Adloox
Provides independent, transparent ad verification and brand safety solutions that protect advertisers from ad fraud, ensure viewability, and maintain brand safety across all digital channels in real-time.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- Ad Verification and Brand Safety
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- API Available
- Yes
Market Position
Leading independent ad verification provider competing with IAS and DoubleVerify
Overview
Adloox is a leading independent ad verification and brand safety platform that provides comprehensive solutions for measuring and protecting digital advertising campaigns. Founded in 2010, the company specializes in detecting ad fraud, ensuring brand safety, and verifying viewability across display, video, mobile, and social media advertising. Adloox serves advertisers, agencies, and publishers globally, offering real-time analytics and protection against invalid traffic, ad fraud, and brand risk. The company has established itself as a significant player in the ad verification market, competing with major platforms like Integral Ad Science (IAS) and DoubleVerify. Adloox is known for its transparent methodology, independent status, and comprehensive coverage across multiple digital channels. The platform is certified by industry bodies including the Media Rating Council (MRC) and is integrated with major ad tech platforms and DSPs. Adloox operates globally with a presence in Europe, North America, and Asia-Pacific regions.
Products & Features
Ad Verification
Real-time verification of ad delivery, viewability, and invalid traffic detection across display, video, and mobile
Brand Safety
Protection against ads appearing alongside inappropriate, harmful, or brand-unsuitable content
Fraud Detection
Advanced detection and blocking of sophisticated ad fraud including bots, domain spoofing, and invalid traffic
Viewability Measurement
MRC-accredited viewability measurement for display and video ads
Analytics & Reporting
Comprehensive dashboards and reporting tools for campaign performance and quality metrics
Key Features
Real-time ad verificationInvalid traffic (IVT) detectionBrand safety monitoringViewability measurementPre-bid and post-bid filteringCross-channel coverage (display, video, mobile, social)MRC accreditationTransparent methodologyCustom brand safety categoriesFraud pattern detection
Use Cases
Protecting brand reputation by avoiding unsafe contentReducing wasted ad spend from fraud and invalid trafficEnsuring ads are viewable to real usersVerifying campaign delivery and performancePre-bid filtering to prevent bad inventory purchasesPost-campaign analysis and optimizationCompliance with brand safety standards
Customer Segments
AdvertisersAdvertising AgenciesTrading DesksDemand-Side Platforms (DSPs)PublishersAd NetworksBrands