Audience Project

Leading European cookieless audience data and measurement provider with strong Nordic presence

AudienceProject is a European audience data and measurement company that specializes in privacy-compliant advertising solutions. Founded in Denmark, the company has positioned itself as a leader in cookieless targeting and audience insights, combining first-party survey data with contextual signals to enable advertisers and publishers to reach audiences without relying on third-party cookies. The platform offers a comprehensive suite of solutions including a Data Management Platform (DMP), contextual targeting capabilities, and audience measurement tools. AudienceProject's approach centers on collecting consented, survey-based data from millions of European users, which it combines with behavioral and contextual signals to create targetable audience segments. This methodology has become increasingly relevant as the industry transitions away from cookie-based tracking due to privacy regulations like GDPR and browser changes. AudienceProject serves publishers, advertisers, and agencies across Europe, with a particular strength in the Nordic markets. The company has established itself as a key player in the European AdTech ecosystem by focusing on privacy-first solutions that comply with strict European data protection regulations while still delivering effective audience targeting and campaign measurement capabilities.