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Brief
CreatorIQ

CreatorIQ

Influencer Marketing Technologycreatoriq.com

CreatorIQ gives enterprise brands and agencies a single, data-driven platform to discover, activate, and measure creator partnerships at scale — backed by first-party social data integrations for brand-safe, compliant campaigns.

Last updated Jun 23, 2026 by ATDb automated enrichment · Connections updated Jul 6, 2026

Founded
2014
HQ
Los Angeles, California, United States
Connections
27

At a glance

Employees
201-500
Funding
$40M+
Revenue
$30M–$75M
Stock
N/A
14integrations4competitors1corporate family1acquisitions

About

Top-tier enterprise influencer marketing platform with official social platform API partnerships and a large creator data graph

CreatorIQ is a leading influencer marketing intelligence platform that enables brands, agencies, and media companies to build, manage, and measure creator-driven marketing programs at scale. Founded in 2014 and headquartered in Los Angeles, California, the platform leverages AI and a proprietary data graph to index over 15 million creator accounts across major social channels including Instagram, YouTube, TikTok, Facebook, and Twitter/X. Its suite of tools covers influencer discovery, audience analysis, campaign workflow automation, content rights management, and deep performance analytics. The company serves a blue-chip enterprise client base that includes major brands such as Disney, Airbnb, CVS, Unilever, and Sephora, as well as top-tier agencies. CreatorIQ differentiates itself through the depth of its data integrations — it holds official API partnerships with major social platforms, giving it access to first-party data that many competitors lack. This positions it as a trusted, brand-safe solution for large organizations with complex compliance and measurement needs. CreatorIQ has raised significant venture funding and has grown through both organic expansion and strategic acquisitions, including the acquisition of Tribe Dynamics in 2021, which added earned media value (EMV) measurement capabilities. The company competes in the rapidly growing influencer marketing software market against players like Traackr, Grin, Sprinklr, and Bazaarvoice, and is widely regarded as one of the top enterprise-tier solutions in the space.

Business model

SaaS

Target market

Enterprise

What they offer

  • Creator Discovery

    AI-powered search and filtering across 15M+ indexed creator profiles to identify brand-fit influencers by audience demographics, engagement, and content signals.

  • Campaign Management

    End-to-end workflow tools for briefing, contracting, content review, publishing coordination, and payment processing across creator campaigns.

  • Audience Intelligence

    Deep audience analysis including authenticity scoring, demographic breakdowns, and overlap detection to ensure genuine reach.

  • Performance Analytics & Reporting

    Real-time dashboards and customizable reports measuring impressions, engagement, conversions, and ROI across all social channels.

  • Earned Media Value (EMV) Measurement

    Proprietary EMV benchmarking and tracking inherited from the Tribe Dynamics acquisition, widely used in beauty and fashion verticals.

  • Content Rights Management

    Tools to manage usage rights, licensing, and content approvals for creator-generated assets.

  • Creator CRM

    Relationship management system for tracking creator history, communications, and long-term partnership data.

Key features

Official API integrations with Instagram, YouTube, TikTok, Facebook, and Twitter/X for first-party data accessAI-driven creator discovery with 15M+ indexed profilesEarned Media Value (EMV) benchmarking and trackingAudience authenticity and fraud detection scoringEnd-to-end campaign workflow automationCustomizable performance dashboards and reportingContent rights and usage licensing managementCreator CRM and relationship history trackingMulti-channel campaign management

Use cases

Enterprise brand influencer program managementAgency-managed multi-brand influencer campaignsAlways-on ambassador and creator community programsProduct launch influencer activationsEarned media value tracking for beauty and fashion brandsInfluencer fraud detection and audience vettingCross-channel influencer performance measurementCreator content rights acquisition and management

Customer segments

Enterprise consumer brands (beauty, fashion, CPG, entertainment)Large digital and integrated marketing agenciesMedia and entertainment companiesRetail and e-commerce brandsTechnology and SaaS companies running creator programs

Tech & specs

Technology stack

Cloud-based SaaS (AWS)AI and machine learning for creator scoring and discoveryOfficial social platform APIs (Meta, Google/YouTube, TikTok, Twitter/X)Big data processing and analytics infrastructureRESTful API for third-party integrations

Security & compliance

SOC 2GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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