Customer Data Platform

Adobe Experience Cloud is Adobe's unified suite of digital marketing tools, bringing together capabilities that span analytics, advertising, social, media optimization, targeting, content management, and journey orchestration into a single platform.

Adobe Experience Platform is a centralized suite of analytics and customer experience management solutions designed to enable real-time personalization and user interaction across digital environments.

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand.

Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies customer profiles in real time for activation across Adobe's marketing ecosystem and external destinations.

Dentsu Group Inc. is a Japanese international advertising and public relations holding company headquartered in Tokyo, recognized as the largest advertising agency in Japan and the fifth largest agency network in the world by revenue.

Dentsu Inc., now operating as Dentsu Group Inc., was a Japanese international advertising and public relations company headquartered in Tokyo, which reorganized into a holding company structure effective January 1, 2020.

LiveRamp is a data onboarding and collaboration platform that gathers a company's online and offline customer data, maps it to individual customer profiles, and uploads enriched audience segments to advertising platforms.

Salesforce is a software company recognized as the leading CRM vendor, with its market scope spanning sales force productivity, marketing campaign management, customer service, contact center, advertising, and digital commerce applications.

Salesforce CDP, now known as Salesforce Data Cloud, was a customer data platform that went through several renamings — from Customer 360 Audiences to Salesforce CDP to Marketing Cloud Customer Data Platform — before arriving at its current identity.

6sense is an AI-powered go-to-market platform that equips marketing and sales teams with predictive analytics and real-time data to sharpen their GTM strategies.

84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.

ActionIQ is an enterprise-grade customer data platform built primarily for large B2C organizations — including retail, financial services, media, and consumer brands — that sits between operational data warehouses and marketing activation tools, unifying customer profiles and enabling audience segmentation across channels such as email, paid media, and site personalization.

Acxiom is a data and technology company that solves complex challenges for leading brands and agencies by building the foundation for AI-powered marketing and decisioning.

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.

Clearbit is a B2B marketing intelligence company, founded in 2014 and headquartered in San Francisco, that built its reputation on developer-friendly APIs for data enrichment and prospecting, as well as on its Reveal product, which uses IP-to-company matching to de-anonymize website traffic so revenue teams can identify which businesses are engaging with their digital properties.

Criteo Retail Media is a retail media company that connects brands with consumers through targeted digital advertising on retailer websites and apps.

Dentsu International was a multinational media and digital marketing communications company headquartered in London, United Kingdom, that operated as a wholly owned subsidiary of the Japanese advertising firm Dentsu before rebranding from Dentsu Aegis Network in October 2020, and has since been folded back under the broader Dentsu brand.

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Acquia CDP is a customer data platform that unifies customer data to enable personalized marketing experiences, part of Acquia's Digital Experience Platform.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Social bookmarking and sharing widget company acquired by Oracle in January 2016 for $200M. Pre-acquisition, AddThis was on millions of websites and provided social-share buttons + audience data. Used by Oracle to enrich Data Cloud audience profiles. Shuttered by Oracle around 2018-2020 as third-party tracking declined; fully retired by 2024 advertising-business shutdown.

Platform layer underlying Adobe Brand Concierge and all Adobe AI agents. Launched March 2025. The agentic-AI infrastructure for Adobe Experience Cloud.

A social marketing intelligence platform that uses AI to analyze audience data and identify interest-based segments for targeted marketing campaigns.

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns, acquired by Acquia in December 2019 to strengthen its open digital experience platform.

Alida is a Total Experience Management (TXM) platform that helps companies understand and act on customer and employee feedback. It provides a comprehensive suite of tools for gathering insights, engaging with communities, and driving business growth through improved experiences across the customer journey.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in real time — acquired by Google in 2019.

Privacy-safe data collaboration / clean-room product. Launched November 2025 as part of 8-product Modern Marketing Cloud release.

Consumer-permissioned commerce data and advertising measurement company.

Audiense is a leading social consumer intelligence platform that helps businesses understand and engage with their target audiences. It leverages social data to identify unique audience segments, uncover actionable insights, and inform marketing and communication strategies across various channels.

Bluecore is an AI-powered retail marketing platform that helps brands automate and optimize customer engagement across email, site, and paid media. It unifies customer and product data to deliver highly personalized experiences, driving revenue and profitability for retailers.

Chattermill is an AI-powered customer experience management platform that transforms unstructured customer feedback into actionable business intelligence through advanced natural language processing (NLP) and machine learning technologies. The platform addresses a critical challenge for modern organizations: analyzing massive volumes of customer data across multiple touchpoints in real-time. By consolidating feedback from surveys, customer reviews, support tickets, social media channels, and ...

Clerk.io is an AI-powered personalization and search platform for e-commerce, helping online retailers boost conversions through intelligent product recommendations, site search, and email personalization.

Conversant is a personalized digital advertising platform that delivers individualized marketing experiences across devices, combining data, technology, and media to connect brands with consumers at scale.

Customy is an AI-driven Customer Data Platform (CDP) that specializes in delivering advanced personalization solutions tailored specifically for the retail and e-commerce sectors. The platform addresses the critical challenge of fragmented customer data scattered across multiple touchpoints including websites, mobile applications, point-of-sale systems, CRM platforms, and marketing automation tools. By leveraging sophisticated machine learning algorithms and real-time data processing capabili...

ActiveProspect is an Austin-based private SaaS company (founded 2004) providing consent-based marketing and lead-certification software (TrustedForm, LeadConduit). In Jan 2026 it acquired Verisk Marketing Solutions (Jornaya + Infutor) from Verisk, adding a consumer identity graph.

Adobe's enterprise data management platform (DMP) that unifies audience data from multiple sources to enable targeted advertising and personalized customer experiences.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

Dun & Bradstreet is a global leader in business data and analytics, providing the D-U-N-S Number system and data-driven solutions that power B2B identity, risk assessment, and audience targeting across the AdTech ecosystem.

Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.

SAS is a leading provider of data analytics and business intelligence software, with a strong presence in the AdTech Platform space.

A customer data platform (CDP) and identity resolution provider that helps brands unify and activate customer data across marketing channels.

SoftBank Group is a strategic investment holding company that conducts investment activities directly and through its subsidiaries, though its operating businesses span mobile services, broadband, advertising, and media-related services.

Alibaba's data-driven audience targeting and management platform, enabling advertisers to leverage Alibaba's vast first-party commerce and behavioral data for precision marketing across its ecosystem.

Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.

Amadeus IT Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Concentrix Catalyst is the technology and design consultancy arm of Concentrix, delivering digital transformation, customer experience (CX) platforms, and data-driven marketing solutions for global enterprises.

Dealfront — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Dentsu's customer experience management division, delivering data-driven CX transformation through integrated creative, technology, and consulting services for global enterprises.

Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent — acquired by SAP in 2017.

K2view provides a data management platform that creates micro-databases for each business entity, enabling real-time data access and operational analytics.