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The Trade Desk
Demand-Side Platforms (DSPs)
Tier SCore Infrastructure
The Trade Desk provides core programmatic infrastructure for the digital advertising ecosystem
Updated 4 weeks ago
Founded2009
Employees1,000-5,000
Ventura, California
Funding$74.6M
Demand-Side Platforms (DSPs)
Why This Matters to AdTech
SCore Infrastructure
The Trade Desk is a leading demand-side platform (DSP) that enables advertisers to purchase digital advertising inventory through real-time bidding. As a core infrastructure player in the adtech ecosystem, The Trade Desk's platform plays a crucial role in the programmatic advertising landscape, allowing advertisers to efficiently manage and optimize their data-driven digital campaigns across multiple channels.
Primary Use Cases in AdTech
- •Programmatic advertising
- •Audience targeting
- •Campaign optimization
Key Integrations
Supply-side platforms (SSPs)Ad exchangesData management platforms (DMPs)
Market Impact
9/10
AI Analysis90% confidence
Key Insights
Key Facts
- •Founded in 2009, IPO in 2016
- •Leading independent DSP (not owned by walled garden)
- •Pioneered Unified ID 2.0 for cookieless future
- •Strong CTV and streaming audio capabilities
Market Position: Premier independent DSP competing directly with walled gardens
Main Competitors
The Trade Desk is a global technology company that empowers ad buyers to purchase digital advertising in a more efficient and effective way. They provide a platform for managing digital ad campaigns across various channels and devices.
Corporate Relationships
Related Company:
Rich Data Profile(105/100)
Quick Facts
- Industry
- Advertising Technology
- Status
- active
- Founded
- 2009
- Employees
- 1,000-5,000
- Location
- Ventura, California
Contact & Links
Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as S in Demand-Side Platforms (DSPs) space. This indicates emerging player status.
Data Quality & Trust
Verified Information
3 sources confirmed
Data Completeness100%
Profile Completeness100%
Last updated: 12/17/2025