Marketing Technology

Accenture Song is the creative transformation and digital agency arm of the global consulting firm Accenture, bringing together expertise across multiple disciplines to help brands develop outstanding digital experiences.

Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies customer profiles in real time for activation across Adobe's marketing ecosystem and external destinations.

Beeswax was a programmatic ad-tech platform that offered "bidder-as-a-service," and was acquired by FreeWheel, the digital TV advertising platform owned by Comcast.

Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency.

Dentsu Group Inc. is a Japanese international advertising and public relations holding company headquartered in Tokyo, recognized as the largest advertising agency in Japan and the fifth largest agency network in the world by revenue.

Google Tag Manager is a free tag management system that bridges the gap between web marketing and web analytics.

Meta for Business is a centralized management platform that enables businesses to oversee their digital presence across Meta's family of social platforms — including Facebook, Instagram, and WhatsApp — as well as their advertising campaigns, all from a single hub.

PowerReviews is a customer review platform that integrates with e-commerce systems to capture product ratings, review volume, helpful votes, sentiment metrics, and detailed review content.

Time Warner, which eventually became Warner Bros. Discovery, was a media empire whose holdings included Turner (owner of CNN, TNT, TBS, and other cable channels), HBO, and the Warner Bros. studio.

Accenture is a consulting-rooted firm whose marketing arm, Accenture Song, has grown into an operation comparable in scale to the largest advertising holding companies.

AdExchanger is an integrated media and events company that has covered programmatic advertising and the data-driven marketing technology ecosystem since 2008.

Capgemini is a global technology leader that partners with companies to transform and manage their businesses, guided by a purpose of unleashing human energy through technology for an inclusive and sustainable future.

Code and Theory is a digital-first creative agency, founded in 2001, that sits at the center of creativity and technology, solving both consumer and business problems while helping clients establish new capabilities.

Deloitte Digital is a creative consultancy within Deloitte Consulting, focused specifically on the customer experience side of the business.

Dentsu Japan Network (DJN) — the in-house company managing Dentsus 116-160 domestic Japan group companies, including Dentsu Inc. (operating co), Dentsu Digital, Dentsu Soken, Septeni Holdings, and Ignition Point. Distinct from Dentsu International (the global ex-Japan business unit).

Fjord is a design innovation agency focused on helping clients develop and implement digital and design strategies.

Hakuhodo DY Holdings is a Japanese advertising holding company that owns Hakuhodo, Daiko, and Yomiko Advertising, and ranks as the second-largest advertising company in Japan.

IBM iX is a digital agency that works at the intersection of strategy, creativity, and technology, partnering with clients to define strategy, create experiences, and build business by design.

Acrolinx is an enterprise software company specializing in AI-powered content governance and optimization solutions designed for large organizations operating at scale. The company addresses a critical challenge faced by global enterprises: maintaining consistent, high-quality content across distributed teams, multiple channels, and diverse content types. Leveraging advanced natural language processing and machine learning technologies, Acrolinx has developed a sophisticated platform that ana...

Leading trade publication and media brand covering the advertising, marketing, and media industries with news, analysis, and industry events.

Adgorithms is an AI-driven marketing technology platform that specializes in automated advertising optimization for digital marketers and advertising professionals. The company leverages sophisticated machine learning algorithms and predictive analytics to process millions of campaign data points in real-time, enabling advertisers to maximize their return on advertising spend across multiple digital channels. By automating complex optimization tasks that traditionally require extensive data s...

Adwerx is a digital advertising technology platform that democratizes programmatic advertising for local businesses and individual professionals. The company bridges the gap between enterprise-grade marketing technology and small-to-medium-sized businesses by automating the entire advertising workflow—from creative generation and audience targeting to bid management and campaign optimization. Operating across multiple channels including display networks, social media, and search engines, Ad...

Adyzen is an advertising technology company that specializes in programmatic advertising solutions and data-driven marketing platforms designed to optimize digital advertising performance across multiple channels. The company provides a comprehensive suite of tools enabling advertisers, agencies, and publishers to automate and enhance their digital campaigns through sophisticated bidding algorithms, real-time analytics, and precision audience targeting capabilities. By leveraging machine lear...

AnyMind Group is an end-to-end commerce enablement company operating across Asia-Pacific, providing influencer marketing, advertising technology, and e-commerce solutions. The company offers programmatic advertising, creator management platforms, and direct-to-consumer e-commerce infrastructure for brands.

Automattic is the company behind WordPress.com, the world's largest open-source content management system and blogging platform. They also develop other popular digital products and services.

Blippar is a pioneering augmented reality (AR) company that developed a visual discovery and AR content creation platform. Initially known for its consumer app allowing users to 'blipp' real-world objects for interactive digital experiences, the company has since pivoted to focus on enterprise AR solutions and tools for businesses.

