Fox Corporation

Major U.S. broadcast and cable media company with a growing advanced advertising and CTV platform, competing at the top tier of national TV advertising

Fox Corporation is one of America's premier media and entertainment companies, operating a portfolio of high-profile properties including the Fox Broadcasting Company, Fox News Media, Fox Sports, and Fox Television Stations. Founded following the 2019 separation from 21st Century Fox (which was largely acquired by Disney), Fox Corp has strategically positioned itself as a content and advertising powerhouse with a particular emphasis on live news, sports, and entertainment programming that commands premium advertising rates. In the AdTech ecosystem, Fox Corporation has made significant investments in advanced advertising capabilities through its Fox One platform and the broader One Fox advertising suite, which enables data-driven, addressable, and cross-platform advertising across its linear TV, streaming (Tubi), and digital properties. Tubi, the free ad-supported streaming service acquired in 2020, has become a cornerstone of Fox's digital advertising strategy, offering advertisers access to a large, engaged streaming audience with sophisticated targeting capabilities. Fox also participates in industry initiatives around audience-based buying and clean room technology. Fox Corporation competes directly with other major broadcast and cable networks for national advertising budgets, while also competing in the growing connected TV (CTV) and streaming advertising space. Its combination of premium live content — particularly NFL, MLB, and major news programming — with advanced data and targeting tools gives it a differentiated position among legacy media companies navigating the shift to digital and addressable advertising. The company generates several billion dollars in advertising revenue annually.