Provides advertisers with access to premium, highly engaged sports audiences across linear TV and digital platforms with advanced targeting and measurement capabilities.
Last updated Feb 21, 2026 by AI Enrichment
Leading sports media broadcaster and premium digital publisher in the United States
Fox Sports is a prominent sports broadcasting and media division of Fox Corporation, delivering live sports content, news, and analysis across multiple platforms including television networks and digital properties. The company holds broadcasting rights to major sporting events including NFL, MLB, FIFA World Cup, NASCAR, college sports, and more. In the AdTech ecosystem, Fox Sports operates as a premium publisher and media owner, offering advertisers access to highly engaged sports audiences through traditional TV advertising, digital video advertising, streaming platforms, and sponsorship opportunities. Fox Sports leverages its owned-and-operated properties including FOX, FS1, FS2, and the FOX Sports digital platform to deliver targeted advertising solutions to brands seeking to reach sports enthusiasts. The company has invested significantly in programmatic advertising capabilities, data-driven audience targeting, and cross-platform measurement solutions to compete in the evolving digital advertising landscape.
Traditional television broadcasting across FOX, FS1, and FS2 networks with premium sports content
Digital streaming platform and website offering live sports, highlights, and on-demand content
Multi-platform advertising offerings including traditional spots, digital video, and sponsorship integrations
Sports content distribution through Fox's free ad-supported streaming service