Social Media Management

Douyin is ByteDance's Chinese-domestic short-video app — TikTok's sister app for the China market. Separate operation from international TikTok (separate apps, separate content, separate teams). Launched 2016. Major e-commerce platform in China.

Instagram is Meta's massively popular photo and video sharing social platform, serving as one of the world's largest digital advertising ecosystems with over 2 billion monthly active users.

LinkedIn is the world's largest professional networking platform, offering B2B advertising solutions including Sponsored Content, InMail, and advanced audience targeting capabilities.

LinkedIn's B2B advertising platform enabling marketers to target professionals based on job title, industry, company size, and other professional attributes.

LinkedIn's B2B advertising and marketing platform — umbrella for LinkedIn Ads, LinkedIn Audience Network, Sponsored Content, Sponsored Messaging, Lead Gen Forms, Insight Tag, and conversion tracking. The home for Drawbridge (acq 2019) and Oribi (acq 2022) attribution and identity tech.

Meta's advertising platform offering targeted ad solutions across Facebook, Instagram, Messenger, and Audience Network, serving businesses of all sizes globally.

Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtu...

Pinterest's advertising platform that enables businesses to reach users through visual discovery and shopping-focused ad campaigns on Pinterest.

Pinterest is a visual discovery engine that allows users to save, share, and discover ideas through images and videos. The platform enables users to find inspiration for various aspects of their lives, from home decor to fashion and recipes.

Brandwatch is a leading social media intelligence and consumer research platform that helps brands monitor, analyze, and act on online conversations at scale.

Cision is a leading PR and earned media software platform that helps brands monitor, analyze, and amplify their communications across global media channels.

Discord is a popular voice, video, and text communication platform primarily used by gamers and online communities. It offers features like voice and text channels, server management, and bot integration.

Douyin Ads is the advertising platform for Douyin, China's leading short-form video app operated by ByteDance, offering brands access to hundreds of millions of Chinese users.

Facebook's peer-to-peer marketplace platform enabling users to buy, sell, and discover items locally within their communities, integrated with Facebook's advertising ecosystem.

Hootsuite is a leading social media management platform that helps organizations and individuals manage their social media presence across multiple platforms, including Twitter, Facebook, LinkedIn, and Instagram.

Kuaishou Ads is the advertising platform of Kuaishou Technology, one of China's largest short-video and live-streaming platforms, offering performance and brand advertising solutions.

Lemon8 is ByteDance's Pinterest-style lifestyle/inspiration app launched 2020 (international 2022). Subject to PAFACA Act + Apple geoblocking in US (March 2026); was NOT included in TikTok USDS JV. Actively marketed in US 2024-2025.

Nextdoor is a hyperlocal social networking platform that connects neighbors and local businesses, offering targeted advertising solutions based on geographic proximity.

4C Insights was a data science and media technology company that rebranded to Scope3 after pivoting to focus on carbon measurement and sustainability in digital advertising.

Acquisio was an AI-powered paid search and social campaign management platform that helped agencies and marketers optimize digital advertising performance at scale.

The advertising platform of Bilibili, China's leading video-sharing platform for youth culture, anime, gaming, and entertainment content.

Falcon.io (now part of Brandwatch) is a unified social media management platform offering publishing, engagement, analytics, and advertising tools for brands and agencies.

CrowdTangle was a social media analytics tool acquired by Facebook November 2016 — provided journalists, researchers, and brands with monitoring tools for tracking content engagement across Facebook, Instagram, Reddit, and other platforms. Critical research tool for studying election misinformation, misleading content spread, and platform behavior. Shut down by Meta August 14, 2024 (~6 months after announcement) — controversial decision criticized by researchers and journalists.

Dash Hudson is a social media management and analytics platform designed for consumer brands. It provides tools for content planning, scheduling, publishing, and performance measurement across various social channels. The platform leverages AI to help brands predict content performance and optimize their social media strategy to drive engagement and sales.

Digimind is a global social media monitoring and competitive intelligence platform founded in 1998, specializing in helping businesses track, analyze, and leverage social media data for strategic decision-making. The company provides enterprise-grade solutions that enable organizations to monitor brand mentions across social networks, news sites, blogs, forums, and other digital channels, while delivering actionable insights through advanced analytics and AI-powered sentiment analysis. With ...

Iconosquare is a comprehensive social media analytics and management platform founded in 2011, specializing in Instagram and Facebook performance optimization. The company provides businesses, agencies, and social media professionals with advanced tools to track metrics, analyze audience behavior, schedule content, and manage community engagement across multiple social media accounts. Originally launched as Statigram, the platform rebranded to Iconosquare in 2013 and has since evolved into on...

Keyhole is a social media analytics and monitoring platform designed to help businesses, agencies, and marketers track, measure, and optimize their social media presence across multiple platforms. The company provides real-time analytics tools that enable users to monitor hashtags, keywords, accounts, and URLs across major social networks including Twitter, Instagram, Facebook, TikTok, and LinkedIn. Keyhole's platform is particularly known for its campaign tracking capabilities, influencer id...

Awario is a social media monitoring and analytics platform that enables businesses to track brand mentions, monitor competitive activities, and engage with their audience across multiple digital channels. The platform employs advanced search algorithms and real-time data processing to capture and analyze conversations about brands, products, and industry keywords across social networks, blogs, forums, news sites, and other online sources. By converting raw social listening data into actionabl...

Brand24 is a social media monitoring and analytics platform that tracks online mentions of brands, products, and keywords across the web and social networks.

BrandMentions is a comprehensive web and social media monitoring tool that helps businesses track mentions of their brand, competitors, and keywords in real-time. It provides insights into online conversations, sentiment analysis, and competitive intelligence to enhance online presence and reputation management.

ContentStudio is a unified social media management and content marketing platform that helps businesses discover, compose, and share content across multiple social channels.

CoSchedule is a leading player in the social media management sector of the advertising technology ecosystem.

Crowdbooster was a social media analytics and management platform that helped businesses optimize their Twitter and Facebook presence through data-driven insights.

Crowdfire is a social media management tool designed to help individuals and businesses grow their online presence. It assists users with content discovery, scheduling posts across multiple platforms, and analyzing performance to optimize their social media strategy.

eClincher is a leading player in the social media management sector of the advertising technology ecosystem.

Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.

Amino Apps was a mobile platform that operated niche community apps for fandoms, interests, and hobbies, monetized through advertising and virtual goods.

BeReal is an AdTech Platform that provides a social media app that encourages users to share a photo of themselves once a day at a different time each day.

Buffer is a social media management platform that helps businesses and individuals schedule, publish, and analyze their social media content across multiple platforms.

Indian-market social platform (regional Indian languages, multi-format), launched June 2018. ~40M users at peak. Banned by India June 2020 along with TikTok; India business officially shuttered January 2021.

IgniteTech (parent of ESW Capital, Trilogy, Aurea, Crossover) acquires distressed enterprise software companies and stabilizes them under its operating model. Acquired Khoros from Vista Equity Partners May 2025 (undisclosed; Khoros had been on KBRA Default Radar Red List Aug 2024).

Letterboxd is an AdTech Platform that provides a social network and movie discovery platform for film enthusiasts.

Mintrics is a specialized social video analytics platform that consolidates performance data from major social video platforms including YouTube, TikTok, Instagram, Facebook, and emerging social networks into a unified dashboard. The platform transforms fragmented data streams into coherent strategic intelligence, emphasizing actionable insights through comprehensive capabilities including centralized reporting, trend analysis, competitive benchmarking, and audience intelligence. Unlike basic...

A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and social media.

Meta's avatar creation and customization platform that enables users to create digital representations of themselves across Meta's family of apps and virtual reality experiences.

Metricool is a social media management and analytics platform that helps brands, agencies, and creators schedule content, analyze performance, and manage ads across multiple channels from a single dashboard.

Planoly is a visual social media planning and scheduling platform designed to help creators, brands, and businesses manage their Instagram, Pinterest, TikTok, and other social content.

Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabilities into its broader Marketing Cloud.

SocialBee is a social media management SaaS platform that helps businesses and marketers schedule, publish, and recycle content across multiple social channels from a single dashboard.

China's leading social media platform and microblogging network, offering powerful advertising and marketing solutions to brands targeting Chinese consumers.