White Ops (HUMAN)
D · Extended EcosystemHUMAN Security protects enterprises from sophisticated bot attacks and ad fraud through advanced verification technology that processes trillions of interactions, ensuring genuine human engagement while eliminating automated threats that drain budgets and compromise security.
Last updated Feb 8, 2026
- Industry
- Ad Fraud Prevention & Bot Detection
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $175M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Market leader in bot detection and ad fraud prevention with significant enterprise market share
Overview
HUMAN Security (formerly White Ops) is a leading cybersecurity company specializing in bot detection and mitigation, with a strong focus on protecting the digital advertising ecosystem. Founded in 2012, the company has established itself as a critical infrastructure provider for ad fraud prevention, detecting and stopping sophisticated bot attacks that drain advertising budgets and compromise campaign performance. The company's platform uses advanced machine learning, behavioral analysis, and collective intelligence to identify non-human traffic across advertising, applications, and account-based attacks. HUMAN Security serves major enterprises across advertising technology, e-commerce, financial services, and digital media industries. The company has been instrumental in uncovering some of the largest ad fraud operations in history, including Methbot, 3ve, and VASTFLUX. Following its rebranding from White Ops to HUMAN in 2021, the company expanded its focus beyond ad fraud to include broader bot mitigation services such as account takeover prevention, credential stuffing protection, and application abuse prevention. HUMAN's Human Verification Engine processes trillions of digital interactions annually, making it one of the most comprehensive bot detection platforms in the market.
Products & Features
MediaGuard
Ad fraud prevention solution that protects digital advertising campaigns from bot traffic, click fraud, and impression fraud across display, video, mobile, and CTV
Account Defender
Account takeover prevention platform that detects credential stuffing, account abuse, and automated login attacks
Application Defense
Protects web and mobile applications from automated attacks including scraping, inventory hoarding, and API abuse
Code Defender
Client-side security solution that detects and prevents Magecart attacks, formjacking, and malicious JavaScript
Human Verification Engine
Core detection platform using machine learning and behavioral analysis to distinguish human from bot activity across all touchpoints
Key Features
Real-time bot detection and mitigationBehavioral analysis and machine learningCollective protection intelligence networkPre-bid and post-bid ad fraud preventionAccount takeover protectionCredential stuffing detectionClient-side threat detectionComprehensive reporting and analyticsMulti-channel protection (web, mobile, CTV)Transparent verification methodology
Use Cases
Digital advertising fraud preventionProgrammatic ad quality assuranceAccount takeover prevention for e-commerceCredential stuffing protection for financial servicesBot mitigation for ticketing and retail inventoryCTV and streaming ad fraud preventionMobile app fraud detectionAPI abuse preventionWeb scraping protectionPayment fraud prevention
Customer Segments
Digital advertisers and brandsAdvertising agencies and trading desksAd networks and exchangesDemand-side platforms (DSPs)Supply-side platforms (SSPs)Publishers and media companiesE-commerce platformsFinancial services institutionsStreaming and CTV platformsSocial media platforms