J
Jed Dederick
Investor; former CRO & CCO, The Trade Desk
Dederick is known for scaling The Trade Desk's global revenue engine and championing the open internet as a viable, transparent alternative to walled garden advertising platforms.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Jed Dederick is an investor and advisor in media and advertising technology, and the former Chief Revenue Officer and Chief Commercial Officer of The Trade Desk, where he was a key architect of the company's commercial growth. An AdWeek 50 honoree, he now focuses on investing.
Previous Roles
SVP, Client Services
The Trade Desk (prior to CRO appointment)
VP, Client Services
The Trade Desk (early tenure)
Director, Digital Media
IPG Mediabrands / Initiative (pre-Trade Desk)
Expertise
Programmatic AdvertisingDemand-Side Platforms (DSP)Revenue StrategyIdentity ResolutionUID 2.0Connected TV (CTV) AdvertisingAgency and Advertiser PartnershipsOpen Internet Advocacy
Education
- Bachelor's Degree, University details not publicly confirmed
Notable Achievements
- Helped scale The Trade Desk's revenue operations as the company grew to a multi-billion dollar market capitalization and became the world's largest independent DSP
- Played a key role in expanding The Trade Desk's relationships with major global agency holding companies and Fortune 500 advertisers
- Instrumental in driving adoption of UID 2.0 and privacy-forward identity solutions among buy-side clients
- Led commercial expansion into international markets including Europe and Asia-Pacific
Awards
Frequently recognized in AdTech industry lists and trade press as a top revenue and commercial leader
Speaking Topics
The future of the open internetProgrammatic advertising strategyIdentity resolution and cookieless targetingConnected TV and streaming advertisingAdvertiser transparency and brand safety
Connections