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GitLab

GitLab

DevOps Platformgitlab.com

GitLab provides a complete DevOps platform in a single application, enabling teams to collaborate and deliver software faster with built-in CI/CD, security, and monitoring capabilities. The platform reduces tool chain complexity by consolidating the entire software development lifecycle into one unified solution.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2011
HQ
San Francisco, California, United States
Connections
38

At a glance

Employees
1001-5000
Funding
$436M
Revenue
$500M-$1B
Stock
GTLB
38integrations
Marketing Technology

About

Leading DevOps platform provider with comprehensive single-application approach competing primarily with GitHub and Atlassian

GitLab is a comprehensive DevOps platform that provides a complete software development lifecycle toolchain in a single application. Founded in 2011 and publicly traded since 2021, GitLab offers source code management, CI/CD pipelines, security testing, monitoring, and collaboration tools. While GitLab is not an AdTech or MarTech company in the traditional sense, it serves as critical infrastructure for technology companies across all sectors, including those in advertising technology. Marketing and advertising technology teams use GitLab to manage their software development workflows, deploy marketing automation tools, manage website and campaign code, and collaborate on technical marketing initiatives. GitLab competes primarily in the DevOps and software development platform space against companies like GitHub, Bitbucket, and Jenkins. The company has established itself as a leader in the DevOps platform market with its 'single application' approach that consolidates multiple development tools into one platform. GitLab serves enterprises, mid-market companies, and individual developers with both cloud-hosted (SaaS) and self-managed deployment options.

Business model

SaaS

Target market

Enterprise, Mid-Market, SMB

What they offer

  • GitLab SCM

    Git-based source code management with merge requests, code review, and version control

  • GitLab CI/CD

    Continuous integration and deployment pipelines with automated testing and deployment

  • GitLab Security

    Built-in security scanning including SAST, DAST, dependency scanning, and container scanning

  • GitLab Agile Planning

    Issue tracking, project management, and agile planning tools

  • GitLab Container Registry

    Docker container registry integrated with CI/CD pipelines

  • GitLab Monitoring

    Application performance monitoring and error tracking

Key features

Complete DevOps lifecycle in single applicationBuilt-in CI/CD pipelinesIntegrated security scanningCode review and collaboration toolsContainer registryKubernetes integrationAuto DevOpsIssue tracking and project managementWiki and documentationWeb IDE

Use cases

Software development and version controlContinuous integration and deploymentDevSecOps and security testingAgile project managementContainer and Kubernetes deploymentsCompliance and audit managementOpen source project hostingEnterprise software delivery

Customer segments

Enterprise software companiesFinancial servicesGovernment agenciesHealthcare organizationsTechnology startupsOpen source projectsEducational institutions

Tech & specs

Technology stack

Ruby on RailsGoVue.jsPostgreSQLRedisGitalyKubernetesDocker

Security & compliance

SOC 2 Type 2ISO 27001GDPRFedRAMPHIPAAPCI DSS

Deployment

CloudOn-premiseHybrid

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around GitLab