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Infometry and dbt Labs partner to deliver scalable analytics engineering and AI-ready data transformation solutions. Infometry, an AI and data solutions company specializing in enterprise modernization and intelligent analytics, today announced its strategic partnership with dbt Labs, the pioneer of analytics engineering and creator of dbt™ (data build tool). Partnering with dbt Labs strengthens our […]

Flexor’s AI Context Engine (ACE), natively integrated with the Snowflake AI Data Cloud, enables enterprises to transform unstructured data into structured, AI-ready context right inside Snowflake, powering reliable agentic AI and analytics workflows at scale. Flexor, the unstructured AI context company, announced at Snowflake Summit 26 an integration with Snowflake, the AI Data Cloud company. Flexor’s AI […]

New all-in-one platform gives agencies CRM, automation, AI voice, funnels, websites, and client management without bloated software stacks. Growtheon announced the launch of its AI-powered growth platform, positioning the company as a direct and disruptive alternative to HighLevel and the legacy agency software model. When we got banned from HighLevel, I realized agencies needed a platform […]

Observability leader grew customer committed bookings through Microsoft Marketplace transactions by double digits over recent 12 months Collaborative innovations empower development, ITOps, DevOps, SRE and platform engineering teams to automate incident resolution to reduce MTTR and boost productivity New Relic, the Intelligent Observability Company, is at Microsoft Build 2026 this week to showcase innovations from its longstanding […]

New integrations, powered by Snowflake, help joint customers govern AI agent access, provision data at machine speed, and unlock natural language compliance insights across the Snowflake AI Data Cloud Immuta, the Data Provisioning Company, announced at Snowflake’s annual user conference, Snowflake Summit 26, the launch of three new capabilities on the Snowflake AI Data Cloud. […]

Semarchy, a recognized leader in master data management (MDM) solutions and a Select Snowflake partner, announced the Semarchy Data Platform (SDP) Connected App at Snowflake Summit 26, the annual user conference by Snowflake, the AI Data Cloud company. The offering will be available through the Snowflake Marketplace, enabling customers to simplify procurement and apply Snowflake Marketplace Capacity […]

Boston startup doubles its user base in weeks after going public, secures its brand domain, and keeps building AdPlus, the AI-powered cross-channel ad platform built for SMBs and in-house marketing teams, today announced it has secured the adplus.com domain. The company is approaching 400 registered users who’ve collectively built more than 750 campaigns and generated […]

Matia, the unified data operations platform, announced at Snowflake Summit 26 it has launched on Snowflake Marketplace, giving joint customers a faster path to deploying Matia’s ETL, reverse ETL, observability, and catalog capabilities directly alongside their Snowflake AI Data Cloud environment. The listing makes it simpler than ever for customers to discover, evaluate, and adopt Matia as […]

Company helps businesses organize internal knowledge, workflows, CRM data, and operational processes into structured systems that support smarter AI adoption Market Logic Network LLC, announced the development of Business Knowledge Systems designed to help companies organize internal information, workflows, documents, customer data, and operating procedures for more effective AI-ready operations. Our role is to help […]

CoSchedule unveils Smart Editor, combining collaborative editing and AI assistance to accelerate content creation and marketing execution. CoSchedule today announced the launch of Smart Editor, a modern AI-powered editing workspace built specifically for marketing teams. Smart Editor combines collaborative document editing with AI assistance directly inside CoSchedule’s marketing calendar and project workflows. Teams can move […]

Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.

Campaign asks adland whether the upcoming football tournament offers more opportunities for brands than the festive period.

Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.

Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to […] The post Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 appeared first on AdExchanger.

Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […] The post How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation appeared first on AdExchanger.

The connected TV advertising market is hurtling toward $30 billion, but the real opportunity doesn’t lay in scale alone – it’s in proving that ads actually work. That’s the thesis driving FreeWheel’s recent partnerships with Stagwell and Walmart Connect, both of which prioritize what the industry calls “outcome-based optimization” – the ability to tie advertising […]

MIAMI – At the POSSIBLE conference, marketers arrived looking for clarity. Instead, they found another 47 measurement frameworks, 112 AI startups and at least three people claiming they had finally solved incrementality. For Ed Dinichert, chief customer officer at Criteo, that chaos is precisely the point. In an interview with Beet.TV contributor David Kaplan, Dinichert […]

The retailer’s newest and largest food facility to date replenishes the nearly 130 stores it serves up to two days faster than before.

Companies like Wawa, QuikTrip and Sheetz are pushing aggressively into new states and ramping up their foodservice offerings.