China's largest marketing services group and the world's 10th-largest by revenue. Founded July 1, 1996 in Beijing by Zhao Wenquan (Oscar Zhao); listed on Shenzhen Stock Exchange (SZSE: 300058) since 2010. 2024 revenue RMB 60.8B (~$8.3B; +15.55% YoY) with overseas revenue ~80% of the total — the group has repositioned to serve Chinese-brands-going-global. CEO Fei Pan. Once an aggressive Western acquirer (We Are Social, Vision7/Cossette, Fuseproject, Madhouse), BlueFocus divested its international agency portfolio to CDPQ + CVC Capital Partners in May 2021 (now Plus Company; BlueFocus retains a ~35% minority stake) and returned Fuseproject to founder Yves Béhar in 2023; today it concentrates on the Chinese-market core (Madhouse, Domob) plus the proprietary BlueAI multimodal AI marketing platform. Filed for Hong Kong dual listing July 2025. Sources: Wikipedia + Yahoo Finance + Bloomberg + Bamboo Works.

AccuRanker is a SaaS platform providing fast, accurate SEO rank tracking and keyword monitoring for digital marketers and agencies.

Adgistics is a specialized enterprise software provider focused on brand management and marketing resource management (MRM) solutions for organizations with distributed marketing operations. The platform serves as a centralized hub enabling marketing teams to manage brand assets, orchestrate multi-channel campaigns, automate workflow approvals, and enforce brand compliance across complex organizational structures including franchisees, dealers, regional offices, and multiple locations. By con...

Advanced Web Ranking is a SaaS platform providing SEO rank tracking and reporting tools for agencies, enterprises, and SEO professionals.

Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...

Affiliatly is a software-as-a-service (SaaS) platform specializing in affiliate marketing management solutions designed specifically for small and medium-sized e-commerce businesses. The company's core mission focuses on democratizing affiliate marketing by providing merchants with accessible, comprehensive tools to create, manage, and scale branded affiliate programs without requiring extensive technical expertise or development resources. By automating critical workflows including affiliate...

Affilimate is a specialized Software-as-a-Service (SaaS) platform that provides comprehensive analytics and optimization tools for affiliate marketers, content creators, bloggers, and digital publishers. The company addresses a critical challenge in the affiliate marketing ecosystem by consolidating performance data from multiple affiliate networks and programs into a unified dashboard, enabling users to track revenue streams, gain actionable insights, and make data-driven decisions to scale ...

Agility CMS is a leading headless content management system (CMS) that empowers developers to build and deploy digital experiences quickly, while providing content editors with an intuitive interface. It offers a flexible API-first approach, enabling content delivery across any channel or device for modern web and mobile applications.

Agiloft is a leading provider of Contract Lifecycle Management (CLM) software, offering a highly configurable platform that automates contract processes from creation to renewal. Its solutions help organizations streamline operations, reduce risk, and ensure compliance across their contractual agreements.

Airbyte is an open-source data integration platform that enables engineers to easily move and consolidate data from various sources to data warehouses, lakes, and other destinations. It offers a vast catalog of pre-built connectors and supports custom connector development, providing flexibility and scalability for modern data pipelines.

Adobe Launch is Adobe's next-generation tag management system for deploying and managing marketing and analytics tags across digital properties.

Amazon SES (Simple Email Service) is a cloud-based email sending service that enables businesses to send transactional, marketing, and bulk email communications at scale.

Git-based source code repository hosting service for software development teams, offering code collaboration and CI/CD tools.

Boston Consulting Group is a global management consulting firm that provides advisory services to companies in the AdTech Platform space, helping them navigate the complex digital advertising landscape.

Canto is an AdTech platform that provides digital asset management and creative workflow solutions to help marketers and creative teams manage, distribute, and optimize their visual content.

Deloitte is a global professional services firm with over 180 years of history whose core purpose is to make an impact that matters for clients, people, and communities.

Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.

Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.

GitLab is an open-source platform that provides a complete DevOps toolchain, including tools for source code management, continuous integration, and deployment. GitLab is a comprehensive DevOps platform that provides a complete software development lifecycle toolchain in a single application.

123FormBuilder is a leading cloud-based form and survey solution provider that empowers organizations to digitize their data collection processes through an intuitive, no-code platform. The company serves a diverse global customer base spanning businesses, educational institutions, nonprofits, and government agencies, democratizing form creation through its drag-and-drop interface that requires no technical expertise. The platform addresses critical business needs including customer feedback ...

3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and integrated into its middleware portfolio.

US trade association representing advertising agencies.

A+E Networks is a global media and entertainment company operating major cable and streaming brands, offering advertisers premium content environments across linear TV, digital, and streaming platforms.

US nonprofit that creates public service advertising campaigns using donated media.

Explainer newsletter on how ad tech works, created by Trey Titone; acquired by Marketecture Media in 2024.

Advertising archive founded in 1996 by Åsk Wäppling, with 80,000+ ads including a large Super Bowl commercial collection; acquired and relaunched by Marketecture Media in April 2025.

Adpoint is an end-to-end media sales management platform designed to help publishers and media companies streamline their advertising sales operations, order management, and revenue workflows.

Pseudonymous ad tech social account and content brand ("The Lord of RTB and the best memes in advertising"), acquired by Marketecture Media in June 2024. Its operator has not been publicly identified.