News
12,492 articles covering the AdTech ecosystem
'It’s validation that we create value for business': industry reacts to IPA Bellwether
Ad professinoals from VCCP, The Sun and Mediaplus, among others, comment on the latest doom-and-gloom-defying IPA Bellwether.
WPP global CCO Rob Reilly on winning Cannes Lions Network of the Year
In an interview with Campaign, Reilly talked about the importance of winning at Cannes and his takeaways from the festival.
Motorway approaches agencies about advertising requirements
Motorway works with Uncommon Creative Studio on a project basis.
Enter the chat: why the art of conversation matters more than ever
Too many brands enter conversations already convinced they have the answers.
Price of World Cup final ads revealed following England’s knockout
The final between Spain and Argentina is set to kick off at 8pm on 19 July.
Fifa fan experiences in New York: local, human and built around real fan need
The hub of the World Cup hosted activations encouraging fans to play football, grab limited-edition jerseys and more.
The transformation economy: why experiential marketing should start targeting progress
There's an opportunity for marketers to embrace the ideas of transformation.
Allwyn UK spotlights how winning Powerball can change communities
The campaign, created by VCCP, launches Powerball in the UK.
How the cyclosporiasis outbreak is testing Taco Bell’s brand
The brand showed swift action on lettuce, but experts say the communications effort is only beginning.
Picking An MMM
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. The post Picking An MMM appeared first on AdExchanger.
Walmart touts some of its lowest back-to-school pricing since 2019
The retailer also debuted a new grocery-focused college basket for under $35.
The Friday Checkout: Will Kroger’s push into Florida ever materialize?
The supermarket chain’s Harris Teeter banner reportedly canceled an expansion plan in the state, highlighting the difficulty for grocers of building scale in new regions.
Instacart acquires shelf-scanning technology startup
The purchase of Arpalus gives it a system that allows workers to record product levels on store shelves using a smartphone app.
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
Ulta Beauty names Domino’s veteran as CTO
Kelly Garcia, who has been on the board since 2022, joins the retailer in the midst of a tech-driven strategy to drive growth and personalization.
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
Back-to-school spending forecast to reach record highs
Nearly two-thirds of consumers have already started shopping for the season, but affordability is a major concern, according to a new report.
The Weekly Closeout: RadioShack eyes a comeback, Wayfair and QVC kick off the holidays
The electronics company hired a managing director for RadioShack USA, while the online retailers roll out July holiday-themed sales events.
Conversational Advertising Is Entering MULO Marketing
Conversational AI is rapidly becoming another place where consumers discover local businesses and the advertising infrastructure is beginning to follow. As brands prepare, the challenge is shifting from simply being recommended by AI to managing paid visibility at scale. For years, digital advertising for multi-location brands followed a familiar playbook. Consumers searched Google, clicked through […] Conversational Advertising Is Entering MULO Marketing first appeared on Street Fight.
Coffee Mate stirs up summer fling with social-first campaign
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
Campaign Trail: Yeti spells out consumer passions with four-letter words
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
Netflix says live events bolster ads but affect viewer engagement
The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
Watch the newest commercials from Lysol, Consumer Cellular, Geico and more
Lysol calls attention to its Lysol Disinfecting Wipes donation initiative for schools.