Formerly Microsoft Invest (renamed Jan 2026) · See the lineage →
Microsoft Advertising
Microsoft Advertising is an online advertising platform that enables advertisers to bid for ad placements across search engines including Bing, Yahoo!, and DuckDuckGo, as well as on websites, mobile apps, and video.
Last updated Oct 12, 2026 by ATDb automated enrichment
AI-drafted from public sources9 sources cited
At a glance
- Employees
- 10001+
- Funding
- $50M
- Revenue
- $10B+
- Stock
- MSFT
About
Second-largest search advertising platform globally, behind Google Ads, with reach across Bing, Yahoo!, DuckDuckGo, and Microsoft-owned properties
Microsoft Advertising is an online advertising platform that enables advertisers to bid for ad placements across search engines including Bing, Yahoo!, and DuckDuckGo, as well as on websites, mobile apps, and video. The platform places ads on Bing search engine results pages and partner sites, and also supports advertising on Microsoft-owned properties such as MSN, Outlook.com, and LinkedIn. Through its LinkedIn integration, Microsoft Advertising allows marketers to target users by job title and company, making it a notable tool for account-based marketing and audience segmentation. Advertisers can also include video extensions in their search ads on Bing, enabling more dynamic and immersive creative formats beyond static text. In May 2025, Microsoft confirmed it would sunset its Invest DSP, formerly known as Xandr, citing that its AI priorities and vision for conversational and agentic advertising experiences were incompatible with the existing DSP model. Microsoft announced that Microsoft Invest would be shut down and replaced by a chatbot-style ad-buying product powered by Copilot. Source 1: wikipedia.org — Microsoft Advertising Source 2: invoca.com — The 2026 Guide to Microsoft Advertising (Formerly Bing Ads) Source 3: adexchanger.com — Microsoft Advertising Archives
Business model
Marketplace
Target market
Enterprise, Mid-Market, SMB
What they offer
Search Ads
Pay-per-click text ads appearing on Bing, Yahoo!, and DuckDuckGo search engine results pages
Audience Ads
Native and display ads served across Microsoft-owned properties including MSN and Outlook.com
LinkedIn Audience Targeting
Audience segmentation using LinkedIn profile data such as job title, industry, and company for B2B targeting
Video Extensions
Video ad extensions embedded within Bing search ads for more immersive creative formats
Shopping Campaigns
Product listing ads enabling retailers to showcase products directly in Bing search results
Microsoft Copilot Ad Experience
Next-generation chatbot-style ad-buying product powered by Copilot, announced as the replacement for the discontinued Microsoft Invest DSP
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes