Onalytica

Onalytica is positioned as an enterprise-grade influencer marketing platform with strong emphasis on B2B influencer identification and relationship management. Following its acquisition by Gartner, it has strengthened its position in the market with enhanced credibility and resources, particularly serving large enterprises seeking sophisticated influencer analytics and relationship management capabilities.

Onalytica is a B2B influencer marketing platform that specializes in helping brands identify, analyze, and engage with relevant influencers across various industries and social media channels. The company provides sophisticated influencer relationship management (IRM) software that combines data analytics, social listening, and relationship management tools to enable enterprise brands and agencies to build and maintain strategic influencer programs. Onalytica's platform distinguishes itself through its focus on identifying true subject matter experts and thought leaders rather than just measuring follower counts. Founded in 2009 and headquartered in London, UK, Onalytica has served major global brands across sectors including technology, healthcare, finance, and consumer goods. The platform uses proprietary algorithms to map influencer networks, analyze content relevance, and measure engagement quality. In 2018, Onalytica was acquired by Gartner, the global research and advisory firm, and has since operated as part of Gartner's Digital Markets division, enhancing its capabilities and market reach while maintaining its core influencer marketing technology and services.