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Brief

Formerly Tubi Media Group (renamed Nov 2026) · See the lineage →

FOX Digital Platforms

Connected TV

An integrated connected TV platform spanning device distribution, free ad-supported streaming, and live media that gives advertisers and content partners unified access to tens of millions of households across the Roku ecosystem and Tubi.

Last updated Nov 8, 2026 by ATDb automated enrichment · Connections updated Nov 8, 2026

Founded
2026
HQ
New York, New York, United States
Connections
5

AI-drafted from public sources5 sources cited

At a glance

Employees
5001-10000
2corporate family

About

One of the largest CTV advertising and streaming ecosystems in the United States, combining Roku's device and platform reach with Tubi's AVOD library and Fox's live news and sports content

FOX Digital Platforms is the Fox Corporation division created in November 2026 following Fox's completed acquisition of Roku. The division consolidates Fox's streaming and digital media assets under a single organizational umbrella, bringing together Roku (the leading connected TV platform), Tubi (Fox's free ad-supported streaming service), FOX One (Fox's direct-to-consumer streaming app), and Red Seat Ventures (Fox's digital media and podcast venture arm). The formation of FOX Digital Platforms represents Fox Corporation's strategic push to become a dominant force in connected television and streaming, combining Roku's massive distribution footprint and advertising infrastructure with Tubi's extensive FAST content library and Fox's owned media brands. The division is positioned to compete directly with other major streaming and CTV ecosystems by offering advertisers and content partners an integrated platform spanning hardware, software, and content. For the advertising and marketing industry, FOX Digital Platforms is highly significant: Roku's OneView ad platform, Tubi's ad-supported model, and Fox's existing ad sales infrastructure together create one of the largest CTV advertising ecosystems in the United States. The combined entity gives marketers access to a unified audience across free streaming, live news and sports, and the broader Roku device ecosystem, making FOX Digital Platforms a major destination for video advertising budgets.

Business model

Media & Advertising Platform

Target market

Enterprise

What they offer

  • Roku Platform

    Leading connected TV operating system and device ecosystem with tens of millions of active accounts, including the Roku Channel and OneView advertising platform

  • Tubi

    Free, ad-supported streaming service (AVOD/FAST) offering a large library of movies and TV shows, monetized through advertising

  • FOX One

    Fox Corporation's direct-to-consumer streaming application aggregating Fox's live and on-demand content including news and sports

  • Red Seat Ventures

    Fox's digital media and podcast venture arm, housing direct-to-consumer digital properties and talent-driven content businesses

  • Roku OneView

    Roku's demand-side advertising platform enabling marketers to plan, buy, and measure CTV and streaming ad campaigns across the Roku ecosystem

Key features

Integrated CTV advertising ecosystem spanning device, OS, and content layersLarge-scale AVOD/FAST inventory through TubiRoku's first-party identity and viewership data for ad targetingLive news and sports content via FOX OneCross-platform audience measurement and attributionPodcast and digital media monetization via Red Seat Ventures

Use cases

CTV and streaming video advertising campaignsAudience targeting using Roku first-party dataBrand advertising against live sports and news contentPerformance advertising on AVOD/FAST inventory via TubiPodcast and digital media advertising via Red Seat VenturesContent distribution partnerships on the Roku platform

Customer segments

National brand advertisersMedia agencies and holding companiesPerformance marketersContent publishers and streaming servicesDirect-to-consumer brands

Tech & specs

Technology stack

Roku OS (proprietary CTV operating system)OneView DSP and ad serverAutomated content recognition (ACR)Streaming video delivery infrastructureFirst-party identity and data platform

Security & compliance

CCPAGDPRCOPPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2026 · Founded
How it came together
  • 2026·Acquired → FOX Digital Platforms↗
  • 2026·Rebranded → FOX Digital Platforms↗
See the full lineage →
Connection details

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