Split

Split.io is a feature delivery platform that combines feature flagging with experimentation capabilities to help software teams manage feature releases and measure their impact. The platform enables engineering and product teams to decouple code deployments from feature releases, conduct A/B tests and multivariate experiments, and make data-driven decisions about product development. Split.io serves as a critical infrastructure layer for continuous delivery and experimentation, allowing companies to progressively roll out features, target specific user segments, and quickly roll back problematic releases without redeploying code. Founded in 2015, Split.io gained significant traction among enterprise technology companies and became a leader in the feature management space. The company was acquired by Harness in 2021, and now operates as part of Harness's software delivery platform while maintaining its distinct brand and product identity. Split.io continues to serve thousands of organizations across various industries, from startups to Fortune 500 companies, helping them accelerate innovation while reducing deployment risk. While Split.io is not a traditional AdTech company, its feature experimentation capabilities are utilized by AdTech platforms and digital marketing teams to test and optimize advertising features, user experiences, and monetization strategies. The platform's ability to run controlled experiments and measure business metrics makes it valuable for companies optimizing digital experiences and revenue-generating features.