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Brief
McCann was acquired by Omnicom Advertising Group (2025).
McCann

McCann

Advertising & Marketing CommunicationsAgencymccann.com

McCann is an American global advertising agency network with offices in over 120 countries, bringing together capabilities across brand identity and design, creative intelligence, and content studios to integrate intelligence, identity, and content for its clients.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

In the news
Founded
1902
HQ
New York, New York, United States
Network
Omnicom Advertising Group
Parent
Omnicom Group
Connections
70

AI-drafted from public sources32 sources cited

At a glance

Employees
10000+
Revenue
$1B+
15integrations7competitors6corporate family
Data & AnalyticsMarketing PlatformMarketing Agency

About

One of the world's largest and most historically significant global advertising agency networks, now operating under Omnicom Advertising Group

McCann is an American global advertising agency network with offices in over 120 countries, bringing together capabilities across brand identity and design, creative intelligence, and content studios to integrate intelligence, identity, and content for its clients. The agency focuses on creating solutions for major brands across sectors such as consumer goods, tech, automotive, and finance, serving clients including Coca-Cola, Microsoft, General Motors, L'Oréal, and Mastercard. McCann integrates creative strategy with market insights, developing campaigns across platforms, with services encompassing traditional advertising, digital marketing, content creation, and media planning. Source 1: mccann.com — About Source 2: wikipedia.org — McCann (company) Source 3: startupintros.com — McCann Erickson Israel: Funding, Team & Investors

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy

    Comprehensive brand positioning, identity development, and long-term brand architecture consulting

  • Creative Services

    Full-service creative development spanning TV, digital, print, out-of-home, and experiential formats

  • Digital Marketing

    Integrated digital campaigns including social media, content marketing, SEO/SEM, and programmatic advertising

  • Data & Analytics

    Consumer insights, campaign measurement, and data-driven strategy to optimize marketing performance

  • Media Planning & Buying

    Strategic media planning and buying services across traditional and digital channels

  • Experiential Marketing

    Live events, activations, and immersive brand experiences designed to deepen consumer engagement

Key features

Global network spanning 120+ countriesCentury-long heritage and brand equityIntegrated creative and strategic capabilitiesDeep expertise across major industry verticalsCulturally nuanced local market executionData-driven creative optimization

Use cases

Global brand positioning and relaunch campaignsIntegrated multi-channel advertising campaignsConsumer insight research and brand strategy developmentDigital transformation of legacy brand communicationsProduct launch marketing across international marketsCorporate reputation and brand equity management

Customer segments

Fortune 500 and multinational corporationsFinancial services brandsConsumer packaged goods companiesAutomotive manufacturersHealthcare and pharmaceutical companiesTechnology companies

Tech & specs

Technology stack

Proprietary data analytics platformsMarketing automation toolsProgrammatic advertising technologySocial media management platformsCRM integration tools

Security & compliance

GDPRCCPA

Deployment

Managed Service

API

No

Corporate history
  1. 1902 · Founded
  2. 2025Acquired by Omnicom Advertising Group
    Still operating as part of Omnicom Advertising Group
Connection details
View McCann’s full portfolio (5) See alternatives to McCann See integrations with McCann (15)

Explore further

3 views
On the Holdco MapOmnicom GroupOn the Mapby country + regionOn the GraphNetwork around McCann