Chief Revenue Officer at The Trade Desk
Dederick is known for scaling The Trade Desk's global revenue engine and championing the open internet as a viable, transparent alternative to walled garden advertising platforms.
Last updated Feb 27, 2026 by AI Enrichment
Jed Dederick is Chief Revenue Officer at The Trade Desk, the world's largest independent demand-side platform, where he leads global revenue strategy, client relationships, and commercial partnerships across the programmatic advertising ecosystem. He is widely regarded as one of the most influential commercial leaders in AdTech, helping position The Trade Desk as the preeminent alternative to walled garden platforms like Google and Meta for advertisers seeking transparency and control over their programmatic spend. Dederick joined The Trade Desk in its earlier growth stages and has been a central figure in scaling the company's revenue operations as it grew from a promising startup to a publicly traded company with a market capitalization exceeding $30 billion at its peak. His work spans agency holding company relationships, direct advertiser partnerships, and international market expansion, making him a key architect of The Trade Desk's commercial success. He has been a consistent advocate for open internet advertising and data-driven media buying. With deep roots in digital media and advertising technology, Dederick brings a client-centric philosophy to revenue leadership, emphasizing education, transparency, and long-term partnership over transactional selling. He is a frequent voice at industry events on topics including programmatic strategy, identity resolution, and the future of the open internet, and is respected across the buy-side and sell-side communities for his expertise and accessibility.
The Trade Desk (prior to CRO appointment)
The Trade Desk (early tenure)
IPG Mediabrands / Initiative (pre-Trade Desk)