Skip to content
ATDbbeta
Brief
Pinterest Inc.

Pinterest Inc.

Social Media AdvertisingPublisherpinterest.com

Pinterest Inc. is a visual search and discovery platform where users find inspiration, curate ideas, and shop products.

Last updated Oct 11, 2026 by the ATDb Editorial Team

In the news
Founded
2010
HQ
San Francisco, California, United States
Connections
206

AI-drafted from public sources55 sources cited

At a glance

Employees
5001-10000
Funding
$1.5B+
Revenue
$3B–$4B
Stock
PINS
116integrations11competitors7corporate family3acquisitions
Social Media ManagementE-commerce MarketingContent DiscoveryPerformance Marketing

About

Leading visual discovery and social commerce advertising platform with 500M+ monthly active users, differentiated by high purchase intent and aspirational content environment

Pinterest Inc. is a visual search and discovery platform where users find inspiration, curate ideas, and shop products. The company is headquartered in San Francisco and serves 640 million monthly active users worldwide. On the advertising side, Pinterest offers marketers and businesses the ability to reach audiences from initial discovery through to purchase via Pinterest ads, with a free business account providing access to a suite of marketing tools. The platform combines expert-curated content with AI-powered personalization to deliver targeted inspiration to users, underpinning its value to advertisers seeking relevant audience engagement. Source 1: pinterest.com — Company | Pinterest Newsroom Source 2: pinterest.com — About Pinterest | Discover New Ideas and Shop What You Love

Business model

Advertising Platform

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Promoted Pins

    Native image ads that appear seamlessly within users' home feeds and search results, blending with organic content.

  • Shopping Ads

    Product-level ads powered by merchant catalogs that surface shoppable items to users with relevant purchase intent.

  • Video Ads

    Standard and max-width video ad formats designed to capture attention and drive brand awareness in the feed.

  • Carousel Ads

    Multi-image ad format allowing brands to showcase multiple products or tell a sequential brand story in a single ad unit.

  • Collections Ads

    Immersive ad format combining a hero image or video with supporting product images to drive discovery and purchase.

  • Pinterest Trends

    Trend intelligence tool giving advertisers insight into rising search topics and seasonal interest patterns on the platform.

  • Pinterest API for Ads

    Programmatic API enabling advertisers and partners to manage campaigns, upload catalogs, and access reporting at scale.

  • Catalogs

    Product feed ingestion tool that allows retailers to upload and sync their product inventory for use in Shopping Ads and organic product pins.

  • Pinterest Tag

    First-party pixel for conversion tracking, audience building, and campaign measurement across the advertiser's website.

  • Idea Ads

    Multi-page, story-like ad format that allows brands to deliver rich, step-by-step content experiences to engaged users.

Key features

Visual search and discovery engine with high purchase intentFirst-party interest and keyword targeting based on pinning behaviorShoppable pins and in-app product checkoutProduct catalog integration for dynamic shopping adsPinterest Tag for conversion tracking and audience retargetingPredictive audience targeting using machine learningBrand safety controls in a positive, curated content environmentCross-device measurement and attributionTrend intelligence via Pinterest Trends toolAPI access for programmatic campaign management

Use cases

Brand awareness campaigns for lifestyle, fashion, and home categoriesPerformance-driven shopping campaigns for e-commerce retailersProduct catalog advertising and dynamic retargetingSeasonal and trend-based campaign planningUpper-funnel inspiration marketing for new product launchesSocial commerce and direct-to-consumer salesAudience building and lookalike targeting for CPG brandsVideo storytelling for beauty, food, and travel brands

Customer segments

E-commerce and retail brandsCPG and FMCG advertisersFashion and apparel brandsHome décor and furniture retailersBeauty and personal care brandsFood and beverage companiesTravel and hospitality brandsFinancial services advertisersDirect-to-consumer (DTC) brandsSMB advertisers via self-serve platform

Tech & specs

Technology stack

PythonJavaScalaApache KafkaApache SparkTensorFlow (machine learning / recommendation systems)MySQLHadoopKubernetesAmazon Web Services (AWS)ReactGraphQL

Security & compliance

GDPRCCPASOC 2COPPAIAB TCF 2.0

Deployment

Cloud

API

Yes

Corporate history
  1. 2010 · Founded
How it came together
  • 2021·Acquired → Pinterest Inc.↗
  • 2022·Acquired → Pinterest Inc.↗
  • 2026·Acquired → Pinterest Inc.↗
Year unknown
  • · acquired↗
See the full lineage →
Connection details
View Pinterest Inc.’s full portfolio (7) See alternatives to Pinterest Inc. See integrations with Pinterest Inc. (116) See people at Pinterest Inc. (3) See acquisitions by Pinterest Inc. (3)

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Pinterest Inc.