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16,093 articles covering the AdTech ecosystem
Globant Introduces MuleSoft AI Pod to Break through Integration Barriers and Scale Enterprise Agentic AI with Salesforce
New delivery model helps reduce migration timelines from months to weeks combining specialized AI agents with human integration experts for secure, governed API-led connectivity at scale. MuleSoft AI Pod is accessible through Glob.AI, Globant’s AI-native technology service model for delivering enterprise AI at scale. Globant, a global company focused on driving enterprise reinvention through AI, introduced Salesforce’s […]
Sigmira to Launch WooCommerce Product Customizer After Founder Tried Four Systems
Founder Quincy van der Ree developed the platform after encountering cost, reliability and maintenance issues across four customization solutions After five years of running an engraving business and trying four separate product customization solutions, Quincy van der Ree will launch Sigmira on Sept. 14, a cloud-based platform for WooCommerce merchants selling personalized products. Sigmira will […]
Orange Marketing Earns A+ Rating from Better Business Bureau®
HubSpot Diamond Partner’s Highest BBB Rating Reflects Its Commitment to Transparency and Responsible Client Service Orange Marketing, a top-10 HubSpot Diamond Partner that helps B2B companies and nonprofits grow through demand generation, CRM automation, and AI-era marketing strategy, announced that it has earned an A+ rating from Better Business Bureau® (BBB®) Mountain West & Pacific Southwest. […]
SMM Deal Finder Rebrands as Deeplead, Expanding AI-Powered Outreach to All B2B Sales Teams
The platform that helped social media agencies win clients now delivers verified data, AI-researched emails, and managed sending in one tool for any B2B market SMM Deal Finder, the AI platform that helped social media marketing agencies find and win new clients, announced today that it has rebranded as Deeplead. The company now operates under […]
The Stack: AI & Aftershocks
This week, regulators turned up the pressure on some of the biggest names in tech, as ChatGPT faced new EU oversight, Amazon was hit with an advertising lawsuit, and Google secured a major win in its long-running ad tech battle. The post The Stack: AI & Aftershocks appeared first on ExchangeWire.com.
BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation
BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem. The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory [...] The post BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation appeared first on ExchangeWire.com.
How Telemundo Retained The Fans They Brought In For The World Cup
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […] The post How Telemundo Retained The Fans They Brought In For The World Cup appeared first on AdExchanger.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Media agencies build audit tools to prevent AI agents from overcharging
Agencies experimenting with agentic buying methods have run into a new problem – estimating the true cost of their agentic systems.
Who’s Ready For Multimedia TikTok Comments?; AI Ads For AI Shows
The AdExchanger Newsletter is taking a break for Labor Day on Monday, September 7. We’ll be back on September 8! Attack Of The Talking TikTok Comments Brands want to meet users where they are. More than ever, that appears to be in the social media comments section. After all, plenty of marketers have achieved success […] The post Who’s Ready For Multimedia TikTok Comments?; AI Ads For AI Shows appeared first on AdExchanger.
A fresh creative team will lead Skibidi Toilet into the future
It's been a while since we last checked in on the internet's favorite human-headed toilet creatures, but the company that owns the Skibidi Toilet IP just delivered an important update. As Invisible Narratives prepares a feature film adaptation of the franchise that captivated YouTube in 2023, it has announced a new creative team that will be responsible for future episodes of the mainline Skibidi series. Three years ago, Skibidi Toilet emerged out of obscurity to become the biggest thing on YouTube. As animated battles pitted anthropomorphic loos against TV-headed adversaries, older generations struggled to understand the appeal. Gen Alpha, however, loved it. For a time in 2023, DaFuq!?Boom! -- the onetime YouTube home of Skibidi creator Alexey "Boom" Gerasimov -- posted viewership numbers that have rarely been seen before or since. Visit Tubefilter for more great stories.
After spending decades in Hollywood, UTA’s Co-Founder has a new gig: A call-in show on Twitch.
What do you do if you’re a Hollywood lifer who is without a full-time job for the first time in decades? That’s the situation UTA Co-Founder Jeremy Zimmer is currently facing, and he is using the opportunity to try something unique: At age 68, he has launched a talk show on Twitch. Zimmer's foray into Twitch is called 877unmplyd. That title corresponds to a phone number that viewers can call if they have career questions for Zimmer. Alongside co-host Rachel Braun, Zimmer is dispensing advice for the unemployed, drawing from his own career in the process. Visit Tubefilter for more great stories.
Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links via @sejournal, @martinibuster
Google's latest Search integration is another step to a future where users get things done without traditional search results. The post Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links appeared first on Search Engine Journal.
How Kroger doubled conversions by making creative performance predictable
Discover how Kroger, Vidmob and MMA Global used AI-powered creative scoring to predict ecommerce performance, double conversions and lower costs.
What PepsiCo’s global media shift means for Omnicom
PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company.
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
The $5.6 billion multinational said it was "impressed by the strength" of the six-year-old brand.
“All good dates must come to an end”: Amelia Dimoldenberg says goodbye to ‘Chicken Shop Date’
After 12 years and more than 100 episodes, Amelia Dimoldenberg is bringing her signature series to an end. On Instagram, the 32-year-old Brit announced that an upcoming run of interviews will serve as the swan song for Chicken Shop Date. With Chicken Shop Date, which began as a column before evolving into a web series, Dimoldenberg turned herself into a household name. She paired her flirty, deadpan interview style with a long list of high-profile guests, ranging from Andrew Garfield to Sabrina Carpenter to fellow fried chicken interviewer Sean Evans. Visit Tubefilter for more great stories.
Suno Kills Controversial Mary J. Blige Ad Where She Seems to Endorse the AI Music Generator (EXCLUSIVE)
Legendary R&B singer Mary J. Blige was on the receiving end of a barrage of online abuse after the release late last month of a video advertisement circulated by AI music generator Suno, in which she is seen seemingly collaborating and responding positively to an AI-generated song that sounds remarkably like her work. There was […]
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% via @sejournal, @gregjarboe
Ten Speed's citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions. The post Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% appeared first on Search Engine Journal.
M&S coat steals the show in library-set fashion ad
Campaign by Mother is part of brand's "Love that" platform.
Turkey of the Week: Fanta’s AI horror show
Campaign was created by WPP Open X, led by Ogilvy supported by VML, WPP Media and WPP Production in collaboration with ForPeople.
Aldi celebrates launch of Barbie doll with pink makeover
The logo at the Barnet store in London has turned Barbie pink to mark the arrival of the Barbie Aldimania Dreamland Doll.
Pitch Update: Coca-Cola, McCain, PepsiCo, Eurostar, Booking.com, Kerrygold, Macmillan and more
Campaign's weekly round-up of pitches, reviews and account wins.