News

AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. The post How to drive real ROI with AI in B2B marketing appeared first on MarTech.

Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility. The post When attribution stands in for accountability appeared first on MarTech.

The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. The post How OSI could change evaluating and selecting martech vendors appeared first on MarTech.

Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a user’s past behavior. Relevance meant predicting what they might do next based on what they had already done. Campaigns were designed around the “who” because that was […]

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local advertisers. Our new 2026 CTV/OTT Advertiser Survey, conducted by Advertiser Perceptions, underscores just how decisively […] The post CTV’s Local Moment Has Arrived Thanks To Total TV Convergence appeared first on AdExchanger.

Patchstack's state of WordPress Security report shows more sites get hacked within hours of vulnerability disclosure The post Report Shows WordPress Sites Are Getting Hacked At Faster Rate appeared first on Search Engine Journal.

Voiceprint Claude plugin clones your writing style based on five writing samples. Works with any SKILL.md-compatible tool. The post New “Voiceprint” Claude Plugin Clones Your Writing Style appeared first on Search Engine Journal.

It might come as a surprise that some open source projects like WordPress are said to be run by benevolent dictators for life. The post Why Open Source Projects Are Run By Benevolent Dictators For Life appeared first on Search Engine Journal.

Former group chief growth officer at MullenLowe UK lands new role.

Aldi South Group operates in 11 markets including the UK and Ireland.

It is Douglas-Kilgannon's first chief executive role.

The charity worked with creative consultancy Revolt to create the film.

Appointment follows a closed review.

Agency says it is "increasingly difficult to adapt the office to our ever-evolving needs".

Campaign speaks with 4Creative, Glue Society and Biscuit Filmworks about the sickening structure built to promote Channel 4’s “Dirty Business” show.

The UK government this morning launched a new consultation asking how to keep children safe online across social media, AI chatbots, and gaming platforms, gathering views on the possibility of banning children under a certain age from accessing social media, as well as less severe measures. It's less than three years since the previous government Read More

Adoption of programmatic trading in CTV is on the rise, according to IAB Europe's inaugural 'Attitudes to Digital Advertising' report, but the trade body's survey of its members revealed that this adoption is fragmented, with gaps in visibility causing high levels of uncertainty. While 21 percent of respondents now buy or sell over 81 percent Read More

In today’s Digest we discuss Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO, and HubSpot expanding its media reach with a Starter Story deal. The post Digest: Paramount to Take Over Warner Bros as Netflix Drops Bid; Dentsu Names New Global CEO appeared first on ExchangeWire.com.

Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences.  Backed by Wise Equity, Onetag's private equity sponsor, the transaction marks a [...] The post Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising appeared first on ExchangeWire.com.

Taboola announced the expansion of its leadership team with the hiring of Krishan Bhatia as chief business officer.  Bhatia will lead global sales and partnerships for Taboola, with a focus on driving revenue growth across Taboola’s entire product portfolio, which includes its Realize performance [...] The post Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships appeared first on ExchangeWire.com.

Expert reconnu de l'écosystème ad tech, Frédéric Layer intègre Adnami pour orchestrer une nouvelle phase de développement stratégique. Fort d’un parcours de plus de vingt ans en agences, éditeurs et plateformes technologiques au niveau international, il a fait de la transformation [...] The post Adnami nomme Frédéric Layer au poste de Directeur Général France pour piloter sa stratégie de croissance appeared first on ExchangeWire.com.

Marketers are finding value in Claude Cowork and Code, despite Anthropic’s anti-advertising stance.

From fashion stunts to public art, this week’s best work was all about building things.

Here are the executive moves you need to know this week.