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Category

Data & Analytics

The Data & Analytics category encompasses a diverse set of tools and platforms designed to help organizations extract value from their data assets. These solutions address a fundamental challenge in modern business: the overwhelming volume and complexity of data generated across customer touchpoints, operational systems, and digital properties. Companies in this space solve problems ranging from data preparation and integration (cleaning raw data for analysis) to behavioral analytics (understanding how users interact with products), customer feedback analysis (extracting insights from unstructured feedback), and business intelligence (visualizing metrics and KPIs for decision-making). By making data more accessible, actionable, and understandable, these platforms enable organizations to move beyond raw metrics toward genuine business intelligence. Within the AdTech ecosystem specifically, Data & Analytics solutions play a critical enabling role. Advertisers, agencies, and platforms rely on sophisticated data capabilities to measure campaign performance, understand audience behavior, optimize targeting, and demonstrate ROI. As privacy regulations tighten and third-party cookies deprecate, the ability to collect, analyze, and activate first-party data becomes increasingly valuable. These analytics tools help AdTech stakeholders make sense of complex, multi-channel attribution, understand customer journeys across touchpoints, and identify patterns that inform media buying decisions and creative optimization. Without robust analytics infrastructure, modern advertising operations cannot function effectively. Current dynamics in this category reflect the industry's shift toward AI-driven insights and real-time decision-making. Many of the representative companies leverage machine learning and natural language processing to automate data preparation, surface hidden patterns, and transform unstructured data into actionable intelligence. There is also a clear consolidation trend, exemplified by Alteryx's acquisition of Trifacta, suggesting that larger enterprise software companies are recognizing the strategic value of specialized analytics capabilities. Additionally, the emphasis on cloud-native architectures and data warehouse integration indicates that organizations increasingly expect seamless connectivity between their analytics tools and modern data infrastructure, enabling faster insights and more agile decision-making cycles.

Companies

402

Tier distribution

S16A31B121Other234
Avg Completeness
82%
News (30d)
73
Deals (90d)
15
(16)
Adobe Analytics

Adobe Analytics

Digital Analytics

Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time, multichannel data insights to help businesses understand customer behavior and optimize marketing performance.

San Jose, California
Comcast Corporation

Comcast Corporation

Converged TV & Digital Advertising Technology

Comcast Corporation stands as one of the world's largest media and technology conglomerates, operating at the intersection of telecommunications, entertainment, and advertising technology. Through its ownership of NBCUniversal and the leading ad-tech platform FreeWheel, Comcast has positioned itself as a dominant force in the evolving digital advertising ecosystem. The company leverages its extensive media portfolio—including broadcast networks, cable channels, streaming platforms, and theme ...

Philadelphia, Pennsylvania
comScore

comScore

Audience Measurement & Analytics

comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.

Reston, Virginia
Google Ads Data Hub

Google Ads Data Hub

Data Clean Room / Privacy-Safe Measurement

Google's privacy-safe measurement and analytics platform that enables advertisers and publishers to analyze campaign performance using event-level data within a secure, privacy-preserving environment.

Mountain View, California
Google Analytics

Google Analytics

Web Analytics & Marketing Measurement

Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.

Mountain View, California
G

Google BigQuery

Data Infrastructure & Analytics / AdTech Data

Google's serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility, enabling fast SQL analytics over large datasets.

Sunnyvale, California
Google Optimize

Google Optimize

Defunct

Website Optimization & A/B Testing

Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.

Mountain View, California
Havas

Havas

Advertising & Communications Holding Group

Havas is one of the world's largest global communications and advertising groups, offering integrated media, creative, and health communications services across 100+ countries.

Paris, Île-de-France
Improvado

Improvado

Marketing Data Integration & Analytics

Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...

San Diego, California
(31)
Adobe Customer Journey Analytics

Adobe Customer Journey Analytics

Marketing Analytics / Customer Analytics

Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.

San Jose, California
Brandwatch

Brandwatch

Acquired

Social Media Intelligence & Consumer Analytics

Brandwatch is a leading social media intelligence and consumer research platform that helps brands monitor, analyze, and act on online conversations at scale.

