Category
Verification Platform
Verification platforms detect and prevent invalid traffic, fraud, and brand safety violations in digital advertising campaigns. Advertisers, publishers, and ad networks use these solutions to protect spending and inventory quality. The platforms analyze ad impressions, video views, and user interactions in real time to identify bot traffic, malware, misplaced ads, and other threats. They measure viewability, confirm authentic human engagement, and classify content for brand suitability. By filtering out fraudulent activity and unsafe placements before ads run, these tools help ensure marketing budgets reach legitimate audiences and maintain brand reputation.
Companies
42
Tier distribution
42 Verification Platform companies tracked by ATDb — 8 leaders, 2 recent deals.
Recent deals in Verification Platform
- Nielsen acquires DoubleVerifyAcquisition$2.15B2026-08-06
- Peer39 acquires AdlooxAcquisition2026-06-02
- GumGum raises $75M Series E for contextual intelligenceFunding$75M2023-11-14
- DoubleVerify acquires Scibids for AI-powered optimizationAcquisition$125M2023-07-31
- DoubleVerify acquires OpenSlateAcquisition$150M2023-07-18
- AdTheorent SPAC MergerIPO2021-12-23
- DoubleVerify acquires MeetricsAcquisition2021-08-30
- Integral Ad Science IPOIPO$3.6B valuation2021-06-30
- DoubleVerify IPOIPO$5.3B valuation2021-04-21
- Impact Radius acquires ForensiqAcquisition2016-06-14
Most acquisitive in Verification Platform
CHEQ
Ad Fraud & GTM Security
CHEQ is a cybersecurity company that specializes in protecting marketers from fraud, data manipulation, and bot-driven attacks.
GeoEdge
Ad Security & Ad Quality
GeoEdge is a cybersecurity company focused on protecting the digital media and advertising ecosystem.
Verasity
Ad Fraud Prevention / Video AdTech
Verasity is a blockchain-based technology company that has developed an innovative system known as Proof of View (PoV) to address pervasive problems in the digital advertising industry, primarily by ensuring the legitimacy and accuracy of view counts in digital content.
DoubleVerify
Ad Verification & Brand Safety
DoubleVerify is a publicly traded software company, founded in 2008 and headquartered in New York City, that provides measurement technology, data, and services for digital advertising.
Moat
DefunctAd Measurement & Verification
Moat was an ad measurement and analytics platform founded by Jonah Goodhart and Noah Goodhart that shut down in September 2024 when Oracle, which had acquired it in 2017, closed its entire advertising division.
Peer39
Contextual Advertising & Ad Verification
Peer39 is a contextual data platform that helps advertisers target and measure campaigns.
Pixalate
Ad Fraud Detection & Verification
Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces.
Protected Media
AcquiredAd Verification & Brand Safety
Protected Media is an anti-fraud technology company that detects and prevents Sophisticated Invalid Traffic (SIVT) across channels.
Adloox
Ad Verification
Adloox is an ad verification and brand safety platform that helps advertisers ensure their digital ads are viewable, brand-safe, and free from fraud. Peer39 has owned it since June 2026.
Admantx
Contextual Targeting & Brand Safety
AdmantX is a semantic intelligence and contextual targeting platform that analyzes content in real-time to enable brand-safe advertising and audience targeting.
AdScore
Ad Tech - Ad Verification and Fraud Prevention
AdScore is a specialized digital advertising technology company that provides comprehensive ad verification, fraud detection, and measurement solutions designed to protect advertising investments across the digital ecosystem. The company's platform leverages advanced machine learning algorithms and real-time analytics to identify and block fraudulent traffic, verify ad viewability, ensure brand safety, and deliver accurate campaign performance metrics. AdScore serves a diverse client base inc...
Akamai
Cloud Infrastructure & CDN
Global content delivery network (CDN) and cloud services provider that offers security, performance, and delivery solutions for digital content and applications.
Anura
Enterprise Analytics & Business Intelligence
Anura is an enterprise-focused technology company specializing in advanced analytics solutions that transform complex data into strategic business intelligence. The platform integrates machine learning algorithms, artificial intelligence, and real-time data processing to deliver actionable insights across multiple critical business functions including fraud detection, risk assessment, customer behavior analysis, and supply chain optimization. Serving as a comprehensive analytics framework, An...
Channel Factory
Brand Safety & Contextual Targeting
Channel Factory is a brand safety and contextual targeting platform specializing in YouTube and connected TV advertising, helping brands reach relevant audiences while avoiding harmful content.
Clean.io
AcquiredAd Security & Verification
Clean.io is a Baltimore ad-security company whose technology detects and blocks malicious ads (malvertising) for publishers. HUMAN Security acquired it in November 2022.
Click Guardian
Click Fraud Prevention / Ad Verification
Click Guardian is a leading click fraud protection service designed to safeguard pay-per-click (PPC) advertising campaigns from invalid clicks. It employs advanced algorithms to identify and block fraudulent activity, ensuring that businesses maximize their ad spend and improve the return on investment for their digital marketing efforts.
Forensiq
RebrandedAd Fraud Detection & Brand Safety
Forensiq was a leading ad fraud detection platform that used machine learning to identify invalid traffic and protect advertisers, publishers, and ad networks before being acquired by Impact in 2016.
