Microsoft Advertising

Second-largest search advertising platform globally; significant player in programmatic, native, and retail media advertising

Microsoft Advertising is the digital advertising arm of Microsoft Corporation, offering a comprehensive suite of ad solutions spanning search, display, native, video, and connected TV advertising. The platform reaches over 1 billion people monthly across properties including Bing, MSN, Outlook, LinkedIn (via audience network integrations), and a broad syndicated partner network. Advertisers leverage Microsoft Advertising to target high-intent audiences through keyword-based search campaigns, programmatic display, and AI-driven audience targeting powered by Microsoft's unique first-party data assets. Microsoft Advertising holds the position of the second-largest search advertising platform globally, competing directly with Google Ads. Its integration with LinkedIn profile data provides a distinctive B2B targeting capability unavailable on competing platforms. The platform also benefits from exclusive access to Bing's AI-powered search experiences, including Copilot-integrated search results, positioning it at the forefront of AI-driven search advertising as generative AI reshapes the search landscape. The platform serves a wide range of advertisers from SMBs to large enterprises, offering self-serve tools, managed service options, and a robust API for agency and technology partner integrations. Microsoft Advertising has expanded aggressively into retail media, programmatic, and connected TV through partnerships and its PromoteIQ and Curate products, making it a significant and growing player across multiple AdTech verticals beyond traditional search.