Ad Fraud Prevention

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.

Adlook is a next-generation media technology company specializing in reaching audiences on the open web and connected television.

Admix, now Landvault, was a London-based startup that helped advertisers programmatically place virtual billboards inside mobile and video games.

AdsDax is a Web3 advertising technology platform that uses distributed ledger technology to create a more transparent and interconnected relationship between brands and consumers.

Alkimi is an agentic advertising marketplace where AI agents representing buyers and sellers can meet to negotiate and transact media directly, with every deal recorded in real time in a form both parties can independently verify.

CHEQ is a cybersecurity company that specializes in protecting marketers from fraud, data manipulation, and bot-driven attacks.

GeoEdge is a cybersecurity company focused on protecting the digital media and advertising ecosystem.

IAB Tech Lab is a non-profit consortium, established in 2014, that works with a global member community to develop foundational technology and standards supporting growth and trust in the digital media ecosystem.

Meta AI is a technology company focused on connecting people through social platforms and immersive experiences, having expanded beyond traditional screens into mixed reality and artificial intelligence to advance social technology.

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program.

Adjust is a mobile measurement and analytics company, now part of AppLovin (NASDAQ: APP), trusted by marketers worldwide to measure and grow apps across platforms ranging from mobile to CTV.

Affise is a cloud-based SaaS partner marketing platform founded in 2017 to simplify partnerships among brands, agencies, and publishers.

AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels.

DoubleVerify is a publicly traded software company, founded in 2008 and headquartered in New York City, that provides measurement technology, data, and services for digital advertising.

Everflow is a partner marketing platform built to help brands, agencies, and networks grow revenue across a broad range of performance-based relationships, including affiliates, influencers, referral programs, in-app publishers, strategic partnerships, and media buying channels.

Experian is a global data and technology company that powers opportunities for people and businesses around the world.

HUMAN Security is an enterprise cybersecurity company, originally founded as White Ops in 2012 and rebranded in 2021, that bundles bot detection across multiple surfaces — including digital advertising, web applications, APIs, and account systems — into a single platform.

IAS (Integral Ad Science) is a global media measurement and optimization company that delivers actionable data to major advertisers, publishers, and media platforms.

Adalytics is a research and analytics company focused on digital advertising measurement and verification. The company provides tools and research to help advertisers analyze ad delivery, performance, and potential fraud across digital platforms.

Adloox is an ad verification and brand safety platform that helps advertisers ensure their digital ads are viewable, brand-safe, and free from fraud. Peer39 has owned it since June 2026.

Admedo is a programmatic advertising platform that provides real-time bidding and campaign management tools. The company offers a self-serve demand-side platform (DSP) that enables advertisers and agencies to manage digital advertising campaigns across multiple channels.

AdScore is a specialized digital advertising technology company that provides comprehensive ad verification, fraud detection, and measurement solutions designed to protect advertising investments across the digital ecosystem. The company's platform leverages advanced machine learning algorithms and real-time analytics to identify and block fraudulent traffic, verify ad viewability, ensure brand safety, and deliver accurate campaign performance metrics. AdScore serves a diverse client base inc...

Global content delivery network (CDN) and cloud services provider that offers security, performance, and delivery solutions for digital content and applications.

Anura is an enterprise-focused technology company specializing in advanced analytics solutions that transform complex data into strategic business intelligence. The platform integrates machine learning algorithms, artificial intelligence, and real-time data processing to deliver actionable insights across multiple critical business functions including fraud detection, risk assessment, customer behavior analysis, and supply chain optimization. Serving as a comprehensive analytics framework, An...

Bidtellect was a programmatic native advertising platform specializing in native demand-side platform (DSP) technology, acquired by Harte-Hanks in 2021.

Mobile-ad fraud-prevention product family. Includes Unbotify (originally an Israeli acqui-hire).

