Pinterest Inc.

Leading visual discovery and intent-driven advertising platform with a dominant position in lifestyle, home, fashion, and food verticals

Pinterest Inc. is a visual discovery engine and social media platform where users save and organize images, videos, and ideas—called 'Pins'—onto themed boards. Founded in 2010 and headquartered in San Francisco, Pinterest has grown to over 500 million monthly active users globally, making it one of the largest social platforms in the world. Its unique positioning as an 'intent-driven' platform—where users actively seek inspiration for future purchases—makes it particularly valuable for advertisers compared to passive-scroll social networks. In the AdTech ecosystem, Pinterest operates a robust self-serve and managed advertising platform offering Promoted Pins, Shopping Ads, video ads, and carousel formats. Its advertising products leverage first-party data and visual search technology to help brands reach consumers at the top and middle of the purchase funnel. Pinterest's Shopping features, including Product Pins and the Pinterest Catalog, have deepened its role as a commerce platform, blurring the line between discovery and direct purchase. Pinterest competes with Meta, Snap, TikTok, and Google for digital advertising budgets, but differentiates itself through its predominantly female user base, high purchase intent signals, and a brand-safe, positive content environment. The company generates nearly all of its revenue from advertising, with annual revenues exceeding $3 billion. Its API for advertisers and partnerships with major commerce and measurement platforms make it a meaningful node in the broader programmatic and social advertising landscape.