Demand Side Platform (DSP)

Adello is a global technology company operating within the AdTech ecosystem, specializing in programmatic advertising solutions that bridge the gap between advertisers and publishers through sophisticated technology infrastructure. The company has established itself as a comprehensive platform provider with capabilities spanning both demand-side and supply-side operations, enabling stakeholders across the digital advertising value chain to optimize their strategies through data-driven insight...

Adelphic is a leading self-service platform for buying mobile, video, and display advertising. They provide cross-device targeting, measurement, and optimization capabilities to help brands and agencies reach their target audiences effectively.

Adobe Advertising Cloud is a sophisticated demand-side platform (DSP) that enables advertisers and agencies to plan, buy, measure, and optimize digital advertising across multiple channels including display, video, search, and TV.

Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.

Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon Demand-Side Platform (DSP) is a self-service advertising platform that enables advertisers to programmatically buy display, video, and audio ads across the Amazon ad network and web.

AppNexus was a leading cloud-based technology platform that powered the advertising industry, providing a comprehensive suite of buying and selling tools to publishers, agencies, and brands. [Note: AppNexus had been rebranded as Xandr/Microsoft Advertising. This description reflects the company under its previous identity.]

Beeswax is a leading AdTech company that pioneered the Bidder-as-a-Service (BaaS) model, providing enterprise-grade programmatic advertising infrastructure to advertisers, agencies, and media companies. The company's platform enables clients to build and operate their own customized programmatic buying capabilities with full control over data, algorithms, and bidding strategies. Unlike traditional demand-side platforms (DSPs), Beeswax offers unprecedented transparency, granular controls, and ...

Centro is a technology company that provides digital advertising software and services. Their platforms help advertising agencies and brands plan, buy, and optimize digital media campaigns.

Choozle is a leading programmatic advertising platform that empowers digital marketers to plan, buy, and optimize digital ad campaigns across display, video, mobile, and social channels.

Google Ads is an online advertising platform developed by Google, where advertisers can display their products and services to potential customers.

Google Display & Video 360 is a comprehensive digital advertising platform that helps marketers and agencies plan, buy, measure, and optimize digital advertising campaigns across display, video, and mobile channels.

InMobi is a leading global provider of enterprise platforms for marketers, delivering innovative ad experiences for mobile devices and connected televisions. The company's mission is to power the discovery and delivery of mobile content for the world's consumers.

MediaMath was a leading global independent digital marketing technology company that empowers marketers to better connect and engage with their audiences. [Note: MediaMath was acquired by Infillion]

Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtu...

Moloco is a leading mobile marketing platform that provides performance-driven advertising solutions for mobile app developers and brands.

Remerge is a mobile marketing platform that helps app developers and brands acquire, engage, and retain their users through personalized marketing campaigns.

StackAdapt is a leading programmatic advertising platform that helps brands and agencies execute data-driven digital campaigns across various channels, including display, video, native, and social.

tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.

Viant Technology LLC is a publicly-traded advertising technology company that operates a people-based advertising platform designed to help brands and agencies execute programmatic digital advertising campaigns. Founded in 1999 and headquartered in Irvine, California, Viant has evolved from an early internet advertising pioneer into a sophisticated demand-side platform (DSP) provider. The company went public via a direct listing on NASDAQ under the ticker symbol DSP in February 2021, reflecti...

Xandr is a programmatic advertising platform that provides data-driven solutions to advertisers, agencies, and publishers. It enables real-time buying and selling of digital advertising inventory through its advanced technology.

Zemanta is a content recommendation platform that helps publishers and brands increase user engagement, traffic, and revenue by suggesting relevant content to their audience.

Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.

Amobee is a global digital advertising technology company that provides marketing solutions for brands, agencies, and publishers. Their platform enables data-driven, targeted advertising across all digital channels and formats. [A Tremor International Company]

AudienceXpress is a programmatic TV advertising platform operating as a strategic component of Comcast Advertising's technology portfolio. The platform revolutionizes television advertising by enabling advertisers and media buyers to programmatically purchase, target, and optimize TV advertising campaigns across both traditional linear television and connected TV (CTV) environments. Leveraging Comcast's extensive first-party data assets and reach across millions of U.S. households, AudienceXp...

Baidu Ads is a digital advertising platform operated by Baidu, the leading search engine in China. It offers a range of advertising solutions, including search, display, and video ads, to help businesses reach their target audience in the Chinese market.

