News
19,174 articles covering the AdTech ecosystem
Nike hired Elliott Hill to fix a couple problems. They keep growing.
Three years ago, Nike executives touted “strong growth” across Converse and Jordan Brand. Now, both are declining by double digits — and so is China.
NRF forecasts 4.2% holiday sales growth, muted seasonal hiring
Spending may top $1 trillion as consumers grapple with higher prices.
Former Estée Lauder exec no longer with Gap Inc.
John Demsey began advising for the retailer about a year ago as the company sought to revamp its beauty business.
Walmart opens next-gen California facility to boost West Coast fulfillment
The 900,000-square-foot site is equipped with an automated storage and retrieval system to help increase order capacity to enable faster shipping.
Dick’s Sporting Goods’ seasonal hiring slips
The athletics retailer is echoing a national pattern of retailers pulling back on hiring workers for the holidays.
Byteful Introduces Organisations, Bringing Role-Based Access Control to Every Account at No Extra Charge
Shared team workspaces, Owner/Admin/User roles, and fine-grained, expiring API keys are now available on all accounts with no plan or member limits. Byteful, the UK-based web data infrastructure platform formerly known as Ping Proxies, today announced Organisations, shared team workspaces built on role-based access control (RBAC). Organisations are live on every Byteful account from today […]
StackAdapt’s 2027 Programmatic Advertising Report Finds Top Performers Are Twice as Likely to Expand Their Channel Mix
Leading marketers are taking on more channels, data, and measurement while reducing fragmentation, with connected customer data emerging as a key performance driver. StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, released its annual State of Programmatic Advertising 2027 report. The research finds that top-performing marketers are taking on more complexity than their peers […]
Local vs Brand-Level AI Visibility for MULOs
A multi-location brand can have strong national AI visibility while individual locations remain absent from local AI recommendations. Understanding that gap is critical. A fitness franchise with 60 locations can have a polished national reputation and still lose a new member to a rival gym when someone in one particular suburb asks an AI assistant […] Local vs Brand-Level AI Visibility for MULOs first appeared on Street Fight.
Chronicle Media Takes Aim at Content’s Discovery Problem
The explosion of content across social platforms has made producing and distributing entertainment easier than ever. Finding the right audience for it is another matter. Chronicle Media is betting artificial intelligence can help solve that problem. The San Francisco-based startup helps studios, brands and creators determine who is most likely to engage with their content […]
How marketers can optimize their media mix as confidence takes a turn
Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.
Billion Dollar Boy Group bets B2B is creator marketing’s next big wave
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
Amy’s Kitchen tackles ultra-processed food myths in national campaign
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
DeepSeek Opens Its In-House Search Engine To Developers via @sejournal, @MattGSouthern
A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation. The post DeepSeek Opens Its In-House Search Engine To Developers appeared first on Search Engine Journal.
How Australian Home Lender Lendi Measures The Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “ you can’t improve what you can’t measure,” said Michael McCash, GM of growth at […] The post How Australian Home Lender Lendi Measures The Invisible Work Of AI appeared first on AdExchanger.
Elon Musk Says He Will Give One SpaceX Share ‘to Every Kid in America’ — a Giveaway That Would Amount to Over $10.5 Billion
Is Elon Musk aiming to share a piece of his staggering wealth — or is he trying to build a new generation of investors in his SpaceX? Early Monday, the tech mega-billionaire posted on X, “Next year, I will give one of my SpaceX shares to every kid in America. This will be the first […]
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
How Marriott Bonvoy got scale, speed with global creator-led campaign
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 15 destinations in just four weeks.
AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds via @sejournal, @MattGSouthern
Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn't land. The post AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds appeared first on Search Engine Journal.
It Knew Every Word via @sejournal, @pedrodias
A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part. The post It Knew Every Word appeared first on Search Engine Journal.
How Rethink’s Julian Morgan boosts sales for Heinz and other brands
Morgan has been behind work for Kraft Heinz and Ikea.
Wpromote’s Tom Hammel is turning marketing data into real-time decisions
Tom Hammel is diving into data to change outcomes.
Jayde Powell built a one-woman agency and a creator economy platform
Powell, founder of The Em Dash Co., has built a career around the business of social media.
How Megan Audette is helping Ally Financial win the AI search race
Ally Financial’s Megan Audette is staying ahead of the curve when it comes to AI as consumers increasingly turn to large language models.
Grace Wells turned a pandemic-born TikTok series about everyday products into a thriving ad business
What started as ”Making Epic Commercials for Random Objects” has become a growing business.