Pluto

Pluto is a specialized multi-touch attribution platform designed to solve the complex marketing measurement challenges faced by modern eCommerce businesses. The platform provides sophisticated attribution modeling that helps online retailers understand which marketing efforts truly drive conversions and revenue across fragmented customer journeys spanning multiple devices, channels, and touchpoints. Leveraging advanced tracking methodologies and machine learning algorithms, Pluto reconstructs complete customer journeys across paid advertising, organic channels, email campaigns, social media, and direct traffic to deliver actionable insights for data-driven budget allocation. Positioned as a privacy-conscious attribution solution, Pluto has emerged as particularly relevant in the post-iOS 14.5 landscape where traditional pixel-based tracking has become increasingly unreliable. The platform serves direct-to-consumer brands, online retailers, and eCommerce businesses struggling with the 'black box' problem of understanding marketing ROI across disconnected digital channels. With eCommerce-specific integrations for platforms like Shopify, WooCommerce, and major advertising networks, Pluto offers a seamless implementation experience that delivers attribution insights without requiring extensive technical resources or data science expertise from customers, making advanced marketing analytics accessible to businesses of varying sizes and technical sophistication levels.