Industry Insights

A bird's-eye view of the AdTech ecosystem — trends, connections, and deals.

This Week in AdTech

AI-Generated

Google Survives Breakup; AI ROI Questions Mount

Sep 2 — Sep 3, 2026

Google's ad business escaped antitrust breakup while the industry grapples with AI hype versus measurable returns. Meanwhile, brands are shifting from creepy personalization toward contextual and journey-based targeting strategies.

Regulatory & Policy1 changes

Google's ad tech division remains intact despite breakup pressure, signaling a potential shift in how regulators view the search giant's dominance.

Google

Measurement & Data Strategy2 changes

Pharma and performance marketers are rejecting hyper-personalization in favor of contextual signals and journey mapping, while Roku doubles down on data quality for CTV performance.

RokuPharma Marketers

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