Omnicom retires DDB, FCB & MullenLowe; consolidates creative into BBDO/TBWA/McCann
restructuring
Following the Interpublic acquisition (closed Nov 2025), Omnicom retired the DDB, FCB and MullenLowe agency brands over H1 2026, consolidating its global creative business into three networks — BBDO, TBWA and McCann — and cutting ~4,000 jobs. DDB and MullenLowe folded into TBWA; FCB (founded 1873) was absorbed by BBDO.
Announced: Jan 1, 2026
Last updated Jun 18, 2026 by the ATDb Editorial Team · Connections updated Jun 18, 2026
Overview
Following the Interpublic acquisition (closed Nov 2025), Omnicom retired the DDB, FCB and MullenLowe agency brands over H1 2026, consolidating its global creative business into three networks — BBDO, TBWA and McCann — and cutting ~4,000 jobs. DDB and MullenLowe folded into TBWA; FCB (founded 1873) was absorbed by BBDO.
Connection details