Magnite
S · Core PlatformsMagnite maximizes publisher revenue by providing the most advanced programmatic advertising technology and access to premium demand across all digital channels, with particular strength in Connected TV and video advertising.
Last updated Feb 8, 2026
- Industry
- Supply-Side Platform (SSP) / Sell-Side AdTech
- Business Model
- SaaS/Marketplace
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $1.1B
- Revenue Range
- $400M-$600M
- Stock Symbol
- MGNI
- Parent Company
- Telaria, Inc.
- API Available
- Yes
Market Position
Largest independent sell-side advertising platform globally with leading position in CTV advertising
Overview
Magnite is the world's largest independent sell-side advertising platform, formed through the merger of The Rubicon Project and Telaria in 2020. The company provides a comprehensive technology solution that enables publishers and app developers to monetize their content across all screens and formats including CTV, mobile, desktop, and audio. Magnite's platform combines programmatic advertising technology with premium marketplace access, offering header bidding, server-side ad insertion, and advanced yield optimization tools. As a pure-play SSP (Supply-Side Platform), Magnite serves thousands of publishers globally and connects them with the world's leading advertisers and agencies. The company has established itself as a leader in Connected TV (CTV) advertising, which represents a significant growth area in digital advertising. Magnite went public in 2020 and has since made strategic acquisitions including SpotX (CTV platform) and SpringServe (ad serving technology) to strengthen its position in the rapidly evolving programmatic advertising ecosystem.
Products & Features
Magnite Streaming
Comprehensive CTV and video advertising platform for premium content monetization across streaming services
Magnite DV+
Display and video advertising solution for web and mobile publishers with header bidding and yield optimization
Demand Manager
Unified demand management platform that consolidates access to programmatic buyers and direct deals
SpringServe
Ad serving and decisioning technology for CTV and video publishers
Magnite Access
Curated marketplace connecting premium publishers with quality advertisers
Key Features
Server-side header biddingReal-time bidding (RTB)Private marketplace (PMP) managementProgrammatic guaranteed dealsAdvanced yield optimizationCross-device identity resolutionDynamic ad insertion for CTVUnified auction technologyFraud prevention and brand safety toolsReal-time analytics and reportingSupply path optimization (SPO)Audience targeting capabilities
Use Cases
Premium publishers monetizing CTV and streaming contentMobile app developers optimizing in-app advertising revenueDigital publishers implementing header bidding solutionsBroadcasters and content owners monetizing video content programmaticallyAudio streaming services selling podcast and streaming audio inventoryPublishers managing private marketplace deals with premium advertisersMulti-platform publishers unifying yield management across channels
Customer Segments
Premium publishers and media companiesStreaming TV and CTV platformsMobile app developersBroadcasters and content ownersDigital video publishersAudio and podcast platformsNews and editorial publishersGaming companies