Deals & Moves
525 deals & moves in the AdTech ecosystem
The M&A reshaping AdTech
161 acquisitions, 53 IPOs, and the deals redrawing the AdTech landscape — tracked with who acquired whom.
Recent deals
- KKraft Heinzraised fundingmmarketing$100M
Nielsenacquired
DoubleVerify$2.15B2026-08-06
- RRazeracquiredSStreamElements2026-07-31
- SShefeek Niyasraised fundingZZenerom Digital Marketing Agency
- TTracksuitacquiredHHall2026-07-20
Hearts & Sciencemerged with
Mediahub2026-07-20
- MMarchex, Inc.acquiredAArchenia, Inc.
- BBrunneracquiredAAdSkate2026-07-17
- GGary Vaynerchukraised fundingPPaul Street
- HH2O.airaised fundingHH2O.ai
- MMeet the PeopleacquiredLLOOMIS2026-07-13
- IInfobipacquiredSSocketLabs2026-07-09
See how these companies evolved — AdTech Evolution →
Browse all deals & moves
Kraft Heinz invests in marketing
FundingNielsen acquires DoubleVerify
AcquisitionNielsen entered into a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, or $13.60 per share. This acquisition removes another major ad tech competitor from the public markets following Integral Ad Science's privatization by PE firm Novacap for $1.9 billion less than a year prior.
Monetate acquires Simon AI
AcquisitionRazer acquires StreamElements
AcquisitionOpenWrap Web shutdown
ShutdownShefeek Niyas invests in Zenerom Digital Marketing Agency
FundingM+C Saatchi ANZ management buyout
spinoffOmnicom merges Mediahub and Hearts & Science
mergerReign Maker Group acquires Hyphen HQ
AcquisitionTracksuit acquires Hall
AcquisitionImpact XM acquires Jack Morton from Omnicom
AcquisitionImpact XM (a Riverside Company portfolio company) acquired Jack Morton Worldwide from Omnicom; the combined experiential-marketing agency operates under the Jack Morton brand. Announced 2026-01-21, closed Q1 2026.