News

Petco loses millions due to loyalty program

When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson said.

SoundHound AI Completes Acquisition of LivePerson, Creating a World-Leading Omnichannel Conversational AI Powerhouse

Combined company appoints John Collins as Chief Financial Officer SoundHound AI, Inc. , a global leader in voice and agentic AI, announced the successful completion of its acquisition of LivePerson, Inc., and the appointment of John Collins as the combined company’s Chief Financial Officer. With the transaction officially closed, SoundHound AI immediately expands its market […]

AI SEO Hacker Launches Affordable, KPI-Guaranteed SEO and AI Search Optimization Service, Verified Across 10 Industries

Taipei agency ties NT$10,000 monthly contracts to five KPIs, backed by a documented track record across tourism, SaaS, manufacturing, and e-commerce. AI SEO Hacker today announced the continued rollout of its SEO and Generative Engine Optimization (GEO) service, a program built around two commitments the company says are still uncommon in the industry: an affordable, transparent […]

Docusign Agreement Layer for the Agentic Enterprise Coming to Every Agent

Docusign, the most trusted name in agreement tech, applies agreement engine to modern agentic enterprise tech stacks Docusign announced it will open its Model Context Protocol (MCP) Server to every AI agent on September 30. With the Docusign MCP generally available globally, agreement intelligence and governed action powered by AI engine Docusign Iris are now […]

Back-to-school marketing is a mash up of AI tech and value messaging

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find)

Explore how to improve your brand's visibility in AI search results and understand ranking discrepancies with traditional methods. The post How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find) appeared first on Search Engine Journal.

Week in Review: TV Flexes its Profit-Generating Power, The Trade Desk Cuts 15 Percent of Staff, and Disney+ Agrees M6 Content Deal

In this week's Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney partners with M6. Top Stories Total TV Generates 54 Percent of Media-Driven Profit, finds Ebiquity and ISBA Study Brands and agencies which have run TV campaigns for long enough will generally tell you they know Read More

Comic Relief - Not Our Problem - 60s

Comic Relief’s sarcastic ads take aim at indifference to childhood poverty

Quality Meats’ “Not Our Problem” campaign mocks excuses for inaction while directing people to volunteer resources.

Software buyers are moving faster than software sellers

AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend. The post Software buyers are moving faster than software sellers appeared first on MarTech.

10 Salesforce Winter ’27 updates marketers need to know

From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing teams. The post 10 Salesforce Winter ’27 updates marketers need to know appeared first on MarTech.

Gupshup Launches Self-Serve Voice AI Platform, Extending Conversational Engagement into Phone Calls

Businesses can now build, test, and deploy AI voice agents across support, sales, and operations – alongside WhatsApp, RCS, and SMS – from a single platform Gupshup launched its Voice AI Platform, a self-serve console for building and running AI voice agents that handle calls end to end. The launch extends Gupshup’s engagement platform from […]

Datamaran Appoints Bert Sinnema as Chief Technology Officer

Datamaran, the AI-powered risk and governance software provider, announced the appointment of Bert Sinnema as Chief Technology Officer. Based out of the company’s Leeuwarden office in the Netherlands, Sinnema will lead Datamaran’s global engineering and product teams, including the engineering hub in Valencia, Spain, driving the technology and product vision behind the platform that helps […]

People Aren’t Leaving Google For AI. They’re Using Both via @sejournal, @MattGSouthern

Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites. The post People Aren’t Leaving Google For AI. They’re Using Both appeared first on Search Engine Journal.

Essity kicks off global creative review for expanded femcare portfolio

AMV BBDO works across Essity’s femcare, incontinence care and tissue businesses.

'We're not emulating others' – Patrick Affleck on Havas Village’s leadership shake-up

The new chief executive for Havas Village UK and Ireland speaks to Campaign about integration, outcomes-based remuneration and industry disruption.

Jellyfish hires Seun Odeneye as chief media officer

The role is a new one for the agency.

5 ad challenges perceptions following rebrand

Paramount-owned channel rebranded to 5 last year.

The Trade Desk to cut 15% of global workforce in restructuring

CEO Jeff Green said the job cuts are about preparing for growth, not financial trouble, as the adtech giant revealed a $1.5bn cash pile in the 10 years since its IPO.

Kirsty Hathaway exits Joan London and launches consultancy

Kirsty Hathaway Consultancy will work with brands across the UK and US.

New Balance activation celebrates sole of London

The work was created by Exposure.

Jeb Blatt

nmbl, the independent full-service agency founded six years ago and now working with some of the world’s leading brands, has hired Jeb Blatt as its first-ever president.

The next CDP decision goes beyond the CDP

As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live. The post The next CDP decision goes beyond the CDP appeared first on MarTech.

Google Had Its Day In Court. Now, It’s Amazon’s Turn

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads. The post Google Had Its Day In Court. Now, It’s Amazon’s Turn appeared first on AdExchanger.