AdPolice
Ad Verification and Brand Safety
AdPolice is a digital advertising verification and brand safety platform that helps advertisers detect and prevent ad fraud, ensure brand safety, and optimize campaign performance. The company's AI-powered technology scans ad placements in real-time to protect brands from inappropriate content and fraudulent traffic.
AdShield
Ad Security and Fraud Prevention
AdShield is a cybersecurity company focused on protecting digital advertising from fraud and malicious activity. Their technology helps publishers and advertisers detect and prevent ad fraud, malware, and invalid traffic in real-time.
AdVerif.ai
Brand Safety and Content Verification
AdVerif.ai provides AI-powered content moderation and brand safety solutions for digital advertising. The platform helps advertisers and publishers detect misleading content, fake news, and inappropriate material before ads are placed.
HypeAuditor
Influencer Marketing Technology
HypeAuditor is an AI-powered influencer marketing platform that provides comprehensive analytics and fraud detection for social media influencers across various platforms. It helps brands and agencies discover, analyze, and manage influencer campaigns, ensuring effective and data-driven collaborations.
PPC Shield
Ad Fraud Prevention
PPC Shield is an advanced ad fraud prevention platform designed to protect pay-per-click campaigns from invalid clicks and bot traffic. It utilizes real-time detection and blocking mechanisms to ensure advertisers' budgets are spent on legitimate leads and genuine engagement, maximizing ROI for digital advertising efforts.
The Search Monitor
Brand Protection and Competitive Intelligence
The Search Monitor provides brand protection and competitive intelligence solutions for paid search advertising, monitoring trademark bidding and ad compliance across search engines.
Confiant
Ad Security and Quality Assurance
Confiant is a cybersecurity company that specializes in providing protection against ad-related malware, malicious advertisements, and other online threats for publishers, advertisers, and ad platforms.
Fraud.net
Cybersecurity - Fraud Prevention & Identity Verification
Fraud.net operates as a specialized verification and fraud prevention platform designed to help businesses combat the growing threat of online fraud across digital channels. The company provides comprehensive solutions that leverage advanced technologies including machine learning, behavioral analytics, and real-time data verification to identify and prevent fraudulent transactions. Their platform serves as a critical security layer for businesses processing online transactions, protecting bo...
MFilterIt
Ad Fraud Detection and Prevention
MFilterIt is a global Ad-Fraud detection and prevention company that leverages AI and machine learning to help advertisers and brands optimize their digital ad spend. It specializes in identifying and eliminating various forms of ad fraud across web and mobile campaigns, ensuring genuine engagement and improved ROI for its clients.
OpenSlate
AcquiredBrand Safety & Contextual Advertising
OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising. The company's platform analyzes and classifies online content to help brands and agencies ensure their ads are placed in brand-safe and suitable environments.
PerimeterX
AcquiredBot Management & Web Application Security
PerimeterX was a bot-defense and web application security company that protected websites, apps and APIs from automated attacks and fraud. It merged into HUMAN Security in July 2022.
White Ops (HUMAN)
Ad Fraud Prevention & Bot Detection
White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.
WhiteOps
RebrandedAd Fraud Detection & Cybersecurity
White Ops (now HUMAN Security) was a cybersecurity company specializing in bot fraud detection and prevention, protecting digital advertising ecosystems from sophisticated invalid traffic.
Amazon Rekognition
Computer Vision/AI Services
Amazon's cloud-based computer vision service that uses deep learning to analyze images and videos for object detection, facial analysis, content moderation, and visual search.
Fiddler
Fiddler AI is a leading Model Performance Management (MPM) and Explainable AI (XAI) platform. It helps enterprises monitor, explain, and analyze their AI models in production, ensuring transparency, fairness, and optimal performance. The platform empowers data science and MLOps teams to build trust and achieve responsible AI.
Google Cloud Vision API
Computer Vision API / AI Infrastructure
Google's machine learning-powered image analysis API that detects objects, faces, text, and content within images for developers and enterprises.
Kaminari Ad
Ad Quality / Ad Security / AdTech
Kaminari Ad is an ad quality and ad security platform for publishers, ad networks, SSPs and DSPs. It scans ad creatives, ad tags, landing pages and redirect chains across iOS, Android and desktop from 195+ countries and flags malicious and bad ads — malvertising, auto-redirects, cloaking, scam and phishing landing pages, and ad policy violations — with full evidence: screenshots, the request tree and the rule that fired. Teams write their own ad quality rules in plain English, push verdicts into blocklists through the REST API and webhooks, and can work from Cursor or Claude via the official MCP server. Pay per scan.
Microsoft Azure Computer Vision
AI/ML Infrastructure for AdTech
Microsoft's cloud-based AI service that extracts information from images and videos using computer vision algorithms for content analysis, moderation, and visual search applications.
Onfido
AcquiredIdentity Verification & Fraud Prevention
Onfido is an AI-powered identity verification and authentication platform that helps businesses verify real user identities using document checks and biometric analysis — now part of Entrust following a 2024 acquisition.
TAG (Trustworthy Accountability Group)
Ad Fraud Prevention & Brand Safety
Industry initiative fighting ad fraud, malware and piracy in digital advertising.