Skip to content

AdTech Evolution

885 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.

Transitions over time

When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.

Featured lineage: Tripledot Studios

  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
See the full chain

Recent transitions

Playable Factory

Acquired by Tamatem · 2026

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads prim…

tvScientific
tvScientificAcquired

Acquired by Pinterest Inc. · 2026

tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and meas…

Warner Bros. Discovery

Acquired by Paramount Skydance · 2026

Warner Bros.

AOL
AOLAcquired

Acquired by Bending Spoons · 2026

AOL is a web portal and former online service provider based in New York City, currently owned by Bending Spoons.

Catalina
CatalinaAcquired

Acquired by Infillion · 2026

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retail…

1
160over90Acquired

Acquired by Publicis Groupe · 2026

Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing).

Freestar
FreestarAcquired

Acquired by Stagwell Inc. · 2026

Acquired by Stagwell in October 2026, Freestar is a publisher monetization platform that helps digital publishers maximize ad revenue throug…

GroundTruth
GroundTruthAcquired

Acquired by ZeroToOne.AI · 2026

GroundTruth is a leading location-based marketing and advertising technology company.

I
INCRMNTALAcquired

Acquired by Smartly.io · 2026

Marketing measurement and incrementality-attribution AdTech platform.

J

Acquired by Impact XM · 2026

Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…

M
MobileActionAcquired

Acquired by InMobi · 2026

MobileAction is an AI-powered app store optimization (ASO) and mobile user acquisition intelligence platform helping mobile marketers grow t…

Q
QualifiedAcquired

Acquired by Salesforce · 2026

Qualified is a conversational sales and marketing platform that uses AI-powered chatbots and live chat to identify and engage website visito…

See also the M&A deal feed and replay the landscape by year.