Deals & Moves

514 deals & moves in the AdTech ecosystem

MoEngage acquires Aampe

Samba acquires Bestever AI

Fabric Social partners with Screwfix

ServiceNow partners with Cognizant

Penske Media acquires Vox Media

Penske Media spins off PMX Division

YouTube

Agentic Resource Discovery

SiriusXM partners with School of Greatness

Scorpion acquires 1SEO Digital Agency

Perion

Zeta Global partners with agencies

Omnicom retires DDB, FCB & MullenLowe; consolidates creative into BBDO/TBWA/McCann

Following the Interpublic acquisition (closed Nov 2025), Omnicom retired the DDB, FCB and MullenLowe agency brands over H1 2026, consolidating its global creative business into three networks — BBDO, TBWA and McCann — and cutting ~4,000 jobs. DDB and MullenLowe folded into TBWA; FCB (founded 1873) was absorbed by BBDO.

Google Ad Manager

StackAdapt partners with OpenAI

Criteo partners with OpenAI

AudioGraph

Horizon Media

Rembrand acquires Spaceback

BCN

LiveRamp

Yext

Pixability

Adobe acquires Semrush