Demand Side Platform (DSP)

Adello is a mobile marketing technology company that originated as an early mobile ad network in 2008 and has since grown into a full-scale MarTech company.

Adelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands, and large media buyers for self-service programmatic campaign execution, and maintains a customer satisfaction rate of 95%.

Adobe Advertising is a paid media platform that automates, coordinates, and scales media buying across digital channels, connecting data and experiences in a unified environment.

Amazon Ad Server was a global ad-serving platform, rebranded from Sizmek Ad Suite in March 2023, that shut down by the end of 2024.

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution, introduced in 2012, that enables advertisers to reach targeted audiences both on Amazon and across third-party sites.

Apple Ads is Apple's native advertising platform for the App Store, rebranded from Apple Search Ads as of April 14, 2025, reflecting its evolution from a single-placement search tool into a multifaceted marketing ecosystem.

AppNexus was an American multinational technology company that operated a cloud-based software platform enabling and optimizing programmatic online advertising, founded in 2007 by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet.

Baidu Inc. is a Chinese internet search company that plays a significant role in the digital advertising ecosystem.

Adform is a global digital advertising technology company offering a fully integrated stack that includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), specializing in real-time programmatic marketing automation.

Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.

Basis DSP is a demand-side platform and advertising automation platform built for agencies and enterprise marketing teams running complex omnichannel campaigns, handling everything from programmatic buying through financial reconciliation within a single system.

Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.

Centro, now Basis Technologies, was a Chicago-based software company that built cloud-based tools for automating marketing and advertising workflows, and in October 2021 formally changed its corporate name to Basis Global Technologies, Inc. Its flagship Basis platform brought together integrated applications designed to automate manual operations, standardize business processes, and improve advertising performance, supporting a broad range of buying methods across channels, devices, and creative formats.

ChatGPT Ads Manager is OpenAI's self-serve advertising platform, accessible at ads.openai.com, that opened to all US businesses in May 2026 with no minimum spend requirement, supporting both CPC and CPM bidding models alongside a Conversions API and pixel-based measurement.

Dataxu, now operating as Roku OneView, was an early demand-side platform founded in 2007 that was acquired by Roku in 2019 and folded into Roku's streaming-focused ad platform.

Digital Turbine is a mobile technology company that connects advertisers, app owners, and device partners through on-device integrations, direct app partnerships, and data intelligence tools — delivering targeted performance at scale without the closed-access constraints of traditional walled gardens.

IMDb TV Ads, now Amazon Freevee, was Amazon's ad-supported streaming service that enabled advertisers to place video ads within its content in order to reach a broad audience.

AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.

Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.

Adform's unified ad-tech platform combining DSP, SSP, DMP, ad server, DCO, and DOOH planning under a single workflow. Launched September 2020 as Adform's flagship product (not a separate company — modeled here as a sub-product of Adform).

AdGear was a programmatic advertising technology platform providing ad serving, SSP, and DSP solutions, acquired by Samsung Ads in 2016.

AdMaven is a performance-focused ad network specializing in push notifications, pop-under, and native ads, connecting advertisers with a massive global publisher base.

Admedo is a programmatic advertising platform that provides real-time bidding and campaign management tools. The company offers a self-serve demand-side platform (DSP) that enables advertisers and agencies to manage digital advertising campaigns across multiple channels.

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

AdTheorent, now part of Cadent, was a machine learning-powered programmatic advertising platform that delivered predictive targeting and privacy-forward digital advertising solutions across display, video, and mobile channels.

Operating system for agent-to-agent programmatic advertising. LLM-driven autonomous campaign planning, execution, and optimization. Launched at CES January 5 2026 — major industry milestone.

Adtelligence is a German programmatic advertising platform offering DSP and DMP capabilities with focus on the DACH region. They provide data-driven advertising solutions with emphasis on brand safety and compliance with European privacy regulations.

Agentic advertising company, formerly Scope3. Apostra gives advertisers and their AI agents direct access to media across display, CTV, audio and out-of-home, built on the Ad Context Protocol (AdCP) that Scope3 helped create. It rebranded from Scope3 in September 2026, shifting its focus from sustainability measurement to AI agent-led ad buying.

Bidtheatre is a self-service programmatic advertising platform that provides access to premium inventory across display, video, and native formats. The platform focuses on making programmatic advertising accessible to mid-market advertisers with transparent pricing and user-friendly campaign management tools.

Bucksense is a white-label DSP platform provider that enables agencies and brands to launch their own programmatic advertising platforms. They offer enterprise-grade bidding technology, campaign management tools, and customizable interfaces for programmatic buying.

Chango was a pioneering search retargeting and programmatic advertising platform that used search intent data to deliver highly targeted display ads before being acquired by Rubicon Project in 2014.

Conversant is a personalized digital advertising platform that delivers individualized marketing experiences across devices, combining data, technology, and media to connect brands with consumers at scale.

ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.

Don was an AI-powered advertising platform that used conversational AI and natural language processing to help brands create and optimize digital ad campaigns.

AdElement is a programmatic advertising platform specializing in native and display advertising solutions. The company provides self-serve DSP technology with advanced targeting capabilities for performance marketers and agencies.

Basis by Centro is a cloud-based programmatic advertising platform that provides automated media buying, campaign management, and workflow automation for agencies and brands.

Chalice provides custom AI and machine learning algorithms for advertising optimization, audience targeting, and campaign performance. The company builds proprietary models for brands and agencies to improve programmatic advertising outcomes.

DigitalInnovations LLC is an advertising technology platform provider that specializes in programmatic advertising solutions, serving as a critical bridge between demand-side advertisers and supply-side publishers in the digital advertising ecosystem. The company's core offering combines advanced real-time bidding (RTB) infrastructure with machine learning-driven audience targeting capabilities, enabling brands to optimize digital advertising campaigns and maximize return on ad spend. Their c...

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Facebook Video Ads is Meta's native video advertising format on Facebook, running across in-feed, in-stream, Stories, and Reels placements within the unified Meta Ads platform.

Magnetic was a New York-based demand-side platform specializing in intent-based audience targeting. Founded 2009; Deloitte acquired its artificial intelligence platform business in September 2018.

Alibaba's advertising division powers performance and brand marketing across its vast e-commerce and digital ecosystem, including Taobao, Tmall, and the Alibaba Audience Network.

Alibaba's marketing technology arm and China's largest digital advertising platform, powering performance and brand advertising across Taobao, Tmall, and the broader Alibaba ecosystem.

Baidu Advertising is China's dominant search and digital advertising platform, offering performance and brand marketing solutions across Baidu's vast ecosystem of search, feed, and AI-powered products.

Baidu Marketing is China's dominant digital advertising platform, offering search, display, and AI-powered ad solutions across Baidu's massive ecosystem of search, apps, and content networks.

Baidu Mobile Ads is China's dominant mobile advertising platform, leveraging Baidu's search engine and AI capabilities to connect advertisers with hundreds of millions of mobile users across its ecosystem.

Microsoft's search engine and second-largest search advertising platform, offering robust paid search and audience targeting capabilities to advertisers worldwide.

ByteDance's integrated advertising platform powering performance and brand campaigns across TikTok, Douyin, Toutiao, and the broader ByteDance app ecosystem in China and globally.

Cox Communications is the third-largest cable operator in the United States, providing video, internet, voice, and home-automation services. Privately held subsidiary of Cox Enterprises; headquartered in Atlanta, Georgia. Co-owner (with Comcast and Charter) of the Ampersand multichannel ad-sales JV; its ad-sales arm Cox Media is the operating subsidiary.

US satellite and streaming TV provider with an advanced TV advertising business.