positioned as a privacy-conscious attribution solution, Pluto has emerged as particularly relevant in the post-iOS 14.5 era, where traditional pixel-based tracking has become increasingly unreliable due to Apple's App Tracking Transparency framework and broader privacy regulations including GDPR and CCPA. The platform specifically serves direct-to-consumer brands, online retailers, and eCommerce businesses struggling with the 'black box' problem of understanding marketing ROI across disconnected digital channels. With eCommerce-specific integrations for platforms like Shopify and WooCommerce, along with major advertising networks, Pluto offers a seamless implementation experience that delivers sophisticated attribution insights without requiring extensive technical resources or data science expertise, making advanced marketing analytics accessible to businesses of varying sizes and technical sophistication levels.