McCann

One of the world's largest and most awarded global advertising agency networks, consistently ranked among the top creative networks internationally

McCann, now part of Omnicom Advertising Group, is a global advertising agency network with roots dating back to 1902, making it one of the oldest and most established creative agencies in the world. Operating across more than 120 countries, McCann provides integrated marketing communications services including brand strategy, creative development, digital marketing, media planning, and consumer engagement. The agency is renowned for iconic campaigns and long-standing client relationships with major global brands across consumer goods, healthcare, automotive, financial services, and technology sectors. Previously operating under Interpublic Group (IPG) within the McCann Worldgroup umbrella — which encompassed specialized agencies including MRM (CRM and digital), Weber Shandwick (PR), and FutureBrand (brand consultancy) — McCann's broader group structure has shifted following its acquisition by Omnicom Advertising Group. The agency continues to offer clients a comprehensive suite of marketing services beyond traditional advertising, spanning data-driven marketing, experiential, and healthcare communications. McCann maintains a prominent position in the global advertising landscape, consistently ranking among the top creative networks at major industry awards including Cannes Lions. Its "Truth Well Told" philosophy continues to underpin its creative approach, and it counts some of the world's most recognized brands — including Mastercard, Nestlé, L'Oréal, and Microsoft — among its long-term clients. The agency competes directly with other global networks such as BBDO, TBWA, Ogilvy, and Leo Burnett.