Fox Corporation

One of the largest U.S. broadcast and cable media companies with a growing CTV and FAST advertising platform via Tubi

Fox Corporation is one of America's leading media companies, operating a portfolio of high-profile news, sports, and entertainment brands including Fox News Media, Fox Sports, the Fox Broadcasting Company, and Tubi — its free ad-supported streaming (FAST) platform. The company reaches hundreds of millions of viewers across linear TV and digital channels, making it a significant player in the broader advertising ecosystem. Fox's scale in live news and sports programming commands premium advertising rates and attracts major brand advertisers seeking mass reach with engaged audiences. In the AdTech space, Fox has invested heavily in advanced advertising capabilities through its Fox One platform and partnerships with data and measurement companies. Tubi, acquired in 2020, has become a cornerstone of Fox's digital advertising strategy, offering programmatic and direct-sold inventory across a large and growing streaming audience. Fox leverages first-party data from Tubi and its other digital properties to offer targeted advertising solutions that compete with streaming giants and traditional broadcast networks alike. Fox Corporation occupies a unique position in the media landscape as a company that has leaned into live programming — particularly news and sports — which remains highly resistant to DVR-skipping and streaming fragmentation, making its ad inventory especially valuable. The company competes with NBCUniversal, Disney/ABC, Warner Bros. Discovery, and Paramount for national TV advertising budgets, while also competing in the FAST and connected TV (CTV) space against Pluto TV, Peacock, and others.