White Ops (HUMAN)

Market leader in bot detection and ad fraud prevention with significant enterprise market share

HUMAN Security (formerly White Ops) is a leading cybersecurity company specializing in bot detection and mitigation, with a strong focus on protecting the digital advertising ecosystem. Founded in 2012, the company has established itself as a critical infrastructure provider for ad fraud prevention, detecting and stopping sophisticated bot attacks that drain advertising budgets and compromise campaign performance. The company's platform uses advanced machine learning, behavioral analysis, and collective intelligence to identify non-human traffic across advertising, applications, and account-based attacks. HUMAN Security serves major enterprises across advertising technology, e-commerce, financial services, and digital media industries. The company has been instrumental in uncovering some of the largest ad fraud operations in history, including Methbot, 3ve, and VASTFLUX. Following its rebranding from White Ops to HUMAN in 2021, the company expanded its focus beyond ad fraud to include broader bot mitigation services such as account takeover prevention, credential stuffing protection, and application abuse prevention. HUMAN's Human Verification Engine processes trillions of digital interactions annually, making it one of the most comprehensive bot detection platforms in the market.