Bing Ads is a pay-per-click (PPC) advertising platform owned and operated by Microsoft. It allows businesses to create and manage advertising campaigns that appear on the Bing and Yahoo search engines, as well as on Microsoft's network of partner websites.

Cadent is a leading provider of advanced TV advertising solutions, helping brands and agencies navigate the evolving media landscape and reach audiences across linear TV, CTV, and digital video.

Criteo Retail Media is a leading retail media platform that helps retailers leverage their first-party data to generate incremental revenue and sales for brands through targeted advertising solutions.

Dataxu is a leading provider of programmatic marketing software that enables advertisers to plan, buy, and optimize their digital media campaigns across all channels and devices.

IMDB TV Ads is a platform that allows advertisers to place ads on the IMDB website and mobile app, reaching a large audience of entertainment enthusiasts.

Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...

Quantcast is a leading advertising technology company that specializes in AI-powered audience measurement, insights, and programmatic advertising solutions for the open internet. Founded in 2006 and headquartered in San Francisco, California, Quantcast has established itself as a major player in the digital advertising ecosystem by processing billions of online interactions daily to deliver sophisticated audience intelligence and targeted advertising capabilities. The company's platform combi...

Sojern is a leading provider of digital marketing solutions for the travel industry, offering data-driven advertising and marketing services to help hotels, airlines, and other travel businesses reach and engage their target audiences.

YouTube Ads is an advertising platform that allows businesses to create and run video ads on the YouTube platform. It offers a range of targeting and measurement tools to help advertisers reach their desired audience.

Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

Adtheorent is a machine learning-powered advertising technology company that has established itself as an innovative player in the programmatic advertising ecosystem. Operating as both a demand-side platform (DSP) and data management platform (DMP), the company leverages advanced predictive modeling and artificial intelligence to deliver precision-targeted advertising campaigns across multiple digital channels. Adtheorent's proprietary technology processes billions of data signals in real-tim...

Appier is a leading artificial intelligence (AI) company that provides cross-screen technology solutions to help enterprises navigate the digital transformation journey.

Bidmath is a programmatic advertising technology platform that specializes in mathematical optimization and algorithmic bidding solutions for the digital advertising ecosystem. The company leverages advanced data analytics, machine learning, and predictive modeling to optimize real-time bidding (RTB) strategies across programmatic advertising channels. By focusing on mathematical precision and data-driven decision-making, Bidmath enables advertisers to maximize their return on ad spend (ROAS)...

Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.

Conversant is a digital marketing technology company specializing in personalized advertising solutions powered by advanced predictive analytics and audience intelligence. Operating at the intersection of data science and digital advertising, the company leverages sophisticated machine learning algorithms to transform consumer data into actionable marketing insights. By combining first-party and third-party data sources, Conversant enables brands and advertisers to deliver highly targeted, re...

Demandbase is a leading Account-Based Marketing (ABM) and Sales platform that helps B2B companies identify, target and engage the accounts most likely to become their customers. Demandbase's AI-powered solutions provide account identification, account-based advertising, account-based marketing analytics, and more.

Marin Software is a publicly-traded technology company that provides a cloud-based digital advertising management platform for performance-driven advertisers and agencies. Founded in 2006, the company pioneered cross-channel advertising campaign management solutions that enable marketers to optimize their paid search, social, and eCommerce advertising campaigns across major platforms including Google, Microsoft, Facebook, Instagram, and Amazon. The platform leverages advanced analytics, autom...

Mobvista is a global mobile advertising and marketing technology platform that delivers comprehensive full-stack solutions spanning the entire mobile marketing value chain. The company specializes in connecting advertisers with high-quality mobile app users through sophisticated programmatic advertising, user acquisition, and monetization solutions. Processing billions of ad requests daily, Mobvista leverages advanced machine learning algorithms and big data analytics to deliver performance-b...

Nanigans was an advertising technology company that provided a performance marketing platform for social and mobile advertising, primarily focusing on Facebook. Their software enabled advertisers to manage, optimize, and scale their campaigns to drive measurable results.

Radius was a leading B2B predictive marketing and sales platform that leveraged AI and data science to help companies identify and engage their best customers. It provided a comprehensive view of businesses by combining internal CRM data with external data sources to power sales and marketing efforts.

TubeGogul (stylized as TubeMogul) was a pioneering video advertising technology platform that revolutionized programmatic video advertising for brands and agencies. Founded in the late 2000s during the emergence of digital video advertising, the company established itself as a leader in providing enterprise-grade demand-side platform (DSP) solutions specifically optimized for video campaigns across connected TV, mobile, desktop, and social media channels. The platform's sophisticated approach...

