Google Analytics

Google Analytics is a comprehensive web analytics platform developed and offered by Google that has become the industry standard for tracking and analyzing website traffic. Launched in November 2005 following Google's acquisition of Urchin Software Corporation, the service provides businesses, marketers, and website owners with detailed insights into user behavior, traffic sources, conversion tracking, and audience demographics. The platform processes data from millions of websites worldwide, making it one of the most widely deployed analytics solutions on the internet. Google Analytics enables organizations to make data-driven decisions by offering real-time reporting, customizable dashboards, and advanced segmentation capabilities. The platform tracks various metrics including page views, session duration, bounce rates, user flow, and conversion goals. With the introduction of Google Analytics 4 (GA4) in 2020, the platform evolved to provide cross-platform tracking across websites and mobile apps, enhanced machine learning capabilities, and privacy-centric measurement designed to adapt to a cookieless future. The service integrates seamlessly with other Google products including Google Ads, Search Console, and Google Tag Manager, creating a comprehensive digital marketing ecosystem for businesses of all sizes.