Affinio

Specialized provider of AI-powered social audience segmentation and intelligence

Affinio is a social marketing intelligence platform that leverages artificial intelligence and machine learning to analyze social media data and identify interest-based audience segments. The platform helps marketers understand their audiences by clustering individuals based on shared interests, behaviors, and affinities rather than traditional demographic data. Operating as a subsidiary of Netbase Quid (now part of Cision), Affinio continues to provide its audience intelligence capabilities to brands, agencies, and media companies seeking to improve their targeting and content strategies. The platform's core technology analyzes billions of social connections and data points to create detailed audience personas and segments, enabling more precise and effective marketing campaigns across social media and other digital channels. Affinio serves enterprise clients across various industries including consumer brands, sports and entertainment, media companies, and agencies looking to enhance their audience understanding and engagement strategies.