Magnite Connects Retail Media’s Push Into CTV

Magnite is strengthening its role in retail media’s expansion into connected TV. Recent announcements from Walmart Connect and Best Buy Ads place its technology behind two arrangements connecting retailer audiences and sales measurement with television advertising inventory. For multi-location brands and agencies, the significance extends beyond another way to buy streaming ads. These connections raise […] Magnite Connects Retail Media’s Push Into CTV first appeared on Street Fight.

Last updated Oct 9, 2026 by ATDb automated enrichment