News
19,174 articles covering the AdTech ecosystem
FTC Order Preserves Competition in Digital Advertising Ecosystem as Part of Publicis’s Acquisition of LiveRamp
Order addresses concerns that proposed deal would harm competition in markets for media agency services and audience data services The Federal Trade Commission has taken steps to preserve competition in the digital advertising ecosystem by requiring Publicis Groupe S.A.View Press Release
FTC Issues Annual Report to Congress on Agency’s Actions to Protect Older Adults
Older adults continue to report losing far more money to investment scams than to any other fraud type, the FTC’s report finds The Federal Trade Commission issued its latest report to Congress on protecting older adults, which highlights key trends based on fraud reports submitted by older adults and the FTC’s efforts to combat the problem. View Press Release
You Can See Everything, And Still Not Know What's True
Nathan Fielder and Lance Oppenheim's Elizabeth Holmes documentary may mark the end of a century of documentary filmmaking and the start of something new.
Awareness Ain't What It Used To Be
The journey from discovery to decision has become shorter. Consumers aren't necessarily skipping consideration, but are just doing it differently.
Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges
As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game. Highlights, pregame analysis, podcasts, creator content, and documentary series now command as much fan attention as the match itself. To keep up with those changes, Roku is building the infrastructure to help brands follow […]
The new class for Alex Cooper’s Unwell University is matriculating across the continent
The 2026-27 school year is in full swing, and a handful of campus all-stars are getting new opportunities thanks to the Unwell Network. The media company led by Alex Cooper has announced the latest cohort for Unwell University, a collective of college students who share their experiences on social media. Unwell University has existed in its current capacity since 2024, shortly after the official launch of Cooper's company. The higher-ed students who have joined the initiative across multiple classes have used the resulting visibility to jumpstart their creative careers. Participants in Unwell University receive a number of perks, including mentorship and the ability to participate in events led by Cooper herself, including the Unwell Spring Break and Unwell campus tour. Visit Tubefilter for more great stories.
B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell
Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29. The post B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] appeared first on Search Engine Journal.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl via @sejournal, @MattGSouthern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place. The post Meta Drops Training From Its Crawl Clause And Keeps The Crawl appeared first on Search Engine Journal.
Nebraska Battles Tech Industry Over Social Media Restrictions
"The First Amendment does not protect speech with minors to which their parents do not consent," Nebraska is arguing to the Eighth Circuit Court of Appeals.
Microsoft Builds Controls For 'Insider' Agents To Reduce Risks
Autonomous AI agents can reason and access databases, presenting a new cybersecurity risk. Microsoft is building a tool, "Guardian Agents," to monitor AI systems running inside a business's network as part of its security strategy.
Roderic Olvera Young
WellSpan is proud to announce that Roderic Olvera Young has been appointed to the role of Senior Vice President and Chief Marketing & Communications Officer.
Watch the newest commercials from Lowe’s, Southwest Airlines, Guinness and more
Lowe’s says, “The holidays are so on” in a spot that positions the retailer as a destination for holiday décor.
Week of Oct. 5 Cable News Ratings: CNN Up in Both Measurements
Despite the other gains, Fox News was still the most-watched news network.
Mattel names second CFO in under 18 months
Peter Griffith joins from a biotech company. Paul Ruh, who has been CFO since the spring of 2025, will serve as an adviser through the end of the year.
Hulu Series 'Phony' Asks: What Have You Done With My Mom?
In "Phony," a high school teen awakens after a traumatic accident and feels that his mother is suddenly a stranger.
Facebook Marketplace and Netflix stage a ‘Nobody Wants This’ meet-cute
Kristen Bell’s Joanne is chasing after Noah once again—but a different Noah this time.
Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Every industry, marketing included, is battling one affliction: sameness.
After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer
Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.
FTC Sues to Block PlayPower’s Acquisition of Rival Playground Manufacturer Burke
FTC alleges the merger of close rivals would significantly reduce price and quality competition in already concentrated market for outdoor commercial playground equipment Today, the Federal Trade Commission sued to block Platinum Equity and its portfolio company PlayPower’s acquisition of BCI Burke, alleging the deal to combine two of the largest commercial outdoor playground equipment makers will drive up prices and decrease innovation and quality for equipment bought by schools, churches, parks and recreation departments and other organizations across the counView Press Release
Beyond Big Exec Moves, Studio Interest Again For Netflix?
The question is: why now? Perhaps Netflix's expansion with unscripted content, live events and sports has peaked? More importantly, what comes next?
Meta Unveils Ad Placements For Cultural Moments
Meta has announced multiple ad updates, including a new "Ads Super Burst" format designed to offer brands a planned promotional placement tied to major public events, such as professional sports games and awards nights.
TikBox achieves C2PA conformance
As the UK government begins testing Content Credentials to help the public identify authentic official communications, TikBox has announced that its C2PA Generator and Validator products have achieved conformance across 16 file types spanning images, video and audio. The milestone comes as organisations face growing pressure to distinguish genuine communications from convincing AI-generated impersonations, particularly […]
Defining the agentic shift: building guardrails and trust
Agentic AI is promising speed, scale and efficiency. But at this year’s Cannes Lions, conversations kept coming back to the risks: Is it brand safe? Is data secure? Can we trust it? The post Defining the agentic shift: building guardrails and trust appeared first on New Digital Age.
POSSIBLE assembles industry veterans to launch Europe’s “most valuable” marketing event in Lisbon
POSSIBLE has put together a […] The post POSSIBLE assembles industry veterans to launch Europe’s “most valuable” marketing event in Lisbon appeared first on New Digital Age.