Viant Technology is a people-based advertising technology company that operates at the forefront of programmatic digital advertising, providing enterprise-grade solutions for omnichannel campaign management and execution. The company's core offering is a sophisticated demand-side platform (DSP) that enables advertisers, agencies, and brands to plan, buy, and measure advertising across connected TV (CTV), linear TV, mobile, desktop, and digital out-of-home (DOOH) environments. Distinguished by...

Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...

Facebook Ads is a leading social advertising platform that enables businesses to reach and engage with their target audience on the Facebook and Instagram platforms.

Microsoft Advertising is a leading AdTech Platform that provides a comprehensive suite of advertising solutions for businesses of all sizes. It enables advertisers to reach their target audience across various digital channels, including search, display, and video.

PromoteIQ is an enterprise-scale B2B marketing technology platform that specializes in vendor marketing and sponsored product advertising solutions for retailers and brands. The company provides a comprehensive suite of tools that enable retailers to monetize their digital properties through vendor-funded advertising programs, while simultaneously helping brands optimize their product visibility and sales performance across retail e-commerce platforms. PromoteIQ's platform facilitates the man...

Terminus is a leading AdTech Platform that helps B2B companies engage their target accounts through personalized advertising and account-based marketing campaigns.

Apollo Global Management is a major player in the AdTech ecosystem, having acquired two significant platforms in the digital advertising space. As a leading global alternative investment manager, Apollo has leveraged its capital and expertise to shape the AdTech landscape. Apollo's key products and services relevant to advertising include the former Verizon properties, Yahoo and AOL. These platforms offer a suite of advertising technology solutions, including demand-side platforms, supply-si...

Basis by Centro is an AdTech platform that provides a comprehensive solution for digital advertising management, optimization, and analytics.

DigitalInnovations LLC is an advertising technology platform provider that specializes in programmatic advertising solutions, serving as a critical bridge between demand-side advertisers and supply-side publishers in the digital advertising ecosystem. The company's core offering combines advanced real-time bidding (RTB) infrastructure with machine learning-driven audience targeting capabilities, enabling brands to optimize digital advertising campaigns and maximize return on ad spend. Their c...

Facebook for Business is a company in the Social Advertising space, providing advertising solutions and tools for businesses to reach and engage with their target audience on the Facebook platform.

Facebook Video is a company that provides video advertising solutions, allowing businesses to reach and engage with their target audience through video content on the Facebook platform.

Google DV360 is a leading AdTech platform that provides advertisers and agencies with a comprehensive suite of tools for programmatic advertising, including audience targeting, campaign management, and performance analytics.

TechSolutions Inc is an AdTech Platform company that provides solutions for digital advertising and marketing campaigns.

Triblio is an AdTech Platform that helps B2B marketers personalize their digital experiences and drive account-based marketing (ABM) programs.

XYZ Labs is a technology company that develops innovative software solutions for the advertising and marketing industry. They offer a suite of products that help businesses optimize their digital advertising campaigns and improve their marketing performance.

AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.

AdElement is a programmatic advertising platform specializing in native and display advertising solutions. The company provides self-serve DSP technology with advanced targeting capabilities for performance marketers and agencies.

AdGear was a Canadian ad technology company that developed programmatic advertising solutions, including demand-side platforms (DSP), supply-side platforms (SSP), and ad servers. It provided tools for advertisers and publishers to manage and optimize their digital ad campaigns across various channels.

Admedo is a programmatic advertising platform that provides real-time bidding and campaign management tools. The company offers a self-serve demand-side platform (DSP) that enables advertisers and agencies to manage digital advertising campaigns across multiple channels.

Adtelligence is a German programmatic advertising platform offering DSP and DMP capabilities with focus on the DACH region. They provide data-driven advertising solutions with emphasis on brand safety and compliance with European privacy regulations.

AdWave is a cutting-edge ad technology company specializing in programmatic advertising solutions. It helps advertisers optimize their campaigns across various digital channels, leveraging AI-driven analytics for improved targeting and ROI.

Amazon's cloud-based clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon Ads and their own data sources.

China's leading search engine and AI company operating one of the world's largest online advertising platforms, primarily serving the Chinese market.

Beeswax offers a customizable DSP platform that allows advertisers and agencies to build their own programmatic infrastructure. The Bidder-as-a-Service model provides flexibility for sophisticated advertisers who want control over their programmatic operations.

