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Effective Date: February 22, 2026
By accessing or using theatdb.com (the “Service”), operated by Jon Holm (“we,” “us,” or “our”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not use the Service.
ATDb — The AdTech Database — is a knowledge graph of advertising technology companies, people, events, and industry news. The Service provides directory listings, company profiles, relationship mapping, and AI-enriched data (powered by Anthropic's Claude) for research and professional use. Registered users may also contribute edits and additions to the database, subject to editorial review, and submit feedback and feature requests via our integrated feedback platform (Canny.io).
You may browse the Service without an account. Certain features (such as watchlists and contributing edits) require account registration. When creating an account, you agree to:
You may use a pseudonym or display name. You must be at least 13 years old to create an account or use the Service. We reserve the right to suspend or terminate accounts at our discretion, including for violations of these Terms or our Community Guidelines.
We send two categories of email:
Transactional emails are required for account operation and are sent without separate opt-in. These include account verification, password resets, and security alerts. You cannot opt out of transactional emails while maintaining an active account.
Notification emails are strictly opt-in. We will never send you notification emails unless you explicitly enable them in your account settings. These include contribution review notifications, daily digest summaries, and administrative reports. All notification emails are disabled by default. You may enable or disable any notification email at any time from your settings.
We use cookies for authentication and, with your consent, for analytics and product analytics. When you first visit ATDb, a consent banner lets you accept or reject analytics cookies. Essential cookies (required for authentication and core functionality) cannot be disabled. For full details, see our Cookie Policy.
The Service is intended for research, professional reference, and informational purposes. You may not:
Registered users may submit edits, additions, and other content to the Service (“User Contributions”). By submitting a User Contribution, you represent and warrant that:
By submitting a User Contribution, you grant us a non-exclusive, perpetual, irrevocable, royalty-free, worldwide, sublicensable license to use, reproduce, modify, adapt, publish, display, distribute, and create derivative works from that content in connection with the Service and any successor services. This license survives deletion of your account.
You retain any copyright you hold in your contributions. However, because contributions are integrated into a collaborative database, you acknowledge that individual contributions may be edited, merged, or built upon by other users and by automated systems (including AI). You waive any right to require attribution for individual edits.
All User Contributions are subject to editorial review. We reserve the right to accept, reject, modify, or remove any contribution at our sole discretion and without notice. We are under no obligation to publish any contribution. Rejection of an edit does not imply that the content is unlawful or infringing — it may simply not meet our editorial standards.
User Contributions are made voluntarily. You will not receive compensation, credit beyond your display name in edit history, or any ownership interest in the Service for your contributions.
The ATDb name, logo, and the compilation, organization, and presentation of data on the Service are owned by or licensed to us. AI-generated content (enrichment summaries, relationship analysis, category descriptions), produced using Anthropic's Claude, is part of the Service and subject to these Terms. The compiled database, including the selection, coordination, and arrangement of content, is our property.
Individual facts (e.g., a company's headquarters or founding year) are not copyrightable. The creative expression, organization, and curation of those facts within ATDb is protected.
We respect the intellectual property rights of others. If you believe that content on the Service infringes your copyright, please send a notice to our designated agent at admin@theatdb.com with the following information:
Upon receiving a valid DMCA notice, we will remove or disable access to the allegedly infringing content and notify the contributor. We may terminate the accounts of repeat infringers.
ATDb contains data from multiple sources, including AI enrichment, automated ingestion, and user contributions. While we strive for accuracy through editorial review and automated quality checks, information on the Service may contain errors, omissions, or outdated details. You should independently verify any information before making business decisions based on it. We do not guarantee the accuracy, completeness, or timeliness of any data on the Service.
We reserve the right, but have no obligation, to monitor, edit, or remove any content on the Service at our sole discretion, including User Contributions. We may remove content that we determine, in our sole judgment, violates these Terms, our Community Guidelines, or applicable law, or is otherwise objectionable. We are not liable for any action or inaction regarding content posted by users.
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE. WE DO NOT ENDORSE, VERIFY, OR GUARANTEE THE ACCURACY OF ANY USER CONTRIBUTION OR AI-GENERATED CONTENT.
TO THE MAXIMUM EXTENT PERMITTED BY CALIFORNIA LAW, IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, INCLUDING BUT NOT LIMITED TO DAMAGES ARISING FROM USER CONTRIBUTIONS, DATA INACCURACIES, OR RELIANCE ON INFORMATION PROVIDED THROUGH THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM YOUR USE OF THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM (WHICH, FOR FREE USERS, IS $0).
You agree to indemnify and hold us harmless from any claims, losses, damages, or expenses (including reasonable attorneys' fees) arising from: (a) your use of the Service; (b) your User Contributions; (c) your violation of these Terms or our Community Guidelines; or (d) your violation of any third-party rights, including intellectual property or privacy rights.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ON AN INDIVIDUAL BASIS AND NOT AS A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION AGAINST US.
The Service integrates with third-party services to provide functionality:
Each third-party service is governed by its own terms of service and privacy policy.
The Service may also contain links to third-party websites (company websites, news sources, etc.). We are not responsible for the content, privacy practices, or availability of any third-party sites. Linking does not imply endorsement.
We reserve the right to modify these Terms or the Service at any time. Material changes will be reflected by updating the effective date. Your continued use after changes are posted constitutes acceptance of the revised Terms. We may also modify, suspend, or discontinue any part of the Service at any time without liability.
These Terms are governed by the laws of the State of California, without regard to conflict of law principles. Any disputes shall be resolved in the courts located in California.
If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
If you have questions about these Terms, contact us at admin@theatdb.com.