Pinterest Inc.

Leading visual discovery and social commerce advertising platform with a differentiated high-intent, brand-safe audience

Pinterest Inc. (NYSE: PINS) is a visual discovery engine that connects people with ideas across categories including home décor, fashion, food, travel, and wellness. Founded in 2010 and headquartered in San Francisco, California, Pinterest has grown to serve hundreds of millions of monthly active users globally, making it one of the largest social media and content discovery platforms in the world. Its unique positioning as an aspirational, intent-driven platform distinguishes it from purely social networks, as users actively seek out ideas and products they plan to act on. In the AdTech ecosystem, Pinterest operates a robust advertising business built around native ad formats that blend seamlessly with organic content. Advertisers leverage Pinterest Ads — including Promoted Pins, Shopping Ads, Video Ads, and Idea Ads — to reach users who are actively planning purchases, making the platform particularly valuable for retail, e-commerce, CPG, and lifestyle brands. Pinterest's shopping integrations, including product catalogs and dynamic retargeting, have accelerated its evolution into a full-funnel social commerce platform. The company generates substantially all of its revenue from advertising, with annual revenues exceeding $3 billion. Pinterest competes with Meta, Snap, TikTok, and Google in the social and visual advertising space, but differentiates itself through its positive, brand-safe environment and high purchase intent among its user base. The platform has invested heavily in AI-powered visual search (Pinterest Lens), personalization, and creator tools to deepen engagement. Its API for Business and third-party integrations with major ad tech platforms and e-commerce solutions like Shopify further extend its reach and utility for performance marketers.