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16,081 articles covering the AdTech ecosystem
Agency Brief—Omnicom Advertising hires a growth executive, Chipotle adds a new shop to its roster
This week, we’ve got the scoop on Omnicom Advertising raiding Dentsu for a new growth leader, plus the skinny on Chipotle’s new agency partner.
The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth.
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Hershey’s to Cheez-It
Hershey's, Cheez-It, Allstate, BMW, Amazon, and more are behind the week’s most notable ads.
ADWEEK Agencies Advantage: Turnaround Signs at WPP and S4 Could Tip the Holdco Power Scales
Publicis still commands the top spot, but WPP and S4 are upping the competition
Retail Roundup: Amazon’s $20 Billion Lawsuit, and Commerce Media’s First Upfronts
Plus, DoorDash’s measurement certification and Ace’s new feature.
Workato and Lenovo Announce Strategic Collaboration to Expand Lenovo Qira’s Cross-App Capabilities
Workato provides the integration and execution capabilities that help Lenovo Qira connect with applications and services through natural language Workato®, the leading Control and Execution Platform for Enterprise AI, and Lenovo™ announced their strategic collaboration to support the continued evolution of Lenovo Qira, Lenovo’s Personal Ambient Intelligence, which is actively expanding across Lenovo’s device lineup. […]
Canva Expands Its Productivity Bet With 100+ Visual Suite Upgrades
Canva has emerged as a major player in workplace productivity, with 100 million people using Canva Presentations each month, making it one of the top three tools used to create presentations. Today marks Canva’s 100th Visual Suite upgrade since the start of 2026, a pace of nearly one every other day across Docs, Presentations, Sheets, […]
ShipToBox.com Builds the Future of Global Shopping Commerce Through Intelligent Automation
Shop U.S. retailers, save on costs, consolidate purchases, access one-checkout convenience, and receive deliveries worldwide through ShipToBox.com ShipToBox.com, an award-winning technology company transforming global shopping commerce through intelligent automation, today announced the continued expansion of its global commerce technology, helping consumers and businesses access products from U.S. retailers through a simplified shopping, purchasing, delivery, and […]
Kaltura and Verimatrix Partner to Strengthen Security for OTT and Cloud TV Services
Partnership combines Kaltura’s Cloud TV platform with Verimatrix’s content protection and anti-piracy solutions, with full migration of customers to be carried out in the coming months. Kaltura, the Agentic Digital Experience company, and Verimatrix (Euronext Paris: VMX), a leading provider of security solutions for a safer connected world, announced a strategic partnership designed to provide enhanced […]
Videowise Launches AI Visibility to Make User Generated Content Visible to AI
The new AEO and GEO suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimized content that ChatGPT, Perplexity, and Google Gemini can cite. Launching exclusively for Shopify brands. Videowise, the video commerce and conversion platform used by more than 4,000 brands, announced AI Visibility, a new solution built to make a brand’s user generated […]
Datamaran Rebrands, Shifting from ESG Issue Management to Enterprise Governance
Datamaran unveils a new brand identity, reflecting its evolution into an AI-powered governance platform for the enterprise. Datamaran announced a comprehensive rebrand, introducing a new visual identity, brand positioning, and website that reflect the company it has become: an AI-powered governance platform trusted by leading global enterprises. For over 12 years, Datamaran’s product centered on […]
Globant Introduces MuleSoft AI Pod to Break through Integration Barriers and Scale Enterprise Agentic AI with Salesforce
New delivery model helps reduce migration timelines from months to weeks combining specialized AI agents with human integration experts for secure, governed API-led connectivity at scale. MuleSoft AI Pod is accessible through Glob.AI, Globant’s AI-native technology service model for delivering enterprise AI at scale. Globant, a global company focused on driving enterprise reinvention through AI, introduced Salesforce’s […]
Sigmira to Launch WooCommerce Product Customizer After Founder Tried Four Systems
Founder Quincy van der Ree developed the platform after encountering cost, reliability and maintenance issues across four customization solutions After five years of running an engraving business and trying four separate product customization solutions, Quincy van der Ree will launch Sigmira on Sept. 14, a cloud-based platform for WooCommerce merchants selling personalized products. Sigmira will […]
Orange Marketing Earns A+ Rating from Better Business Bureau®
HubSpot Diamond Partner’s Highest BBB Rating Reflects Its Commitment to Transparency and Responsible Client Service Orange Marketing, a top-10 HubSpot Diamond Partner that helps B2B companies and nonprofits grow through demand generation, CRM automation, and AI-era marketing strategy, announced that it has earned an A+ rating from Better Business Bureau® (BBB®) Mountain West & Pacific Southwest. […]
SMM Deal Finder Rebrands as Deeplead, Expanding AI-Powered Outreach to All B2B Sales Teams
The platform that helped social media agencies win clients now delivers verified data, AI-researched emails, and managed sending in one tool for any B2B market SMM Deal Finder, the AI platform that helped social media marketing agencies find and win new clients, announced today that it has rebranded as Deeplead. The company now operates under […]
The Stack: AI & Aftershocks
This week, regulators turned up the pressure on some of the biggest names in tech, as ChatGPT faced new EU oversight, Amazon was hit with an advertising lawsuit, and Google secured a major win in its long-running ad tech battle. The post The Stack: AI & Aftershocks appeared first on ExchangeWire.com.
BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation
BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem. The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory [...] The post BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation appeared first on ExchangeWire.com.
How Telemundo Retained The Fans They Brought In For The World Cup
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […] The post How Telemundo Retained The Fans They Brought In For The World Cup appeared first on AdExchanger.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Media agencies build audit tools to prevent AI agents from overcharging
Agencies experimenting with agentic buying methods have run into a new problem – estimating the true cost of their agentic systems.
Who’s Ready For Multimedia TikTok Comments?; AI Ads For AI Shows
The AdExchanger Newsletter is taking a break for Labor Day on Monday, September 7. We’ll be back on September 8! Attack Of The Talking TikTok Comments Brands want to meet users where they are. More than ever, that appears to be in the social media comments section. After all, plenty of marketers have achieved success […] The post Who’s Ready For Multimedia TikTok Comments?; AI Ads For AI Shows appeared first on AdExchanger.
A fresh creative team will lead Skibidi Toilet into the future
It's been a while since we last checked in on the internet's favorite human-headed toilet creatures, but the company that owns the Skibidi Toilet IP just delivered an important update. As Invisible Narratives prepares a feature film adaptation of the franchise that captivated YouTube in 2023, it has announced a new creative team that will be responsible for future episodes of the mainline Skibidi series. Three years ago, Skibidi Toilet emerged out of obscurity to become the biggest thing on YouTube. As animated battles pitted anthropomorphic loos against TV-headed adversaries, older generations struggled to understand the appeal. Gen Alpha, however, loved it. For a time in 2023, DaFuq!?Boom! -- the onetime YouTube home of Skibidi creator Alexey "Boom" Gerasimov -- posted viewership numbers that have rarely been seen before or since. Visit Tubefilter for more great stories.