AdTech Evolution

Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…

Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.

Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled …

Cheetah Digital was an enterprise cross-channel customer engagement platform that helped brands build direct, loyalty-driven relationships w…

Marketing automation and customer engagement platform that was acquired by CM Group (now Marigold) in 2019, specializing in omnichannel pers…

Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmaticall…

Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now oper…

Streamr.ai was an AI-powered streaming analytics and audience intelligence platform designed to help media companies and advertisers optimiz…

Zeotap Data is the third-party audience-data arm divested from Zeotap to Roqad on Sept 2 2025 (undisclosed terms).

Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple …

GroupM is the world's largest media investment company, managing over $60 billion in annual media spend across multiple agency brands includ…

Effectv, the television advertising sales division of Comcast, rebranded to Comcast Advertising's Media Solutions in April 2025, having conn…