Fox Sports

One of the top two or three sports broadcasting networks in the US, with dominant live sports rights and a large national advertising footprint

Fox Sports is the sports media division of Fox Corporation, one of the most recognized sports broadcasting brands in the United States. It operates the Fox Sports national television networks (FS1, FS2, Fox Sports Racing, and the Fox Sports regional networks), the Fox Sports website and app, and streaming properties. Fox Sports holds broadcast rights to major sports properties including NFL, MLB, NASCAR, college football, soccer (including the FIFA World Cup), and more, making it one of the most-watched sports media destinations in the country. In the AdTech and advertising ecosystem, Fox Sports represents a premium inventory source for sports-focused advertisers. The company offers advertisers access to highly engaged, live sports audiences — a demographic that is increasingly valuable as live sports remains one of the last bastions of appointment television viewing. Fox Sports leverages Fox Corporation's broader advertising infrastructure, including its advanced advertising unit Fox One, to offer data-driven targeting, addressable advertising, and cross-platform campaign management. Fox Sports competes directly with ESPN (Disney), NBC Sports (Comcast/NBCUniversal), CBS Sports (Paramount), and Amazon Prime Video Sports for both broadcast rights and advertising dollars. Its position as a free over-the-air and cable broadcaster, combined with growing digital and streaming capabilities through Tubi and Fox Now, gives it a broad reach across demographics. The company is a significant player in the premium video advertising market, particularly for brands seeking high-impact, brand-safe environments around live sports content.