Deals & Moves
701 deals & moves in the AdTech ecosystem
Leadership change at Sparteo
Leadership ChangeLeadership change at Vuulr
Leadership ChangeLeadership change at Irdeto
Leadership ChangeLeadership change at BBC Studios
Leadership ChangeNovacap takes Integral Ad Science private
AcquisitionCanadian private equity firm Novacap acquired Integral Ad Science in an all-cash deal valuing it at about $1.9 billion ($10.30 per share), taking the verification company private. Announced September 24, 2025; completed in December 2025.
McCann merger with FP7 and MullenLowe
mergerLeadership change at Automattic
Leadership ChangeLeadership change at Global
Leadership ChangeLeadership change at WPP
Leadership ChangeLeadership change at Publicis Connected Media UK
Leadership ChangePublicis Groupe wins PepsiCo global media account from Omnicom
AcquisitionPublicis Groupe has been appointed to handle PepsiCo's global media account without a pitch process. Omnicom was the incumbent, having held the account for over 25 years. This represents a significant account win in the competitive media buying landscape.
Progress Software completes acquisition of Domo AI and data platform business
AcquisitionNational CineMedia acquires Captivate Holdings
AcquisitionTaboola agrees to acquire Dianomi
AcquisitionIAB Europe appoints Sonia Carreno CEO-elect
Leadership ChangeDisney names Jennifer Creegan head of marketing technology and operations
Leadership ChangeR/GA names Sadie Thoma Global Chief Business Officer
Leadership ChangeBoomi appoints Mike Hickman as CFO
Leadership ChangeCrispin names Ben James chief creative officer
Leadership ChangeHavas Media names James Olney global head of effectiveness
Leadership ChangeSupreme Court upholds the TikTok divest-or-ban law
RegulatorySupreme Court upholds the law in TikTok Inc. v. Garland. The 2024 US law that barred app stores and hosts from serving TikTok unless its US operations were separated from ByteDance through a qualified divestiture.
TikTok divest-or-ban law signed
RegulatorySigned into law as division H of Public Law 118-50. The 2024 US law that barred app stores and hosts from serving TikTok unless its US operations were separated from ByteDance through a qualified divestiture.
EU AI Act obligations for general-purpose AI models apply
RegulatoryObligations for general-purpose AI models apply. The EU's risk-based AI law. It bans some practices, regulates high-risk uses and requires AI-generated content to be marked or disclosed.
EU AI Act enters into force
RegulatoryThe EU AI Act enters into force. The EU's risk-based AI law. It bans some practices, regulates high-risk uses and requires AI-generated content to be marked or disclosed.