Fox Corporation

One of the largest U.S. broadcast and cable media companies, commanding premium live TV advertising inventory with growing data-driven and addressable TV capabilities.

Fox Corporation is one of America's leading media and entertainment companies, operating a portfolio of high-profile properties including the Fox Broadcasting Company, Fox News Media, Fox Sports, and Fox Television Stations. The company reaches tens of millions of viewers weekly through live programming — particularly news and sports — making it a premier destination for advertisers seeking engaged, large-scale audiences. Fox's content strategy is heavily anchored in live events, which command premium advertising rates and strong viewer attention. In the AdTech ecosystem, Fox has invested significantly in advanced advertising capabilities through its Fox One platform and the broader suite of data-driven TV advertising tools. The company has developed audience targeting, measurement, and attribution solutions that allow advertisers to move beyond traditional GRP-based buying toward more precise, outcome-oriented campaigns. Fox has also been an active participant in industry initiatives around addressable TV advertising and clean room data collaboration. Fox Corporation competes directly with other major broadcast and cable networks for national TV advertising budgets, while also facing growing competition from streaming platforms and digital-first media companies. Its differentiation lies in the scale and loyalty of its live news and sports audiences, its owned-and-operated station footprint, and its investments in proprietary ad technology that bridges linear and digital advertising. Fox's Tubi streaming service further extends its advertising inventory into the fast-growing AVOD (ad-supported video on demand) space.