Strong focus on B2B influencer marketing and thought leadership identification
Last updated Jan 25, 2026
Onalytica is positioned as an enterprise-grade influencer marketing platform with strong emphasis on B2B influencer identification and relationship management. Following its acquisition by Gartner, it has strengthened its position in the market with enhanced credibility and resources, particularly serving large enterprises seeking sophisticated influencer analytics and relationship management capabilities.
Onalytica is a B2B influencer marketing platform that specializes in helping brands identify, analyze, and engage with relevant influencers across various industries and social media channels. The company provides sophisticated influencer relationship management (IRM) software that combines data analytics, social listening, and relationship management tools to enable enterprise brands and agencies to build and maintain strategic influencer programs. Onalytica's platform distinguishes itself through its focus on identifying true subject matter experts and thought leaders rather than just measuring follower counts. Founded in 2009 and headquartered in London, UK, Onalytica has served major global brands across sectors including technology, healthcare, finance, and consumer goods. The platform uses proprietary algorithms to map influencer networks, analyze content relevance, and measure engagement quality. In 2018, Onalytica was acquired by Gartner, the global research and advisory firm, and has since operated as part of Gartner's Digital Markets division, enhancing its capabilities and market reach while maintaining its core influencer marketing technology and services.
Advanced search and filtering tools to identify relevant influencers based on topic expertise, audience demographics, engagement metrics, and network analysis
CRM-style platform for managing influencer communications, tracking interactions, and maintaining relationship history
Visualization tools that map influencer networks and communities to identify key opinion leaders and their connections
Tools for planning, executing, and tracking influencer marketing campaigns with workflow automation
Comprehensive reporting and analytics on influencer performance, campaign ROI, reach, engagement, and sentiment analysis
AI-powered content analysis to assess influencer relevance, content quality, and alignment with brand values
Monitoring tools to track conversations, trends, and influencer activity across multiple social media platforms