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Specialized tools for navigating the AdTech ecosystem. Each explorer is optimized for one job — pick the lens that matches the question you're asking.
Deterministic parent-child tree of the global marketing-services industry. See who owns what across the Big-7 agency networks (WPP, Omnicom, Publicis, Dentsu...), the Big-Four consultancies-as-agencies (Accenture Song, Deloitte Digital, IBM iX, PwC), and major independents (Wieden+Kennedy, Mother, R/GA).
Force-directed network graph of every relationship in the AdTech ecosystem. Explore companies, people, deals, and news as a connected web.
Tiled grid of AdTech categories with leading vendors at a glance. Nine canonical stack layers from buy-side to sell-side, with the leading vendors in each.
Scrollable year-by-year timeline of the AdTech industry's mergers, acquisitions, IPOs, product launches, and leadership changes. See how today's landscape was built.
Schematic of how an ad dollar moves through the open programmatic stack: advertisers → agencies → DSPs → SSPs / exchanges → publishers. Built for teaching the moving parts, not for measuring volume.
Vendor density by country and region across the AdTech industry. Browse North America / EMEA / APAC / LATAM / MEA, drill into per-country top vendors.