AdPolice is a digital advertising verification and brand safety platform that helps advertisers detect and prevent ad fraud, ensure brand safety, and optimize campaign performance. The company's AI-powered technology scans ad placements in real-time to protect brands from inappropriate content and fraudulent traffic.

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

AdShield is a cybersecurity company focused on protecting digital advertising from fraud and malicious activity. Their technology helps publishers and advertisers detect and prevent ad fraud, malware, and invalid traffic in real-time.

Affiliate Future is a UK-based affiliate marketing network connecting advertisers with publishers through performance-based marketing solutions.

Affise Reach is a partner marketing platform that connects advertisers with publishers and affiliates for performance-based campaigns.

MCP-enabled AI agents (supports Claude, ChatGPT, Cursor). Launched November 2025.

AvantLink is a leading affiliate marketing network that connects online retailers (merchants) with high-quality publishers (affiliates). It provides advanced tracking, reporting, and management tools, emphasizing data accuracy and performance-driven partnerships. The platform is known for its commitment to quality and technology in the affiliate marketing space.

Confiant is a cybersecurity company that specializes in providing protection against ad-related malware, malicious advertisements, and other online threats for publishers, advertisers, and ad platforms.

Fraud.net operates as a specialized verification and fraud prevention platform designed to help businesses combat the growing threat of online fraud across digital channels. The company provides comprehensive solutions that leverage advanced technologies including machine learning, behavioral analytics, and real-time data verification to identify and prevent fraudulent transactions. Their platform serves as a critical security layer for businesses processing online transactions, protecting bo...

HOQU was a blockchain-based affiliate marketing platform that aimed to create a decentralized performance marketing ecosystem using smart contracts.

MFilterIt is a global Ad-Fraud detection and prevention company that leverages AI and machine learning to help advertisers and brands optimize their digital ad spend. It specializes in identifying and eliminating various forms of ad fraud across web and mobile campaigns, ensuring genuine engagement and improved ROI for its clients.

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising. The company's platform analyzes and classifies online content to help brands and agencies ensure their ads are placed in brand-safe and suitable environments.

PerimeterX was a bot-defense and web application security company that protected websites, apps and APIs from automated attacks and fraud. It merged into HUMAN Security in July 2022.

Tenjin is a mobile marketing infrastructure platform providing attribution, analytics, and data management solutions for mobile app marketers and game developers.

White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.

IAB Tech Lab standard that lets publishers list the sellers authorized to sell their inventory, to combat domain spoofing.

Amazon's cloud-based computer vision service that uses deep learning to analyze images and videos for object detection, facial analysis, content moderation, and visual search.

The mobile and CTV app version of ads.txt, listing sellers authorized to sell an app’s inventory.

AppsFlyer Protect360 is a comprehensive mobile fraud protection suite that uses AI and machine learning to detect and block ad fraud in real time, safeguarding mobile marketing budgets.

Bright Data is a leading web data platform that provides proxy networks, data collection tools, and ready-to-use datasets. It enables businesses to collect public web data at scale for various applications like market research, price intelligence, and ad verification, with a strong emphasis on ethical data sourcing.

Check Point Software Technologies is a leading global provider of cybersecurity solutions for enterprises, governments, and service providers worldwide. The company specializes in comprehensive threat prevention technologies that protect customers from malware, ransomware, and other sophisticated cyber attacks across networks, cloud environments, mobile devices, and endpoints. With decades of experience in the cybersecurity industry, Check Point has established itself as a pioneer in unified ...

Google's machine learning-powered image analysis API that detects objects, faces, text, and content within images for developers and enterprises.

Imperva — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Mandiant is a leading cybersecurity firm specializing in threat intelligence, incident response, and ad-fraud detection. The company was the original parent of FireEye until October 2021, when it sold the FireEye Products business to Symphony Technology Group for $1.2B and rebranded its remaining services-and-intelligence business to Mandiant. Google acquired Mandiant in March 2022 for $5.4B; Mandiant now operates within Google Cloud Security.