Fox Corporation

Top-tier U.S. media company with premium linear and streaming advertising inventory, strong in live sports and news, and growing in addressable/data-driven TV advertising.

Fox Corporation is one of America's leading media and entertainment companies, owning and operating a portfolio of premium content brands including FOX Broadcasting Company, FOX News Media, FOX Sports, FOX Television Stations, and Tubi, its free ad-supported streaming service. The company reaches hundreds of millions of viewers across linear TV and digital platforms, making it a significant force in the national advertising marketplace. Fox's scale across live news, sports, and entertainment programming gives it a unique position to command premium advertising rates and attract major brand advertisers. In the AdTech ecosystem, Fox Corporation has invested heavily in advanced advertising capabilities through its Fox One platform, which unifies its advertising inventory across broadcast, cable, and streaming. The company leverages first-party data from Tubi's registered user base of over 80 million monthly active users to enable audience-based and addressable advertising. Fox has also developed partnerships with data and measurement companies to offer advertisers more precise targeting, attribution, and cross-platform campaign management. Fox Corporation competes directly with other major media conglomerates including NBCUniversal, Disney/ABC, Warner Bros. Discovery, and Paramount Global for national TV advertising budgets. Its differentiated assets — particularly live sports rights (NFL, MLB, NASCAR, college football) and FOX News' dominance in cable news — provide high-demand, brand-safe environments that command premium CPMs. Tubi's rapid growth as a free streaming platform further strengthens Fox's digital advertising story and its ability to reach cord-cutters and younger audiences.