Category
Data & Analytics
The Data & Analytics category encompasses a diverse set of tools and platforms designed to help organizations extract value from their data assets. These solutions address a fundamental challenge in modern business: the overwhelming volume and complexity of data generated across customer touchpoints, operational systems, and digital properties. Companies in this space solve problems ranging from data preparation and integration (cleaning raw data for analysis) to behavioral analytics (understanding how users interact with products), customer feedback analysis (extracting insights from unstructured feedback), and business intelligence (visualizing metrics and KPIs for decision-making). By making data more accessible, actionable, and understandable, these platforms enable organizations to move beyond raw metrics toward genuine business intelligence. Within the AdTech ecosystem specifically, Data & Analytics solutions play a critical enabling role. Advertisers, agencies, and platforms rely on sophisticated data capabilities to measure campaign performance, understand audience behavior, optimize targeting, and demonstrate ROI. As privacy regulations tighten and third-party cookies deprecate, the ability to collect, analyze, and activate first-party data becomes increasingly valuable. These analytics tools help AdTech stakeholders make sense of complex, multi-channel attribution, understand customer journeys across touchpoints, and identify patterns that inform media buying decisions and creative optimization. Without robust analytics infrastructure, modern advertising operations cannot function effectively. Current dynamics in this category reflect the industry's shift toward AI-driven insights and real-time decision-making. Many of the representative companies leverage machine learning and natural language processing to automate data preparation, surface hidden patterns, and transform unstructured data into actionable intelligence. There is also a clear consolidation trend, exemplified by Alteryx's acquisition of Trifacta, suggesting that larger enterprise software companies are recognizing the strategic value of specialized analytics capabilities. Additionally, the emphasis on cloud-native architectures and data warehouse integration indicates that organizations increasingly expect seamless connectivity between their analytics tools and modern data infrastructure, enabling faster insights and more agile decision-making cycles.
Companies
402
Tier distribution
Adobe Analytics
Digital Analytics
Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time, multichannel data insights to help businesses understand customer behavior and optimize marketing performance.
Comcast Corporation
Converged TV & Digital Advertising Technology
Comcast Corporation stands as one of the world's largest media and technology conglomerates, operating at the intersection of telecommunications, entertainment, and advertising technology. Through its ownership of NBCUniversal and the leading ad-tech platform FreeWheel, Comcast has positioned itself as a dominant force in the evolving digital advertising ecosystem. The company leverages its extensive media portfolio—including broadcast networks, cable channels, streaming platforms, and theme ...
comScore
Audience Measurement & Analytics
comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.
Google Ads Data Hub
Data Clean Room / Privacy-Safe Measurement
Google's privacy-safe measurement and analytics platform that enables advertisers and publishers to analyze campaign performance using event-level data within a secure, privacy-preserving environment.
Google Analytics
Web Analytics & Marketing Measurement
Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.
Google BigQuery
Data Infrastructure & Analytics / AdTech Data
Google's serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility, enabling fast SQL analytics over large datasets.
Google Optimize
DefunctWebsite Optimization & A/B Testing
Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.
Havas
Advertising & Communications Holding Group
Havas is one of the world's largest global communications and advertising groups, offering integrated media, creative, and health communications services across 100+ countries.
Improvado
Marketing Data Integration & Analytics
Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...
Adobe Customer Journey Analytics
Marketing Analytics / Customer Analytics
Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.
Brandwatch
AcquiredSocial Media Intelligence & Consumer Analytics
Brandwatch is a leading social media intelligence and consumer research platform that helps brands monitor, analyze, and act on online conversations at scale.
Cint
Market Research & Consumer Insights Technology
Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.
Circana
Market Research & Analytics/Data Provider
Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.
Contentsquare
Digital Experience Analytics
Contentsquare is a leading digital experience analytics platform that helps businesses understand and optimize their customers' digital journeys. The company's AI-powered solutions provide deep insights into user behavior, enabling companies to deliver more personalized and engaging digital experiences.
Datorama
RebrandedMarketing Analytics & Intelligence
A marketing intelligence and analytics platform that unifies data from multiple sources to provide actionable insights for marketers, now part of Salesforce Marketing Cloud.
eMarketer
Market Research & Data Analytics
Leading market research and data analytics firm providing insights, forecasts, and statistics on digital marketing, media, and commerce trends.
Experian
Data & Identity / Audience Intelligence
Experian is a global information services company and one of the world's leading credit reporting agencies, providing data and analytical tools to clients across multiple industries. The company operates through three primary business segments: Credit Services, Decision Analytics, and Marketing Services. Experian collects, aggregates, and analyzes consumer and business credit information, offering comprehensive solutions that help organizations make informed decisions about lending, fraud pre...
FCB
Advertising Agency / Integrated Marketing Communications
FCB (Foote, Cone & Belding) is one of the world's largest and most storied global advertising agency networks, known for iconic creative campaigns and integrated marketing services.
605
AcquiredTV Measurement & Analytics
605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.