Brighton, East Sussex
C

Cint

Market Research & Consumer Insights Technology

Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.

Stockholm, Stockholm
C

Circana

Market Research & Analytics/Data Provider

Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.

Chicago, Illinois
Contentsquare

Contentsquare

Digital Experience Analytics

Contentsquare is a leading digital experience analytics platform that helps businesses understand and optimize their customers' digital journeys. The company's AI-powered solutions provide deep insights into user behavior, enabling companies to deliver more personalized and engaging digital experiences.

Paris, Île-de-France
Datorama

Datorama

Rebranded

Marketing Analytics & Intelligence

A marketing intelligence and analytics platform that unifies data from multiple sources to provide actionable insights for marketers, now part of Salesforce Marketing Cloud.

New York, New York
e

eMarketer

Market Research & Data Analytics

Leading market research and data analytics firm providing insights, forecasts, and statistics on digital marketing, media, and commerce trends.

New York, New York
Experian

Experian

Data & Identity / Audience Intelligence

Experian is a global information services company and one of the world's leading credit reporting agencies, providing data and analytical tools to clients across multiple industries. The company operates through three primary business segments: Credit Services, Decision Analytics, and Marketing Services. Experian collects, aggregates, and analyzes consumer and business credit information, offering comprehensive solutions that help organizations make informed decisions about lending, fraud pre...

Dublin, Leinster
F

FCB

Advertising Agency / Integrated Marketing Communications

FCB (Foote, Cone & Belding) is one of the world's largest and most storied global advertising agency networks, known for iconic creative campaigns and integrated marketing services.

New York, New York
(121)
6

605

Acquired

TV Measurement & Analytics

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

New York, NY
Affinio

Affinio

Social Media Analytics & Audience Intelligence

A social marketing intelligence platform that uses AI to analyze audience data and identify interest-based segments for targeted marketing campaigns.

Halifax, Nova Scotia
A

Affinity Solutions

Marketing Measurement & Attribution

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

New York, New York
Alida

Alida

Alida is a Total Experience Management (TXM) platform that helps companies understand and act on customer and employee feedback. It provides a comprehensive suite of tools for gathering insights, engaging with communities, and driving business growth through improved experiences across the customer journey.

Vancouver, British Columbia
A

Alphonso

Rebranded

TV Data & Measurement

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Cincinnati, Ohio
Alteryx

Alteryx

Analytics & Data Platform

Alteryx is an analytics automation platform that enables organizations to automate data preparation, blending, and advanced analytics workflows through a low-code/no-code interface.

Irvine, California
A

Amazon Redshift

Data Infrastructure/Cloud Data Warehouse

Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse service that enables fast querying and analysis of large datasets.

Seattle, Washington
Amplitude

Amplitude

Product Analytics / Digital Analytics

Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.

San Francisco, California
Amplitude Experiment

Amplitude Experiment

Product Analytics & Experimentation

Amplitude Experiment is a feature flagging and A/B testing platform built natively into the Amplitude analytics ecosystem, enabling product teams to run experiments with behavioral data at the core.

San Francisco, California
(122)
42matters

42matters

App Intelligence and Mobile Data Analytics

42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.

Zurich
A

Advertiser Perceptions

Market Research & Analytics

Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.

New York, New York
Ahrefs

Ahrefs

SEO Software & Digital Marketing Tools

Ahrefs is a prominent software-as-a-service (SaaS) company specializing in search engine optimization (SEO) tools and digital marketing intelligence. Founded to help website owners, digital marketers, and SEO professionals improve their online visibility, Ahrefs has established itself as one of the most comprehensive SEO toolsets in the industry. The platform is built around one of the largest third-party databases of live backlinks, crawling billions of web pages daily to provide users with ...

Singapore, Singapore
Airbyte

Airbyte

Airbyte is an open-source data integration platform that enables engineers to easily move and consolidate data from various sources to data warehouses, lakes, and other destinations. It offers a vast catalog of pre-built connectors and supports custom connector development, providing flexibility and scalability for modern data pipelines.

