Data & Analytics

Adobe Analytics is an enterprise-focused platform, operating within Adobe Experience Cloud, that gathers and interprets customer data from digital touchpoints to support data-driven decision-making, audience personalization, and marketing ROI optimization.

Comcast Corporation pairs broadband and wireless connectivity, sold under brands including Xfinity, with the media businesses NBCUniversal and Sky.

Comscore is an American-based global media measurement and analytics company that provides marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

Google Ads Data Hub is a cloud-based data clean room built on Google Cloud that enables advertisers, agencies, and measurement partners to securely analyze event-level advertising data.

Google Analytics is a web analytics platform that measures and reports on website traffic, providing information about how people use a website — including its most popular content, time spent on each page, and the devices visitors use.

Google BigQuery is Google's powerful cloud data warehouse that enables scalable analysis of large volumes of data, supporting queries written in GoogleSQL and including built-in machine learning capabilities.

Google Optimize was a free web experimentation platform that helped marketers test different versions of page features and layouts in order to maximize conversion rates, but it ceased operation on September 30, 2023.

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams that automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI tools.

Jungle Scout serves large brands, ecommerce agencies, and individual Amazon sellers, and raised $110 million to fund marketplace expansion and its entry into Amazon Advertising.

Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.

Brandwatch is a Cision company and global leader in social intelligence and social media management.

Cint is a pioneer in research technology whose platform connects researchers, advertisers, and brands to reliable consumer data sourced from a vast global network spanning 130+ countries.

Circana is a global consumer intelligence firm, born from the 2023 combination of IRI and The NPD Group, that delivers purchase behavior tracking, brand performance measurement, and market trend analysis across CPG, retail, restaurant, and entertainment sectors.

Contentsquare is an all-in-one experience intelligence platform built to help anyone who cares about digital journeys understand and improve them.

Databricks is a data and AI company headquartered in San Francisco whose core platform is built on an open lakehouse architecture, providing a unified foundation for data storage, governance, and AI.

Datorama was a data analytics tool built with digital marketers and marketing agencies in mind, acquired by Salesforce in 2018 and now operating as Marketing Cloud Intelligence.

eMarketer is a market research firm that helps marketers understand how consumers spend their time and money, and how marketers are reaching them, by aggregating data from thousands of sources to give leading brands, agencies, and media companies a comprehensive view of digital marketing.

Experian is a global data and technology company that powers opportunities for people and businesses around the world.

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

A social marketing intelligence platform that uses AI to analyze audience data and identify interest-based segments for targeted marketing campaigns.

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

Alida is a Total Experience Management (TXM) platform that helps companies understand and act on customer and employee feedback. It provides a comprehensive suite of tools for gathering insights, engaging with communities, and driving business growth through improved experiences across the customer journey.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Alteryx is an analytics automation platform that enables organizations to automate data preparation, blending, and advanced analytics workflows through a low-code/no-code interface.

Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse service that enables fast querying and analysis of large datasets.

Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.

Amplitude Experiment is a feature flagging and A/B testing platform built natively into the Amplitude analytics ecosystem, enabling product teams to run experiments with behavioral data at the core.

42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.

Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.

Ahrefs is a prominent software-as-a-service (SaaS) company specializing in search engine optimization (SEO) tools and digital marketing intelligence. Founded to help website owners, digital marketers, and SEO professionals improve their online visibility, Ahrefs has established itself as one of the most comprehensive SEO toolsets in the industry. The platform is built around one of the largest third-party databases of live backlinks, crawling billions of web pages daily to provide users with ...

Airbyte is an open-source data integration platform that enables engineers to easily move and consolidate data from various sources to data warehouses, lakes, and other destinations. It offers a vast catalog of pre-built connectors and supports custom connector development, providing flexibility and scalability for modern data pipelines.

Alchemer, formerly SurveyGizmo, is a leading survey software platform that empowers businesses to collect, analyze, and act on feedback. It provides comprehensive tools for creating surveys, quizzes, and forms, helping organizations make data-driven decisions to improve customer and employee experiences.

Alexa Internet was a pioneering web analytics and traffic measurement service that provided competitive intelligence and website ranking data before being shut down by Amazon in 2022.

Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in real time — acquired by Google in 2019.

Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

Alation is a data catalog and data intelligence platform that helps organizations find, understand, and govern data.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.

Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.

IBM is a technology company that brings together software, consulting, and infrastructure to help clients address their most critical business challenges, though its role in the advertising industry is substantial.

ADK Holdings is a major Japanese integrated advertising and marketing communications group offering full-service agency, digital media, and content solutions across Asia.

AlphaSense is a market intelligence and search platform that helps business professionals make better decisions by providing instant access to critical information from a vast universe of public and private content. It leverages AI to extract insights from financial documents, news, transcripts, and more.

Altus Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.

AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.

Industry association focused on advertising and media research standards.

Ascend.io provides a Dataflow Automation platform that helps data teams build, scale, and observe their data pipelines with less effort. It unifies the entire data pipeline lifecycle, from ingestion to transformation to delivery, enabling faster development and more reliable data products. The platform aims to simplify complex data engineering tasks and improve data reliability.

The Associated Press (AP) is a global nonprofit news agency that licenses premium journalism, real-time news content, and structured data feeds to publishers, broadcasters, and digital platforms worldwide.

Astronomer is the commercial steward of Apache Airflow, providing a modern data orchestration platform. Their flagship product, Astro, offers a managed service for Apache Airflow, enabling enterprises to build, run, and observe data pipelines at scale in the cloud.