Affinio
Social Media Analytics & Audience Intelligence
A social marketing intelligence platform that uses AI to analyze audience data and identify interest-based segments for targeted marketing campaigns.
Affinity Solutions
Marketing Measurement & Attribution
Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.
Alida
Alida is a Total Experience Management (TXM) platform that helps companies understand and act on customer and employee feedback. It provides a comprehensive suite of tools for gathering insights, engaging with communities, and driving business growth through improved experiences across the customer journey.
Alphonso
RebrandedTV Data & Measurement
Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.
Alteryx
Analytics & Data Platform
Alteryx is an analytics automation platform that enables organizations to automate data preparation, blending, and advanced analytics workflows through a low-code/no-code interface.
Amazon Redshift
Data Infrastructure/Cloud Data Warehouse
Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse service that enables fast querying and analysis of large datasets.
Amplitude
Product Analytics / Digital Analytics
Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.
Amplitude Experiment
Product Analytics & Experimentation
Amplitude Experiment is a feature flagging and A/B testing platform built natively into the Amplitude analytics ecosystem, enabling product teams to run experiments with behavioral data at the core.
42matters
App Intelligence and Mobile Data Analytics
42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.
Advertiser Perceptions
Market Research & Analytics
Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.
Ahrefs
SEO Software & Digital Marketing Tools
Ahrefs is a prominent software-as-a-service (SaaS) company specializing in search engine optimization (SEO) tools and digital marketing intelligence. Founded to help website owners, digital marketers, and SEO professionals improve their online visibility, Ahrefs has established itself as one of the most comprehensive SEO toolsets in the industry. The platform is built around one of the largest third-party databases of live backlinks, crawling billions of web pages daily to provide users with ...
Airbyte
Airbyte is an open-source data integration platform that enables engineers to easily move and consolidate data from various sources to data warehouses, lakes, and other destinations. It offers a vast catalog of pre-built connectors and supports custom connector development, providing flexibility and scalability for modern data pipelines.
Alchemer
Alchemer, formerly SurveyGizmo, is a leading survey software platform that empowers businesses to collect, analyze, and act on feedback. It provides comprehensive tools for creating surveys, quizzes, and forms, helping organizations make data-driven decisions to improve customer and employee experiences.
Alooma
AcquiredData Integration / ETL / Data Infrastructure
Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in real time — acquired by Google in 2019.
Anodot
Business Intelligence & Analytics / AIOps
Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.
AppBrain
Mobile App Analytics and Advertising
AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.
Appfigures
Mobile App Analytics and ASO
Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.
Alation
Data Management & Intelligence
Alation is a data catalog and data intelligence platform that helps organizations find, understand, and govern data.
AppRader
DefunctMobile App Intelligence & ASO
AppRader was a mobile app intelligence and marketing platform that provided competitive analysis, ASO tools, and market insights for mobile app developers and marketers.
Clarabridge
AcquiredCustomer Experience Management / Text Analytics
Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.
Crunchbase
AcquiredBusiness Intelligence & Data
Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.
DiscoverOrg
AcquiredB2B Sales Intelligence & Data
Forrester
Market Research & Advisory
Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.
Gartner
Research & Advisory
Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.
GfK
Market Research & Consumer Insights
Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.
Hitsteps
Web Analytics & Visitor Intelligence
Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.
ADK Holdings
Integrated Advertising & Marketing Communications
ADK Holdings is a major Japanese integrated advertising and marketing communications group offering full-service agency, digital media, and content solutions across Asia.
Alexa
Web Analytics & Competitive Intelligence
Alexa Internet was a pioneering web analytics and traffic measurement service that provided competitive intelligence and website ranking data before being shut down by Amazon in 2022.
AlphaSense
Market Intelligence / Business Intelligence
AlphaSense is a market intelligence and search platform that helps business professionals make better decisions by providing instant access to critical information from a vast universe of public and private content. It leverages AI to extract insights from financial documents, news, transcripts, and more.
Amadeus
Travel Technology (GDS)
Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.
AppDynamics
AcquiredApplication Performance Monitoring / IT Operations Analytics
AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.
Ascend.io
Ascend.io provides a Dataflow Automation platform that helps data teams build, scale, and observe their data pipelines with less effort. It unifies the entire data pipeline lifecycle, from ingestion to transformation to delivery, enabling faster development and more reliable data products. The platform aims to simplify complex data engineering tasks and improve data reliability.
Associated Press
Content & Data Licensing / News Technology
The Associated Press (AP) is a global nonprofit news agency that licenses premium journalism, real-time news content, and structured data feeds to publishers, broadcasters, and digital platforms worldwide.
Astronomer
Astronomer is the commercial steward of Apache Airflow, providing a modern data orchestration platform. Their flagship product, Astro, offers a managed service for Apache Airflow, enabling enterprises to build, run, and observe data pipelines at scale in the cloud.
Ataccama
Ataccama is a global software company offering a unified platform for data management and governance. Its AI-powered solution integrates data quality, master data management, data governance, and data catalog capabilities, enabling organizations to achieve trusted data and make informed business decisions.