Pinterest Inc.

Leading visual discovery and inspiration platform with a differentiated high-intent advertising environment, competing in the broader social and display advertising market

Pinterest Inc. is a visual discovery engine and social media platform that enables users to discover, save, and share ideas through images, videos, and links organized into themed boards. Founded in 2010 and headquartered in San Francisco, California, Pinterest has grown into one of the world's largest visual search and inspiration platforms, with hundreds of millions of monthly active users globally. The platform's unique positioning around aspiration and intent — users actively seeking ideas for purchases, projects, and lifestyle choices — makes it a distinctly valuable environment for advertisers. In the AdTech ecosystem, Pinterest operates a robust self-serve and managed advertising platform offering a range of ad formats including Promoted Pins, Shopping Ads, Video Ads, Carousel Ads, and Collections Ads. Its advertising business is powered by sophisticated targeting capabilities that leverage users' search behavior, board saves, and interest signals to connect brands with consumers at the moment of inspiration. Pinterest's shopping integrations with platforms like Shopify, WooCommerce, and major retail partners have further strengthened its position as a commerce-driven media channel. Pinterest differentiates itself from competitors through its uniquely positive and intent-rich user environment, where users are actively planning future purchases rather than passively consuming content. This translates into strong advertiser ROI, particularly for retail, fashion, home décor, food and beverage, and beauty brands. The company generates revenue almost entirely through advertising, with a growing emphasis on lower-funnel shopping and performance marketing products that compete directly with Meta, Snap, and Google's visual advertising offerings.