News

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened concerns about rising prices.

People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.

The e-commerce company moved the event to June, and is encouraging shoppers to use its Alexa for Shopping AI tech.

The online retail behemoth wants to narrow the time it takes for retailers to launch AI shopping assistants, starting with Kate Spade.

The discount retailer’s Q1 sales jumped 3.4% as rural shoppers see an outsized impact from increased gas prices.

The lingerie giant’s “promo detox” meant more full-price selling in Q1, and both the namesake and Pink brands took market share.

Generally available today, ZoomMate combines agentic search, AI-generated presentations and deliverables, and automated execution in Salesforce, Jira, Slack, ServiceNow, and more Zoom Communications, Inc. (NASDAQ: ZM) announced the launch of ZoomMate, an agentic AI work surface to help people move from workplace conversations to execution without losing context along the way. Built on Zoom’s system of […]

Bloomreach, the AI company for personalization, announced the general availability of its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow. Built on the Loomi agentic personalization platform, which combines data-driven intelligence and powerful AI models, the marketing agent understands customers, not just segments, delivering the kind of personalized engagement that earns […]

The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s adding national, giving clients who use its media platform, Annika®, the insights they need to buy better across every market. Nielsen, a global leader in audience measurement, data and media intelligence, and Marketing Architects, a television advertising services company, […]

Early Access Program brings enterprise marketing controls to AI-assisted campaign creation, beginning with email workflows Stensul, the Governed Creation™ Platform, announced the Stensul MCP Server Early Access Program, giving enterprise marketing organizations a way to connect AI tools and agents to the controls required to turn AI-generated content into campaigns that are on-brand, compliant, approved, […]

Studios can now plan, activate, and measure TV campaigns directly against verified ticket sales Ampersand, the audience-first TV advertising sales and technology company, announced a new partnership with Fandango, the leading movie discovery and ticketing platform, and Kochava, the trusted attribution and measurement leader. This collaboration delivers a full-funnel, cross-screen theatrical advertising solution that combines […]

New platform helps merchants determine whether AI agents can successfully complete purchases on their storefronts. As autonomous AI agents from ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot increasingly influence purchasing behavior, merchants face a new technical challenge: ensuring their storefronts are interpretable not only by humans, but also by machines. Commerce is shifting from human […]

AI is ready, but the data it runs on is not. Sentra, the AI data readiness platform that secures sensitive data at petabyte scale, announced the launch of the Sentra Platform for Continuous AI Data Readiness and Governance. The platform addresses a critical gap in enterprise AI adoption as organizations invest heavily in AI infrastructure […]

New model outperforms OpenAI’s CLIP and Google’s SigLIP2, delivering measurably better shopping experiences and stronger revenue outcomes for publishers Shopsense AI announced today the Shoppable Intelligence Model (SIM), its next-generation proprietary multimodal AI powering real-time contextual commerce. Tested against the leading publicly available models, including OpenAI’s CLIP and Google’s SigLIP2, SIM delivers 25 to 50 […]

AI Search SaaS platform gives marketers an affordable way to track brand visibility, competitor rankings, sentiment and sources across ChatGPT & other LLMs. BrandAxis an AI search analytics platform for marketers, agencies and growing businesses, announced the launch of its public platform, positioning itself as a challenger to the expensive, enterprise-first tools emerging in the […]

PropellerAds, a global leading advertising platform, introduced Agent NIKO, an AI-powered conversational assistant designed to eliminate onboarding barriers for new advertisers. NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward. The ad tech industry is moving toward true multi-source campaign management – and PropellerAds is setting the pace. […]

Citation management for multi-location businesses has long been a structured affair, consisting of claiming listings for each location, ensuring NAP data is up to date and consistent across those listings, and repeating for every location in the portfolio. These types of structured citations still matter for local SEO, but with the advent of AI-powered search, […] Why MULOs Need a Localized Unstructured Citation Strategy first appeared on Street Fight.

Michelle Obama and her brother Craig Robinson brought a live recording of their “IMO” podcast to SXSW London on Tuesday, discussing their career journeys and entering the podcasting space — and revealing one of their favorite guests so far. The former First Lady said that though she never expected to become a podcast host, the […]

Utopai Studios unveiled the second version of its AI video storytelling platform PAI, less than three months after its initial version debuted. The company introduced the generative video platform PAI in March, allowing users to tinker with videos across each step of the creative process. The goal was to produce visual stories without the need […]

If there’s one key thing that PlayStation’s Insomniac Games wants you to take away from the new gameplay footage for its upcoming “Marvel’s Wolverine,” it’s that this video game will be as bloody as promised. “It’s planting our flag that this is a mature game,” Insomniac Games’ creative director Marcus Smith told Variety. “There was […]

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.

Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal.