Customer Data Platform

Adobe's comprehensive suite of integrated marketing, analytics, advertising, and commerce solutions for enterprise digital experience management.

Adobe Experience Platform (AEP) is an enterprise-grade customer data platform that unifies real-time data to power personalized experiences across every channel and touchpoint.

Adobe's integrated marketing technology platform that combines analytics, advertising, content management, and personalization tools for enterprise digital marketing.

Adobe's enterprise customer data platform that unifies customer data in real-time to enable personalized experiences across channels.

Tokyo-listed parent company (TYO:4324) of the global Dentsu Group network. Founded 1901 in Japan as advertising agency Nippon Kokoku.

Dentsu is one of the world's largest advertising and media agency groups, offering integrated marketing, media, creative, and data-driven solutions to global brands.

Epsilon is a global marketing technology company specializing in data-driven marketing, customer insights, and personalized advertising solutions for enterprise brands.

LiveRamp is a leading data connectivity platform that enables companies to connect, control, and activate data across digital touchpoints while maintaining privacy compliance.

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

6sense is an AI-powered B2B platform that helps sales and marketing teams identify and engage with anonymous buyers across multiple channels. Their platform uses machine learning and predictive analytics to uncover hidden buyer intent and provide actionable insights.

84.51° is a data analytics and marketing science company owned by Kroger that leverages retail data to provide customer insights and personalized marketing solutions.

ActionIQ is a customer data platform (CDP) that helps enterprise brands deliver personalized experiences by unifying customer data and activating it across channels.

A leading data and identity management company that provides customer intelligence, data connectivity, and marketing solutions for enterprise brands.

Privacy-safe data collaboration / clean-room product. Launched November 2025 as part of 8-product Modern Marketing Cloud release.

Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.

Cheetah Digital was an enterprise cross-channel customer engagement platform that helped brands build direct, loyalty-driven relationships with consumers through data, messaging, and personalization.

Clearbit is a B2B data enrichment and intelligence platform that helps businesses identify, understand, and engage their customers — now operating as part of HubSpot.

Criteo Retail Media is a commerce media platform that enables retailers to monetize their digital properties through onsite and offsite advertising solutions.

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Acquia CDP is a customer data platform that unifies customer data to enable personalized marketing experiences, part of Acquia's Digital Experience Platform.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Social bookmarking and sharing widget company acquired by Oracle in January 2016 for $200M. Pre-acquisition, AddThis was on millions of websites and provided social-share buttons + audience data. Used by Oracle to enrich Data Cloud audience profiles. Shuttered by Oracle around 2018-2020 as third-party tracking declined; fully retired by 2024 advertising-business shutdown.

Platform layer underlying Adobe Brand Concierge and all Adobe AI agents. Launched March 2025. The agentic-AI infrastructure for Adobe Experience Cloud.

A social marketing intelligence platform that uses AI to analyze audience data and identify interest-based segments for targeted marketing campaigns.

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns, acquired by Acquia in December 2019 to strengthen its open digital experience platform.

Alida is a Total Experience Management (TXM) platform that helps companies understand and act on customer and employee feedback. It provides a comprehensive suite of tools for gathering insights, engaging with communities, and driving business growth through improved experiences across the customer journey.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in real time — acquired by Google in 2019.

Audiense is a leading social consumer intelligence platform that helps businesses understand and engage with their target audiences. It leverages social data to identify unique audience segments, uncover actionable insights, and inform marketing and communication strategies across various channels.

Bluecore is an AI-powered retail marketing platform that helps brands automate and optimize customer engagement across email, site, and paid media. It unifies customer and product data to deliver highly personalized experiences, driving revenue and profitability for retailers.

Chattermill is an AI-powered customer experience management platform that transforms unstructured customer feedback into actionable business intelligence through advanced natural language processing (NLP) and machine learning technologies. The platform addresses a critical challenge for modern organizations: analyzing massive volumes of customer data across multiple touchpoints in real-time. By consolidating feedback from surveys, customer reviews, support tickets, social media channels, and ...

Customy is an AI-driven Customer Data Platform (CDP) that specializes in delivering advanced personalization solutions tailored specifically for the retail and e-commerce sectors. The platform addresses the critical challenge of fragmented customer data scattered across multiple touchpoints including websites, mobile applications, point-of-sale systems, CRM platforms, and marketing automation tools. By leveraging sophisticated machine learning algorithms and real-time data processing capabili...

ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.

Equifax is a global data, analytics, and technology company best known as one of the three major consumer credit bureaus, increasingly leveraging its vast data assets for identity resolution, audience targeting, and marketing analytics in AdTech.

Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — acquired by Brandwatch in 2021 and later rebranded under the Cision portfolio.

ActiveProspect is an Austin-based private SaaS company (founded 2004) providing consent-based marketing and lead-certification software (TrustedForm, LeadConduit). In Jan 2026 it acquired Verisk Marketing Solutions (Jornaya + Infutor) from Verisk, adding a consumer identity graph.

Adobe's enterprise data management platform (DMP) that unifies audience data from multiple sources to enable targeted advertising and personalized customer experiences.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

Dun & Bradstreet is a global leader in business data and analytics, providing the D-U-N-S Number system and data-driven solutions that power B2B identity, risk assessment, and audience targeting across the AdTech ecosystem.

Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.

SAS is a leading provider of data analytics and business intelligence software, with a strong presence in the AdTech Platform space.

A customer data platform (CDP) and identity resolution provider that helps brands unify and activate customer data across marketing channels.

Alibaba's data-driven audience targeting and management platform, enabling advertisers to leverage Alibaba's vast first-party commerce and behavioral data for precision marketing across its ecosystem.

Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.

Amadeus IT Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Consumer-permissioned commerce data and advertising measurement company.

Clerk.io is an AI-powered personalization and search platform for e-commerce, helping online retailers boost conversions through intelligent product recommendations, site search, and email personalization.

Concentrix Catalyst is the technology and design consultancy arm of Concentrix, delivering digital transformation, customer experience (CX) platforms, and data-driven marketing solutions for global enterprises.

Dealfront — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Deluxe Corporation — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Dentsu's customer experience management division, delivering data-driven CX transformation through integrated creative, technology, and consulting services for global enterprises.