Adobe Real-Time CDP

A leading enterprise CDP, tightly integrated within the Adobe Experience Cloud ecosystem and serving nearly 12,000 brands globally

Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies customer profiles in real time for activation across Adobe's marketing ecosystem and external destinations.¹ The platform enables marketers to create unified customer profiles and activate that data across marketing channels to power personalization at scale, running as an application on top of Adobe Experience Cloud and integrating with Adobe's broader offerings around marketing automation, journey management, and web analytics.² Adobe Real-Time CDP serves nearly 12,000 brands, performing identity resolution and generating audiences for destinations such as email service providers, customer support, and help desks.³ The platform is offered in three variants — Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Person (B2P) — to serve a range of enterprise customer types.² Pricing is not publicly disclosed and is quote-based, driven by profile volume, edition, and tier.¹ Source 1: cdp.com — What Is Adobe Real-Time CDP? Pricing & Alternatives Source 2: hightouch.com — What is Adobe CDP (And How Does it Work?) Source 3: aerospike.com — How Adobe achieves real-time customer personalization at ...