Adloox

Independent European ad verification provider competing against larger global players with a focus on transparency and GDPR compliance

Adloox is a Paris-based independent ad verification company specializing in brand safety, viewability measurement, and invalid traffic (IVT) detection for digital advertising. Founded in 2010, the company provides real-time verification solutions that help advertisers, agencies, and publishers ensure their programmatic and direct ad campaigns are delivered in safe, viewable, and fraud-free environments. Adloox's technology analyzes ad placements across display, video, and mobile channels to protect media investments and improve campaign performance. Adloox positions itself as a fully independent verification partner, distinguishing itself from larger players by offering transparent, customizable solutions without conflicts of interest. The platform integrates with major DSPs, SSPs, and ad servers, enabling seamless verification workflows across the programmatic ecosystem. Its technology covers pre-bid and post-bid verification, providing advertisers with granular data on ad quality and placement safety. Operating primarily in European markets while maintaining a global footprint, Adloox serves media agencies, trading desks, advertisers, and publishers seeking third-party validation of their digital advertising metrics. The company competes in a space dominated by larger players like IAS, DoubleVerify, and MOAT, but differentiates through its independence, European market expertise, and GDPR-compliant data practices.