Adloox

Provides independent, transparent ad verification and brand safety solutions that protect advertisers from ad fraud, ensure viewability, and maintain brand safety across all digital channels in real-time.

adloox.comParis, Île-de-France, FranceFounded 2010

Last updated May 11, 2026 by the ATDb Editorial Team

Industry: Ad Verification and Brand Safety
Business Model: SaaS
Target Market: Enterprise
Employee Count: 51-200
API Available: Yes

Verification & Measurement Ad Fraud Prevention Verification Platform

Market Position

Leading independent ad verification provider competing with IAS and DoubleVerify

Overview

Adloox is a leading independent ad verification and brand safety platform that provides comprehensive solutions for measuring and protecting digital advertising campaigns. Founded in 2010, the company specializes in detecting ad fraud, ensuring brand safety, and verifying viewability across display, video, mobile, and social media advertising. Adloox serves advertisers, agencies, and publishers globally, offering real-time analytics and protection against invalid traffic, ad fraud, and brand risk. The company has established itself as a significant player in the ad verification market, competing with major platforms like Integral Ad Science (IAS) and DoubleVerify. Adloox is known for its transparent methodology, independent status, and comprehensive coverage across multiple digital channels. The platform is certified by industry bodies including the Media Rating Council (MRC) and is integrated with major ad tech platforms and DSPs. Adloox operates globally with a presence in Europe, North America, and Asia-Pacific regions.

Products & Features

Ad Verification

Real-time verification of ad delivery, viewability, and invalid traffic detection across display, video, and mobile

Brand Safety

Protection against ads appearing alongside inappropriate, harmful, or brand-unsuitable content

Fraud Detection

Advanced detection and blocking of sophisticated ad fraud including bots, domain spoofing, and invalid traffic

Viewability Measurement

MRC-accredited viewability measurement for display and video ads

Analytics & Reporting

Comprehensive dashboards and reporting tools for campaign performance and quality metrics

Key Features

Real-time ad verificationInvalid traffic (IVT) detectionBrand safety monitoringViewability measurementPre-bid and post-bid filteringCross-channel coverage (display, video, mobile, social)MRC accreditationTransparent methodologyCustom brand safety categoriesFraud pattern detection

Use Cases

Protecting brand reputation by avoiding unsafe contentReducing wasted ad spend from fraud and invalid trafficEnsuring ads are viewable to real usersVerifying campaign delivery and performancePre-bid filtering to prevent bad inventory purchasesPost-campaign analysis and optimizationCompliance with brand safety standards

Customer Segments

AdvertisersAdvertising AgenciesTrading DesksDemand-Side Platforms (DSPs)PublishersAd NetworksBrands

Connections

Explore further

3 views

On the AtlasVerification & Brand Safety On the Mapby country + region On the GraphNetwork around Adloox