AdTech Evolution
783 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.
Transitions over time
When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.
Featured lineage: Google
Recent transitions
Acquired by Pinterest Inc. · 2026
tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-d…
Acquired by Publicis Groupe · 2026
Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing).
Acquired by Omnicom Public Relations Group · 2026
Golin Ketchum is Omnicom’s public relations agency formed by the 2026 merger of Golin (est.
Acquired by Publicis Groupe · 2026
Creative-analytics AI startup, part of Publicis Groupe creative-tech stack.
Acquired by MiQ · 2026
Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…
A social shopping app combining marketplace functionality with social media features, focused on fashion resale and secondhand clothing amon…
Acquired by Snap Inc. · 2026
Snap subsidiary spun out Jan 2026 to develop next-generation AR glasses (consumer Spectacles Gen 6 target).
Became WPP Production · 2026
Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.
Became InfutorData · 2026
Verisk Marketing Solutions provides data-driven marketing intelligence and consumer insights to help brands and agencies identify, reach, an…
Merged into Microsoft Advertising · 2026
Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled …
Merged into TBWA Worldwide · 2026
MullenLowe is a global creative advertising agency network that delivers integrated marketing and communications solutions across traditiona…
Shut down · 2026
Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websit…
See also the M&A deal feed and replay the landscape by year.