San Francisco, California
Alchemer

Alchemer

Alchemer, formerly SurveyGizmo, is a leading survey software platform that empowers businesses to collect, analyze, and act on feedback. It provides comprehensive tools for creating surveys, quizzes, and forms, helping organizations make data-driven decisions to improve customer and employee experiences.

Louisville, Colorado
Alooma

Alooma

Acquired

Data Integration / ETL / Data Infrastructure

Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in real time — acquired by Google in 2019.

Tel Aviv, California
Anodot

Anodot

Business Intelligence & Analytics / AIOps

Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.

Ra'anana, Center District
AppBrain

AppBrain

Mobile App Analytics and Advertising

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

Amsterdam, North Holland
Appfigures

Appfigures

Mobile App Analytics and ASO

Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.

New York, New York
(19)
Alation

Alation

Data Management & Intelligence

Alation is a data catalog and data intelligence platform that helps organizations find, understand, and govern data.

Redwood City, California
A

AppRader

Defunct

Mobile App Intelligence & ASO

AppRader was a mobile app intelligence and marketing platform that provided competitive analysis, ASO tools, and market insights for mobile app developers and marketers.

Clarabridge

Clarabridge

Acquired

Customer Experience Management / Text Analytics

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Reston, Virginia
Crunchbase

Crunchbase

Acquired

Business Intelligence & Data

Crunchbase is a leading business intelligence platform providing data on startups, investors, funding rounds, and industry trends — now operating as a subsidiary of NASDAQ following its 2023 acquisition.

San Francisco, California
DiscoverOrg

DiscoverOrg

Acquired

B2B Sales Intelligence & Data

Vancouver, Washington
Forrester

Forrester

Market Research & Advisory

Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.

Cambridge, Massachusetts
Gartner

Gartner

Research & Advisory

Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.

Stamford, Connecticut
GfK

GfK

Market Research & Consumer Insights

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

Nuremberg, Bavaria
Hitsteps

Hitsteps

Web Analytics & Visitor Intelligence

Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.

Dover, Delaware
Unranked(93)
A

ADK Holdings

Integrated Advertising & Marketing Communications

ADK Holdings is a major Japanese integrated advertising and marketing communications group offering full-service agency, digital media, and content solutions across Asia.

Tokyo, Tokyo
Alexa

Alexa

Web Analytics & Competitive Intelligence

Alexa Internet was a pioneering web analytics and traffic measurement service that provided competitive intelligence and website ranking data before being shut down by Amazon in 2022.

San Francisco, California
AlphaSense

AlphaSense

Market Intelligence / Business Intelligence

AlphaSense is a market intelligence and search platform that helps business professionals make better decisions by providing instant access to critical information from a vast universe of public and private content. It leverages AI to extract insights from financial documents, news, transcripts, and more.

New York, New York
A

Amadeus

Travel Technology (GDS)

Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.

Madrid, Community of Madrid
AppDynamics

AppDynamics

Acquired

Application Performance Monitoring / IT Operations Analytics

AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.

San Francisco, California
Ascend.io

Ascend.io

Ascend.io provides a Dataflow Automation platform that helps data teams build, scale, and observe their data pipelines with less effort. It unifies the entire data pipeline lifecycle, from ingestion to transformation to delivery, enabling faster development and more reliable data products. The platform aims to simplify complex data engineering tasks and improve data reliability.

Palo Alto, California
A

Associated Press

Content & Data Licensing / News Technology

The Associated Press (AP) is a global nonprofit news agency that licenses premium journalism, real-time news content, and structured data feeds to publishers, broadcasters, and digital platforms worldwide.

New York, New York
Astronomer

Astronomer

Astronomer is the commercial steward of Apache Airflow, providing a modern data orchestration platform. Their flagship product, Astro, offers a managed service for Apache Airflow, enabling enterprises to build, run, and observe data pipelines at scale in the cloud.

Cincinnati, Ohio
Ataccama

Ataccama

Ataccama is a global software company offering a unified platform for data management and governance. Its AI-powered solution integrates data quality, master data management, data governance, and data catalog capabilities, enabling organizations to achieve trusted data and make informed business decisions.

Toronto, Ontario