Skip to content
ATDbbeta
Brief

Fox Sports

Sports Media & BroadcastingPublisher

Fox Sports is a major American media company that produces and distributes sports content through its portfolio of domestic broadcast and cable brands.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
1994
HQ
Los Angeles, California, United States
Parent
Fox Corporation
Connections
17

AI-drafted from public sources4 sources cited

At a glance

Employees
5001-10000
Revenue
$4B–$6B annually (estimated, sports segment of Fox Corporation)
Stock
FOXA
9integrations1corporate family
Video Advertising PlatformProgrammatic Platform

About

One of the top two or three sports broadcasting networks in the United States, with exclusive rights to NFL, MLB, NASCAR, and major college football properties

Fox Sports is a major American media company that produces and distributes sports content through its portfolio of domestic broadcast and cable brands. Fox Sports operates a cross-platform ecosystem spanning linear, digital, and social channels, enabling brands to engage audiences at multiple touchpoints and drive broader conversation. Its Fox Sports Content Studio offers partners end-to-end multi-platform creative production, leveraging talent across the Fox Sports portfolio to help advertisers meet their marketing goals. Advertisers can reach audiences across a wide range of premium live sports properties, including NFL games on FOX, MLB coverage, FIFA World Cup soccer, and NASCAR racing. Fox Deportes, the nation's first and longest-running Spanish-language sports network, gives brands an additional avenue to connect with Hispanic audiences and drive incremental reach across premium sports inventory. Source 1: foxcorporation.com — Fox Corporation Source 2: foxadvertising.com — FOX Sports Advertising | Turn Moments into Momentum

Business model

Media Network / Advertising

Target market

National Brand Advertisers, Sports Fans, Enterprise

What they offer

  • Fox Broadcast Sports

    Live sports programming on the Fox broadcast network, including NFL, MLB, and college football

  • FS1

    National cable sports network offering live events, studio shows, and sports news

  • FS2

    Secondary cable sports network carrying overflow and niche sports programming

  • Fox Sports Digital / App

    Streaming and on-demand sports content via the Fox Sports app and website

  • Fox Sports Advertising Solutions

    Integrated advertising packages spanning linear TV, digital, and streaming sports inventory

  • Big Noon Kickoff / Studio Programming

    Pre-game and studio shows that provide additional advertising and sponsorship inventory

Key features

Live rights to NFL, MLB, NASCAR, Big Ten football, and FIFA World CupSimultaneous broadcast and cable distribution for maximum audience reachDigital streaming via Fox Sports app and Tubi integrationNational and local advertising inventory across multiple platformsHigh-profile tentpole events including Super Bowl broadcasts

Use cases

National brand advertising during live NFL and MLB gamesSponsorship and branded content tied to marquee sporting eventsReaching large, engaged male 18-49 demographic audiencesMulti-platform campaign execution across TV, digital, and streamingSports betting and gaming brand advertising in a contextually relevant environment

Customer segments

National brand advertisersSports betting and gaming companiesAutomotive advertisersFinancial services brandsBeer, beverage, and CPG companiesMedia buyers and agency holding groups

Tech & specs

Technology stack

Streaming video delivery (CDN-based)Fox Sports app (iOS, Android, Connected TV)Programmatic advertising infrastructureData-driven audience targetingTubi streaming platform integration

Security & compliance

CCPACOPPAFCC broadcast regulations

Deployment

Linear TV (broadcast and cable)Streaming / OTTDigital / WebMobile App

API

Limited

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Fox Sports