Microsoft Advertising provides advertisers with access to a unique audience across Microsoft's ecosystem with lower competition and cost-per-click than Google, enhanced by LinkedIn professional data integration and AI-powered optimization tools.
Last updated Feb 18, 2026
Second-largest search advertising platform globally, primary competitor to Google Ads
Microsoft Advertising is a comprehensive digital advertising platform operated by Microsoft Corporation, offering advertisers the ability to reach audiences across search, native, display, and video channels. The platform powers advertising on Microsoft's owned and operated properties including Bing, MSN, Microsoft Edge, and Outlook, as well as through partnerships with Yahoo, AOL, and DuckDuckGo. As one of the major players in the digital advertising ecosystem, Microsoft Advertising competes primarily in the search advertising market where it holds the second-largest market share globally after Google. The platform provides sophisticated targeting capabilities, AI-powered optimization tools, and integration with LinkedIn's professional audience data, giving advertisers unique access to B2B and professional demographics. Microsoft Advertising serves businesses of all sizes, from small local businesses to large enterprises, offering self-service tools as well as managed service options. The platform has evolved significantly over the years, incorporating advanced machine learning, automation features, and cross-device targeting capabilities to help advertisers maximize their return on ad spend across the Microsoft ecosystem.
Text-based ads appearing on Bing search results and partner sites
Native advertising across MSN, Microsoft Edge, Outlook.com and partner properties
Product listing ads for e-commerce retailers
Automated ad creation based on website content
AI-optimized ad variations that adapt to user queries
Audience targeting based on LinkedIn professional data
Programmatic buying platform for display and video advertising
Supply-side platform for publishers
Automated campaign type across multiple Microsoft properties