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Brief
Jira

Jira

Jira provides comprehensive project management and issue tracking capabilities that enable software teams to plan, track, and release software using agile methodologies, with extensive customization and integration options.

atlassian.comSydney, New South Wales, AustraliaFounded 2002Parent: Atlassian

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 11, 2026

Industry
Project Management Software / Issue Tracking / Agile Development Tools
Business Model
SaaS
Target Market
Enterprise, Mid-Market, SMB
Employee Count
5000+
Funding
public
Revenue Range
$500M-$1B
Stock Symbol
TEAM
Parent Company
Atlassian
API Available
Yes
Market Position

Market-leading project management and issue tracking platform for software development teams

Overview

Jira is a comprehensive project management and issue tracking platform developed and maintained by Atlassian. Originally launched in 2002 as a bug tracking tool for software development teams, Jira has evolved into a versatile work management solution used across various industries and departments. The platform offers multiple product variants including Jira Software (for agile software development), Jira Service Management (for IT service management), and Jira Work Management (for business teams). While Jira is not an AdTech company, it serves as critical infrastructure for technology companies across all sectors, including those in advertising technology. Development teams at AdTech companies use Jira to manage product development, track bugs, coordinate releases, and implement agile methodologies. The platform's flexibility and extensive integration ecosystem make it a standard tool in software development organizations. As a flagship product of Atlassian, a publicly-traded company, Jira benefits from continuous development and a robust ecosystem of plugins and integrations. The platform serves millions of users worldwide, from small startups to Fortune 500 enterprises, and has become synonymous with agile project management in the software industry.

Products & Features

Jira Software

Agile project management tool for software development teams with scrum and kanban boards

Jira Service Management

IT service management platform for handling service requests and incidents

Jira Work Management

Project management solution designed for business teams outside of software development

Jira Align

Enterprise agile planning platform for connecting strategy to execution at scale

Key Features
Customizable workflows and issue typesScrum and Kanban boardsAdvanced reporting and dashboardsRoadmap planning and visualizationAutomation rules and triggersTime tracking and estimationRelease managementCustom fields and screensAdvanced search with JQL (Jira Query Language)Mobile applications
Use Cases
Agile software development (Scrum, Kanban)Bug and issue trackingProduct roadmap planningSprint planning and managementIT service desk and incident managementDevOps and release managementProject portfolio managementBusiness process management
Customer Segments
Software development teamsIT departmentsProduct management teamsDevOps teamsBusiness operations teamsMarketing and creative teamsEnterprise organizationsTechnology startups

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