Deals & Moves

InMobi acquired Appsumer, a mobile measurement and analytics platform, to strengthen its mobile advertising analytics capabilities.

Comcast's FreeWheel division acquired Beeswax, a programmatic DSP, to enhance its buy-side advertising technology capabilities.

Magnite completed the acquisition of SpotX from RTL Group for $1.17 billion, significantly expanding its CTV and video advertising capabilities.

Google announced it would delay the deprecation of third-party cookies in Chrome, extending the timeline and eventually pivoting to a user-choice model in Privacy Sandbox.

LiveRamp acquired Data Plus Math to expand its TV measurement and attribution capabilities, strengthening its position in cross-channel identity resolution.

Integral Ad Science debuted on the Nasdaq, raising $250 million as investors bet on the growing demand for ad verification and brand safety solutions.

DoubleVerify went public on the NYSE, raising $360 million in its initial public offering at a valuation of approximately $5.3 billion.

Rubicon Project and Telaria completed their merger to form Magnite, creating the world's largest independent sell-side advertising company.

The Trade Desk launched Kokai, a next-generation programmatic advertising platform featuring AI-driven optimization, improved measurement, and enhanced creative capabilities.

Unity Technologies merged with ironSource in an all-stock transaction to create a comprehensive platform for creating, publishing, and monetizing mobile apps and games.