Penske Media acquires the remaining Vox Media brands and forms PMX
AcquisitionReported
On June 18, 2026, Penske Media Corporation announced it was acquiring the remaining Vox Media brands, including The Verge, Eater, SB Nation, Popsugar and the Concert ad marketplace, and formed a new subsidiary, PMX, led by former Vox Media president Ryan Pauley, to house its publishing portfolio.
Last updated Oct 31, 2026 by the ATDb Editorial Team
Acquirer
Target
The Verge, Eater, SB Nation and other remaining Vox Media brands
Announced
Jun 18, 2026
Overview
On June 18, 2026, Penske Media Corporation announced it was acquiring the remaining Vox Media brands, including The Verge, Eater, SB Nation, Popsugar and the Concert ad marketplace, and formed a new subsidiary, PMX, led by former Vox Media president Ryan Pauley, to house its publishing portfolio.
Deal details
- Acquirer
- Penske Media Corporation
- Target
- The Verge, Eater, SB Nation and other remaining Vox Media brands
- Market Segment
- Premium publisher advertising services, programmatic, first-party data, branded content
Source
Connection details