AdTech Evolution
885 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.
Transitions over time
When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.
Featured lineage: Tripledot Studios
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
Recent transitions
Acquired by Tamatem · 2026
Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads prim…
Acquired by Pinterest Inc. · 2026
tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and meas…
Acquired by Paramount Skydance · 2026
Warner Bros.
Acquired by Bending Spoons · 2026
AOL is a web portal and former online service provider based in New York City, currently owned by Bending Spoons.
Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retail…
Acquired by Publicis Groupe · 2026
Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing).
Acquired by Stagwell Inc. · 2026
Acquired by Stagwell in October 2026, Freestar is a publisher monetization platform that helps digital publishers maximize ad revenue throug…
Acquired by ZeroToOne.AI · 2026
GroundTruth is a leading location-based marketing and advertising technology company.
Acquired by Smartly.io · 2026
Marketing measurement and incrementality-attribution AdTech platform.
Acquired by Impact XM · 2026
Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…
Acquired by InMobi · 2026
MobileAction is an AI-powered app store optimization (ASO) and mobile user acquisition intelligence platform helping mobile marketers grow t…
Acquired by Salesforce · 2026
Qualified is a conversational sales and marketing platform that uses AI-powered chatbots and live chat to identify and engage website visito…
See also the M&A deal feed and replay the landscape by year.