Bidtheatre is a self-service programmatic advertising platform that provides access to premium inventory across display, video, and native formats. The platform focuses on making programmatic advertising accessible to mid-market advertisers with transparent pricing and user-friendly campaign management tools.

Bucksense is a white-label DSP platform provider that enables agencies and brands to launch their own programmatic advertising platforms. They offer enterprise-grade bidding technology, campaign management tools, and customizable interfaces for programmatic buying.

Chango was a programmatic advertising platform specializing in search retargeting that was acquired by Twitter in 2014.

Criteo is a global commerce media company that provides performance marketing and monetization services. The company specializes in AI-powered personalized advertising, dynamic retargeting, and retail media solutions across the open internet.

Eyereturn Marketing is a programmatic advertising technology company that delivers comprehensive end-to-end solutions for digital marketing agencies and brand advertisers. The company's platform combines demand-side platform (DSP) capabilities with advanced creative management, real-time bidding infrastructure, and analytics tools to facilitate sophisticated multi-channel advertising campaigns. By providing a unified technology stack that addresses the entire programmatic advertising workflow...

Fetchback was a retargeting and audience targeting platform that helped advertisers re-engage website visitors through display advertising campaigns.

Infectious Media is a programmatic advertising agency and trading desk that manages display, video, mobile, and social media campaigns. They combine proprietary technology with managed service expertise to optimize programmatic media buying for brands and agencies.

Kayzen is a mobile demand-side platform built specifically for mobile app marketers, offering programmatic advertising solutions with transparent pricing and advanced optimization algorithms. The platform focuses on user acquisition and retargeting for mobile apps.

Knorex is a leading AdTech company that provides a unified programmatic advertising platform called XPO. It empowers marketers to manage, optimize, and measure their digital campaigns across various channels and formats, leveraging AI to deliver relevant and effective ad experiences.

Machine Advertising is a programmatic advertising platform that leverages artificial intelligence to optimize ad campaigns across various digital channels. It provides brands and agencies with data-driven insights and automation tools to deliver highly targeted and efficient advertising solutions. The company aims to maximize return on investment through its advanced AI-powered platform.

Magnetic was a programmatic advertising platform specializing in search retargeting and audience targeting solutions for digital marketers.

Mediasmart is a leading mobile programmatic advertising platform that provides a self-serve Demand-Side Platform (DSP). It enables advertisers to manage, optimize, and scale their mobile ad campaigns, focusing on user acquisition and re-engagement through advanced targeting and real-time bidding.

A retargeting and prospecting advertising platform that helps businesses reach customers across web, mobile, and social channels.

Retune DSP is a demand-side platform providing programmatic advertising solutions for digital marketers and agencies.

Simpli.fi is a leading programmatic advertising platform that enables advertisers to execute localized campaigns across various digital channels. It specializes in unstructured data and provides solutions for local, national, and multi-location brands to target audiences with precision with its demand-side platform (DSP).

SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display advertising.

Taptap Digital is a mobile-first demand-side platform specializing in performance marketing and user acquisition for apps. The company provides programmatic buying tools optimized for mobile app install campaigns and in-app engagement.

Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.

Trapica is an AI-powered social media advertising optimization platform that transforms how businesses manage and optimize their digital advertising campaigns across major social media channels including Facebook, Instagram, Google, and TikTok. The company's proprietary technology leverages advanced machine learning algorithms and predictive analytics to automate critical aspects of campaign management, including audience targeting, budget allocation, creative optimization, and real-time perf...

Triggit was a retargeting and programmatic advertising platform that specialized in real-time bidding technology for display advertising.

Verizon Media's demand-side platform for programmatic advertising, now part of Yahoo following the sale to Apollo Global Management.

Xandr Invest is a demand-side platform (DSP) that enables advertisers and agencies to plan, buy, and measure digital advertising campaigns across multiple channels and formats.

Yahoo DSP (Demand-Side Platform) is an enterprise-grade programmatic advertising platform that enables advertisers, agencies, and brands to plan, execute, and optimize digital advertising campaigns at scale. As part of Yahoo's advertising technology suite, the platform provides access to premium inventory across multiple digital channels including display, native, video, mobile, and connected TV (CTV). The DSP leverages Yahoo's extensive first-party data assets, advanced audience targeting ca...

Yahoo Japan (now LY Corporation) is Japan's leading internet services company operating a major digital advertising platform, search engine, e-commerce, and portal services.